media kit 2018 La Femme online 2018 1
About us With its exquisite fashion shoots, beautiful layouts and captivating editorial covering luxury fashion, beauty, travel, jewellery and culture, La Femme deserves its reputation as one of the most elegant and informative luxury fashion publications in the Middle East. Launched in 2012, it has carved out a reputation for delivering qualitative, authoritative editorial content that is luxurious in look and feel. While its French masthead, La Femme nods to the origins of couture and true high fashion, its content collects together the best of luxury designers working around the world s fashion capitals today, capturing the best from the US, Europe, India and pan-arabia. Our fashion, beauty and jewellery shoots are createdd by our in-house stylist in locations worldwide every month. La Femme offers its readers a carefully curated edit presented in a gorgeous, glossy publication that is published ten times a year. Alongside these are longform editorial 2
target audience With a total combined distribution between the English and Arabic language editions totalling 35,000, La Femme has grown into one of the leading luxury publications founded in the Middle East for the Middle East. The title s huge strength is its presentation; clean, luxurious and inviting, La Femme is one of the most beautifully designed magazines in the Middle East. The publication respects the luxury positioning of the brands and people it features, as well as the intelligence and buying power of its reader. Recognising the lack of Arabic language publications that do this, we have built an Arabic cenctric edition of the title that continues the legacy of La Femme whilst presenting something tailored for the Arabic language audience. breakdown Gender: 90% Female 10% Male Average Age Group: 27 years - 41 years Average Income: $74,000 / $170,000 per annum (UAE) Average spend on fashion: $16,563 / $29,578 per annum (UAE) Average Travel Trips: 6-10 times per annum (GCC) 3
La Femme reach The La Femme reader has a high disposable income and is interested in fashion, high-end travel and lifestyle, beauty and jewellery. She is an educated global nomad who enjoys discovering more about the brands she buys. La Femme respects the luxury positioning of the brands and people it features, as well as the astuteness and sophistication of its readership. circulation print La Femme 15,000 La Femme Arabic 20,000 Digital Relaunching in Q1 2018 with integrated Ecommerce platform. BREAKDOWN UAE London Qatar Paris Bahrain Milan UAE Oman Qatar KSA Bahrain Kuwait 4
Social Media Reach 110,000+ Instagram Facebook Weekly Digital Edit 5
Partners & Press selected advertisers & brand partners Christian Dior Dolce & Gabbana eyewear Giorgio Armani eyewear Emporio Armani eyewear Tombolini Bagutta BVLGARI Eleventy Chanel Lardini Longchamp Christian Louboutin Timothy Everest Versace Persol Tumi Rolex Patek Philippe Chopard Audemar Piguet Richard Mille David Morris Rolls-Royce Ferrari Elizabetta Franchi Jimmy Choo Prada The Galleria Messika Christies Longines editorial board Cindy Bailey Sarah Williams Hershey Pascual Natalie Harper-Howell Laura Carr Nelissa Baja 6
lafemmemagazine.com Advertising Opportunities position Billboard Pushdown Leaderboard Rectangle Leaderboard mobile Large leaderboard mobile Rectangle mobile pixel dimensions 970 90 or 970 250 970 90 pushes down to 970 418 728 90 300 250 320 50 320 100 320 250 Digital Opportunities We value our consumers as much as our partners, which is why we opened our social media channels to integrate as much as possible between each platform. Whether you see something you like in the magazine, on the website or just out on the street on your way to your favourite restaurant, @lafemmemagazine.com connects your thoughts and insights with like-minded people, the brands that you follow and anything else you feel like sharing with your communities. By bringing everyone into one space we aim to communicate with our readers directly and feed them more targeted content in an unbiased and objective manner deserving of our following. 7
rates size/position rate Single Page $8,000 Premium Single $11,000 Outside Back Cover $25,000 Reverse Gatefold Spread $28,500 Inside Front Cover Spread $25,000 Double Page Spread 1 $23,000 Double Page Spread 2 $22,000 Double Page Spread 3 $21,000 Double Page Spread ROP $13,000 Full page Bleed: 240 x 285mm Trim: 230 x 275mm Double page Bleed: 470 x 285mm Trim: 460 x 275mm *All measurements are width x height 8
2018 Print Editorial Calendar February: Autumn/winter shows/collections, fashion weeks, small emphasis on Valentine s Day (no product placements) March: Spring dressing edit, autumn/winter shows/collections, seasonal beauty and jewellery April: Beginning of hot weather dressing for the Gulf, where to travel for Ramadan / Eid, spring colours for beauty May: Ramadan and Eid fashion edits, skin and haircare tips for summer, hot weather fashion, Resort collection coverage June: Eid fashion, Eid gift guide (high end products), summer travel for families, swimear/resortwear, summer jewellery July / August: Planning for autumn/winter buying, new brands, lastminute summer travel, skin/hair summer rescue, Cruise collection coverage September: Fashion week, spring/summer collections/shows, hairstyle trends/show hair, beauty trends, new jewellery collections October: Autumn/winter how to wear, further spring/summer features, best travel destinations for autumn/winter November: Skiing/cool weather travel features, cool weather dressing, beauty edits for winter looks December: Holiday season gift guide, holiday/party season dressing, best warm weather travel escapes, high jewellery for holiday dressing/gifting 9
Thank you w w w. l a f e m m e m a g a z i n e. c o m 10