January-February CounterSketch Studio. Revolutionizing custom jewelry

January-February 2010 CounterSketch Studio Revolutionizing custom jewelry

C O N T E N T S notes from Matt as we begin an exciting new year and approach the Valentine selling season, the time has never been better to assess your store and inventory in order to discover what works and doesn t for you. You ll see a variety of new product inside, but perhaps the biggest thing inside this issue is the unveiling of our great new development in technology that has the power to radically impact the way you design and fulfill custom jewelry for your customers. We ve been hinting at revolutionary changes for your store, born from our strategic partnership with Gemvision. Now, it s here! We want to introduce you to CounterSketch Studio, the software that makes custom jewelry collaboration at your showcase counter fast and fun. Built with a powerful, 3-D CAD system in the background and an easy-to-use front end user interface, CounterSketch Studio will revolutionize your business. We ve all heard in recent months, from a number of jewelry industry experts, that there s more money in custom design work than in selling out of your showcases. And, we wanted to give you every opportunity to take advantage of what custom design can do for your store. One of the most challenging aspects of custom jewelry is visualization of the design. Many customers just can t imagine the design until it s done and too late to make it perfect. CounterSketch Studio gives you 3-D custom design capability, with the ease of use of Digital Goldsmith and the enhanced design tools of Matrix, so your customers no longer have to imagine the design. They can see it on your screen. Fulfillment is easy, too! Just send your design files on to our Stuller Studio CAM services. We will fulfill it to your desired level of completion and get it back to you in eight working days or less. We hope you take advantage of the capabilities provided by CounterSketch Studio and take custom design in your store to the next level! Until March... matthew g. stuller, sr. CEO, FOUNDER AND PRESIDENT stuller Your One Stop for the Power of CounterSketch Studio Available now for your store Customization makes your customers jewelry more meaningful. Learn more on pages 4-11. ThE STUllER STANDARD www.stuller.com JANUARY-FEBRUARY 2010

C O N T E N T S CEO, FOUNDER AND PRESIDENT Matthew G. Stuller, Sr. ChIEF OPERATINg OFFICER Jay Jackson contents J A N U A R Y- F E B R U A R Y 2 0 1 0 I s s u e # 8 2 4 EXEC. VP, MERChANDISINg & MARkETINg Harold Dupuy, G.G. EXEC. DIRECTOR, MARkETINg SERVICES Kerry Hand EDITOR IN ChIEF Miriam Werquin stullerstandard@stuller.com STAFF CONTRIbUTINg writers Keri Barousse; Lori Carter, Mgr.; Leslie Dumatrait, D&G Asst. Marketing Mgr.; Ramona Gautreaux, D&G Marketing Dir.; Randi LeBlanc, PR Specialist DESIgN Susan Kiefer; Maria Viator STUllER STANDARD ONlINE Trenton Bolfer, Dir.; Kim Thibodeaux, Mgr. PhOTOgRAPhy Maggie Hidalgo; John Rowland; Noelle White; Marie Vest PRODUCTION Maureen Benjamin; Lori Bouillion; Shannon Guidry, Dir.; Brenda Landry, Mgr.; Yolanda Laviolette; Robert Lawson; Stephanie Pellerin; Kisha Thompson p.23 Kera Beads PRODUCT MANAgEMENT CONTRIbUTORS Kathleen Blanchard, Diamond Fashion; Xathena Carter, Diamonds; Kelly Courville, Gemstones; Chookie Diaz, Metal Fashion; Vanessa Calais Jones, Moissanite Finished Jewelry; Eleanor Lipps, G.G., Bridal; James Louviere, Symbolic; Mary Mouton, Mountings; Denise Quebedeaux, Color Fashion; Sandi Segura, Packaging & Display; Jim Wright, Findings EDITORIAl ADVISORy board Danny Clark, EVP, Supply Chain Linus Cortez, EVP, Finance Bob Cox, EVP, Sales Chuck Bowman, BVP, Mountings Elizabeth Brehmer, BVP, Findings Michael Clarke, BVP, Finished Jewelry Joe Orlando, BVP, Gemstones Darrell Warren, BVP, Tools & Supplies/Metals Stanley Zale, BVP, Diamonds FEAtUREs 6 CounterSketch Studio why my store? 10 CAM services your full-range CAd fulfillment 14 2010 bench workshop sign up now 14 RBD 1 ct winner facebook fan takes home prize trends & FAshioN 19 hot/new fashion black & white styles 24 2010 color palette pastels 27 exciting color for 2010 in the pink 29 modern statements new cross styling 30 valentine roses a variety of colors On our cover: CounterSketch Studio Stuller, Inc. is a Diamond Trading Company (DTC) Sightholder. CONTACT US stullerstandard@stuller.com www.stuller.com Stuller Standard Magazine P.O. Box 87777 Lafayette, LA 70598-7777 800.877.7777 337.262.7785 fax 2010, Stuller, Inc. All rights reserved. stuller.com your resource 24/7 for everything you need to run a successful business! Pricing is suggested retail, unless otherwise indicated. stone code references are available at stuller.com

Simplify custom design to four easy steps. TM Powered by easy-to-use design technology from Gemvision and built on the premiere fulfillment capability of Stuller, CounterSketch Studio TM is a complete CAD/CAM custom design operation that fits right on your counter. All you need is creativity. Re-think the custom design process with CounterSketch Studio 1 Search 2 Customize 3 Order 4 Deliver Center Gem Size 6.50 Side Gem Size 1.80 MIZE ORDER Side Gem Angle 120 Using robust search tools, quickly browse styles in the Starting Point Inventory as you pre-consult customers. From your starting point model, perform real-time 3D alterations to the design using easy Slider controls. Quote pricing and send the design to Stuller for any amount of manufacturing, setting and finishing you desire. CounterSketch Studio delivers custom designs and higher profits to your store in 8 working days or less. CounterSketch Studio brings this easy custom design process and expanded virtual inventory to your store without the expense and worry of physical inventory. Contact Gemvision to pre-order today. 800-357-6272 www.gemvision.com info@gemvision.com S T R A T E G I C P A R T N E R S 1 THE STULLER Take STANDARD an online tour www.stuller.com at www.countersketchstudio.com/tour JANUARY 2010

The Power of CounterSketch Studio imagine the possibilities Stuller and Gemvision s strategic partnership has yielded the most powerful, easiest-to-use Computer-Aided Design program ever developed for the jewelry industry. CounterSketch Studio and Stuller Studio CAM services are the newest tools to help your custom design business grow. Historically, one of the most challenging aspects of jewelry customization has been visualization. Looking at a jeweler s drawing or CAD blueprint, most people are unable to imagine the finished product. Consequently, they have either been unwilling to take a chance on ordering custom jewelry or, even worse, disappointed in the final result. CounterSketch Studio changes all that with exquisitelydetailed, 3-D renderings, which let customers envision their finished piece of jewelry. Amazing ease-of-use fires enthusiasm by allowing customers to participate with their jeweler in the design process. The CounterSketch Studio library of designs engage customer interest immediately. Taking one design from the CounterSketch library as a starting point, some of the many possible variations are shown below unique jewelry creations your customers will be proud to claim as their own. See page 9 for information about acquiring CounterSketch Studio for your store. JANUARY-FEBRUARY 2010 www.stuller.com the stuller standard 5

Why do I need CounterSketch Studio? Matt Stuller and Jeff High discussing the revolutionary creative potential of CounterSketch Studio for your store. To revolutionize customer participation in their custom jewelry and to make them think you ve got all the answers when it comes to custom. Do you want to be a jewelry hero? Of course you do! Every jeweler wants to be their customer s hero. And, now technology is going to make hero worship even easier with the revolutionary new Counter- Sketch Studio and Stuller Studio CAM Services. What does it really do for my store? First of all, it turns every member of your staff into a potential CounterSketch Studio operator, no CAD experience necessary. How powerful it will be for your staff to sit with your customers and grab a piece of jewelry from the starting point library and customize it the way the customer envisions it, with the customer participating and in just a few minutes. But, isn t this CAD? And really hard to learn how to use all the bells and whistles properly? Yes and no. There is a great CAD program running in the background of this program, but the controls that you work with are oh-so-simple to use. You ll want to spend time on the system playing with the product variations, even when you don t have a customer with you. It gives you: Full 3-D design modeling. Photorealistic rendering. Instant price estimates. Seamless transfer of the CAD files to Stuller for fulfillment. CounterSketch is so easy to use that anyone at the store could take a custom design job from start to finish. 6 the stuller standard www.stuller.com JanuarY-FeBruarY 2010

We ve never really done custom work because of the skill levels and time required. Will this help us? There is no better time to start increasing your custom work than now. It helps you give your customer what they are looking for in jewelry, right in front of you both on the screen. You probably already know that many of the customers who walk into your store are looking for something different than you have in the case already. Why not give them what they are looking for, close that sale and increase your business, both immediately and in the future when they return for more custom jewelry? And, according to David Geller with Jeweler Profit, custom is where the money is these days in the jewelry store. 2 days training is it really that easy? Absolutely. In fact, many of the jewelers we ve spoken with after the training told us they and their staff members had a good handle on how to work the program after one day. And, many were front of the store staff with little or no design or computer experience. So, what exactly is this CounterSketch Studio? It is a fully 3-D CAD software package with photorealistic rendering and real-time price estimate capabilities. It is very easy to learn and use. It is about easily modifying and truly customizing the flow, line and detail of a design. It is a way to use customer gems and tailor a setting to precisely match the dimensions of your stone. It is about doing all this with your customer and seeing the result instantly. CounterSketch Studio training class at Gemvision. And, what is it not? It isn t a start-from-scratch design tool. All designs begin with a library style, so the process is immediate. It isn t intended to output files to just any CAM equipment. It s allows you to easily transmit files to us for fulfillment. It isn t a typical, build-a-ring, 2-D representation often seen on websites. It isn t intended for consumers to use from home on the internet. The jewelry expert is an integral part of the consumer experience. It isn t static. Product libraries and software features will continue to be updated via the internet. It isn t cut-and-paste customization. Who developed CounterSketch Studio? The technology behind this radical new way to design jewelry, including your customer more fully in the process is brought to you by the strategic alliance of Stuller, Inc. and Gemvision Corp. It is the brainchild of Matt Stuller, CEO, founder and president of Stuller, Inc., and Jeff High, Gemvision founder and president, and the product of the two companies 20-year relationship. For more information about putting CounterSketch Studio in your store, see details on page 9. The first CounterSketch Studio CAM file, with two views of the finished custom ring at right. JANUARY-FEBRUARY 2010 www.stuller.com the stuller standard 7

The CounterSketch Studio Selling System an open invitation CounterSketch Studio photorealistic renderings, like the one above, overcome customer hesitations, close sales and help you do business with less inventory. KIT:101:T CounterSketch Studio Library Prototype Selling System Free with license. Each CounterSketch Studio license comes with a free prototype Selling System of seven styles from the CounterSketch Studio library. These exciting prototype rings will kindle your customers imaginations, by giving them a solid starting point for customization that they can touch and try on. These beautiful prototypes are rhodium-plated alloy set with cubic zirconia. Additional CounterSketch Studio Prototype Selling Systems may be purchased by licensed users for $175. Call 800.877.7777 and ask for Kit:101:T. 8 the stuller standard www.stuller.com JanuarY-FeBruarY 2010

How Do I Get CounterSketch Studio? Early CounterSketch Studio deployment is limited to ensure superior service and customer satisfaction. October s beta launch was limited to 150 seats. Licenses for 2010 releases will expand as fulfillment capacity grows. CounterSketch is currently available only to Stuller accounts in the U.S. and Canada. Some seats were available at print time. If that changes, Gemvision accepts waiting list requests and will contact you as soon as your copy is ready. Training 2-day Hands-on Class Held at the Gemvision Training Academy in Moline, IL this training is the most comprehensive and best way to learn. Live instructors help you through the hand-on process in a classroom setting. Training for one or two persons is included in the price of CounterSketch Studio software. Online Training For those who find leaving the store impractical, we offer online training with flexible scheduling. This instructor-led training provides a solid understanding of CounterSketch Studio to everyone in your store. Online Tutorials Available 24/7, this resource allows users of any skill level to move at their own pace to absorb technical tips and selling with CounterSketch Studio. More Product Information Product tour video at www.countersketchstudio.com Computer System Requirements Visit gemvision.com/countersketchstudio. CounterSketch Studio Availability Contact Gemvision: phone 800.357.6272 fax 563.884.8181 email info@gemvision.com Pricing for CounterSketch Studio CounterSketch Studio Software $4,350 CounterSketch Studio Software (2nd license, network version for same location.) Training at Gemvision Academy for 2 persons (includes online training for 1 year, technical support and basic library updates.) Training at Gemvision Academy for 1 person (includes online training for 1 year, technical support and basic library updates.) $1,495 $995 $695 Online training and technical support for 1 year $595 JANUARY-FEBRUARY 2010 www.stuller.com the stuller standard 9

Stuller Studio CAM Services, your source for complete fulfillment of your CAD models CAD/CAM Is Now For years, countless store owners, custom designers and bench jewelers have been eyeing CAM/CAM demos at trade shows, often seeing computer-aided design as either a novelty or a mystery. Common reactions included: CAD/CAM capabilities were limited; learning curves were daunting; CAD/CAM wasn t necessary for their business, and the price of admission seemed out of reach. That was then, and this is now. Limited capabilities? Today CAD/CAM is close to limitless. Gemvision s CAD tools are more powerful than ever and design constraints have been overcome with milling and rapid prototyping machines that can create almost anything you can imagine. 1 Too long to learn? With CounterSketch Studio, you can be designing proficiently in a few days. Jewelry CAD software has come of age, enabling even casual computer users to be players in today s new custom-jewelry world. Not necessary? You already have a talented jeweler/designer on staff carving or fabricating pieces the old way why do you need CAD/ CAM? For the same reason authors use computers as well as pen and paper. CAD doesn t replace talent it enables it. Can you do without CAD? For a few more years, probably so. Can you be more profitable close more sales, reduce inventory and increase competitive advantage with CAD? No question about it. And you can do it today. Too expensive? Not anymore. Gemvision s CAD products are exceedingly competitive particularly when you consider the inventory that CounterSketch Studio replaces.want to wait on investing in the CAM end of the process? We created Stuller Studio CAM Services specifically to help with that. CAM Services is your gateway to turnkey, cost effective fulfillment of your CAD designs. And for a limited time, we are offering rebates on CounterSketch CAM Services orders that can save you the full cost of the CounterSketch Studio software. What is CAM Services? Whether you design in Matrix, Rhino, CounterSketch Studio or another CAD program, Stuller Studio CAM Services is an easy, profitable way for you to turn your CAD files into finished jewelry in just days. How does Studio CAM Services work? CAD software creates a 3-D virtual model of your design a computer file just like any other. Transforming that model into reality through Stuller Studio is a simple process: Access our website at stuller.com/cadcamservices with your regular Stuller login. Answer a few questions about how you want your job quoted. Click to upload your CAD file to our secure system. That s it. Our CAM Services team will review your job, contact you within hours to confirm the details, and provide a quote and delivery date for your completed job. Once you 1 For more information and a simple overview of CAD/CAM technologies, go to stuller.com/studio. Your CAM Services fulfillment team: (from left to right) Chris Davis, Mark Judice, Paul Arton and Troy Racca. 10 the stuller standard www.stuller.com JanuarY-FeBruarY 2010

getting from file to finished jewelry... When a new request and CAD file is received, it s added to the queue so its progress can be monitored. The CAD file is validated to be sure there will be no production problems, and a cost estimate is sent to the customer. If approved, the file moves to fabrication. A model for the casting mold could be created from photo-cured resin or by computeraided milling. Once cast, the new piece of custom jewelry is polished and set, photographed for our archives, and the finished jewelry is shipped to the delighted customer. approve the quote, we take care of everything with normal turn times of six to eight working days. Pricing: $99 Materials and setting labor for CAM Services jobs are priced essentially the same as other Studio jobs: mountings + gems + setting charges. The CAM process includes a labor charge for review, set-up and building your wax for casting. Pricing starts at $99 for a single-part job. Can I get the mounting only? Studio CAM Services will give you raw castings, semi-finished, polished, or fully set with our stones or yours. Both the website and our team can assist in carefully documenting and handling your stones for setting through Stuller Studio whether for a CAM Services job or regular Studio. For more information on CAM Services call our team today at ext. 289 or visit stuller.com/cadcamservices. To learn more about what Stuller does to protect your designs, visit stuller.com/studio/terms. To learn more about CAD products such as Matrix and CounterSketch Studio, call the Gemvision team at 800.357.6272 or visit their site at gemvision.com. JANUARY-FEBRUARY 2010 www.stuller.com the stuller standard 11

B U S I N E S S S O L U T I O N S selling custom in your store Experience helps make the sale; new CounterSketch Studio to be boon to custom work taking a customer s request for a finished piece of custom jewelry from idea to actuality is a job that Green Lake Jewelry Works does very well. Most stores sell largely from the case and custom work is a smaller portion of the total business. Yet, at Green Lake roughly 95% of their jewelry sales are custom pieces. Furthermore, their really unique philosophies about how the business operates have brought the store to this level. These philosophies include the store s professional image, the total customer experience and Jim TuTTle Green Lake JeweLry works seattle, washington providing the store s design and creation teams with the proper tools to design effectively. As a whole, the store s main ambition is to increase their client s Wow factor at every opportunity. The Professional Image When you walk into the store, the first thing you notice is that the entire store has a comfortable artisan feel. The staff is also dressed a little differently, somewhat artsy-quirky, according to owner Jim Tuttle. In our store, if you fit into a typical corporate environment, you re a little too corporate for us. The look we want is approachable, he continues. This approachable look and feel also extends to the website, where many of Green Lake s current client base begin their journey to their personal piece. It s gigantically important to have a professional and artistic website, especially when you are saying, trust me, I know style, Tuttle advises. You have to show that style online and in the store. How your employees dress, what color your walls are, how the store is arranged and how your website looks are all part of the professional opinion your clients form about you. The ring is just an avenue; that they designed it themselves is much more important, he notes. It s the story that keeps clients telling their friends about the experience they had at the jewelry store, and it s what keeps them coming back for more, Jim emphasizes. He says it s free advertising, and that s the best kind! A Typical Design Session By the time clients come into the store, 60-70 percent of them have already looked on our website. Tuttle says a client s experience usually starts with these questions Have you been in before and, if so, do you have an idea of what you would like to see?, and have you been on our website? Once a client has seen the website, a live piece or just has an idea of what they want, one of our 25 designers will sit at a computer station and begin narrowing down what their dream piece will look like. Our designers show pieces from the cases and from the computer inventory that are similar to what the client is talking about. We generally draw clients more to the computer screen as we re almost certainly going to have hundreds more similar pieces on our website than sitting in the case. We show the web page as an avenue to take them down the custom design route. When working with the client on a custom idea, the process is rarely less than half an hour, and commonly rounds up into The Client Experience If a client has to make a choice between a great experience or a great ring, we would prefer the great experience, says store owner Jim Tuttle. So everything we do from the moment they come in until they leave is about the experience. Green lake Jewelry works - seattle, washington 12 the stuller standard www.stuller.com January-FeBruary 2010

B U S I N E S S S O L U T I O N S an hour or more. And, by the end of the process, as many as 70% of their clients have paid a 50% deposit for their custom piece of jewelry. Tuttle s staff sends clients better sketches or CAD renderings pretty quickly after the initial discussion, even for clients who don t commit right away. Ultimately, they end up designing a custom piece of jewelry for a large percentage of those as well. All of the custom pieces continue through a process of sketch/ CAD, until the client says, That s it, you re right there! And, Wow wins again. Green Lake encourages clients to come back and see their jewelry in the process, but only about half of them will come back in before pickup. Ten percent of our clients will visit the store as many as five or six times before picking up their finished piece of jewelry. We sell about 95% of our jewelry as custom work. We actually sell very little out of the case. We ve always just gone straight to custom. Creating with Computers Today, most design sessionsare still pencil and paper in front of Jim s clients. Jim Tuttle Matrix is used all day long every day, but not live in front of clients very often, because it is just too complex for that purpose, he continues. Delivery time frames are usually quoted as four to five weeks, depending on the level of complexity in enhancements such as micropavé, filigree, hand engraving and other advanced skillsets. By and large, for those complicated jobs, people are just fine waiting for that part. Some clients want their jobs more quickly, and that s where Jim hopes to incorporate the new CounterSketch Studio into his business. Green lake Jewelry works seattle, washington CounterSketch Studio CounterSketch Studio is just the beginning of our building designs on the computer with the customer present. I am confident that a lot of people will like it as it will help them work through the I like this, but I want it different phase. The Wow factor is going to be great, he emphasizes. We think the CounterSketch Studio paradigm is going to help us deliver for the customer who hears three to six weeks turntime and comments that they didn t plan to design a house! Jim says, and he adds that he thinks it will help them close some of the clients who believe their other process is just too complicated. Being able to show them a virtual rendering in just a few minutes and having it ready for pickup in a couple of weeks will be amazing, Jim says. So far, he s just started training staff, three people so far, in addition to the one who went to the main training with him. I ve already shown it to some of my existing customers, just to get their reactions, he continued. Jim was excitedly telling the customers, This is so cool. Think about how we did it in the past! What a changed world! Countersketch Studio really has potential, for stores like Green Lake and for stores that have never really done custom design with computers, or custom design at all. As for Jim Tuttle, he s still unveiling the potential of CounterSketch Studio for his store. But one thing he knows for sure, custom design on computers will never be the same again. I think for the average store that doesn t do custom work, CounterSketch Studio is going to be a boon. There s just no estimating that Wow factor! The Future of Business The selling experience is the future of business, Jim says, Take Apple they have product online, but they spend millions selling the experience. Combining beauty, design and the experience is important. This is the future of all retail. While quality of goods is important, your business will have to give great experiences along with the customization services you offer. If you are only dealing with price in your store, back up 10 steps; you ve got the wrong approach. The key is that everybody wants to be different, Tuttle stresses. In our store, whether it s a unique piece or a subtle tweak, they all get the great experience. January-FeBruary 2010 www.stuller.com the stuller standard 13

S T U L L E R N E W S Register Now for 2010 Annual Jewelers Workshop We had quite a few jewelers here last year for the 2009 Annual Jeweler s Workshop. But, we didn t see you! We hope that you choose to take advantage of all of your options at this year s workshop March 26-28. Among the things you missed last year, were: opportunities to look at equipment and tools a little more closely before buying, as well as being able to speak with experts who could help you determine if a specific piece of equipment would work well in your shop. educational seminars and product demonstrations from industry and Stuller experts marketing advantages available to your store, many at little or no charge new advances in technology and many other educational and business opportunities We re sure that you don t want to let that opportunity pass you by again! Make sure you fill out the 2010 Annual Jeweler s Workshop registration form in this month s bulk mail package and send it in (or call us) and get a team from your store registered to attend and motivated to learn some new things. If you have further questions, contact us at 800.877.7777, ext. 260. Facebook Contest Fan wins 1 ct RBD In conjunction with the announcement of the release of our Live Diamond TryOn diamond, donates some iphone application to consumers, we winnings to V-Day; we hoped to drive bridal match donation jewelry shoppers to their local, independent Red Box Diamond retailers by hosting a give-a-way on one of the world s largest social networks, Facebook. During the month of October, consumers were encouraged to become a fan of the Red Box Diamond brand and be entered to win a 1-carat Red Box diamond. Photography by Chuan-Yao Ling. On November 4, Christina Castelli of Lombard, IL was named the winner. I cannot believe that I won! I am simply ecstatic right now, thank you so much, says Castelli in an email to Stuller. You can be assured of one lifelong Red Box customer! Christina s excitement is only matched by her generosity, when she expressed her interest in donating a portion of her winnings to V-Day, a global movement to end violence against women and girls. Inspired by her proposal, Red Box Diamonds agreed to match her donation. We are excited to announce that V-Day received $1,000 on behalf of Christina and Red Box Diamonds. 14 the stuller standard www.stuller.com JANuARY-FeBRuARY 2010

Building Custom design hype for Your store New York CounterSketch Studio event draws media professionals If you haven t yet contacted Gemvision to get your store s copy of CounterSketch Studio, what are you waiting for? PA R T N E R PA G E On December 3, we took CounterSketch Studio to New York, and we showed it off to editors from jewelry and fashion industry magazines. That s right! The Fashion Industry! We didn t just tell them how great the program is, we showed them how easy it is to build a piece of jewelry in a very short time, using the starting point library inside of CounterSketch Studio. And, how anyone can get that great idea for their signature piece of jewelry out of their head and onto the screen of the CounterSketch Studio program in YOUR store! What really turned heads was the fact that it is so fast and easy to get to the final look for a custom piece of jewelry. Articles should soon begin to appear in the fashion magazines! And, shortly afterward, customers may begin to appear in your store with articles torn from Lucky, Vogue and a myriad of other fashionista publications, asking if you can do this CounterSketch Studio thing for them. And, of course you can, unless you haven t arranged to get your license of CounterSketch Studio! Call 800.357.6272 now to find out more. Get your CounterSketch Studio license and be ready to capitalize on the buzz! Trade Shows January 23 25 RJO - Savannah, GA (Members Only) February 2 7 GJX - Tucson, AZ Booths 2507-2508, 2607-2608 AGTA GemFair Booth 1700 February 28-March 2 JA New York Winter Jacob Javits Conv. Center Booths 1040, 1139, 1674, 1676 March 6 8 SJTA Atlanta Cobb Galleria Centre Booths TBA March 14 16 MJSA New York Hilton Booth 1000/1002 March 26 28 Stuller Jewelers Workshop Global HQ Lafayette, LA April 21 24 AGS Conclave Chicago (Members Only) April 25 27 INSTORE Navy Pier - Chicago Booths 1400, 1402, 1404, 1406, 1501, 1503, 1505, 1507 JANUARY-FEBRUARY 2010 www.stuller.com the stuller standard 15

C A B G D F E H J K L Valentine Hearts M A. 66415 Diamond Heart Necklace, 1 8 ct tw, 14kt white, 33, 16½ $375. Mounting #84154. B. 67136 Diamond Heart Earrings, 1 5 ct tw, 14kt white, 33 $639 per pair. Mounting #84409. C. 67019 Natural Brown & White Diamond Heart Necklace, ¼ ct tw, 14kt white, 33, 185 18 $1,119. D. 66885 Genuine Brazilian Garnet & Diamond Heart Earrings,.08 ct tw, 14kt white/black rhodium-plated, 104, 33 $665 per pair. E. 66879 Genuine Brazilian Garnet & Diamond Heart Pendant,.06 ct tw, 14kt white/black rhodium-plated, 104, 33 $439. (Shown on CH19, sold separately.) F. 84548 Heart Peace Sign Pendant, sterling silver, $99. G. BRC276 Cable Bracelet with Toggle Clasp & Heart Charm, 7mm, sterling silver, 8" $75. To order, call 800.877.7777 or visit stuller.com. H. 21962 Diamond Heart Locket,.01 ct, 18mm, 14kt yellow, 205 $269. J. 84476 Mother-of-Pearl, Heart-Shaped Mom Locket, 16.5mm x 15.24mm, 14kt yellow, $195. K. 66655 Genuine Amethyst Heart Locket Necklace, 10mm, 14kt yellow/sterling silver, 43, 18 $485. L. 84529 Heart Earrings, 15mm x 17mm, 18kt yellow/sterling silver, $105 per pair. M. 84530 Heart Necklace with Toggle, 18kt yellow/ sterling silver, 18 $415.

N P T Q R U S V N. 67166 Genuine Checkerboard Amethyst Heart Ring, 10mm, 14kt yellow/sterling silver, 43 $275. Mounting #71485. P. 63297 Diamond Ring, ½ ct tw, 14kt white, 33 $1,605. Q. 67458 Freshwater Cultured Pearl, Adjustable Lariat Necklace, sterling silver, 39, 31½" $45. S. 5971 Comfort-Fit Band, 14kt two-tone, size 11, $779. (Shown with custom engraving, priced separately.) T. 59-6092 White Ladies Standard Issue Watch, MSRP $175.00 Valentine Treats R. HR11 Comfort-Fit Band, 8mm, 14kt yellow, $705. (Shown with custom engraving, priced separately.) U. 59-6093 Nomad Analog Digital Compass, MSRP $375.00 V. 67455 Freshwater Cultured Pearl, 3-Row Cuff Bracelet, sterling silver, 39, 7½" $59.

W H AT S N E W new Pavé Set Mountings These great new pavé set mountings are available in 14kt yellow and 14kt white. You can customize them with the diamonds of your choice, and have them set through Stuller Studio and delivered in three to five business days. New Kits Provide Instant Add-On sales The Friction Back Kits are stocked with our most popular friction back styles and weights. Order online at www.stuller. com or call 800.877.7777. For more pavé style options, visit www.stuller.com, keyword search Pavé or call 800.877.7777 to order. AST11 AST12 121569 Pavé Mounting for diamonds, 1-6.5mm, 24-1.2mm, 24-1.1mm, 24-1mm, 2.936 dwt 10, 14kt yellow, $509. 121570 Pavé Mounting for diamonds, 1-6.5mm, 24-1.2mm, 24-1.1mm, 86-1mm, 2.80 dwt 10, 14kt white, $505. 121570 121569 AST 11 $49.32 14kty, 14ktw, sterling silver, YGF 96-piece friction back kit sku# quality pad size qty. 3511 14kty 3.1mm 12 3511 14ktw 3.1mm 12 3513 ygf 5.5mm 24 3510 sterling 5.5mm 24 2263 ygf 9.4mm 12 2263 sterling 9.4mm 12 AST 12 $89.81 14kty, 14ktw 36-piece friction back kit sku# quality pad size qty. 3511 14kty 3.1mm 6 3511 14ktw 3.1mm 6 3510 14kty 4.2mm 6 3510 14ktw 4.2mm 6 3513 14kty 5.5mm 6 3513 14ktw 5.5mm 6 * Pricing is jeweler cost @1,000. What s new What s hot Gift Wrapped heart Popular Chastity symbol Young people pledging purity before marriage is making national news. February is the month for true love and a special month for the chastity movement. Gift Wrapped Heart and other rings come with poem and special box Ring for guys, Rugged Cross, also available. LifeLinks Customers love telling their story with jewelry. 100 styles available Created by designer Link Wachler Only takes a minute to create or change Visit us online at www.stuller.com, keyword search Lifelinks or call 800.877.7777 to order. Visit www. stuller.com, keyword search Chastity or call 800.877.7777 to order. R16608 Gift Wrapped heart Chastity ring with Box, sterling silver, size 7, $35. LifeLinks available in sterling silver: 84178 desire, $45; 84228 Persistence, $45; 84260 small flower frame, $69; 84165 Balance, $45; 84229 Potential, $45; 84224 Parenting, $45. 18 the stuller standard www.stuller.com Visit us at stuller.com for expanded selections and up-to-date pricing. JanuarY-FeBruarY 2010

W H AT S H O T 67434 67435 Black & White scene stealers Hot fashion threader styling gives jewelry a really expensive look, at very accessible price points. Sharp new design and color contrasts are suitable for casual to office to evening wear. Striking black and white diamonds set in 14kt white gold give earrings a sleek appeal Hinged earring backs provide comfort and support Rings set with genuine black spinel and diamonds have a substantial look for the price Sterling silver ring setting blends with other fashionable styles that attract the self-purchaser. 67507 To order, visit us online at stuller.com or call us at 800.877.7777. 67508 67434 Black diamond hoop earrings, 1 7 /8 ct tw, 14kt white/black rhodium, 184 $3,035 per pair. 67435 Black and White diamond hoop earrings, 2 ct tw, 14kt white/black rhodium, 110, 184 $3,035 per pair. 67507 Genuine Black spinel and diamond ring, 1 /4 ct tw, sterling silver, 219, 33 $469. Mounting #121555. 67508 Genuine Black spinel and diamond ring, 1 /10 ct tw, sterling silver, 219, 33 $279. Mounting #121556. What s new What s hot Animal Magnetism rules This month, fashion goes to the animals with rings featuring mysterious buff top gemstones with facets inside set into tiger and leopard print enamel. high-fashion look value-priced sterling silver rings Visit www.stuller.com or call 800.877.7777 to order. 67467 67466 67466 Genuine smoky Quartz ring with tiger Print enamel, 14mm x 12mm, sterling silver, 126 $115. 67467 Genuine honey Quartz ring with leopard Print enamel, 12mm, sterling silver, 181 $135. Tiny Hearts to Charm You New, tiny metal charms make it easy to express your personal style. More than 10 unique styles Great price points Matching earring ensembles Visit us online at www.stuller.com, keyword search Charms to see all available charms or call 800.877.7777 to order. 84620 84617 84625 84625 Gold Fashion tiny Key Charm, 14kt yellow, $155. 84617 Gold Fashion tiny heart Charm, 14kt yellow, $149. 84620 Gold Fashion tiny heart lock Charm, 14kt yellow, $205. JanuarY-FeBruarY 2010 Visit us at stuller.com for expanded selections and up-to-date pricing. www.stuller.com the stuller standard 19

Valentine Staples C A B D E F G H J A. 64738 Diamond Semi-Mount Engagement Ring, ¾ ct tw, 14kt white, 109 $2,259. (Shown with 5.2mm round center, sold separately.) 64738 Matching Diamond Band, 1/6 ct tw, 14kt white, 109 $585. B. 64935 Diamond Engagement Ring, ½ ct tw, 14kt two-tone, 109 $2,599. 64935 Matching Diamond Band, 1/10 ct tw, 14kt white, 109 $469. C. 65496 Diamond Semi-Mount Engagement Ring, ½ ct tw, 14kt two-tone, 210, 129, 109 $1,395. (Shown with 5.2mm round center, sold separately.) 65496 Matching Diamond Band, 1/10 ct tw, 14kt white, 109 $429. D. 64722 Diamond Semi-Mount Engagement Ring, ¾ ct tw, 14kt yellow, 109 $2,345. (Shown with 4.5mm x 4.5mm princess center, sold separately.) 64722 Matching Diamond Band, 1/3 ct tw, 14kt yellow, 109 $905. E. 65556 Diamond Semi-Mount Engagement Ring, ½ ct tw, 14kt white, 34, 109 $1,345. (Shown with 5mm x 5mm princess center, sold separately.) 65556 Matching Band, 14kt white, $235. F. 65578 Diamond Semi-Mount Engagement Ring, 3/8 ct tw, 14kt white, 109 $1,315. (Shown with 6.5mm round center, sold separately.) 65578 Matching Band, 14kt white, $249. G. 64067 Diamond Semi-Mount Engagement Ring, 1 ct tw, 14kt white, 109 $2,165. (Shown with 4.5mm x 4.5mm princess center, sold separately.) H. 63985 Diamond Semi-Mount Engagement Ring, ½ ct tw, 14 kt white, 109 $1,299. (Shown with 5.2mm round center, sold separately.) J. 63983 Diamond Semi-Mount Engagement Ring, ½ ct tw, 14kt white, 109 $1,395. (Shown with 5.2mm round center, sold separately.) To order, call 800.877.7777 or visit stuller.com.

N K M L P Q R S U T Engagement Semi-Mounts, Bridal Sets & Bands, Anniversary Bands K. 64724 Diamond Semi-Mount Engagement Ring, ¼ ct tw, 14kt white, 109 $1,149. (Shown with 5.2mm round center, sold separately.) L. 64747 Diamond Semi-Mount Engagement Ring, ¾ ct tw, 14kt white, 210 $2,135. (Shown with 1ct round center, sold separately.) M. 66332 Men s Diamond Tapered Band, ¼ ct tw, 14kt white, 32 $1,515. N. HR11 Half-Round Band, 8mm, 14kt yellow, size 11, $705. (Shown with custom engraving, priced separately.) P. 5969 Comfort-Fit Band, 7.5mm, 14kt yellow/platinum, size 11, $2,129. (Shown with custom engraving, priced separately.) Q. 66687 Diamond Anniversary Band, ½ ct tw, 14kt yellow/rhodium-plated, 109 $1,525. R. 66715 Diamond Anniversary Band, ¼ ct tw,14kt two-tone, 109 $1,029. S. 63963 Diamond Anniversary Band, 1/5 ct tw, 14kt yellow, 109 $1,235. T. 64049 Diamond Anniversary Band, 1ct tw, 14kt white, 109, 210 $3,155. U. 5144 Ladies Puzzle Ring, 12.5mm, 14kt white, $985. Customize your bridal styles with Red Box Diamonds. Find the right diamond, at the right price. Inventory on demand, the profitable way to run your business!

$9,894 worth of Wedding Bands that you can display for $229 our selling systems lower inventory costs and increase your profits by allowing you to display traditional wedding band styles with minimal investment. Cost-effective, eye-catching display ready for your showcase. our most popular wedding band styles. gold- & rhodium-plated alloy bands. All 14kt bands are ready for overnight delivery. KIT:90503:T Prototype Wedding Band Selling System with Engraved Samples. Your cost: $229. Total of live kit = $9,894 at $1,000 gold market. to get your Wedding Band selling system and begin displaying these bands to advantage, call 800.877.7777 ext. 200 and ask for the Wedding Band Kit (Kit:90503:t).

Introducing the KERA Collection KERA Life Treasured with KErA the options are endless. Create a completely new bracelet or interchange our beads with beads you may already own. Bead Collections Murano Glass Beads. Layers of beautiful glass bring color and design to life in a rainbow of offerings. Sterling Silver Beads. Exclusive hand-carved quality animal beads, Expression Beads to capture the moment, and Diamond-cut and Stardust beads. Crystal/Sterling Silver Beads. Add a touch of sparkle that is certain to wow. Natural Stone Beads. Earthy and natural, these beads provide contrasting tones. Birthstone Dangles. Just pick your favorite color or mark a special month with sterling/14kt dangles set with imitation stones. Bracelet Options Sterling Silver Snake Chain Bracelets with removable end, 7", 7½" and 8" lengths. Sterling Silver Flexible ByPass Bracelet with threaded end caps, 7". Black Rubber & Sterling Bracelet with threaded end caps, 7½", includes two rubber stoppers. Smart Beads Hold your beads in place on Sterling Silver ByPass and Snake Link Bracelets with these beautiful station beads containing special silicone inserts. (Not compatible with Bracelet BRC615.) To see the entire Kera Collection visit www.stuller.com. Call 800.877.7777 to order.

FA S H I O N 67249 GENUINE IOLITE, AMETHYST, TANZANITE AND DIAMOND STARFISH BROOCH/ PENDANT, 1 /5 CT TW, 14KT WHITE, 52, 43, 79, 33 $1,985. Colors of 2010 The Pastel Palette 66856 GENUINE CHECKERBOARD GREEN QUARTZ AND DIAMOND EARRINGS, 12MM X 8MM, 1 /3 CT TW, 14KT WHITE, 183, 33 $1,175 PER PAIR. As the economy continues to rise and fall, those with an eye toward fashion look for stability. The colors of 2010 are less seasonal than in years past. Sure, we still see pastels and bright colors in the first half of the year, but we also see earth tones, which are often reserved for late summer and fall. With this in mind, the color trends we discuss in this and following issues will concentrate more on their appeal to shoppers than on seasonality. In 2010, nature continues to play a key role in influencing consumer desires. In the coming year, nature and technology align, resulting in eco-thought. Eco-thought is a step beyond ecoconsciousness, as shoppers adopt earth-friendly behavior as the norm as opposed to a behavior to which to aspire. Super heroes, a force that started to form last year, is rising to the forefront in 2010. This super hero influence is especially strong with younger shoppers, who, according The Color Association of the United States, perceive themselves as the future of change. The color palettes of 2010 embrace both the light and 67220 AQUARELLA GENUINE AMETHYST RING, 16MM X 12MM, 14KT YELLOW, 44 $855. MOUNTING #71481. 67180 GENUINE ROSE QUARTZ RING, 14MM X 10MM, 14KT YELLOW/STERLING SILVER, 204 $185. MOUNTING #71493. dark side of the hero. Culture also plays an important role in the coming year. Architectural details and fabrics of faraway lands continue to intrigue shoppers. Pastel Hues of 2010 When it comes to fashion, consumers seek value when shopping for apparel. Quality staple pieces form the basis of their wardrobe. The time is right for jewelry stores to promote the fashion aspect of gemstone designs. Fabulous colored gems and pearls can truly change the look and feel of an outfit, allowing the consumer to dress up or down depending on their mood or occasion. Our first featured color palette is reminiscent of spring blossoms. Dreamy and whimsical, these colors appeal to romantics. Turquoise, bright green, violet and berry-colors offset flesh tones and pale gray hues. In fashion, translucent fabrics and monochromatic floral prints abound. Recommend designs that are rich in detail from open, woven styles to intricate and delicate pieces. Styles that embrace romanticism find appeal when combined with the pastel hues of this palette. The quartz family of gems offers wonderful colors that are as affordable as they are fashionable. Green, Rose and Lemon Quartz along with Amethyst are breathtaking gems that are readily available in bold sizes. Berry-colored Sapphire, Rhodolite Garnet 67284 GENUINE OPAL AND DIAMOND RING, 12MM X 8MM, 1/8 CT TW, 14KT WHITE, 60, 33 $1,115. 24 THE STULLER STANDARD www.stuller.com Visit us at stuller.com for expanded selections and up-to-date pricing. JANUARY-FEBRUARY 2010

FA S H I O N and Cultured Pearls add feminine charm to jewelry designs bringing out the richness of popular fabrics. Opal, Aquamarine and Blue Topaz give apparel a watery, flowing edge that makes any fashion staple sizzle. Helpful Hints Color is the most profitable product category a jewelry store has. With our online catalog of loose gems and finished jewelry, you have color on demand! When combining jewelry with fashion, think in terms of contrasting and complementing. Contrasting colors are those that are opposite each other on the color wheel, whereas complementing colors are next to each other. Those whose complexion is on the cool and rosy side look especially attractive in the pastel colors of this palette. According to Leatrice Eiseman s book, More Alive with Color, this includes those with cool green, blue-black or rosy brown, fair, rose beige or rose pink skin coloring. 67278 FRESHWATER CULTURED CIRCLÉ PEARL AND GENUINE CHECKERBOARD RHODOLITE GARNET EARRINGS, 11MM-12MM, 14KT YELLOW, 113, 63 $815 PER PAIR. Things You Can Do Today Create a feature case in your store that highlights the easy-going, romantic mood of this pastel palette. Combine color and pearls, engaging the interest of your shoppers. Add a trend section to your website, updating your customers on the latest fashions. Inspire your staff to learn about color. The more you learn about color the more comfortable you will be speaking to customers. Celebrate the uniqueness of color! Recommended Viewing: Leatrice Eiseman s color blog: www. eisemancolorblog.com Style.com www.style.com GEMS LIKE THOSE FEATURED ABOVE ADD THE ESSENTIAL FINISHING TOUCH TO FASHIONS. SHOWN ABOVE: ROSE QUARTZ, AQUAMARINE, LEMON QUARTZ, MORGANITE, AMETHYST, GREEN QUARTZ, SEMI-TRANSLUCENT AQUAMARINE. 67307 GENUINE CHECKERBOARD SWISS BLUE TOPAZ AND DIAMOND PENDANT,.015 CT TW, 14KT YELLOW/RHODIUM PLATED, 77, 110 $225. (SHOWN ON CH123, SOLD SEPARATELY.) 67304 GENUINE CHECKERBOARD SWISS BLUE TOPAZ AND DIAMOND EARRINGS,.02 CT TW, 14KT YELLOW/RHODIUM PLATED, 77, 110 $365 PER PAIR. CHAMBRAY WEB SYCAMORE RHUBARB PRETTY PETAL PINK IRIS GLACIER ELECTRIC CLARITY JANUARY-FEBRUARY 2010 Visit us at stuller.com for expanded selections and up-to-date pricing. www.stuller.com THE STULLER STANDARD 25

Date: 07/08/2009 Diamond ID: sample Analysis # 0test00 A B O U T D I A M O N D S top 5 ways to make money in 2010 1Reduce your inventory How many times do you end up modifying a stock item to suit your customer s demands or special order something to make a sale? How often do you custom design jewelry to satisfy the criteria of your client? If you reduce inventory on the slow-moving categories and increase your ability to offer custom services, your profits will increase. Customization is easy with Stuller Studio 2Increase your turns What s the average turn rate of the styles in your showcase? Your showcase inventory should consist of fast turning items, bread and butter inventory that has positive sell through. These are goods you don t have to buy in bulk, but that you can get on demand, so your cost and sell prices are resistant to market fluctuations. How can you have access to inventory on demand? Think of our website, catalogs and even this magazine as your inventory warehouse. 3Create staff incentives What motivates your sales staff? What do they value? Money is often a great motivator, but so is extra vacation time, flexible hours or bonus points toward things like gift cards to their favorite restaurant or store. We will even help! We offer rebate dollars for Red Box Diamonds and Black Box Gemstones based on your annual purchases. Visit stuller. 4com for details. Make your customers your salespeople What do your customers say about your store? Word of mouth is one of the best forms of advertisements. Empower your customers to become your advocate. Create buyer reward programs or give referral points. Encourage word of mouth by giving your customers something to talk about. Host regular learning events for your top customers and encourage them to bring a friend. Launch a website for your store where customers can interact with your business from the convenience of their home. We can help. Visit the Marketing Services tab of stuller.com and select Customized Websites. GemEx Certification Reports on stuller.com The Global Leader in Diamond Brilliance, Fire and Sparkle Certification Diamond Light Performance Low Medium High Very High Brilliance white light Fire color light 4LEE 5E Sparkle scintillation Measurement 1 Measurement 2 Measurement 3 Measurement 4 Measurement ement 5 These five measurements s show the actual brilliance, fire and sparkle produced by the diamond/light d/light movement. View live and interactive diamond images at www.gemexlive.com SAMPLE me s show the actual brilliance, duced by he diamo d/light m Mur MPance, Mpr GemEx Certificate SAGe GemEx is the global leader in diamond Brilliance, Fire & Sparkle certification. Founded in 1998, GemEx introduced the concept of scientifically measuring the Light Performance of diamonds and uses its patented BrillianceScope Analyzer to measure diamonds for Brilliance, Fire and Sparkle. Select Red Box Diamonds are individually measured by the BrillianceScope and go through GemEx quality control program. This ensures that that the diamond has superior beauty and Light Performance. Stuller uses GemEx Certificates to help you validate the beauty of their Red Box Diamonds with your customer. This method of selling diamonds appeals to consumers by focusing on the beauty of diamond. By increasing customer confidence and trust, GemEx helps drive sales and increase margins on every diamond sold. Red Box Diamonds and the GemEx System marry the romance of the diamond buying process with a solid foundation for making a confident choice a win-win for consumers and retailers. View GemEx reports on stuller.com, as part of Stuller s virtual inventory, and link to Live Report. Live Report is the interactive, online version of the GemEx Certificate. With Live Report, you and your customers see the Light Performance images in motion along with the ratings for each diamond listed. The program allows you to view and compare the actual diamond Brilliance, Fire & Sparkle with your customers while they choose their diamonds. 26 THE STULLER STANDARD www.stuller.com Visit us at stuller.com for expanded selections and up-to-date pricing. JANUARY-FEBRUARY 2010

A B O U T G E M S T O N E S 5 Do things differently Nothing will change if you keep doing the same thing you ve always done. Now is the time to adopt new technologies like CounterSketch Studio, a program that makes customized design easy. Now is the time to purchase our digital selling solutions that put virtual inventory at your command. A big screen TV and the Showcase area of stuller. com are the perfect combination for a fun and interactive shopping experience for your customers. Fresh ideas and solutions for your business challenges are all within your reach when you call Stuller. Ask your diamond or gemstone specialist for details; just press 5 for diamonds or 6 for gems when you call 1.800.877.7777. in the pink in 2010 Spring 2010 features a wonderfully romantic palette of pastel hues. Pink is especially luscious and fashions are complemented by all shades of pink from shocking to whimsical. What pink gems should you be talking about? Have your customers try these on for size. Pink Sapphire The range of hues in the Pink Sapphire family makes it a gem whose variety is sure to satisfy. With a hardness of 9, it is a durable gem, suitable for every day wear. We carry both natural and heat-treated Pink Sapphire. Colors range from bubblegum to berry. Chatham Created Pink Sapphire is a graceful alternative for customers who want beauty within their budget. Morganite Named after the famous banker and mineral collector, JP Morgan, this charming gem is in the same family as Aquamarine and Emerald. Morganite creates a sense of calm in those who wear it. With proper care, Morganite is a gem to be enjoyed for a lifetime. Pink Tourmaline Pink Tourmaline expresses timeless feminine charm with a decidedly modern edge. Often used to celebrate October birthdays, its excitement extends beyond the world of birthstones bringing unique beauty to pink lovers. Brazil is the source for our Pink Tourmaline, which is available individually graded as part of our Black Box Gemstone collection or cut to calibrated standards as featured in the Diamond & Gemstone Book. Pink Spinel Genuine Pink Spinel is a rare gem. Ranging in color from the orangish-pink Flame color to the pure pink hue, this unusual gem will delight your customers. Enter Pink Spinel in the search field of stuller.com to view our complete selection. For more pink gems, visit the gemstone page of stuller.com and select the Shop by Color option. JANUARY-FEBRUARY 2010 Visit us at stuller.com for expanded selections and up-to-date pricing. www.stuller.com THE STULLER STANDARD 27

Stunning Devotional Gifts E B F C G A D H A. R42169D Diamond Maltese Rope Cross, ¾ ct tw, 14kt yellow, 33 $2,409. Mounting #R42169. B. R42168 Modern Fashion Cross, 49.25mm x 30.5mm, sterling silver, $89. C. R42180 Peace Sign Cross Pendant, 36.75mm x 29.25mm, 14kt yellow $389. D. R42173P Genuine Peridot Cross, 44m x 36.25mm, 14kt yellow, 62 $1,015. Mounting #R42173 E. R42212 Diamond Cross,.05 ct tw, sterling silver/titanium, 33 $155. F. R42178A Genuine Amethyst & Ruby Cross, 40.25mm x 40.5mm, 14kt yellow, 103, 65 $845. Mounting #R42178. G. R42216 Diamond Cross,.04 ct tw, sterling silver, 33 $165. H. R42213 Diamond Cross,.08 ct tw, sterling silver/titanium, 33 $209. To order, call 800.877.7777 or go to stuller.com.

Exciting New Threader Styles A. 67439 Black & White Diamond Earrings, 11 3 ct tw, 14kt white/black rhodium-plated, 110, 184 $2,349 per pair. B. 67440 Black & White Diamond Necklace, ¾ ct tw, 14kt white/black rhodium-plated, 110, 184 18 $1,465. C. 67437 Black & White Diamond Ring, 1 ct tw, 14kt white/black rhodium-plated, 110, 184 $2,055. D. 67433 Black & White Diamond Earrings, 1½ ct tw, 14kt white/black rhodium-plated, 110, 184 $3,009 per pair. E. 67405 Diamond Ring, 3 8 ct tw, 14kt white, 33 $1,189. Mounting #121555. F. 64395 Diamond Ring, ½ ct tw 14kt white, 110 $1,633. G. 67406 Diamond Ring, ½ ct tw, 14kt white, 33 $1,439. Mounting #121556. A H. 64394 Diamond Ring, 1 3 ct tw, 14kt white, 110 $1,185. J. 67095 Diamond Ring, 1 6 ct tw, 14kt yellow/ rhodium-plated, 110 $1,119. K. 67092 Diamond Ring, 1 3 ct tw, 14kt white, 110 $1,309. B D C E F G H J K To order, call 800.877.7777 or visit stuller.com.

Valentine Packaging & Gifts A. B. C. D. E. F. A. 61-6613 Red Soft Suede Ring Box, $4.09. B. 61-7528 Heart-Shaped Porcelain Hinged Box, $6.20. C. 61-6620 Beechwood Single Ring Box, $7.98 D. 61-9146 12 Lacquered Cream Rose with 24kt Gold Trim, MSRP $79.95. E. 61-9141 12 Lacquered Red Rose with 24kt Gold Trim, MSRP $79.95. F. 61-9147 12 Lacquered Pink Rose with 24kt Gold Trim, MSRP $79.95. (All rings sold separately.).

stuller.com No phone. No paper. No problem. Top 10 reasons to use stuller.com as your one-stop shop. 10. Our live, text-based chat is available to help you Monday through Friday, 8am to 6pm CST. 9. Pricing and product availability 24/7. 8. Easy to place orders accurately and completely. 7. Continuous pricing updates as you fill your cart throughout the day. 6. Track orders; view, print invoice. 5. Order all day long until cutoff ship in one package with ONE shipping charge. 4. Schedule Order feature automatically submits your order. 3. Build customized jewelry in just 3-5 working days through Stuller Studio. 2. Stuller Showcase shows your customers retail jewelry pricing. Simply apply your markups to your wholesale pricing and display retail prices to your customers. 1. Don t have a website? Use ours! Visit stuller.com today!

Focus on Design & Let Stuller Do the Rest! IT S AS EASY AS... Your Complete CAM Solution Stuller Studio CAM Services provides manufacturing fulfillment for your CAD designs. Simply send us your CounterSketch or Matrix 6 CAD file, and we will produce it to your specified level of completion raw casting to fully set and finished product all in six to eight days. Thousands of jewelers across the country use Computer Aided Design (CAD) software as their method of choice to create beautiful custom jewelry. It is the wave of the future, and we can help you take advantage of it. 1 Search - Using robust search tools, quickly browse styles in the Starting Point Inventory as you pre-consult customers. 2 Customize - From your starting point model, perform real-time 3-D alterations to the design using easy slider controls. 3 Order - Quote pricing and send the design to Stuller for any amount of manufacturing, setting and finishing you desire. 4 Deliver - CounterSketch Studio delivers custom designs and higher profits to your store in eight working days or less. Contact Gemvision to pre-order CounterSketch Studio today at 800.357.6272. Online tour at www.countersketchstudio.com/tour. S T R A T E G I C P A R T N E R S CounterSketch Studio is a GAME CHANGER in the world of custom jewelry. - Matt Stuller