www.brandsjustpret.com

Our multi-brand fashion house, BRANDS Just Pret, is the entrepreneurial brainchild of Hadi Anwar, who collaborated with Somaya Adnan & Hasaah Hadi in 2011, in a bid to establish their multi label platform with a vision to set new standards for the pret a porter fashion retail industry. Endeavoring to enhance the way in which high end fashion is produced, worn and sold, we opened the doors to our flagship store in the coveted retail haven of Dolmen Mall Clifton in Karachi Pakistan in 2011. Launching with a state of the art retail management system as well as with a diversity of fashion styles at a range of accessible prices has led our team to expand rapidly, encompassing two more outlets, in less than 10 months. To this end, BRANDS Just Pret opened their second ready to wear retail space in Karachi, at the Dolmen Mall on Tariq Road in July 2012 and launched their first international store in Dubai at Ibn Battuta Mall in October 2012. WHO WE ARE HADI ANWAR CHIEF EXECUTIVE OFFICER Hadi has broad-ranging experience in technology and business consulting as both an entrepreneur and market visionary. Hadi has worked in Unisys, Deloitte Consulting, Ernst & Young and Emirates Nuclear Energy Corporation in Europe and in the Middle East and brings to BRANDS Just Pret a wealth of experience in terms of setting up the business with effective controls, systems and processes. He completed his Bachelor of Science Degree from Middlesex University in London and then further earned his Master s Degree from London School of Economics & Political Science (LSE). Hadi spearheads the company and sets himself as an exemplary leader which is demonstrated from the aggressive growth and achievements of BRANDS Just Pret. SOMAYA ADNAN MANAGING DIRECTOR ASIA OPERATIONS Fashion Designer and Entrepreneur, Somaya Adnan first established Ayesha-Somaya, the luxury women s wear designer label best known for their Haute Couture, Pret-e-Porter, cocktail and smart casual wear in 2008 in association with partner Ayesha Sohail. The duo teamed up to fuse their individual creative styles and respective backgrounds in textile to introduce a combination of detail, luxury and tailoring within their eponymous label. In 2011, Somaya collaborated with fellow entrepreneurs Hadi Anwar and Hasaah Hadi to launch the now fastest growing multi brand store BRANDS Just Pret, guiding and leading designers on how best to brand and retail their creations, in order to help their businesses grow. Indeed a first of its kind service to be provided by a multi brand boutique in Pakistan. Photo Credits - Umair Bin Nisar Photography Location - Brands Just Pret, Dolmen Mall Clifton, Karachi HASAAH HADI MANAGING DIRECTOR MIDDLE EAST OPERATIONS Hasaah has an MBA in Marketing with a decade of experience in corporate networking, service & sales management across the diversified markets of the UK, UAE and Pakistan. Her broad range of financial affiliations has included experience in companies such as Merrill Lynch and HSBC Middle East Limited. Hasaah has optimized her creativity and entrepreneurial drive to manage a successful business being part of the management team where she continually aims to advance BRANDS Just Pret s retail position in consumer markets and leads to execute excellence. Hasaah not only sets sales targets for the UAE outlets but also devises unique ideas to meet and exceed those targets. 5

HOW WE STARTED ACHIEVEMENTS SO FAR DESIGNER RECRUITMENT PORTAL ONLINE STORE PRODUCTION UNIT BUSINESS Our objective at BRANDS Just Pret was to first understand the challenges being faced by designers when stocking at different multi brand stores and to then devise and implement innovative systems and processes to turn these challenges into triumphs. What started as an informal discussion between Hadi, Somaya and Hasaah in a lounge one day, manifested itself into something more tangible only 3 months later when BRANDS Just Pret opened their first store at Dolmen Mall Clifton, Karachi. BRANDS Just Pret has achieved a lot in a very little time. Opening four stores in fourteen months, two of which are international, is an achievement of its own and something which no other multi brand store has been able to achieve thus far. BRANDS Just Pret has conducted more than 30 exhibitions and designer launches since inception at their stores and internationally in UK, India, Qatar, Saudi Arabia, USA, UAE and more. The brand has also participated at the prestigious Pakistan Fashion Week (PFW) platform in London in November 2012, Karachi Fashion Week (KFW) in January 2013 and will be participating in Bridal Couture Week (BCW) scheduled to be held in Karachi in April 2013. As a manifestation of their commitment to remain dynamic, BRANDS Just Pret introduced an extremely unique initiative, the pioneering Designer Recruitment Portal, which allows young and upcoming designers to register for a chance to be given retail space at BRANDS Just Pret s outlets if selected. At BRANDS Just Pret, we were the first Pakistani multi brand store to launch a national and global online shopping service through our online store. Clients can order anything from BRANDS Just Pret online and have it delivered to their doorsteps, anywhere in the world. Our most recent major addition to the family of BRANDS Just Pret services is the state of the art Production Unit Business (PUB) which was formed keeping in mind young fashion graduates who usually do not have huge investments to start their own production units and workshops. Through economies of scale, the BRANDS Just Pret PUB provides an opportunity to fashion designers to manufacture their products at affordable prices under strict quality control measures.our most recent major addition to the family of BRANDS Just Pret services is the state of the art PUB which was formed keeping in mind young fashion graduates who usually do not have huge investments to start their own production units and workshops. Through economies of scale, the BRANDS Just Pret PUB provides an opportunity to fashion designers to manufacture their products at affordable prices under strict quality control measures. 6

BRANDS JUST PRET S SAMPLING & PRODUCTION METHODOLOGY PHASE 1 SAMPLING PHASE 2 PRODUCTION STEP 1 Understanding Requirements STEP 2 Creating Sample STEP 3 Obtaining Approval STEP 4 Receiving Production Order STEP 5 Preparing Production Order STEP 6 Delivering Production Order In this step, we receive the sample from thedesigner and understand the requirements. Our sampling team takes the lead in this step by documenting all minute details during the workshop arranged with the designer. Once the requirements are understood, the tailors get to work and prepare the sampleas per the initial documented requirements. The sample is then Quality Assured by our Quality Controllers. After the sample is created and quality assured by the quality controllers, a workshop is arranged with the designer where the design and sampling team unveil the prepared prototype. Once the sample is approved by the designer,we receive and document the order from the designer and provide cost and time to deliver. Our Production Managers lead this step onwards. The Production Managers manage the entire process from purchasing to the actual development of the entire order. Once the Production is completed, the final quality assurance is performed and the shipment is packed and delivered at the shipping address. Project Management & Quality Control across the two phases in all steps. 8

FASHION FILMS Marketers all over the world believe that films have a long recall value and have the capacity to leave audiences spell bound. Films are often incredible sources of audio visual information and a great way to educate audiences about your Brand/Label. BRANDS Just Pret works with some of the most exciting fashion filmmakers in the industry. The services we offer include: Once your brand has launched, the management of New Product launch campaigns for your label are also essential to your brand s success and sustainability. These campaigns may for example include Fashion Marketing for New Clothing Line/Products, which we can help you develop. We work closely with our partner labels, keeping the current marketing dynamics in mind and ensuring that the new campaign gets the desired hype and it s launched properly across multiple platforms i.e. social, on ground et al. CREATIVE & MARKETING SERVICE SOCIAL MEDIA MANAGEMENT Social Media is here to stay. It s the new word of mouth machine that drives customer perceptions and purchasing decisions. Your business needs to be actively involved in the conversation and that is where we come in. The expert team of social media consultants at BRANDS Just Pret provides complete social media solutions that generate a positive return on your investment. We establish your presence on those social networks that will provide the most benefit to your business. A dedicated social media consultant works with all of our clients to plan a strategy aimed at not just bringing in fans, but also to generate real leads and build brand loyalty. Making the most of social media requires remaining active on social networks. We manage your social media through our official BRANDS Just Pret page so that you can focus on running your business. FASHION SHOOTS The creative team at BRANDS Just Pret also provides services for organizing and coordinating fashion shoots for your label. The team works with the best talent in the industry and our services include: Hiring Photographers, Stylists, Makeup Artists et al Talent/Model Shoot Coordination Art Direction Location Management CORPORATE IDENTITY In recent times, branding has evolved immensely. In order to be recognized and differentiate your brand/label from others it is important to have a strong and appealing Corporate Brand Identity. The BRANDS Just Pret team will not only help you create a strong corporate identity for yourself but will also help you develop a brand story: We believe that people want to know your story and what your brand is all about. Our team will help you in making the right strategies aimed at targeting the right people, resulting in business development for your brand. Our creative design services include: Logo Design Letterhead Envelopes Packing Bags Business Cards Receipt Books Brand Launch Videos/Films Behind the Scene Videos/Films Short Fashion Films depicting the Brand Personality EXHIBITIONS & FASHION EVENTS/SHOWS Our expert Events Management team at BRANDS Just Pret will help you in planning and managing exhibitions for your Label, from ensuring the presence of large audiences at your exhibition, to securing good sales. BRANDS Just Pret also provides services for your independent fashion shows and events. The team further assists designers to take part in Fashion Weeks, nationally and internationally, ensuring all partner labels get the desired hype through these events. LOOK BOOK BRANDS Just Pret provides services for composing look books for partner labels, giving customers/clients insights and ideas on how to style outfits and keeping them updated with the latest trends. To this end, we offer services related to creating and managing these look books. Other complementary services include engaging photographers, models and stylists for the shoots, design and layout, editorials, printing and distributing your Look Book. BRAND & CAMPAIGN LAUNCH Brand Launches are challenging and require significant event planning and strategy to ensure success. We are experienced in ensuring that your brand launch builds your company s reputation and enhances your bottom line. We work in partnership with you to meticulously plan and research your event, designing imaginative & innovative solutions to capitalize opportunities and optimize results. Both pre and post-event, we make use of all possible mediums to support the impact of your Launch including social networking, media engagement and more traditional means. We aim to provide an encompassing Event Management solution to deliver the right message to the right audience at the right time and in the in the right way. Our Brand launches deliver impact and recall. These services include: Brand Launch events at BRANDS Just Pret Stores Brand Launch events at your desired Location Such services typically include: Developing and Managing New Fashion Marketing Campaigns Launch Parties New collection Launch events at BRANDS Just Pret Stores INVENTORY STOCKING SERVICE We provide a platform for designers to stock their inventory with us at our stores within and outside Pakistan. We are always looking for talented and passionate fashion designers to partner and grow with us. In the following sections, please find detailed information on each of our stores: Our Stores DOLMEN MALL, CLIFTON, KARACHI Store Opening Date: 23rd December 2011 Address: BRANDS Just Pret, Store F-24, 1st Floor, Dolmen Mall Clifton, HC-3, Marine Drive, Block 4, Clifton, Karachi. Pakistan Contact Number: +92 21 35294211 DOLMEN MALL, TARIQ ROAD, KARACHI Store Opening Date: 18th July 2012 Address: BRANDS Just Pret, Store S-2A, 2nd Floor, Dolmen Mall, Tariq Road, Block 3, PECHS, Karachi, Pakistan. Contact Number: + 92 21 34321511 IBN BATTUTA MALL, DUBAI, UAE Store Opening Date: 14th October 2012 Address: BRANDS Just Pret, Store 224, Egypt Court, Ibn Battuta Mall, Dubai, United Arab Emirates. Contact Number: +971 4 4385015 WORLD TRADE CENTER MALL, ABU DHABI, UAE (Anticipated) Store Opening Date: 28th March 2013 Address: BRANDS Just Pret, Store L1-08, World Trade Center Mall, Abu Dhabi, United Arab Emirates. Contact Number: +971 50 9052493 11

FRANCHISING - WHY REINVENT THE WHEEL? There are many entrepreneurs that have exactly what it takes to run a successful business but don t have what it takes to get their business up and running. Whether it be financing, negotiating lease terms or even the confidence it takes to quit their job and start their own business. Buying a franchise eliminates all the hard work: finding a location, negotiating a lease, hiring reliable contractors and doing all this on-time and within budget. When you buy a BRANDS Just Pret franchise you are buying a complete turnkey business. After opening four stores in nearly fourteen months, BRANDS Just Pret has now opened up the opportunity for franchising, assisting entrepreneurs in running their own Multi Brand retail business in the glamorous fashion industry. When you buy a BRANDS Just Pret franchise you buy a complete system. BRANDS Just Pret franchise has an already-established system in place that you must follow. These systems are designed to improve the overall productivity and increase sales of each BRANDS Just Pret franchise. Having a proven BRANDS Just Pret system already in place eliminates the guesswork and errors a common business owner would normally face. MADIHA NOMAN It has been a pleasure working with BRANDS Just Pret. The brand has given new horizons to Pret wear in Pakistani fashion, whether it be store locations, international stocking opportunity & exhibitions, BRANDS Just Pret has always made an impression. VASIM ASGHAR The team at BRANDS Just Pret is very supporting to upcoming designers like me, very professional and very punctual. My overall experience has been amazing. WHAT OUR DESIGNERS HAVE TO SAY ABOUT US: MARIA RAO It has just been a few weeks since I have started stocking in BRANDS Just Pret store at Dolmen Mall, Tariq Road but the response and sales have been really positive. Great people to do business with, very cooperative and professional. I plan to expand to more Brands Just Pret outlets in the future. ISHTIAQ AFZAL I first started stocking with BRANDS Just Pret at Dolmen Mall, Tariq Road outlet and my sales increased immediately from the first week. The team is great to work with, very supporting and dynamic. I will also be joining them at their celebrated Exhibitions in Pakistan and internationally, held across major cities worldwide. Thus, it gives designers a chance to showcase their work to a broader market. 12 13

OUR STORES & EVENTS 14 15

MEET US BRANDS Just Pret HQ - Store F-24, 1st Floor, Dolmen Mall Clifton, HC-3, Marine Drive, Block 4, Clifton, Karachi. Pakistan +92 333 2274282 (Pakistan) +971 50 9052493 (UAE) info@brandsjustpret.com www.facebook.com/brandsjustpret Online Web Store: www.brandsjustpret.com Designer Recruitment Portal: www.bjpdesigner.com OUR STORES DOLMEN MALL, CLIFTON, KARACHI Address: BRANDS Just Pret, Store F-24, 1st Floor, Dolmen Mall Clifton, HC-3, Marine Drive, Block 4, Clifton, Karachi. Pakistan Contact Number: +92 21 35294211 DOLMEN MALL, TARIQ ROAD, KARACHI Address: BRANDS Just Pret, Store S-2A, 2nd Floor, Dolmen Mall, Tariq Road, Block 3, PECHS, Karachi, Pakistan. Contact Number: + 92 21 34321511 IBN BATTUTA MALL, DUBAI, UAE Address: BRANDS Just Pret, Store 224, Egypt Court, Ibn Battuta Mall, Dubai, United Arab Emirates. Contact Number: +971 4 4385015 WORLD TRADE CENTER MALL, ABU DHABI, UAE Address: BRANDS Just Pret, Store L1-08, World Trade Center Mall, Abu Dhabi, United Arab Emirates. Contact Number: +971 50 9052493