INTRODUCING THE ITALIAN LUXURY PRET-A-PORTER FASHION DESIGNER: F2010 Ready-to-Wear 1
SUMMARY slides 3-5: slides 6-9: slides 10-12: slide 13: slide 14: slides 15-16: slide 17: slide 18: slide 19: slides 20-21: slide 22: slide 23: slide 24: THE FASHION DESIGNER FRANCESCO SCOGNAMIGLIO FRANCESCO SCOGNAMIGLIO FOR LADY GAGA FRANCESCO SCOGNAMIGLIO FOR MADONNA FRANCESCO SCOGNAMIGLIO FOR CARMEN KASS FRANCESCO SCOGNAMIGLIO: THE ULTIMATE LUXURY FASHION BRAND FOR THE CHINA ASIAN MARKETS FRANCESCO SCOGNAMIGLIO ON YOUTUBE.COM: FW 2010 SS2010 FRANCESCO SCOGNAMIGLIO: PREVIEW SPRING/SUMMER 2010 COLLECTION FRANCESCO SCOGNAMIGLIO: PREVIEW AUTUMN/WINTER 2010/2011 FRANCESCO SCOGNAMIGLIO: PREVIEW RESORT 2011 COLLECTION SELECTION OF EDITORIALS FRANCESCO SCOGNAMIGLIO S SHOWROOM IN MILAN FRANCESCO SCOGNAMIGLIO AT 2010 MILANO MODA DONNA FASHION WEEK CONTACT MARKETING THAT WORKS! FOR ADDITIONAL INFO 2
The brand Francesco Scognamiglio has gained considerable international recognition in the female luxury prêt-a-porter fashion market. Francesco Scognamiglio s dresses belong to the luxury prêt-a-porter range and they are a strong expression of Made in Italy values. They are based on the idea of sophisticated and niche fashion: high fashion garments putting together design innovation and perpetuation of the teachings of Neapolitan tailoring school. official website: www.francescoscognamiglio.it Collection FW 2010/2011: www.francescoscognamiglio.it/fw1011.html Advertising: www.francescoscognamiglio.it/adv.html 3
The brand Francesco Scognamiglio is receiving a strong international recognition thanks to the fact that its dresses have been worn by worldwide show-biz VIPs like Madonna (for its video Give it to me ), Lady GaGa, Rihanna, Jennifer Lopez; photographed by some of the most important fashion photographer like Karl Lagerfeld, and published on most of the top fashion magazines and web sites. Based in Milan, but originally from Naples, his success started in 2000 after debut at fashion show in Rome at Palazzo Barberini, then debut at Milan Fashion Week in February 2001. Later he was invited by Donatella Versace to work as a team. Designer Francesco Scognamiglio acknowledges the applause of the pubblic after the Francesco Scognamiglio Milan Fashion Week Womenswear A/W 2010 show on February 27, 2010 in Milan, Italy 4
Francesco Scognamiglio s inspiration comes from life, emotions, dreams, vibrations he receives from what is happening around him. The inspiration for him is not sacred fire that lights up in a moment, rather it s part of his lifetime. From Naples he customs and appetites for beauty acclaimed important, magnificent, declared but not necessarily ostentatious. In addition, beyond the stereotypes, he instills in his work all the passion that comes from his roots. Francesco Scognamiglio s collections are gorgeous, eccentric, spectacular, a true hymn to sensuality and femininity of every woman. He described his fall femme as a future warrior that s supernatural and super elegant. 5
for Lady GaGa 6
for Lady GaGa Sketch for the white custom-made cape designed for Singer Lady GaGa for the 2010 Brit Awards. 7
for Lady GaGa Singer Lady GaGa made a typically dramatic arrival on the red carpet last night at the 2010 Brit Awards, as she wore a white tiered Francesco Scognamiglio custom-made cape. 8
for Lady GaGa 9
for Madonna Francesco Scognamiglio dressed Madonna for her Give It 2 Me video, with a black chiffon blouse from his Fall 2008/Winter 2009 collection. The look was refined ostentation, without sacrificing Madonna s celebrated erotic appeal. 10
for Madonna Cover of Madonna s Cd single hit Give it 2 to me (2008) 11
for Madonna Madonna wears Francesco Scognamiglio, as appeared on Elle USA edition (May 2008) 12
for Carmen Kass Carmen Kass entirely dressed by Francesco Scognamiglio. On Harper s Bazaar Spain edition, March 2010 13
THE ULTIMATE LUXURY FASHION BRAND FOR THE CHINA ASIAN MARKETS 1 EMERGING, YOUNG AND TRENDY BRAND, OFFERING A STRONG EXPRESSION OF THE MADE-IN-ITALY SARTORIAL VALUES 2 HIS COLLECTIONS ARE GORGEOUS, INNOVATIVE AND SUPER ELEGANT, ECCENTRIC AND SPECTACULAR, A TRUE HYMN TO SENSUALITY AND FEMININITY OF EVERY WOMAN 3 THE PERFECT DRESS FOR EVERY OCCASION, FROM LUXURY PRET-A-PORTER TO RESORT LIFESTYLE, TO REFLECT PERSONALITY, TASTE AND DISCERNMENT 4 THE ULTIMATE FASHION BRAND FOR THE NEW, DEMANDING, CHINESE WOMAN: THE LUXURY LOVER, THE LUXURY FOLLOWER, THE LUXURY INTELLECTUAL 14
on Fall/Winter 2010 15
on Spring/Summer 2010 16
preview from SPRING/SUMMER 2010 COLLECTION: Spring/Summer 2010 17
preview from AUTUMN/WINTER 2010/2011 COLLECTION: 18
preview from RESORT 2011 COLLECTION: Resort 2011 Collection 19
SELECTION OF EDITORIALS 20
SELECTION OF EDITORIALS 21
SHOWROOM IN MILAN, ITALY Francesco Scognamiglio s showroom is located in downtown Milan, Italy (Via Cerva, 30) right in the middle of the Quadrilatero della Moda, the Fashion borough (btw Via Montenapoleone, Via Manzoni, Via della Spiga and Corso Venezia) 22
AT 2010 MILANO MODA DONNA FASHION WEEK PRESENTING HIS SPRING/SUMMER 2011 COLLECTION MILANO MODA DONNA WED 22 SEP 2010 at 7PM MILAN, ITALY LOGGIA DEI MERCANTI, VIA MERCANTI 23
FOR ADDITIONAL INFO ON: For additional info on Francesco Scognamiglio s brand, and for scheduling a presentation for discussing the China market entry business proposal, please contact: Antonio Acunzo 120 Telok Ayer Street Singapore 068589 www.marketingthatworks.us antonio@marketingthatworks.us (+65) 8188-2467 24