BUY NOW Garments & Textiles Essential sourcing intelligence June 2013 US$150 India supplier profiles Detailed profiles of 23 suppliers with verified manufacturing and export credentials Product gallery Specifications and full-color 175 images of top-selling export products ranging from dressses to leather jackets Industry trends Coverage of current issues, plus insights into supply centers, products and pricing Sampl Haryana DELHI Rajasthan Uttar Pradesh INDIA China Sri Lanka Nepal ge y Global Sources is offering this series of Developing Country Sourcing Reports as part of its corporate social responsibility undertakings in partnership with the Hinrich Foundation, a philanthropic development organization whose mission is promoting sustainable global trade. The aim is to give international buyers new sourcing opportunities from experienced exporters, generating orders and creating lasting jobs in developing economies. www.chinasourcingreports.com
Executive Summary Supplier capability in India GARMENTS & TEXTILES Garment and textile suppliers in India are exploring ways to prop up foreign revenue after exports in the 2012-2013 fiscal year dropped significantly because of unsteady sales in traditional markets. Manufacturers are establishing business ties with buyers from alternative destinations such as the Middle East, Latin America and Africa to compensate for the decline. Aside from incorporating innovative materials, makers are improving design and construction to enhance viability. Key findings 1. The majority of suppliers expect a resurgence in exports to primary markets over the next 12 months as result of improving financial environment in the West. The positive outlook is also driven by rising demand in emerging destinations such as the Asia-Pacific region and Middle East. 2. The ready availability of cotton in India is considered as the industry s strongest suit. Manufacturers benefit from the stable supply of synthetic India s advantage of having a steady fibers, thereby ensuring stable stock source of natural and synthetic fibers of polyester, rayon, acrylic and nylon. is expected to boost the industry s Silk and wool can also be easily competitiveness. The large presence of purchased from domestic vendors. artisans and robust OEM capability are attracting more clients to partner with 3. A number of challenges are local enterprises. Ample support from hampering the sector s continuous the government and trade associations progress. One of the major is seen to help the sector post strong roadblocks is intense price performance in the coming years. Objective, methodology scopeple & scope This India Sourcing Report is part of a series designed to provide buyers with information on new products from export manufacturers in supply markets that specialize in handmade merchandise. The Developing Country Sourcing Report series is part of Global Sources corporate social responsibility initiatives. It is offered in conjunction with the Hinrich Foundation, whose mission is promoting sustainable global trade. One of its objectives is to help create jobs in developing Asia through export promotion. To produce this report, large, midsize and emerging manufacturers, all with substantial export experience, were surveyed. The selection of suppliers is designed to reflect the composition of the industry in India in terms of geographic location, materials used and range of products offered. For in-depth profiles, our researchers visited the facilities of each company and interviewed senior executives who discussed their recent performance and provided forecasts for the next 12 months. All other makers in this report were either visited or contacted by phone. Sample p In each case, companies were required to answer specific questions designed to verify their manufacturing and export credentials, including a breakdown of exports by product type and market. Suppliers also participated in a survey designed to provide insight into the industry. This report covers different classifications of garments and textiles available in India, including casual, formal and sleepwear, and baby and children s apparel. Each product category has its own price guide that describes features of low-end, midrange and high-end models. competition. Local companies are losing orders to rivals offering more economical models from China, Bangladesh, Cambodia and Turkey. 4. Items combining ethnic and modern styles dominate the product line. Traditional types of embroidery such as phulkari and kashida are employed in the latest designs of dresses and tunics. Conventional garments are being overhauled to generate interest from younger users. 5. The main supply zones for garments are Delhi and the southwestern state of Karnataka. Factories of some international brands are located in the latter. Suppliers of textiles made of natural fibers are mostly located in West Bengal and Andhra Pradesh states. In this report 18 in-depth company profiles 5 short company profiles 175 top-selling export products Supplier demographics Supplier survey Industry statistics and charts The Industry Overview section discusses key issues affecting export manufacturers. It provides insight on the composition of the industry and elaborates on the important supply centers within India. The Products & Prices section details the features and price ranges of garments and textiles. It also examines the design and manufacturing processes, emerging aestetic trends, main materials used, and sourcing centers where components are procured. www.chinasourcingreports.com 3
Contents CONTENTS EXECUTIVE SUMMARY 3 Key findings Objective, methodology & scope INDUSTRY OVERVIEW 9 Exports Products & prices (Garments) 11 Production & export statistics Price guides Typical parts & components Products & prices (Textiles) 16 Production & export statistics Price guides Typical parts & components Supplier survey 18 Export prices Export sales Export markets Major challenges R&D focus p SUPPLIER PROFILES 21 Supplier plier matrix: Comparison of supplier location, sales s revenue & export capability Profiles of 23 verified suppliers PRODUCT GALLERY 69 Casual wear Formal wear Baby & children s wear Underwear & sleepwear Textiles CONTACT DETAILS 103 Copyright 2013 Trade Media Limited. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Trade Media Holdings Limited and Trade Media Limited is prohibited. Published by Publishers Representatives Limited (on behalf of Trade Media Limited) 4th Floor, Century Yard, Cricket Square, Elgin Avenue, P.O. Box 32322 SMB, George Town, Grand Cayman, Cayman Islands c/o 22/F Vita Tower, 29 Wong Chuk Hang Road, Aberdeen, Hong Kong ISBN 978-988-15981-3-4 Disclaimer: Any recommendation contained in this report may not be suitable for all investors or businesses. Moreover, although the information contained in this report is obtained from sources believed to be reasonably reliable, the accuracy or completeness of such information cannot be guaranteed. The author and the publisher of this report (and the publisher s affiliates, agents, sales representatives and service contractors) do not make any representation or warranty whatsoever (whether express or implied) in relation to any of the contents of this report (including any information, opinion, recommendation or conclusion contained in this report) (collectively, Contents ), whether as to the accuracy, completeness, quality, fitness, suitability or reliability of such Contents (or any portion thereof ) or otherwise, and shall not be liable under any circumstances whatsoever for any error, omission, defect or deficiency in, or for any use of or reliance on, such Contents (or any portion thereof ). All product images are provided by the companies interviewed and are for reference purposes only. Those product images featuring products with trademarks, brand names or logos are not intended for sale. Products that are not the specific topics of editorial articles are shown for illustrative and/or demonstrative purposes only. We, our affiliates, and our affiliates respective directors, officers, employees, representatives, agents or contractors, do not accept and will not have any responsibility or liability for product images (or any part thereof ) which infringe on any intellectual property or other rights of a third party. 4 India Sourcing Reports
Industry Overview Industry Overview After delivering strong performance over the past three years, exports of garments and textiles in India dropped in the 2012-2013 fiscal year because of unstable demand in traditional markets. Shipments of apparel from April 2012 to March 2013 went down nearly 6 percent to $12.9 billion. This was after the line recorded an 18 percent growth in the period before. Unsteady sales in the EU, specifically in the first two months of 2013, significantly affected overseas revenue. Deliveries to the association from January to February amounted to $1.1 billion, lower by 6.5 percent from the same period last year. Similarly, income derived from the US dipped by 7.2 percent to $571 million. These two markets account for about two-thirds of India s garment turnover. Revenue from textile exports also saw a substantial decline last year. Sales in 2012-2013 totaled $31.7 billion, down 5 percent YoY. The amount was below the national government s target of $39.6 billion. In 2011-2012, 2, the sector registered a 20 percent ent expansion. Aside from sluggish demand in the EU and the US, intense competition from other sourcing centers contributed to the drop in turnover. Bangladesh and Turkey are steadily increasing their market share in major destinations because e of lower prices and affordable wages. The former is also benefiting from the preferential access given by the EU. India and the association are still finalizing details of a free trade agreement, which is expected to raise apparel exports to the bloc by 30 percent. With these developments, domestic suppliers are finding ways to preserve revenue. Makers are exploring business opportunities in Southeast Asia, Latin America and the Middle East. Japan, Australia and Israel are identified as the main targets for overseas market expansion in the next 12 months. Competitive advantages Despite the slowdown in foreign orders, manufacturers continue to bank on the sector s strengths. One of the industry s strong suits is the ready availability of raw materials. India is one of the world s leading supply hubs for cotton, jute and wool. The Cotton Association of India estimated total cotton production for the October 2012 to September 2013 season to exceed 41 million bales. The country also boasts a fast-growing synthetic tic fiber industry, thereby ensuring ng stable stock of polyester, rayon, acrylic and nylon. Because most components onents can be procured from domestic vendors at a lower price, companies can turn them into high-value h-value goods. This allows enterprises erprises to earn more profits. Another strength possessed by the sector is the presence of a deep labor pool in the handicraft industry. Data from the All India Artisans and Craftworkers Welfare Association indicate that there are about 13 million people employed in the line. The sector benefits from the widespread availability of artisans who are proficient in various manufacturing steps such as weaving and embroidery. As such, suppliers can easily subcontract some of the Export value Garments $ billion 11.6 13.7 12.9 production processes that require their expertise. Companies also hire skilled workers to highlight traditional themes in their releases, thereby strengthening competitiveness against their rivals. Acceptance of small orders is another advantage enjoyed by the sector. A number of enterprises s allow MOQs of 30 pieces for garments and 100m for textiles. Other sourcing hubs require at least 1000 pieces. es. Challenges The garment and textile industry is facing a number of roadblocks that threaten to slow its progress. Finding new foreign buyers is identified as the main difficulty affecting the line. Clients from financially troubled markets tend to look for suppliers offering more economical products to protect their profit margins. Others purchase less in terms of volume and frequency. Some customers previously sourcing from India are turning their attention to Cambodia, Laos and Bangladesh. Makers in these supply zones enjoy zero export tax because of their free trade agreements with the EU. Currently, the bloc levies 9.6 percent import duty on garments and textiles from India. Sample page only To cope, domestic enterprises are shifting their focus on alternative Textiles $ billion 2010-11 2011-12 2012-13 2010-11 2011-12 2012-13 Source: Ministry of Commerce and Industry Source: Foreign Trade Statistics of India 27.7 33.3 31.7 www.chinasourcingreports.com 9
Supplier Profiles SUPPLIER MATRIX Company Year established Head office location Full-time employees Part-time employees Total sales ($/year) Garment sales ($/year) In-depth profiles 7x 2002 Ludhiana (Punjab) 85 35 394,000 165,480 Astra Fashions 2004 Gurgaon (Haryana) 250 100 4,000,0000 4,000,000 BBS 1987 Ludhiana (Punjab) 450 7,692,832 6,154,265 Blue Pacific 2000 Tughlakabad Extension (Delhi) 6 25 370,300 370,300 BRB 2012 Chanakya Place (Delhi) 45 150 100,000 100,000 Cairo International 1988 East Delhi (Delhi) 80 20 2,000,000 2,000,000 Chandra Fabrics 1995 Chanakya Place (Delhi) 450 8,000,000 8,000,000 Designed Products 1982 Noida (Uttar Pradesh) 70 1,600,000 1,600,000 Flying Fashions 1979 Gurgaon (Haryana) 300 150 5,000,000 4,750,000 FS 2005 West Patel Nagar (Delhi) 25 70,000 70,000 Pacific Global 2006 Paschim Vihar (Delhi) 100 5,000,000 5,000,000 R.P. 2005 Noida (Uttar Pradesh) 20 80 100,000 100,000 Rosemary 1987 Old Rajender Nagar (Delhi) 30 100 1,000,000 1,000,000 Sahyog 1999 Ludhiana (Punjab) 30 10 2,000,000 1,000,000 Sakshi 1991 Ghaziabad (Uttar Pradesh) Short profiles Sample page eonly 150 2,400,000 2,400,000 Bharat Export 1985 Gurgaon (Haryana) 70 510 5,821,997 5,530,987 Jinendra 2001 Ludhiana (Punjab) 50 5 1,000,000 1,000,000 Rosy Hosiery 1958 Ludhiana (Punjab) 100 5,000,000 4,000,000 Wazup 2012 Faridabad (Haryana) 10 60 50,000 50,000 22 India Sourcing Reports
Supplier Profiles 7x International INQUIRE NOW 7x was established in 2002 and started exporting five years later. It manufactures textiles and casual wear. Total annual sales reach nearly $400,000. France, the UK and Greece are the key markets, accounting for one-half of shipments. Canada takes up 30 percent of turnover. The rest goes to Australia. The company targets the midrange and high-end price points. Quotes are from $3 to $8 for garments and $5 to $7 for textiles. T-shirts in various designs are offered at $4. Cotton and polyester are the main materials used. They are procured from the Ludhiana city of Punjab state and Coimbatore city in Tamil Nadu. The owner is the principal designer. Samples are usually sent within a week. 7x operates two factories with a Company facts mp Year established 2002 Head office location Ludhiana (Punjab) Ownership Locally owned Factory location(s) Ludhiana (Punjab) Full-time employees 85 Part-time employees 35 Total annual sales (all products) $394,000 combined area of 121sqm in Ludhiana. The plants are equipped with locally sourced overlocking and regular sewing, single needle lockstitch, and knitting machines. All production processes, except dyeing and finishing, are done in-house. The facilities can roll out as many as 20,000 pieces of garments and 16,000kg of textiles every month. The average monthly output is 16,000 pieces and 14,000kg, respectively. The supplier has 85 permanent staff members. Up to 35 additional personnel are hired during the peak months of February to May and July to November. Two QC inspectors s check all l finished items before packing and shipping. Polybags and cartons are normally used as packaging. g. The MOQ is 500 pieces for garments and 300kg for textiles. Sales & output Garments Textiles Annual sales $165,480 $228,520 Share of total sales 42% 58% Annual export sales $160,000 $100,000 Total monthly capacity 20,000 pieces 16,000kg Average monthly output 16,000 pieces 14,000kg Capacity utilized 80% 88% Average monthly exports 6,400 pieces 5,600kg Export ratio 40% 40% e Capability Materials used Cotton Wool Polyester Silk Nylon Other Contact details Exports by product Casual wear 40% Formal wear Baby & children s wear Underwear & sleepwear Textiles 60% on Exports by market North America 30% EU 50% Europe (non-eu) Asia-Pacific 20% Middle East Other Business contact GUPTA Ashish Phone (91-161) 991-2304 (91) 98786-12395 E-mail info@7xinternational.com allin7x@yahoo.co.in URL www.globalsources.com/7xintl.co www.7xinternational.com Address B-XXX/1030, Sherpur, Railway Colony near Swaran Palace, Ludhiana, Punjab, India 28 India Sourcing Reports
Executive Supplier Profiles Sum- Popular export models Model: T-shirt1 Delivery: 30 days Price: $3.50 Description: Men s polo shirt; cotton and polyester; pique knit; S to XXL; in various colors Model: T-shirt2 Delivery: 30 days Price: $3.50 Description: Men s polo shirt; cotton and polyester; er; pique knit; S to XXL; in various colors Model: Sports T-shirt MOQ: 500 pieces Packaging: Polybag Delivery: 30 days Price: $3 Description: Men s sports top; microfiber; moisture-wicking; S to XXL; in various colors ple page e on Model: School and Corporate T-shirt Delivery: 15 days Price: $3.50 Description: Men s polo shirt; cotton and polyester; free size; in various colors Model: T-shirt3 Delivery: 30 days Price: $3.50 Description: Men s polo shirt; cotton and polyester; pique knit; S to XXL; in various colors Model: Kid s Wear Delivery: 30 days Price: $4 Description: Romper; cotton and polyester; in various colors, designs and sizes www.chinasourcingreports.com 29
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