0 ssue 0, February 018 AX D Fabric.0 AVA RT 8 T R lan emerges as the real showstopper in its phenomenal launch with Anita Dongre RT at Lakme Fashion Week SR 018. RT R lant, a specialty fabric brand from Reliance ndustries Limited, was launched in collaboration with ndia s leading fashion designer Anita Dongre on 31st January. The event was a headline show at Lakme Fashion Week Summer Resort 018, where Anita Dongre presented an exclusive Spring Summer collection. With pioneering fabric innovations meeting a medley of first-of-its-kind design and craft from a couturier par excellence, this collection is being referred to as Future outure. Anita Dongre s collection featured outfits made from R lant specialty fabric technologies GreenGold and FreeFlow. RT Signature Anita Dongre outfits made from R lant fabrics at Lakme Fashion Week SR 18 About the R lant collection by Anita Dongre, r Hemant Sharma, olyester Sector Head, RL, said t s a remarkable work of design and art presented by Anita Dongre that elegantly brought out the high performance and aesthetic features of R lant FreeFlow and R lant GreenGold. We are overwhelmed by the enormous initial response that R lan has received at LFW. r. Hemant Sharma and Anita Dongre at the post-event press conference
Fabric.0 AVA RT 8 R lant Fabric.0, in partnership with nd ia s top designer Anita Dongre Anita Dongre has been at the forefront of fashion for over 0 years, having created one of the most successful fashion houses in ndia, The House of Anita Dongre. For Lakme Fashion Week SR 18, Anita presented her Spring Summer ollection Songs of Summer. Anita Dongre said, Songs of Summer is a collection that is very close to my heart. am also thrilled to RT add sustainable elements to the collection using R lant GreenGold, an eco-friendly fabric that is made from recycled plastic bottles. RT The Fabric of the Future achieved the ultimate winning collaboration Superstar Designer, Superstar Guest List, Superstar Venue, Superstar ollection all coming to R lant in the most stunning show of the season While Lakme Fashion Week was underway at JioGardens, R lant presents Anita Dongre was unveiled on the resplendent terrace of T Grand entral true to the theme of a Summer Wedding. ach of the 400 guests received a special R lant greeting, that shared the message of sustainability and R lant s role in catalysing sustainable fashion. R lant supported by top Bollywood superstar Shahid Kapoor Bollywood superstar Shahid Kapoor and his wife ira Rajput Kapoor were the showstoppers at the show. Shahid Kapoor tweeted about the event: RT
Fabric.0 Fabric.0 and #Futureoutu re became the talk oftown with Bollywood A-Listers AVA Notable Radio ity RJ Archana talks to Yami Gautam and other celebrities about RT 8 R lant. sabelle Kaif Sangeeta Bijlani Gul anag Sameera Reddy RT Diana enty Sagarika Ghatge RT Shamita Shetty Yami Gautam Launching the fabric of the future at the biggest fashion event in ndia R lant presents Anita Dongre was a headliner for Lakme Fashion Week SR 18, the largest fashion event in ndia. Lakme Fashion Week started in 1999 with a vision to "Redefine the future of fashion and integrate ndia into the global fashion world.", making it the perfect platform to launch new age fabric brand R lant. The R lan T R lan T stall at Lakme Fashion Week, Jio Gardens, BK RT participated in Lakme Fashion Week with a stall at the Jio Gardens BK venue, featuring the dresses made by Anita Dongre from R lant fabric. Lakme Fashion Week attendees could also take dynamic photos at the R lant photo-op installation, and see the photos live on the official R lant nstagram page. With the aim to further its commitment to sustainability, R lant set up special waste bins for bottles around Jio Gardens over the 5 days. R lant will recycle the plastic bottles collected over the 5 days to make eco-friendly fabric. r. Gunjan Sharma, O, olyester sector, RL at the picturesque R lant installation
Fabric.0 Getting off to a great start AVA Bombay Times covered the event on the front page and age 3 on RT 8 nd February RT Fabric.0 Launch breaks the nternet with record breaking numbersrt The event was covered online by 0 leading media outlets and web publications Hindustan Times, Times of ndia, NDTV, id-day, Vogue, News 18, First ost, The ndian xpress, The Week, ndia.com, and more The ndian xpress Firstpost NDTV News18 iss alini Vogue 400 personal interactions with Lakme Fashion Week attendees at the R lantm nstallation booth shared online iss alini at the R lan installation Be Beautiful Verve RT
Fabric.0 only storyon social media on the evening of the show The show was the Over 100 million across digital media channels AVA impressions RT 8 Over. 5 millionvideo views on the aking-of the collection with Anita Dongre films RT RT mpressions:,344,04 Views : 1,38,13 The R lant nstagram handle @r.elan.official grew over 7700% 7700 followers gaining in just the 5 days of Lakme F ashion Week R lant and #Futureouture were the highest mentioned keywords on nstagram along with Shahid Kapoor, ira Rajput Kapoor and Anita Dongre for 48 hours after the event 50,000 profile visits The R lant Facebook page 41,000 Likes during Lakme Fashion Week R lant ON TWTTR The R lan ownedrt hashtag #Futureouture trended on Rank nationwide on 31st January, generating 59 million impressions