I ndia Brand Show 2017 was held on the 12th April 2016, on the evening of the first day of the IFF. The show unveiled the looks of the season and upcoming collections to the best of the retail world. As the participating designers and brands showcased their latest fashion offerings with style and panache, the India Brand Show 2017 provided a stylistic way of doing business along with reveling in style, glamour and zest by providing a look-book to the future of creative designs, fast fashion and creating a new wave of fashion culture. It was also about creating the next wave of fashion consumption by forging new relationships between brands and retailers. The show had top honchos of the fashion industry in audience, keeping a close tab on the latest trends. L-R: Dhruv Vaish, Shravan Reddy, Nachiket Barve, & Zubair Kirmani. Artist Soundarya Jayachandran. The show started with an exclusive showcase by The Woolmark Company, featuring Noire (by designer Dhruv Vaish), the mega brand Louis Philippe, followed by a collection by Nachiket Barve, and Bounipun (designers Zubair and Renni Kirmani). Following this, The Woolmark Company s new wool ambassador for India, actor Shravan Reddy, who is known for his strong digital following walked on the ramp. The Woolmark Company is the global authority on wool. The Woolmark logo is one of the world s most recognised and respected brands, providing assurance of the highest quality, and representing pioneering excellence and innovation from farm to fashion. Other brands that participated in the show included, Mexico Jeans, Celio, Tommy Hilfiger, Raymond Fine Fabrics, Raymond Ready-To-Wear, and Raymond Made To Measure. The event concluded after a brief set by artist Soundarya Jayachandran.
DHRUV VAISH Dhruv s collection Noire is all about exploring the colour black in varied shades, forms, textures and layers. Hues of white and chrome peek out to subtly complement the bold black tones. Sophisticated and understated designs are the highlight of this collection. Luxurious wool flannels and tweeds are mixed with lightweight cotton, terri wools and leather details. Structured crop jackets, long coats and club jackets are paired with relaxed trousers and shirts. 177 LOUIS PHILIPPE IBS 2017 // MAY ISSUE 2017 Defining class, elegance and status, Louis Philippe is a purveyor of fine clothing for the discerning gentleman. In pursuit of excellence, Louis Philippe stands for precision in craftsmanship that translates into clothing that are classic and contemporary, and perfect for the quintessential man. An international super brand for menswear clothing, Louis Philippe offers a range of formals, semi-formals, custom-made clothing and accessories.
BOUNIPUN Blending references from Sufism, architecture, craft, and art, and born and raised in Kashmir; designers Zubair and Renni Kirmani represent the yin and yang of the state in which they live. Bounipun prides itself on redefining the men s wear landscape by adopting Kashmir craft practices, working with skilled locals to present historic artistry to a global audience, creating a signature style that fuses contemporary minimalism with classic heritage. NACHIKET BARVE Nachiket has explored Merino Wool through weaving, jacquard and intricate embroidery. Inventing a pioneering use of non-woven compressed Merino Wool felt for applique; the non-fraying qualities of felt have been harnessed in the collection. The celebration of traditional skills, expressed in a contemporary rendition makes it an exciting and unique proposition. IMAGES Business of Fashion
CELIO Celio is a French men s clothing retailer headquartered in SaintOuen, France. Founded in 1985 with the aim of offering fashionable, affordable clothing for men, Celio is today present in the four corners of the world with 1,100 stores in more than 60 countries. 179 Mexico is a family-owned company producing quality denim for men for nearly a decade now. It caters to a fashion audience between the age of 18 to 60 years. The brand is a must-have for those who seek perfect fit and unmatched contour from their jeans. IBS 2017 // MAY ISSUE 2017 MEXICO JEANS
TOMMY HILFIGER Tommy Hilfiger is one of the world s leading designer lifestyle brands and is internationally recognized for celebrating the essence of classic American cool style, featuring preppy designs with a twist. The brand is present in 115 countries and more than 1,600 retail stores throughout North America, Europe, Latin America and the Asia Pacific region. RAYMOND FINE FABRIC For over 80 years, Raymond has been counted as one of the world s premier manufacturers of worsted suiting fabric in fine grade wool, in the same league as the finest that Europe has to offer. Today, the Raymond product range includes pure wools, wool blended with exotic fibres like camel hair, cashmere and angora and innovative blends of wool with polyester, linen and silk. It offers suiting and trousering fabric for all occasions and needs.
RAYMOND MADE TO MEASURE Raymond Made to Measure is a unique service of premium clothing from the house of Raymond - The Complete Man. This luxurious service allows discerning customer to personalize their ensemble bringing together their own personal taste. Consumers can take a pick from the finest of Raymond fabrics and contemporize it with an extension of their choice. From suits to formal jackets and shirts to an entire outfit; consumers can customize to what suits their inner style. 181 RAYMOND READY TO WEAR IBS 2017 // MAY ISSUE 2017 Tailored from the finest Raymond fabrics, Raymond Ready-To-Wear is a premium formal wear brand which is postioned to offer classic garments with impeccable fits and inviting styles to the global Indian. The brand reflects the persona of a confident, discerning, classy and intelligent man. A person who is well educated, well traveled and above all is sensitive and caring. Virtues like these make him the complete man in true sense of the word.