PRODUCTION GUIDELINES The following document contains some production tips, outlining some of the main issues encountered when providing imagery for THE ICONIC, and some examples of how to avoid them. Please use the following production tips on these categories to assist in having the best quality imagery you can to represent your brand on THE ICONIC. Model Selection Movement and Posing in Apparel Correct First (Default) Image Correct Grey Background Correct Guidelines for Accessories Model Shots for Accessories
MODEL SELECTION Please see provided names, agencies and imagery for THE ICONIC core models. Please use these to book models for apparel shoots for THE ICONIC imagery, and for visual reference when booking models outside of THE ICONIC core models. Any models booked outside of approved core models must be approved by THE ICONIC production before shooting. WOMENS APPAREL AMELIA ZADRO - CHIC Edgy/Fashion/Surf/Skate ANNALISE MCLACHLAN - CHIC Surf/Skate BRIDGET HOLLITT - CHIC Fashion/Surf EMILY JEAN - CHIC Edgy GEORGIA BERG - SCOOP Mainstream/Swim/Sport GEORGIA GIBB - SCOOP Mainstream/Swim
HALCYON POWE - VIVIENS Contemporary/Fashion HANNAH JUDD - CHIC Surf/Skate/Swim/Edgy/Fashion JESS THOMAS - IMG Fashion KATE MARTIN - CHIC Sport/Edgy KIMBERLY - CHIC Mainstream/Fashion KRISTINA - VIVIENS Fashion/Swim/Sports LYDIA COLLINS - CHIC Comtemporary/Edgy MONIKA - SCOOP Mainstream/Fashion NAT ROSER - SCOOP Sport/Mainstream/Swim
PHOEBE O HANLON - CHADWICKS Fashion ROBERTA - CHIC Contemporary/Fashion SHANNIKAH - CHIC Fashion/Swim STEFFANIE - CHIC Contemporary/Mainstream CURVY APPAREL TESS SHANHAN - PRECISION Mainstream/Fashion YIFAN - PRISCILLAS Comtemporary/Edgy JESS - BELLA MODELS Curvy LAURA WELLS - VIVIENS Curvy SAM KING - BELLA MODELS Curvy
MENS APPAREL DAN YOUNG - CHIC Sport/Mainstream ETHAN - KULT Surf/Skate/Mainstream JEAN PAUL - VIVIENS Fashion KIERAN PRICE - CHIC Mainstream/Fashion MATTIA - CHIC Edgy/Surf/Skate NELSON - THE AGENCY Surf/Skate/Fashion TOM NUNN - BELLA MODELS Surf ZACH GRENENGER - KULT Fashion ZEKE - CHADWICKS Edgy/Mainstream
MOVEMENT AND POSING As a part of the Iconic guidelines, we allow a lot of free and natural movement when it comes to model posing. Please where possible allow the models to move naturally and relaxed, using the website and the below inspiration to instruct and direct models when shooting. Contemporary and Premium womens brands can have less movement, but still relaxed and not too stiff.
CORRECT DEFAULT IMAGE It is of the upmost importance that your first image (default image) is exactly what is stated in THE ICONIC image guidelines. The catalog page is the first thing the customer sees, and at THE ICONIC we strive to have the highest level of consistency that we can. Images without their correct default image will not be accepted. Images being uploaded in the incorrect order, or that are missing the correct default image can disrupt the flow and aesthetic of the catalog page. Below are some examples of what is correct and what is not for shoes and apparel. SHOES - Default image (side shot) must be first on the catalog page
APPAREL - Cropped shots of tops and bottoms must be first on the catalog page
CORRECT GREY BACKGROUND Images must be on the correct grey background, as stated in THE ICONIC image guidelines. As with the default image being correct, the incorrect grey background on your images can disrupt the aesthetic of the catalog page, making your products look off brand and not a part of THE ICONIC website. Product is an RGB value of 240.240.240 Apparel is an RGB value of 240.240.244 This reading can be taken from any plain grey area of the background in Photoshop. Below are some examples of shoes, accessories and apparel with correct and incorrect RGB values. SHOES 240.240.240 238.240.243
ACCESSORIES 240.240.240 222.222.222 APPAREL 240.240.244 235.235.235
CORRECT GUIDELINES - PRODUCT Product on THE ICONIC website follow some very specific guidelines to ensure consistency on the website. Please ensure to read through THE ICONIC image guidelines and strictly stick to the measurements when editing product. Below are a couple of examples of following and not following the product guidelines. SHOES 1.5cm 22.5cm 2.5cm BAGS 17.5cm 1.5cm 22.5cm 3.5cm 18.5cm
MODEL SHOTS - ACCESSORIES Model shots on THE ICONIC website are used to show how accessories look on the model, as well as giving a relative size guide. Model shots are preferred for accessories specified in the guidelines, and must follow THE ICONIC image guidelines. Model shots must be on a grey background. No other backgrounds will be accepted. Below are a couple of examples of following and not following the model shot guidelines. SHOES UNDERWEAR