GET INSPIRED. BE PART OF IT.

june 2009 promotions NEW BLONDE glam color enhancers LIGHT IT UP. COOL IT DOWN. SET THE TONE. BOOST YOUR HAIRCOLOR BUSINESS WITH THE NIGHT OF COLOR CAMPAIGN! CLIENT GIFT WITH : FREE TRAVEL HAIRSPRAY GET INSPIRED. BE PART OF IT. redken.com

THREE-MONTH CAMPAIGN LIGHT IT UP. COOL IT DOWN. SET THE TONE. STUNNING BLONDE FROM START TO FINISH LIGHT IT UP. COOL IT DOWN. SET THE TONE. ONE BLONDE SYSTEM. ENDLESS POSSIBILITIES Giving clients beautiful blonde is easy with Redken s new Blonde Glam Collection, which includes everything you need from in-salon solutions to at-home maintenance products to create and maintain a range of beautiful blonde shades. With the Blonde Glam Collection, you can customize a comprehensive blonding system that meets your clients unique needs from start to finish: IN-SALON SERVICES AT-HOME MAINTENANCE light it up cool it down set the tone STUNNING BLONDES Blonde Icing Conditioning Cream Lightener Blonde Glam Haircolor Blonde Glam Haircare featuring NEW Color Enhancers Mix and match products in the Blonde Glam Collection to give your clients stunning blonde! This month s offer featuring Blonde Glam Color Enhancers will help your clients mantain their look at home! NEW ON 5TH

new BLONDE GLAM COLOR ENHANCERS Blonde Glam Color Enhancers are at-home treatments that revive highlights and revitalize blondes, so clients can refresh their color between appointments. They re available in two formulas: Perfect Platinum for clients with ultra-pale to light blonde hair or highlights who want to keep their cooler blonde strands from turning brassy. Rich Vanilla for clients with warm blonde hair or highlights who want to keep their hair on-tone. what s new and improved? existing new existing new Pure Pearl Perfect Platinum Fresh Gold Rich Vanilla formula improvements Changed from cream base to gel/cream base to provide ultra-lightweight moisture and allow for more even distribution of color-enhancing pigments The fragrance has been reworked to match the existing Blonde Glam range New formula contains mica crystals for added shine Perfect Platinum s color and deposit are now violet tones that are perfectly suited to all shades of cool blonde hair Rich Vanilla s color and deposit are now soft yellow tones that are perfectly suited to all shades of warm blonde hair packaging improvements Changed from 6.8 oz. tube to 8.5 oz. bottle New design provides synergy with Blonde Glam Haircolor packaging Now called Color Enhancers rather than Color Activating Treatments More emphasis on how to use Hi, I m Karen Fuss-Zipp, the new Vice President and General Manager of Redken 5th Avenue NYC. I ve been in the industry more than 25 years, and I m thrilled to continue to work with such a talented and inspiring group of salon professionals! I want to tell you about some of our upcoming programs and offers. You already know Redken is committed to giving your salon The Professional Edge through innovative products, exclusive benefits and programs to boost your revenue. RedkenEducationOnDemand.com has launched its new business section, and our FREE Professional Edge Business Webinars provide the guidance you need to succeed in this challenging economic climate. Both of these great resources feature industry experts like Peter Mahoney, Michael Cole and Kristi Valenzuela. See page 8 for more information. To help you further, we have created special Salon Stimulus deals dedicated to helping your bottom line by reducing inventory costs, plus providing your clients with valuable offers that encourage retail purchases and promote color services via FREE backbar and retail sampling. This month s free travel size hairspray deal is the first of many upcoming Salon Stimulus offers. Make sure to check out New on 5th each month for more! Thank you for your continued commitment to Redken. Together, I m confident we can make it through these challenging times. Very truly yours, cover Model's Haircolor: Natural Level: 6, Base Formula 1: 1 oz. 7AV Color Fusion + 1 oz. 8N Color Fusion + 2 oz. 20 volume Pro-oxide Cream Developer Base Formula 2: 1 oz. 7AV Color Fusion + 1 oz. 8N Color Fusion + 2 oz. 30 volume Pro-oxide Cream Developer Highlight Formula 1: 1 part Blonde Icing Conditioning Cream Lightener Ammonia Free + 3 parts 20 volume Blonde Icing Conditioning Cream Developer Glaze Formula 1: 1 1/2 oz. 09G Vanilla Creme Shades EQ + 1/2 oz. 08V Iridescent Quartz Shades EQ + 2 oz. Shades EQ Processing Solution Karen Fuss-Zipp Vice President, General Manager Redken 5th Avenue NYC June 2009 Promotions 3

d c e f h g a b SALON OFFER 6 Blonde Glam Color Enhancers RECOMMENDED PRODUCT MIX A 3 Perfect Platinum 8.5 oz. B 3 Rich Vanilla 8.5 oz. RECEIVE FREE 3 Perfect Platinum 1.7 oz.* 3 Rich Vanilla 1.7 oz.* 1 Outshine 01 3.4 oz. for stylist use* C 1 Stylist Quick Reference Guide D 25 Client Brochures E 1 Easel Card with Brochure Holder F 1 Shelf Talker STYLIST OFFER The Blonde Glam Color Enhancers Stylist Trial Kit at a discount KIT INCLUDES G 1 Shampoo 10.1 oz. H 1 Conditioner 8.5 oz. A 1 Perfect Platinum 8.5 oz. B 1 Rich Vanilla 8.5 oz. C 1 Stylist Quick Reference Guide Rent Symposium All Access: The Best Blondes to discover haircolor and finishing techniques for your blonde clients! Log-on to RedkenEducationOnDemand.com. *Not Shown open stock product Blonde Glam Perfect Platinum Blonde Glam Perfect Platinum Blonde Glam Rich Vanilla Blonde Glam Rich Vanilla size 1.7 oz. 8.5 oz. 1.7 oz. 8.5 oz. NEW ON 5TH

SPECIAL OFFER! REDKEN EDUCATION ON DEMAND: 10% OFF ANY REDKEN CREATES VIDEO Log-on to RedkenEducationOnDemand.com and discover six inspirational videos featuring haircolor and design techniques from your favorite Redken Artists! TO REDEEM YOUR SPECIAL OFFER: 1. Go to RedkenEducationOnDemand.com and search for Redken Creates 2. Choose a video and click Add to Cart 3. Enter this promo code to receive 10% off the rental price*: RCDEALSHEET *10% discount applies only to videos in the Redken Creates collection. Offer expires 6/30/09. FREE travel-size WITH the purchase OF A FULL- size hairspray Increase retail sales of Redken hairsprays and help your clients touch up on-the-go with this special offer perfect for the summer travel season! Any retail-size aerosol Redken Hairspray receive free 1 mini-size (2 oz.) of the same hairspray product workforce 09 11 oz. quick dry 18 11 oz. forceful 23 11 oz. To activate this offer, visit redken.com/specialoffers SAVE on shampoo and conditioner gallons Keep your backbar stocked and your clients happy with the best shampoos and conditioners Redken has to offer. Purchase 1 Shampoo Gallon and save 1 Conditioner Gallon and save Choose from the following brands: All Soft Body Full Clear Moisture Color Extend Extreme Smooth Down June 2009 Promotions 5

SALON CONTEST Stylists can visit Redken.com/NightOfColor to submit write-ups and photos of their Night of Color event. The entries will be evaluated and the winners will receive: 1 grand prize Round-trip airfare and hotel accommodations for four people for 2 days, 2 nights in NYC, plus a visit to The Redken Exchange Lunch with David Stanko, Redken Haircolor Consultant $2,000 Exchange class voucher 10 runners up $1,000 worth of Redken Salon Gear items CLIENT SWEEPSTAKES Clients can visit Redken.com/ColorEvent promoted in the Night of Color client brochure and enter to win: 1 grand prize Round-trip airfare and hotel accommodations for two people for 2 days, 2 nights in NYC Hair makeovers by Tracey Cunningham, Redken Creative Consultant for Color $1,000 shopping spree A stylish night on the town ATTRACT NEW HAIRCOLOR CLIENTS BY HOSTING A NIGHT OF COLOR EVENT! Every salon has them: Color-shy clients who for whatever reason haven t yet booked a haircolor service. Boost your haircolor business by inviting those clients and their friends to a Night of Color event in your salon. You ll get the key items you need for FREE with your Color Fusion purchase! It all starts with the Night of Color lookbook, which showcases a glamorous girls night out at the latest New York City hot spot. Amazing haircolor is a must-have for any great night out! The lookbook features four gorgeous looks for blondes, brunettes and redheads use it to show clients the amazing haircolor you can create for them. We ve provided the formulas and how-tos in the Night of Color technique guide! The Night of Color client brochure includes all the info color-shy clients need: consultation tips, a glossary of haircolor terms and inspiring ideas about what haircolor can do for them. What s more, both you and your client could win a FREE trip to New York City and other amazing prizes! Night of Color Event Checklist: Follow these tips to make your event a success! You ll find this useful chart inside the Night of Color Technique Guide 10 runners up $200 haircolor service with local Redken Certified Haircolorists

SALON OFFER 18 Color Fusion Shades a RECEIVE FREE Night of Color Campaign Kit kit includes: A 1 Night of Color Lookbook B 1 Night of Color Technique Guide C 20 Night of Color Client Brochures D 20 Blonde Glam Duo Packettes b c Learn new haircolor techniques at RedkenEducationOnDemand.com! You can also brush up on product knowledge for FREE! d June 2009 Promotions 7

THE PROFESSIONAL EDGE BUSINESS WEBINARS Redken 5th Avenue, the leader in technical and business education, is proud to bring you a new series of monthly business-building webinars. Top industry leaders share business-building and personal growth education to help your staff and salon thrive. Register for this FREE resource on Redken.com s professional site and Experience the Professional Edge! date name of series featuring June 8 conquering retailphobia kristi valenzuela, Salon Success Coach June 22 reinventing your space for increased profitability peter millard, Design Consultant for salon, spa and retail July 6 best client practices of top 20 stylists Michael cole, Redken Business educator july 20 create salon traffic with facebook sarah Liang, Redken Interactive Marketing & facebook expert august 10 using business tools online to grow your business rachel weiss & sarah liang, Redken Interactive Marketing august 24 measuring your financial Performance- peter mahoney, President, Salon consultants international the Salon Scorecard(for salon owners/managers) september 14 Supporting the Service Provider Team kristi valenzuela, Salon Success Coach REDKEN EXCHANGE SESSION CALENDAR To register or for more information call 1.800.545.8157 or log-on to Redken.com NAME OF session date day tuition DON T SWEAT IT FIX IT JUNE 1-3 MON - WED $ 900 EVERYTHING S INCLUDED 2 JUNE 1-3 MON - WED $ 950 COLOR & KNOW WHY JUNE 8-11 MON - THUR $ 900 CUT & KNOW WHY JUNE 8-11 MON - THUR $ 900 COLORING OUT OF YOUR MIND JUNE 15-17 MON - WED $ 900 CUTTING OVER THE TOP JUNE 15-17 MON - WED $ 900 COLOR I M POSSIBLE JUNE 22-23 MON - TUE $ 800 EVERYTHING S INCLUDED JUNE 22-24 MON - WED $ 950 TOTAL DESIGN & COLOR JULY 6-9 MON - THUR $ 1500 COLOR & KNOW WHY JULY 16-19 MON - THUR $ 900 CUT & KNOW WHY JULY 16-19 MON - THUR $ 900 PURE KNOWLEDGE EXPRESSIONS JULY 20-21 MON - TUE $ 800 CUTTING WITH SAM & CHRIS JULY 20-21 MON - TUE $ 1100 PURE KNOWLEDGE FINISH JULY 22-23 WED - THUR $ 800 THE BEST BLONDES JULY 27-28 MON - TUE $ 700 EVERYTHING S INCLUDED JULY 27-29 MON - WED $ 950 EVERYTHING S INCLUDED 2 aug 3-5 MON - WED $ 950 SPECIAL OFFER! FREE SHADES EQ PROCESSING SOLUTION WITH Your salon relies on Shades EQ to create healthy, shiny haircolor. Now, to help you save on inventory costs and continue to give clients amazing color, we re offering a FREE Shades EQ Processing Solution with your purchase. SALON OFFER 12 Shades EQ shades Receive Free 1 Shades EQ Processing Solution liter coming soon to the redken exchange: GENDER NEUTRAL WITH SHANNON KING, ALICIA MARCANO AND CHRIS MOODY AUGUST 31 - SEPTEMBER 2, 2009 As borders blur and cultures blend, androgyny has found its way into the global mainstream. Let go of imposed restrictions and inhibitions and experience three days of design, color and finishing that combine both masculinity and femininity. Explore European and metropolitan influences. Bring newness to both male and female clients, and create looks your clients will crave! All offers are available while supplies last. All rights reserved. 50003630 4/09