BRING ULTIMATE HAIR PERFECTION INTO YOUR SALON

BRING ULTIMATE HAIR PERFECTION INTO YOUR SALON

A NEW MILESTONE IN CARE PERFORMANCE NEW BC BONACURE BRINGS HAIR CLOSER THAN EVER TO NATURAL PERFECTION Virgin hair quality Healthy hair surface Elasticity, strength and resilience

NEW PATENTED CELL PERFECTOR TECHNOLOGY FOR HAIR CLOSER THAN EVER TO NATURAL PERFECTION Rebuilds the hair structure from the inside out thanks to hair-identical amino-acid chains Perfectly recreates virgin quality hair cuticles to provide optimal protection against external aggressions like water, blow drying, etc. Virgin Hair Damaged Hair Current Technologies is made of chains of 21 carbons has gaps on the hair surface refill with chains of 12 carbons resurfaces with chains of 18 carbons

OUTPERFORMING ALL TECHNOLOGIES THE SCIENTIFIC PROOF Results of the water drop test, proving the protection properties of the hair surface On virgin hair, a water drop forms an angle of at least 90 on the hair surface The same result is only obtained with CELL PERFECTOR TECHNOLOGY Virgin Hair Damaged Hair Current Technologies 100 60 80 100 is fully protected from water is not protected and absorbs water partially protects the hair but still absorbs water provides full protection

ENTER THE WORLD OF ULTIMATE HAIR PERFECTION

WHAT S NEW? Patented Cell Perfector Technology with extraordinary results never before seen, to win new customers Eye-catching packaging designed to capture attention and convey benefits for instant retail success Innovative hero products that turn emerging trends into consistent retail success

WHAT S NEW? Breakthrough BC Extra ShoTS for tailored care experiences that boost service and retail revenues New 360 approach to hair care that incorporates individual product solutions into the consultation, to guarantee hair perfection at home and drive follow-up retail sales Full support to enhance your expertise and maximize all potential revenue streams for your salon

SUPERIOR HAIR CARE REGIMES FOR DAMAGED HAIR FOR COLORED AND HIGHLIGHTED HAIR FOR NORMAL TO DRY, CURLY OR DEHYDRATED HAIR BC REPAIR RESCUE BC COLOR FREEZE BC MOISTURE KICK With our highest concentration of proteolipids With reactive silane With hyaluronic acid derivate 100% hair replenishment 100% resilience Up to 95% less hair breakage* 100% more shine Up to 90% color retention 100% nourishment Up to 85% improved combability Up to 95% anti-static effect *vs. unheated, damaged hair

FOR MATURE AND FRAGILE HAIR FOR UNMANAGEABLE HAIR BC TIME RESTORE Anti-aging formula with Q10 + Nutrifiller BC SMOOTH PERFECT With an amino smoothing agent 100% resistance & elasticity Immediately erases visible signs of aging Up to 4 days of anti-humidity & anti-frizz effect* 100% shine 70% quicker detangling *Shampoo vs. shampoo + treatment

BC REPAIR RESCUE COMPLETE RESTORATION FOR DAMAGED HAIR 100% HAIR REPLENISHMENT 100% RESILIENCE Up to 95% LESS HAIR BREAKAGE* With our highest concentration of proteolipids Intensely seals the cuticle and restores the inner structure for natural strength and elasticity *vs. unheated, damaged hair

NEW BC REPAIR RESCUE DEEP NOURISHING SHAMPOO & TREATMENT - Ultra-rich care for extremely damaged hair - Restores the protective layer of virgin hair - NEW Treatment formulation contains 250% more care ingredients

BC COLOR FREEZE SUPERIOR COLOR INTENSITY FOR COLORED AND HIGHLIGHTED HAIR 100% MORE SHINE UP TO 90% COLOR RETENTION With reactive silane Forms a protective layer on the hair surface, locking hair color into the hair for longer, while boosting color vibrancy

BC MOISTURE KICK ULTIMATE HYDRATION FOR NORMAL TO DRY, CURLY OR DEHYDRATED HAIR 100% NOURISHMENT UP TO 85% IMPROVED COMBABILITY UP TO 95% ANTI-STATIC EFFECT With hyaluronic acid derivate Deposits the optimal level of H 2 O into the hair structure to perfectly regulate the hair's moisture level

NEW BC MOISTURE KICK BEAUTY BALM - Weightless protection and cellular nourishment - Protects from dehydration - Controls the hair surface for a healthy looking shine - Provides heat protection

BC TIME RESTORE ANTI-AGING FORMULA FOR MATURE AND FRAGILE HAIR 100% RESISTANCE AND ELASTICITY IMMEDIATELY ERASES VISIBLE SIGNS OF AGING With Q10 and Nutrifiller Erases visible signs of aging, boosts the production of Keratin that subsides over time and restores healthy strength and resistance to the hair

BC SMOOTH PERFECT FLAWLESS SMOOTHNESS FOR UNMANAGEABLE HAIR UP TO 4 DAYS OF ANTI-HUMIDITY & ANTI-FRIZZ EFFECT* 100% SHINE 70% QUICKER DETANGLING With an amino smoothing agent Creates a protective barrier on the hair's surface to provide ultimate heat protection for maximum shine and ultimate smoothness * Shampoo vs. shampoo + treatment

COMPLETELY CUSTOMIZED IN-SALON TREATMENTS NEW BC EXTRA SHOTS THE NEXT LEVEL IN CARE SERVICES Personalize and boost your client's treatment 1 - Determine your client's hair care needs 2 - Freshly mix the appropriate BC Extra Shot with any BC Bonacure Conditioner or Treatment INSTANT STRONG HAIR FEEL

A DRAMATIC CHANGE IN SALON PERFORMANCE A NEW IN-SALON OFFER WITH Express BC Extra Shot Therapy Intensive BC Extra Shot Therapy Deluxe BC Extra Shot Therapy 3 EXCLUSIVE SERVICES a quick fix for an extra boost of care an indulgent experience for targeted care a signature experience for an outstanding level of care NEW PRODUCT FOR CUTTING-EDGE SALON SERVICES WORLD INNOVATION BC EXTRA SEALER Perfectly seals all the caring agents into the hair's structure for flawless hair protection

THE BC WAY TO HAIR PERFECTION NEW 360 SALON PROCESS TO GROW YOUR CARE BUSINESS. FULLY SUPPORTED WITH EDUCATIONAL, DIGITAL & MERCHANDISING TOOLS LISTEN Identify your customer's needs to achieve maximum satisfaction LOOK Check your client's hair type to determine the right in-salon therapy LEARN Recommend a simple home care regime to guarantee hair perfection at home LIVE Experience hair perfection with indulgent care services

TRAIN YOUR STAFF TO CARE PERFECTION WITH A COMPLETE EDUCATION PROGRAM Digital Training ON DEMAND LEARNING: Get your technique and product questions answered with our Technical Hotline at 1-800-234-4672 For seminar brochures, a schedule of classes or our online educator, visit us at usa.ask-schwarzkopf.com FACE to FACE Training ADVANCED CLASSES ON GROWing YOUR RETAIL BUSINESS: Build up your staff as retailing and merchandising experts ESSENTIAL CLASSES ON BC hair therapies: Train your staff the BC BONACURE way to hair perfection ASK Education Website Scan this code to visit the ASK Education website ASK Academy Finder Scan this code to find an Academy near you

DIGITAL BREAKTHROUGH IN HAIR CONSULTATION A COMPREHENSIVE TOOL THAT ELEVATES YOUR SALON SERVICE TO A WHOLE NEW LEVEL: - Ultimate consultation and diagnostic tool - Individualized therapy and product recommendations - Client home-care regime shared via e-mail - Latest trends and product innovations Be the first to discover the free Hair Expert App

5 MIN 10 MIN Before Final Result: Before Final Result: Before Deeply nourished hair Intensively moisturized full of strength and hair full of bounce and shine. shine. EmERGENCY CARE RANGE Bc repair rescue Bc color freeze Bc Moisture kick Bc time restore Bc smooth perfect Bc oil potion Bc fibre force Listen to your clients FOR ANTI-AGING, mature Listen to your clients FOR RESTRUCTURING Listen to your clients FOR DAmAGED hair FOR COLOR-TREATED 1hAIR FOR hair NORmAL challenges TO and DRY hair FOR UNmANAGEABLE 1 hair hair challenges and FOR ALL hair TYPES OR FRAGILE hair EXTREmELY DAmAGED hair 1 hair challenges and wishes and supplement wishes and supplement wishes and supplement it with your hands-on it with your hands-on it with your hands-on deep nourishing sulfate-free silver shampoo shampoo shampoo shampoo shampoo shampoo shampoo shampoo expertise. expertise. CuSTOMIZED expertise. Pigmented moisturizing shampoo Anti-aging, gentle Taming shampoo for Non-overburdening Restructuring IN-SAlON SERVICES Intensively caring Gentle shampoo for for normal to dry, cleansing shampoo unruly, coarse hair shampoo for shampoo for shampoo for extremely shampoo for cool color brittle or curly hair for dry, brittle or touchable smoothness extremely damaged normal to color treated tones mature hair Care Level 1.5 for all hair types damaged and Bc extra shot thick hair hair, ideal for Care Level 1 ph 4.5-5.0 weak hair repair To complete the picture and look and feel To complete the picture and look and feel the hair concentrate To complete the picture use in postcolor service Care Level 1 ph 4.5-5.0 Care Level 1 Care Level 2 2 of the current needs 3 the hair from roots to 2 of the current needs 3 from roots to ends and 2 of the current needs 3 ph 5.0-5.5 ph 4.5-5.0 ph 4.5-5.0 Care Level 2.5 Care Level 2.5 A care additive analyse the scalp ends and analyze its analyse the scalp analyze its condition. ph 4.5-5.0 analyse the scalp ph 4.5-5.0 for intense Care Level 1 and the skin at the condition. and the skin at the and the skin at the contours contours nourishment ph 4.5-5.0 contours Care Level 5 ph 3.0-4.0 conditioner conditioner spray conditioner conditioner Gold shimmer conditioner conditioner Intensive creamy Rich creamy conditioner Anti-aging rich Taming conditioner Intensive cream conditioner for conditioner for a) Instantly Preparehydrating, conditioner for for unruly, coarse hair a) PrepareNourishing cream Gently comb each conditioner for a) Prepare damaged hair color treated hair 4 lightweight spray 4 11 section to evenly 4 11 Brush the hair to relief dry, brittle or Brush the hair conditioner to relief for extremely damaged distribute the product. Brush the hair to relief from conditioner product build for up mature hair Care Level 3 from product normal build up to thick hair and weak hair Care Level 3 Care Level 3 Twist the ends of the hair from product build up and normal reduce to any dry, tangles. brittle ph 3.0-4.0 and reduce any tangles and leave to process for and reduce any tangles ph 3.0-4.0 ph 3.0-4.0 or curly hair Care Level 3 Care Level 3 Care Level 3 Bc extra shot 5-10 minutes smooth ph 3.0-4.0 ph 3.0-4.0 ph 3.0-4.0 concentrate Care Level 3 ph 3.2 liquid oil spray spray A care additive conditioner conditioner for extra Instantly softening Instant leave-in smoothness b) Cleanse b) Cleanse Emulsify and rinse b) Protect 5 5 leave-in conditioner 12 conditioner for thoroughly. Towel dry 5 12 Shampoo the hair with Shampoo the hair Care Level the hair to remove To protect 5 for all hair types extremely damaged the health of the BC Repair Rescue with BC Moisture Kick excess moisture and weak hair hair apply the BC Power Shampoo Shampoo Care Level 2 Protector section by ph 4.0-5.0 Care Level 3 section directly to the roots. ph 3.5-4.5 Comb the hair through to distribute the product to the mid-lenghts. deep nourishing treatment treatment Gold shimmer treatment treatment c) Treat Gently towel treatment IDEAL FOR dry the Bc extra Make shot Intensely restoring, Anti-aging, COLOR Restructuring shine sure to apply The most intensive creamy treatment for 6 6 hair to remove excess 6 suficient product. The 13 Spray the BC Repair strengthening Rich and indulgent concentrate moisture CORRECTION Treatment for care treatment in the color treated hair hair should be wet after Rescue Express Shot treatment for dry, nourishing treatment extremely damaged BC BONACURE range A care application additive evenly to mid-lengths brittle or mature hair for all hair types and weak hair for strongly damaged Care Level 4 for intense and ends. normal to thick hair ph 3.0-4.0 Care Level 4 Care Level 4 Care Level 4 color shine & ph 3.0-4.0 ph 3.0-4.0 ph 3.0-4.0 protection Care Level 5 ph 3.0-4.0 Care Level 5 SPEEDS UP BLOw-DRY TImE ph 3.0-4.0 Work the product c) Treat & Boost Gently dry the hair 7 through the hair 7 7 off before starting the 14 Beauty BalM rejuvenating smoothing Bring hair perfection light finishing finishing colour application. to life with creating treatment a treatment sealed ends spray cream moisturizing care customised treatment Intensive cream-serum Lightweight Rich finishing oil & styling balm Anti-aging, Smoothing for your client: take 4 for hair ends that seals finishing oil that that speeds up with added heat lightweight 2-phase cream with heat pumps ot BC Moisture Bc extra sealer and prevents splitting Kick Treatment speeds up blow blow dry time for protection detangler and protection volumizer in one dry time suitable thick and resistant Exclusive Care Level 3 Care Level 3 Care Level 3 for fine hair types hair types sealing & shine ph 3.0-4.0 Rinse ph 4.0 immediately. - 5.0 Care Level 1 ph 5.8-6.0.. and add desired the spray for all c) Chemical Service 8 ph 4.0-5.0 Care Level 1 Care Level 2 8 Power Shot. In this 8 hair types 15 case we chose the Apply the colour volume Care Level Power Shot Smooth amplifier 5 divine polish as usual. 3 Leave to Concentrate for develop according the Light leave-in Finishing ultimate smoothness. instructions for use defining fluid that gloss spray for amplifies hair s opulent shine volume Care Level 3 Care Level 2 Gently towel dry the Mix the 2 formulas d) Cleanse 9 hair to remove excess 9 together with ph a 3.5-4.5 9 16 brush and share the Emulsify and rinse moisture experience with your thoroughly.shampoo Beautiful hair is the key TAILOR-mADE SALON ThERAPY SERVICES client. the hair with BC Color Freeze Sulfate Free driver for salon success Shampoo. EXpRESS EXTRA SHOT THERApy INTENSIVE EXTRA SHOT THERApy DEluXE EXTRA SHOT THERApy 360 SALON PROCESS TO GROW YOUR CARE BUSINESS. A quick fix. An indulgent experience. A signature experience with a deluxe level of care. 1 cleanse Optional: 3 finish 5 min 1 cleanse 3 Apply finish the freshly mixed Gently towel dry the LISTEN LOOK 10 10 min 1 cleanse 3 finish 20 min Shampoo treatment section 10 hair to remove excess 17 Create a Customised the Apply BC ExTRA Shampoo the Apply BC ExTRA SEALER Shampoo the Apply BC ExTRA SEALER by section to the moisture Identify your customer's Check your client's hair hair Express with Therapy any and mix SEALER and/or finishing hair with any and/or finishing spray to hair with any and/or finishing spray to mid-lengths and ends needs to achieve type to determine the BC the BONACURE BC Repair Rescue spray to lock in all the BC BONACURE lock in all the repairing BC Shampoo. lock in all the repairing starting at the back and maximum satisfaction right in-salon therapy Shampoo. Conditioner with the repairing benefits. Shampoo. benefits. benefits. working with vertical desired Power Shot. section towards the Distribute evenly to midlengths and ends. 2 treat front. 2 treat 2 treat Mix any BC BONACURE Mix any BC BONACURE Mix any BC BONACURE Conditioner with the desired Treatment with the desired Treatment with the desired ExTRA ShOt CONCENTRATE ExTRA ShOT CONCENTRATE ExTRA ShOT CONCENTRATE and gently massage into hair + + + + + + + + + and gently massage into hair and gently massage into hair LEARN LIVE for 2-3 minutes then rinse. for 5 minutes then rinse. for 10 minutes then rinse. Recommend a simple Experience hair home care regime perfection with to guarantee hair indulgent care services customize Boost Create a signature therapy service for your clients by mixing 1 tube of any of the 3 BC EXTRA SHOTS: with 4 pumps of any BC BONACuRE conditioner or treatment perfection at home ONLINE EDUCATION CONTACT: www.schwarzkopf-professional.com TEChNICAL CONTACT: 800-23 IGORA (43672) Follow us @SchwarzkopfUSA Like us @SchwarzkopfProfessionalUSA Share with us @SchwarzkopfUSA Repin us @SchwarzkopfPRO Visit us @Schwarzkopf-ProfessionalUSA.com Watch us @SchwarzkopfPRO IDH# 1932206 LIVE LIVE 20 MIN Final Result: Deeply restored hair with vibrant colour and brillant shine. and look and feel the hair from roots to ends and analyze the condition. e) Treat & Boost Bring hair perfection to life with creating a customised treatment for your client: take 4 pumps of BC Color Freeze Treatment.. and add the desired Power Shot. In this case we have chosen the Power Shot Repair Concentrate in order to provide extra care to the stressed hair. Mix the 2 formulas together with a brush and share the experience with your client. Apply the freshly mixed treatment section by section to the midlengths and ends starting at the back and working with vertical section towards the front. Gently comb each section to evenly distribute the product. Twist the ends of the hair and leave to process for 5-10 minutes Emulsify and rinse thoroughly. Towel dry the hair to remove excess moisture f) Seal To seal intense care effect spray the BC Power Sealer evenly to the hair. In order to add an extra shine boost spray BC Power Sealer to dry hair as well. S INTENSIVE POWER SHOT THERAPY M DELUXE POWER SHOT THERAPY L LOOK LOOK LISTEN LISTEN LIVE SUPPORTING YOU EVERY STEP OF THE WAY EXPRESS POWER SHOT THERAPY BC BONACURE PRESCRIPTION ThERAPY REGImENS CLEANSE LOOK LISTEN HAVE YOU HEARD ABOUT OUR BC BONACURE SERVICES? TREATmENT CONDITION FINISh BOOST SEAL BC BONACURE LOYALTY PASS Client consultation support Product recommendation support PREMIUM MERCHANDISER SOPHISTICATED MERCHANDISER THAT HIGHLIGHTS NEW INNOVATIONS TO MAXIMIZE ALL POTENTIAL REVENUE STREAMS Expert Reference Book Retailing & merchandising support In-salon service support

NEW BC BONACURE New BC BONACURE brings hair closer than ever to natural perfection 1. Patented Cell Perfector Technology with extraordinary results never before seen, to win new customers 2. Eye-catching packaging designed to capture attention and convey benefits for instant retail success 3. Innovative hero products that turn emerging trends into consistent retail success 4. Our breakthrough BC Extra Shots for tailored care experiences that boost service and retail revenues 5. New 360 approach to hair care that incorporates individual product solutions into the consultation, to guarantee hair perfection at home and drive follow-up retail sales 6. Full support to enhance your expertise and maximize all potential revenue streams for your salon Schwarzkopf Professional, a division of Henkel Consumer Goods Inc., Culver City, CA 90230 USA Toll Free 1-800-707-9997 Technical Hotline 1-800-234-4672 IDH# 1932203 Together. A passion for hair Follow us @SchwarzkopfUSA Repin us @SchwarzkopfPRO Like us @SchwarzkopfProfessionalUSA Visit us @Schwarzkopf-ProfessionalUSA.com Share with us @SchwarzkopfUSA Watch us @SchwarzkopfPRO