Introduction to Business Syllabus 南校区 A201 Tue. 18:30-19:50; 20:00-21:20 Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Course Introduction + Note Taking Mission, Vision, Values and Principles Organization Structure I No class (National Fest) Organization Structure II Sales Quality Management HR 1
Introduction to Business Syllabus 南校区 A201 Tue. 18:30-19:50; 20:00-21:20 Week 9 Marketing Week 10 Understanding Ourselves Week 11 Week 12 Week 13 Week 14 Week 15 Winning Start in Company Leadership Dress for Success Future Trends of China Future Trends of the World + Course Review Week 16 (12.24-12.30) Exam Week Why Dress for Success 2
Definition of Beauty Normal Healthy Friendly Sexy Golden Ratio 1:1.618 Different Clothing different looking 3
Why need Dress everyday Luck of pretty Recipient Welcome More opportunity More choice 4
The standard of beautiful Big eyes Prominent nose Red lip. Baby face & adult face 5
Face lift Different feature Square face oval face round face 6
Dress Right Dress not where you are at, but where you want to be Beauty and geek 7
Human Evolution From animal to human Man Role Characteristic: Strong, Responsibility... Mission: Protect woman 8
Woman Role Characteristic: Beautiful, Needs to be protected Mission: Reproduce next generation Secrets of attractiveness 9
Distribution of Features Non-standard Standard Nonstandard Thin Normal Fat Dress Right 10
Height Tall & short Face Form OVAL FACE DIAMOND FACERECTANGLE FACE OBLONG FACE HEART FACE TRIANGLE FACE SQUARE FACE ROUND FACE 11
Q: As bellowing style suitable for you? 1 2 3 4 5 6 7 8 9 10 Heart Face Cloth With V style dress Hair style BOBO hair style Makeup Contour : at the temples and cheeks to diminish the width of your upper face. Highlight: your forehead, under your eyes and your chin to draw attention to the centre of your face. 12
Oval face Cloth Any dress can Suit Hair style Long hair style Makeup You do not need to contour as your face shape is already symmetrical You can experiment as oval faces can suport most make up trends Just remember that light shades appear more prominent and darker shades decrease the size of the area Round face Cloth long style clothing Hair style Short hair style Makeup Contour to your temples, cheeks and jawline to create the illusion of an oval. Highlight your forehead, under your eyes and your chin to draw attention to the centre of your face. 13
Square face Cloth Do not take round neck style clothing Hair style Long hair style Makeup Contour on the corners of either side of your forehead Contour on either side of your jaw blending up to the bottom of your ear Highlight your forehead, under your eyes and your chin to draw attention to the centre of your face. Oblong Face Cloth one-piece dress used to look more slender Hair style Use the hair cover the forehead Makeup Contour across the lower section of your chin to shorten your face length 14
Skin color Eyes Small Near-sightedness Poor Vision Big: Spirited Confident Secure To care 15
Teeth Facial Expression Effect: Look like always smile 16
Face measure Cosmetic Surgery Removal of Acne and Scars Removal of Excessive Hair Mole/Birthmark Removal Dual Eyelids Orthodontic Work Breast Implants Angela Baby Before After 17
Clothing Q: What attracts you the most? 18
Q: Which aspect has the most impact in dressing? A B C Color Styling Material Clothing 1.Color 2.Cut 3.Material 19
Color Which one is your color? Is it make you Success? 20
Color Weather Season Mood Situation Which Color is Your Color? Corporate Blue Winter Black Earthly Brown Burgundy Red Power Red Happy Yellow Vibrant Green Appetizing Orange Virgin White Placid Pink 21
Colors Red Increases blood pressure, increases stamina Pink Causes relaxation Orange Increases sexual urges, improves digestion, works as an antidepressant Yellow Makes you more alert, energetic, happy, optimistic and open minded Green Causes relaxation and deeper breathing, also associated with sickness Blue Lowers blood pressure, regulates sleep Purple Feels soothing, peaceful, stimulates creativity Brown Feelings of stability and security, nature Black Color of death, silence, night and lack of change White Symbolizes purity, peace Gray Symbolizes boredom, loneliness, independence 22
Seeing something red will get you motivated. A blue light bulb in your refrigerator will make you eat less. Yellow alerts your visual system, so writing on yellow paper will make you remember it more (which is why sticky notes are commonly yellow). Purple makes you more creative, so writing with a purple pen will really help you get your creative juices flowing! Blue Dark blue Sky blue Royal blue Depressing Trusted Hopeful 23
Red Magenta Bright Red Bloody Passion Love Lucky Fire Important Yellow Happy Bright Relaxed Lived Vacation 24
Pink Peaceful Pure Female Weak Green Deep green Olive Green Peace Comfortable Fresh Life 25
Black Midnight Black Dead Fear Mysterious Brown Earthly Honest Simplicity Tradition 26
Grey Dark gray Light Gray Decadent Disappointed Strong Style 27
Q: Does style selection effect something? 28
Lady Gaga Born -1986years Public image -Alternative -Heterogeneous Hong Kong Britney Born -1937 years Public image -Miniskirt + Braids 29
Smart Casual Sports Jackets, Shirts, Dress Slacks 30
Formal Business Suits (Suits, Pants) Business Dresses (Below the Knee) High Blouses Slacks Smart Casual 31
FIND FASHION THAT FLATTERS Fashion is all about dressing your body. If you know your body shape and every woman should then you will be able to find clothes that fit and flatter. Determine and embrace your body shape Body shape is all about proportion, and fashion is all about dressing those proportions to look their very best. When you think about body types, don't focus on height and weight... focus on shape. A slender gal can have the same body shape as a curvy gal, just as a short woman can have the same body shape as her taller friend. Each of us is unique and our bodies are, too! Nevertheless, our body shapes are generally narrowed down to five general categories: pear, wedge, rectangle, apple and hourglass. You might fall into one category, or you might be a blend of two or more categories. Once you've determined your body shape, you can begin to consider which fashion trends to embrace and which to avoid. Spend some time in front of the mirror and do a fair and honest assessment of your body. Then put these fashion tips to work for you! 32
Pear body shape Pear-shaped celebrities: Kim Kardashian, Eva Mendes, Jennifer Love-Hewitt, Katherine Heigl Pear body traits: Your lower body is wider than your upper body in other words, your hips are wider than your shoulders. Your bottom is rounded and your waist is well-defined. Your best assets: Shoulders, torso and flat stomach Your fashion goals: Emphasize your waist and arms, add volume to your shoulders and upper body and minimize your hips. Pear body shape If your body is pear-shaped like Kim Kardashian's, then you want to minimize your lower half and focus attention upward. DON'T wear clothing that draws attention to hips and thighs, such as cargo pants or print skirts. DO try a-line skirts, which camouflage wider hips. DO keep hems of pants, skirts and dresses wide to balance the hips. DO experiment with light-colored tops and darkcolored bottoms for contrast. DO look for boat neck tops, square and cowl necklines. DO wear strapless dresses to show off arms and even out proportions. DO try styles with ruffles on top. DO wear jackets that hit right above the waist. DO opt for pointy-toed shoes to elongate your legs. 33
Wedge body shape Wedge-shaped celebs: Naomi Campbell, Demi Moore, Renee Zellweger, Teri Hatcher Wedge body traits: Also known as the inverted triangle, this body shape features a broad chest and wide shoulders which are large in proportion to a narrow waist and hips. Your best asset: Your legs Your fashion goals: Accentuate your lower body while softening your shoulders and upper body. Wedge body shape If you have a wedge body like Audrina Patridge's, then you want to draw attention downward to the narrower parts of your body, such as your waist and hips. DO wear bright colors on bottom. DO wear wide-leg pants. DO wear full skirts. DON'T wear spaghetti-strap tops. DON'T wear boat neckline tops. DO wear tops that call attention to your waistline. DO experiment with high-waisted styles. DO look for clothes that create the illusion of a waist. 34
Rectangle body shape Rectangle-shaped celebs: Natalie Portman, Cameron Diaz, Kate Hudson, Hilary Swank Rectangle body traits: The waist, hip and shoulder widths are similar and are usually on the slim side. Slender rectangles have an athletic look about them. Your best assets: Your arms and legs and you don't have to minimize any body features. Your fashion goals: Create curves and show off slender legs and arms. Rectangle body shape If your body is rectangle-shaped like Natalie Portman's, then you want to create curves where they don't necessarily exist. DO wear scoop neck and sweetheart tops to create curves. DO wear long jackets to create a lean look. DO wear tops with collars, ruffles and details to flatter your chest. DO wear a good bra that will make the most of what you have. DON'T wear overwhelming styles. DO layer to add more dimensions. DO wear dresses with ruching. Cinches on sides are ideal. DO have fun with colorful bottoms... feel free to experiment. 35
Apple body shape Apple-shaped celebs: Drew Barrymore, Queen Latifah, Eva Longoria, Jennifer Hudson Apple body traits: Most of your weight accumulates above the hips, which are narrow. Your back, ribs and shoulders are broad, and you may feel wider than other body types. Your best asset: Those legs! Your fashion goals: Elongate the torso, show off your legs and use fashion to create the illusion of a waist. Apple body shape If you have an apple-shaped body like Jennifer Hudson's, then you want to elongate your midsection and create the illusion of a smaller waist. DO go for monochromatic looks. DO go for v-neck tops to create the illusion of a longer torso. DO wear a bra that offers good lift and support. DO wear belts at the smallest part of your waist. DO conceal tummy bulge by wearing empire tops and dresses. DO wear boot cut and flared jeans to create an even line from the shoulders down. DO wear shorter skirts to show off your legs and draw attention away from your midsection. 36
Hourglass body shape Hourglass-shaped celebs: Beyonce, Salma Hayek, Scarlett Johansson, Halle Berry, Vanessa Minnillo Hourglass body traits: Your shoulders and hips are similar in proportion and set off by a tiny waist. Your best assets: Curves, curves, curves! Your fashion goals: Show off your curves... without going overboard. Hourglass body shape If your body is hourglass-shaped like Beyonce's, then you're a lucky girl! Your shape is all about tastefully showing off those curves: not too baggy, not too tight. DON'T hide your curves with baggy clothing. DO wear a good bra and showcase your bust. DO wear fitted dresses. DO wear a belt at the waist to enhance your hourglass shape. DO try wrap dresses. DO go for high-waisted skirts to show off your hips. DO pick thin, lightweight styles and fabrics. DO wear skinny or straight leg jeans. 37