Category definition for the Awards period of February 2016 March 2017.

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RULES & Regulations 2017 Men s Hairdresser/ Barber of the Year

MEN S HAIRDRESSER/ BARBER OF THE YEAR Category definition for the Awards period of February 2016 March 2017. The winner of this category will be the person who demonstrates excellence as a male hairdresser or barber in both grooming and styling. Hairstyles should be commercial, contemporary, wearable and reflect current and emerging hair and fashion trends. In addition, the design and style should aim to work with and highlight male features, presenting the best of men s styling/grooming and the specialised skill this takes. This category is open to qualified hairdresser s or barbers, full time or part time who actively practise as a hairdresser or barber consistently in Australia or New Zealand for the entire awards period, and are based in that same country. PLEASE NOTE Judges will receive the following criteria on which to base their evaluation of photographic collections in this category: Creative criteria for this category Creative and commercially relevant hairdressing, reflecting contemporary and emerging hair and fashion trends. Keeping in mind the above, Judging will be based on three key criteria: 1 The collection as a whole is striking and delivers a wow-factor. 2 The collection is original, innovative and provides creative inspiration for the industry. 3 The collection shows a broad range of outstanding hairdressing skills, executed with technical excellence. RULES and Regulations 2017 Men s Hairdresser/Barber of the Year 2 of 5

Please Note: Please ensure you read the entire general Awards Rules and Regulations document before commencing any part of your entry You are not required to submit the written submission below, unless you are announced as a Finalist The online Awards platform will provide final details on word count and attachment limits where relevant please use the below as a guide only to the questions you will be required to answer via the online portal should you become a Finalist. The online portal will re-open after the Finalist announcement and you will have approx. 1 month to submit the written submission. Dates will be confirmed at time of announcement. Question 1 Max 150 words (10 points) In no more than 150 words describe how you earn the right to be awarded the title Schwarzkopf Professional Hair Expo Men s Hairdresser/Barber of the Year for 2017. Question 2 PDF Upload only (15 points) Please upload a creative brief similar to one would create for yourself, your photographer and makeup artist demonstrating the vision behind your collection. Photos/sketches/mood boards etc can be attached as visuals where appropriate. Please include the following in your answer: Your key objectives Collection Name The inspiration and thinking behind the collection Styling (eg makeup/fashion/props etc) Please include your final photographic collection as part of this document, with all 6 photos on one page in order of preference NB: Your upload can be up to a 3 page PDF (maximum file size of 2MB) Question 3 Max 500 words summary + PDF Upload (30 points) List up to 10 career highlights and activities/achievements during the Awards period as they relate to men s hairdressing/barbering. NB: You may also support your answer with a maximum 5 page PDF attachment, expanding your answer with visuals or other relevant supporting information (maximum file size of 3MB) Question 4 Max 600 words (20 points) What have you done as a Men s Hairdresser/Barber to Educate, Motivate and Inspire the Industry? Question 5 Max 500 Words (15 points) How do you contribute to: a) Your Salon b) Your Team and c) Client experience in relation to the Male Hair target market? Question 6 Max 150 words (10 points) Should you win Schwarzkopf Professional Hair Expo Men s Hairdresser/Barber of the Year, you will be an industry ambassador for men s hairstyling. Outline what you will do and how you will make a contribution to the industry. RULES and Regulations 2017 Men s Hairdresser/Barber of the Year 3 of 5

Men s Hairdresser of the Year Declaration (please complete and post with your photographic collection) I declare that I have personally completed the work where stated on the models in my photographic collection that is submitted as part of my entry. All work occurred during the Awards Period of February 2016 - March 2017. I declare that I have attached 6 unaltered/raw images from my photographer, which are the same as the finished product as seen in my final photographic collection submitted. I declare there has been no photo retouching, editing, or manipulations to these photos. I declare that I have read and understood the general Rules and Regulations in addition to those that apply specifically to my category. I declare that I have not, and will not, approach any current Hair Expo Judges in relation to the specifics of my entry, including showing them any visuals related to my Photographic Collection prior to either round of Judging. Nor will I approach them for post judging feedback at any time (the anonymous online feedback system replaces the need to approach judges, and represents all judges for a well rounded and fair source of feedback for each entrant). Please tick all declarations above to ensure your entry is valid. Name: Salon: Name of Witness: In case you become a finalist, what would you most like us to share about you when we promote this achievement? Please share something we can use in our PR in 50 words or less (we will contact you if further information is required). RULES and Regulations 2017 Men s Hairdresser/Barber of the Year 4 of 5

Model Release Form (please complete and post with your photographic collection) I (as listed below)* agree upon, receipt of which is hereby acknowledged, consent that Hair Expo Australia/ Reed Exhibitions Australia and media authorised by Hair Expo Australia/Reed Exhibitions Australia, may use the photographs and/or digital files submitted for the Schwarzkopf Professional Hair Expo Awards for the purpose of promotion and publication in whole or part thereof. I have also read the conditions of entry and agree to abide by them. *Signature of Modelling Agency on behalf of Model will also suffice. Model 1 Name: Model 2 name: Model 3 name: Model 4 name: Model 5 name: Model 6 name: Hairstylist Name: Photographer Name: Date of Shoot: Entrant Name: Entrant Consent by Parent or Guardian if persons are less than 18 years of age. As Parent or Guardian of the above named person, I consent to the above release and signature thereto and to potential usage as set out above. Name: Parent or Guardian Name: RULES and Regulations 2017 Men s Hairdresser/Barber of the Year 5 of 5