ILLUMINATION 2014 Quarter 4 In this issue: New Product - Excelight Lynton s Awards in 2014 M3 Smartglass IPL Eyewear Customer Workshop Fungal Nail Treatments Extended Lifetime Flashlamps
A NOTE FROM THE MD I would like to wish you all a Happy New Year and best wishes for 2015! At Lynton we are looking forward to building on our successes of 2014 in which we celebrated our 20th birthday and experienced strong growth resulting in a record breaking year. Not only that, as you will read below, Lynton has confirmed its position as an award-winning company with Best Customer Service 2014 and Most Innovative Aesthetic Treatment 2014. In fact, there is now so much going on at Lynton we have had to enlarge the ILLUMINATION Newsletter to tell you all about it. In the following pages you will read about the new EXCELIGHT IPL System, an exciting new product development for 2015, as well as our new M3 Medical Smartglass IPL Eyewear that blinks for you and yet is still a joy to wear. The Marketing Focus section has been given over to details of our successes in the industry awards mentioned above, and there is a new Treatment Focus section, this first quarter featuring Fungal Nail Treatments. Enjoy your extended read, and, once again, Happy New Year! PRODUCT FOCUS The new EXCELIGHT IPL System Lynton are proud to announce the launch of the all new EXCELIGHT IPL System, which fits neatly into the gap between our outstanding entry-level LUMINETTE System and the advanced Medical IPL/Laser platform of the LUMINA System. Lynton s 20 years of expertise in IPL technology have now been captured in one complete system, which offers a highly cost-effective option to practitioners. Designed to fit straight into any business, and performing over 10 different treatments, the EXCELIGHT IPL System delivers results time & time again. Medically CE-marked, the EXCELIGHT IPL System ensures patient safety with quick, comfortable treatments and offers users the opportunity to move to the next level, dramatically extending their treatment portfolio through the introduction of unprecedented IPL technology. Unique, ergonomic ILG (Interchangeable Light Guide) technology gives users the flexibility in treatment spot size, with a snap-in design to ensure quick lightguide replacement. Other features include: SuperCharge Pulse - mode allows superior flexibility in treatments, excelling on thin hairs and vascular lesions Speed Control+ - optimum rep rate allows the fastest speeds whilst allowing you to maintain perfect control ILG our range of interchangeable light guides provides you with speed, precision and epidermal protection Reflect S - Lynton s Patented IPL technology gives you the competitive edge & guarantees high patient satisfaction Max ROI - with over 10 different treatments the Excelight ensures you get maximum return on your investment Interface Pro - controls make the EXCELIGHT easy to navigate, allowing all treatments to be easily delivered Hair Removal Rosacea Freckles Red Veins Acne Age Spots Anti-Ageing Skin Rejuvenation Fine Lines Sun Damage Pigmentation Many more... To find out more about our new EXCELIGHT IPL System and what it can offer to your business, give the office a call on 01477 536977. Also, don t forget to ask about Trade-in Offers on your existing IPL System. Page 2
PRODUCT FOCUS (continued) M3 Medical Smartglass IPL Eyewear Lynton are also proud to announce that they are now the UK Distributor for the Swiss-made M3 Medical Smartglass IPL Eyewear. Practitioners will be familiar with the basic problem with standard IPL Eyewear - it s either so dark that you can t see what you re doing, or it s not dark enough, meaning that it is essential to blink every time an IPL pulse or pulse train is fired off. Well, with the M3 Medical Smartglass Eyewear - NO MORE BLINKS. The patented liquid-crystal technology of the M3 Medical Smartglass Eyewear means that the eyewear blinks for you when an IPL pulse or pulse-train is fired off. This affords the practitioner total protection during a pulse or pulse train, allows full visibility when a pulse or pulse train is NOT being fired off, and completely removes the requirement for you to remember to blink. But that s not all. The new technology and superior design incorporated into the M3 Medical Smartglass IPL Eyewear confers the following advantages compared to other eyewear attempting the same type of effect: Full-Colour Vision - there is no dark-greenish hue obscuring your view of the treatment site, allowing for clearer, easier and more accurate treatments. Stylish Design - you will feel good wearing this eyewear, not like a deep-sea diver. Lightweight & Comfortable - the eyewear is very lightweight, and is therefore very comfortable to wear. There is no sensation that the eyewear is falling off your face all the time. The M3 Medical Smartglass IPL Eyewear is appropriately CE-marked, can be fitted with stick-on Hydrotac bifocal lenses (see right) so that there is no need to worry about fitting the eyewear over prescription eyewear, is competitively priced at 299+VAT, and can be easily obtained from Lynton s online customer portal at where you will need to click on the Support menu item. Alternatively, just ring your BDC, or anybody at Lynton on 01477 536977, to find out more about the M3 Medical Smartglass IPL Eyewear. Page 3
MARKETING FOCUS Lynton wins AWARDS in 2014 Lynton remain conscious of the fact that they have a responsibility towards their customers and should seek to provide them with any help that they can in the running of their own clinics or salons. One area in which this can be done is in the winning of Industry Awards, which then allow our customers to say things like try this awardwinning product, or have this treatment from our award-winning supplier, etc., in their own marketing. Thus, with this in mind, Lynton entered for two industry awards in 2014. The results were as follows: WINNERS :- Aesthetics Awards. Best Customer Service by Manufacturer We are delighted to have been voted the winner of the Best Customer Service by Manufacturer Award at the Aesthetic Awards 2014. This award perfectly encapsulates and reflects 20 successful years within the Aesthetics industry, a milestone achieved through our primary company ethos :- providing unrivalled customer service and post-purchase support. Indeed, our Mission Statement, which is incorporated into the Quality Policy section of our medical-specification Quality Management System, has long been To delight our customers with exceptional customer service and high quality products. Clearly, this has now bourn fruit. WINNERS :- MyFaceMyBody Awards. Most Innovative Product or Service The ResurFACE Laser Handpiece, offering fractional laser skin-resurfacing that provides total rejuvenation to give the skin a smooth, youthful and glowing appearance, was, of course, featured in the last issue of ILLUMINATION. None of this success, however, would have been possible without you, our customers, VOTING for us. Thus, all of us at Lynton would like to take this opportunity of saying a great big Page 4 THANK-YOU!
TRAINING & EVENTS UNIVERSITY OF MANCHESTER COURSES Core of Knowledge (1 day) 4th February 2015, The Lynton Clinic Skin-Laser Applications (1 day) 4th March 2015, The Lynton Clinic Core of Knowledge (1 day) 11th March 2015, London (venue to be arranged) Advanced Skin-Laser Applications (3 days) 24th-26th March 2015, The Lynton Clinic LYNTON MASTERCLASSES Tattoo Removal Masterclass 2nd February 2015, The Lynton Clinic Hair Removal Masterclass 30th March 2015, The Lynton Clinic OTHER NEWS Customer Workshop On 20th October 2014, exactly 20 years to the day on which the company was first incorporated, Lynton reinaurgurated it s annual Customer Workshop (and Dinner). Held at Manchester Central (aka GMEX) in conjunction with Professional Beauty North, the event was a great success (see cover photo), with talks being delivered by company personnel and invited industry speakers on subjects as diverse as new Lynton product developments and moves within the industry to bring in a new nationally accepted qualification for all laser & IPL Practitioners, whether they be NVQ Level 3 Beauty Practitioners or Consultant Plastic Surgeons. This Customer Workshop will be an annual event, and feedback is sought from our customers on the ideal time to hold it, and the ideal format. Contact Sam Keene on 01477 531178 Extended Lifetime Flashlamps Extending the time between lamp changes, offering you a 25% cost saving, and minimising downtime, older LUMINA or LUMINETTE Systems can now be upgraded so that their IPL Handpieces can be fitted with the new 40,000 Shot Flashlamps. Clearly, these have double the lifetime of the standard 20,000 shot flashlamps, hence the improved time- and cost-saving performance. If you would like to know more about this opportunity to upgrade your systems please contact the Service Department on 01477 536977 LightSooth Post-Laser & IPL Serum Lynton is in the process of developing and launching a range of cosmetic skincare products for use in conjunction with its laser and IPL product range. The first of these is LIGHT SOOTHE, which offers practitioners the perfect solution for clients requiring post-treatment skincare, by instantly soothing the skin and dramatically speeding up the entire recovery process. The patented combination moisturises, removes irritation, cools and stimulates cell regeneration, whilst providing antibacterial protection and restoration of the skin s natural acid mantel. LIGHT SOOTHE should be a must have for all laser & IPL clients post-treatment skin care needs. LIGHT SOOTHE will be featured in the next edition of ILLUMINATION, where more details should also be available on other forthcoming skincare products in the range. In the meantime, LIGHT SOOTHE can be ordered from our online portal. OTHER COURSES & WORKSHOPS Maximise Luminette Revenue & Treatment Possibilities 10th February 2015, The Lynton Clinic Clinical Update Training 9th March 2015, The Lynton Clinic EXHIBITIONS & CONFERENCES Smart Ideas 2015 (London) 17th Jan 2015, Radisson Blu, 22 Portman Square, London Smart Ideas 2015 (Manchester) 24th Jan 2015, The Lowry Hotel, Manchester Professional Beauty London) 23rd-24th Feb 2015, Excel, London Manchester International Tattoo Show 28th Feb-1st March 2015, GMEX, Manchester For further details about our training courses go to /training.php or ring 01477 536977 Page 5
TREATMENT FOCUS Fungal Nail Infection Onychomycosis (also known as dermatophytic onychomycosis, or tinea unguium ) is a fungal infection of the nail. It is the most common disease of the nails and constitutes about half of all nail abnormalities. This condition may affect toenails or fingernails, but toenail infections are particularly common. It occurs in about 10% of the adult population. The most common symptom of a fungal nail infection is the nail becoming thickened and discoloured: white, black, yellow or green. As the infection progresses the nail can become brittle, with pieces breaking off or coming away from the toe or finger completely. If left untreated, the skin can become inflamed and painful underneath and around the nail. There may also be white or yellow patches on the nailbed or scaly skin next to the nail, and sometimes an unpleasant smell. There is usually no pain or other bodily symptoms, unless the disease is severe. Fortunately, if you have a long-pulse Nd:YAG Laser (either fibre-delivered, or via a handpiece) on your LUMINA, LIGHT A* or DUETTO MT System, you can easily treat Fungal Nail Infection, thereby providing another revenue stream for your Clinic or Salon. Please contact your Lynton Rep for protocols for your particular system. How does the treatment work? Light is absorbed by the water in the skin underneath and around the nail creating heat. This heat helps to destroy the dermatophytes and eliminate the fungal infection. The laser applicator is placed on the nail and a short pulse of light is released. The entire nail bed and nail matrix is then treated in this way. How does the treatment feel? A degree of heating and some discomfort is felt during treatment. However, a skin cooling device can be used to make treatment as comfortable as possible. Are there any side effects? The side-effects of laser treatments are generally mild and transient (unlike the side-effects of some of the medications used to treat fungal infections). The area may be red immediately after treatment and may be a little swollen and tender, but this usually subsides within a few hours. Unwanted reactions are rare but may include a small blister in the area around the nail, or temporary lightening or darkening of the skin. In rare cases, if the nail is very badly infected, the nail may fall off, but if this occurs, it will be replaced by a smoother, uninfected nail. How many treatments are necessary? Treatments are conducted every 4 to 6 weeks depending on the area being treated. The number of treatments required varies, although typically 2-4 treatments are needed for optimum results. These results become apparent as the nail grows out, and due to the slow rate of growth of toenails it may take several months for the full results to become apparent. How long does treatment take? Treatments generally take in the region of 30 minutes. LYNTON CONTACT INFORMATION LYNTON LASERS LTD THE LYNTON CLINIC Lynton House Haw Bank House Manor Lane High Street Holmes Chapel, Cheshire, CW4 8AF Cheadle, Cheshire, SK8 1AL Tel: 01477 536977 Tel: 0161 491 1965 email: info@lynton.co.uk email : cheadle@lynton.co.uk web: web: www.thelyntonclinic.com Page 6