T R E N D Y AT ATTRACTIVE PRICES Berangé Paris, the reference brand that allows all woman to feel beautiful at low prices! French pioneer of entry-level positioning with products and trends inspired by the selective market. THE STRENGHTS OF THE BRAND The most accessible offer in the masssmarket with high quality products at an affordable price. A dynamic range with constant innovations and promotions. Beauty products that meet all the consumers needs. Commitment to quality : strict quality controls at every step of the supply chain. All products are guaranteed "satisfied or replaced" by our customer service. Discover a range of colorful make up that covers all beauty essentials. C O M M U N I C A T I O N Campaigning with product samples. Press releases and press kits sent to journalists and bloggers to present the latest product launches. Participation in beauty-kits of women s magazines to insure an improved notoriety of our products. TOILETRY BAGS Discover a range of qualitative and practical toiletry bags for the whole family.
INNOVATIONS LIPS COLOR AND CARE IS ON EVERYONE S LIPS! Liquid lipstick The intensity of a lip stick meets the lightness of a gloss. Jumbo lip pencil A new make-up gesture with a "lipstick" pencil that colors and moisturizes* your lips and gives them a glossy finish. Lip balm A makeup and skin care product with an immediate regenerating as well as volumizing effect and a delicious fragrance for intensely nourished and plumped lips. EYES THE INTENSITY OF THE GAZE HAS NEVER BEEN MORE TRENDY! Eyeliner with retractable mine An ultra-precise retractable mine to highlight the eye area and intensify the look! Jumbo eye pencil A creamy texture for an intense color on your eyelids, to apply around the eye or as a eye shadow, with a high shading ability for a perfect smoky eye effect. STRENGHTS OF THE BRAND A wide target : Affordable beauty for all woman! An entry-level positionning for the mass market. A complete range, composed of bestsellers and makeup essentials. A 30% innovation rate with trendy new products and ephemeral collections. Regular quality controls at every stage of the supply chain, that meet European standards as well as dermatological and ophthalmological tests. COMPLEXION A NEW SENSORY TEXTURE, PERFECT FOR ALL SKIN TYPES... FOR A NATURAL MAKE-UP RESULT! Mousse foundation An ultra-light texture with powdery finish that provides ultimate comfort, minimizes imperfections and ensures a long-lasting matte effect for a flawless but natural finish. ÆÆ A brand that encourages impulse buying and boosts the volume of your sales. * Hydration of the upper layers of the epidermis Non-contractual pictures
MUST-HAVES LIPS EYES Lipsticks A creamy formula for optimal comfort on the lips combined with brilliant and bright colors. For sublimated lips! Mascaras An exclusive brush and a formula that is adapted to each effect: volume, length, curling. Eyeshadow Mono, duo or palette, an ultra-light powder texture with intense colors easy to apply and blend for the desired makeup result. Kohl pencils and kajal A melting and pigmented texture that can be applied above the eyelashes or as a khôl inside the eye. It can also be used for a "smoky eye" effect. Eyeliners A range of flexible felt tip eye liners for an intense adjustable line and liquid eyeliners for an easy to draw outline thanks to its hair brush. For perfect intensity! NAILS Gloss A light, non-sticky formula for full colorful, radiant and perfectly styled lips. Nail polish An extra longlasting and anti-chipping formula that dries very quickly. Available in various colors to suit all tastes and renewed each season. A flat brush for an easy application in just one simple gesture. Available in standard or mini format. Eyebrow pencils A compact and ultra- soft texture with mat powdered pigments for a flexible and natural result. An easy application thanks to the hair brush that perfectly styles eyebrows. COMPLEXION Nail care A complete nail care range : nourishing base, strengthening nail care and oil to protect and revitalize the nails Ready for a perfect manicure! Base and fondations Light and comfortable textures that unify and illuminate the skin. For an instant natural radiant effect. Concealers Available in sticky and fluid textures, the coverage is modular and natural for an immediate radiant effect. Make up powder, bronzing powder, blushes A fine and silky texture that allows an easy application; that unifies and matifies the skin for a perfect complexion or radiant cheeks. Natural, bronzing and radiant effect... for irresistible skin! Nail polish remover Effective formulas with and without acetone to perfectly and instantly remove nail polish without drying out the nails. Also available as a mini dissolving mousse adapted to all types of travel.
PACKAGING NEW BLISTER CARDS A modern and elegant graphical chart. MERCHANDISING (BUSTERS AND LOOSE PRODUCTS) TRAFFIC STOPPER INNOVATIONS Eye-catching photo of the segment for a highly qualitative effect. Highlighting of the product thanks to the optimized background color. An adaptable display with interchangeable visual to: attract the attention of the consumers communicate on product innovations generate a buying impulse Precise pictograms enable an immediate understanding of the product. SHELVES A new segmentation concept for nail care. This focus, inspired by the selective market ensures a dynamic display. TENDENCY TOWARDS LOOSE PRODUCTS Back-lit pediment. LED lighted shelves with a space for communication. Price label band. Specific trays with push-button technique, fingerprint reader or gravity slides. Color code for each segment to enable faster reading in the point of sale. Shelf on laminated background (0,50 m)
MEN 3 different formats, practical and resistant fabric made of microfiber. Simple and masculine models with multiple storage compartments. TOILETRY BAGS STRENGHTS OF THE BRAND The least expensive offer on the market: High quality bags accessible to all. An optimized range that includes all the bestsellers of the category. A wide target: Models specifically designed for children, women and men. Practical models that are easy to maintain. A travel segment that meets the increasing demand in this category. Boxer bag Large. Expandable bag Integrated hanging support. CHILDREN Conventional toilettery bag Storage compartments. Colored bags with various designs. Several storage compartments. Waterproof and easy to clean. WOMEN 3 must-have models to store your beauty essentials. Optimized formats, easy to maintain, equipped with storage compartments. Classical Kids bags Fun vinyl patches. Kids bag Resistant, high quality fabric. Vanity Flexible. Conventional toilet bag Practical A4 Format. TRAVEL The ultimate must-have for all globetrotters: a travel bag and refill bottles that you can take anywhere! TOILETRY BAGS Make up pouch Constantly up-dated models. Travel bags Compliant with air plane cabine legislation. Empty bottles With funnel and spatula to facilitate bottle filling.
ACCESSOIRES BEAUTÉ COSMÉTIQUE ABC Distribution 3 av des violettes 94380 Bonneuil sur Marne France Tel : + 33 1 43 77 73 09 - Fax : + 33 1 43 77 73 08 www.abcosmetique.com JPM & Associés marketing-design-communication www.jpm-associes.com - Crédits photos : Fotolia, Shutterstock.