A LITTLE HISTORY Masterminds of beauty branding, development, and distribution - Lighthouse Beauty is an unprecedented cross-channel collaboration harnessing the power of designer and celebrity like never before. Lighthouse Beauty is a vertically integrated company that offers branding, design, marketing, PR, sales, manufacturing, and turnkey distribution; a boutique style company that covers all aspects of creating and distributing a brand all under one roof. Infused with an arsenal of skilled professionals with experiences at both the mass and prestige level, our collective staff has held prominent positions and affiliations with the following distinguished brands and companies: BEAUTY - Estee Lauder, Christian Dior, Unilever Prestige, Avon, Elizabeth Arden, The Limited, CVS. FASHION - Kenneth Cole, Chip and Pepper, Anna Sui, Ports 1961, LVMH, Kardashian Kollection, Baush & Lomb. CPG - Coca-Cola, Pepsi, Anheiser Bush just to name a few. As a sister company to Quality King, Lighthouse Beauty is able to provide boutique services while leveraging a much larger corporate infrastructure and back end. Quality King ranked #169 of America s largest private companies by Forbes, and it recently acquired Parlux, known for its stable of celebrity fragrances. 2
LIGHTHOUSE BEAUTY CLIENTS
LIGHTHOUSE BEAUTY CLIENTS
LIGHTHOUSE BEAUTY CLIENTS
DESIGN What may start out as only a sketch on a napkin, Lighthouse has the talent to translate it perfectly into a product that represents your brand s vision. Lighthouse Beauty works closely with your team to capture the spirit and life of your brand, offering world-class engineering and cutting-edge design. 6
LIGHTHOUSE BEAUTY KIM KARDASHIAN SIGNATURE FRAGRANCE - PRODUCT DEVELOPMENT
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BRAND DEVELOPMENT Lighthouse Beauty takes a 360 degree approach to the development of our brands - hence the name Lighthouse. Our collective experience and knowledge enables us to develop fully integrated brands and line extensions, everything from accessories and fashion to beauty and fragrance. We unite key partners who each bring a deep understanding of a particular field within the beauty, fashion, marketing and manufacturing world. We take pride in our ability to combine innovative ideas with strategic branding and marketing solutions for our client. 10
LIGHTHOUSE BEAUTY KIM KARDASHIAN SIGNATURE FRAGRANCE - LOGO DEVELOPMENT
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MARKETING Lighthouse Beauty understands the importance of brand awareness. We utilize all avenues of marketing. Our savvy public relations team creates buzz and excitement for our brands with editorial placement in beauty, fashion, and lifestyle magazines, along with buzz-worthy events and appearances. Our marketing team creates advertising campaigns tailored specifically for each client and customizes these creative concepts for print ads, television, social media and web. We work with you to create a personalized playbook for your brand implementation. Whether it s a more traditional approach to advertising and public relations or something out of the box, our team delivers. 13
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LIGHTHOUSE BEAUTY RETAIL PRESENTATIONS
LIGHTHOUSE BEAUTY PRESS
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LIGHTHOUSE BEAUTY SOCIAL MEDIA http://www.examiner.com/ Give the gift of Hollywood fragrance this season Sivan Ayla Vardi Hollywood Style Examiner December 5, 2011 - Like this? Subscribe to get instant updates. As the holidays are fast approaching, perfumes, colognes, and even some unisex scents are a personal and glamorous gift to give. A signature scent on a man or woman is something that is never forgotten, and this year celebrities have put their sharpest instinct to work. Kim Kardashian, Khloe & Lamar Odom, and Fifty Cent all released fragrances this year, proclaiming smell to be the best gift this season. Gold by Kim Kardashian LOVE gift set Credits: PMG Between the art deco bottle and luminous scent, Gold is the ultimate gift for the woman who is edgy yet luxurious. With the complementary body wash and lotion, this fragrance will linger all day, proving that any creation by a Kardashian is lasting. For the holidays, a Love gift set has been assembled with three of Kim s perfumes in travel sizes. Each one has a unique spin on the bottle as well as the scent, bringing variation for different events; the first one is her signature "Kim Kardashian" perfume that is ideal for daytime usage, the next "Kim Kardashian Gold" for the powerful streak in every woman, and lastly "LOVE by Kim Kardashian," her sold out wedding fragrance. The 'Love' gift set can be found at select Macy's stores. Unbreakable Bond by Khloe & Lamar Slideshow: Holiday fragrance This unisex fragrance was created based on a concept that sharing a scent is sexy, and that in relationships one cannot exist without the other. While the bottle may appear more feminine than masculine, the flirty yet strong mix of scents may just be the right combination for sharing. The box in which the bottle is packaged is tastefully done with images of the couple displaying subtle displays of affection. Unbreakable Bond delivers everything the description promises and more. Power by Fifty Cent Men are always impossible to shop for. However, cologne is always a foolproof gift that most men probably need. Fifty Cent released this cologne with a bottle that speaks for itself. With an industrial looking lid, the cologne almost looks like a James Bond contraption. Not straying from its name, Power has a masculine and sexy smell that is ideal those businessmen on the go, or for the man who simply likes smelling like a million bucks! With these three options you should be able to cover anyone on your list this year. They say scent is the strongest trigger of memory; so why not give the gift of memory along with some refreshing scents for your most memorable holiday yet! For details about any of these fragrances visit www.lighthousebeauty.com
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Philanthropic partnerships Lighthouse Beauty announced a significant new partnership in 2012 with their support of DRESS FOR SUCCESS www.dressforsuccess.org. Dress for Success, headquartered in New York with chapters across the country and around the world, promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help these women thrive in work and in life. Lighthouse Beauty will make a per-pack donation to Dress for Success with each sale of Kim Kardashian s True Reflection and Glam throughout the year. In addition, each of the fragrances events in 2012 will help benefit Dress for Success. We hope our support of Dress for Success will give our customers a true reflection of themselves that is empowering and powerful consistent with Dress for Success mission and message to their clients, says Lighthouse Beauty CEO Phil Zellner. Lighthouse Beauty Marketing was a sponsor of The Farber Center for Radiation Oncology s event, ROCKS AGAINST CANCER. A fundraising event for the Entertainment Industry Foundation, benefiting EIF Cancer Programs. ROCKS AGAINST CANCER was hosted by Emmy award-winning actor, musician, and author John Lithgow under the magnificent 60-foot gothic ceilings of the Angel Orensanz Foundation for the Arts. Musical performances by the Todd Wolfe Band, and Eclectic Method. The evening culminated with a silent auction of jewelry by Stephen Webster and includes specially designed bracelets supporting the fight against cancer, with net proceeds benefiting EIF s cancer programs. 20
SALES and DISTRIBUTION Lighthouse Beauty has established relationships both domestically and overseas within the mass and prestige sectors. Understanding your brand, we work with you to develop an effective sales plan specific to pricing, positioning and goals. We utilize a huge field support system and in-store selling team to further our brands real estate and exposure within our retail partners. Lighthouse Beauty also provides account management through analytical and daily on-the-floor reporting from the in-store selling staff and in-store management. We also provide our clients with basic reporting of net and retail figures, as well as monthly, quarterly, and annual business reporting. Our company has a fully functional state-of-the-art distribution facility. By leveraging our partners, we are able to provide our brands with both domestic and international distribution at all channels of distribution. We have EDI services within our warehouse for speedy replenishment. We also take care of all Accounts Receivable and Accounts Payable, simplifying the process while providing a complete and comprehensive quarterly sales report and analysis. 21
LIGHTHOUSE BEAUTY WORLDWIDE RETAIL DISTRIBUTION UNITED KINGDOM AUSTRALIA MEXICO CANADA MEXICO PUERTO RICO MIDDLE EAST MEXICO CANADA MEXICO CHINA CANADA MEXICO MEXICO SOUTH AFRICA UNITED KINGDOM CANADA CANADA MEXICO UNITED KINGDOM MEXICO MEXICO AUSTRALIA UNITED KINGDOM MEXICO PUERTO RICO UNITED KINGDOM MEXICO CANADA 22