the DARING WAY SHOW UP BE SEEN LIVE BRAVE based on the research of Brené Brown TRADEMARK and STYLE GUIDE These guidelines were established to ensure that all community members are familiar with the legal, trademark, and style requirements needed to protect the work and ensure that clients can clearly identify certified professionals. Upon completion of the National Training, community members are required to read the guidelines provided and successfully complete an assessment. Once this assessment is completed, members will gain access to The Daring Way assets.
LOCATION ADDRESS 1 LOCATION ADDRESS 2 (123) 456-7890 email@address.com personalwebsite.com APPROVED MARKETING ASSETS Below is a list of the assets approved for use by Certified Daring Way Candidates and Certified Daring Way Facilitators. LOGO Unique artwork created to brand and market The Daring Way groups. QUOTE AND IMAGE PAIRINGS A selection of ten quote-image pairings available in two different formats. C E R T I F I E D FACILITATOR CERTIFICATION SEAL A Certification Seal provided for your use upon completion of all requirements to become a Certified Daring Way Facilitator. 8 WEEK GROUP JANUARY 20 - MARCH 10 LOCATION NAME LOCATION ADDRESS 1 LOCATION ADDRESS 2 8 WEEK GROUP JANUARY 20 - MARCH 10 LOCATION NAME Longer description of group, session, or workshop here. Longer description of group, session, or workshop here. Longer description of group, session, or workshop here. Longer description of group, session, or workshop here. Longer description of group, session, or workshop here. Longer description of group, session, or workshop here. Longer description of group, session, or workshop here. Longer description of group, session, or workshop here. Longer description of group, session, or workshop here. Longer description of group, session, or workshop here. Longer description of group, session, or workshop here. Longer description of group, session, or workshop here. Longer description of group, session, or workshop here. Longer description of group, session, or workshop here. Longer description of group, session, or workshop here. FLYER TEMPLATES Two different templates for flyers promoting groups and intensives; they can be customized and downloaded for your use at thedaringwaystore.com. (123) 456-7890 email@address.com personalwebsite.com UPCOMING GROUP LISTING You can use the Upcoming Daring Groups form included in the forms section of MemberClicks to fill out a form, and our website developer will have your upcoming group listed on thedaringway.com, typically within two business days. 2
APPROVED MARKETING LANGUAGE Approved marketing copy describing The Daring Way and providing biographical information on Brené and her work. ABOUT THE DARING WAY The Daring Way is a highly experiential methodology based on the research of Dr. Brené Brown. The method was designed for work with individuals, couples, families, work teams, and organizational leaders. It can be facilitated in clinical, educational, and professional settings. During the process we explore topics such as vulnerability, courage, shame, and worthiness. We examine the thoughts, emotions, and behaviors that are holding us back and we identify the new choices and practices that will move us toward more authentic and wholehearted living. The primary focus is on developing shame resilience skills and developing daily practices that transform the way we live, love, parent, and lead. Further information is available at www.thedaringway.com. The following language is inaccurate and should never be used: Certified by Brené Brown, Trained by Brené Brown, or Taught by Brené Brown. Please note when you are using the acronyms CDWF or CDWF-Candidate, you do NOT need to use the symbol; however, when you spell out Certified Daring Way Facilitator or Candidate, you must always use the trademark. ABOUT BRENÉ BROWN The Daring Way method is based on the research of Brené Brown, Ph.D. LMSW. Dr. Brené Brown is a research professor at the University of Houston Graduate College of Social Work. She has spent the past twelve years studying vulnerability, courage, worthiness, and shame. Her groundbreaking research has been featured on PBS, NPR, CNN, and Oprah Winfrey s Super Soul Sunday. Brené is the author of two #1 New York Times bestsellers; Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead (2012), and The Gifts of Imperfection (2010). She is also the author of I Thought It Was Just Me (2007). Brené s 2010 TEDx Houston talk The Power of Vulnerability is one of the top ten most viewed TED talks in the world, with over 14 million viewers. Additionally, Brené gave the closing talk at the 2012 TED conference, where she talked about shame, courage, and innovation. Further information is available at www.brenebrown.com. 3
LEGAL, TRADEMARK, AND STYLE REQUIREMENTS As a Certified Daring Way Facilitator or Candidate, you have a vested interest in furthering the mission of The Daring Way and protecting the integrity of the work. We ask that you follow these rules on your website and in promotional materials. TRADEMARKS The Daring Way as well as the official tagline Show Up, Be Seen, Live Brave are legally trademarked terms. The symbol must be used each time either of these terms is used in marketing materials. To add the trademark symbol, go to the Insert tab, select Symbol, and then find and click the trademark symbol. (On a Mac, you can also use the shortcut Option+2.) Below is a list of additional trademarked terms. These trademarks are owned fully by Brené, and she licenses them only to our community. The Daring Way Show Up. Be Seen. Live Brave. Daring Love Daring Recovery Daring Parenting Daring Teens Daring Organizations If you use any of these terms, they must include the superscript as shown here. This is how we prevent people who are not trained from leveraging the brand and competing with those of you who are certified. CREDENTIALS You must clearly state your credentials in all marketing materials by including the Certification Seal and/or by including the following language after your name: Certified Daring Way Facilitator-Candidate (CDWF-Candidate) *Candidate must be spelled out in the title. Certified Daring Way Facilitator (CDWF) Certified Daring Way Facilitator-Consultant (CDWF-C) *Consultant can be abbreviated in the title. ACUTE ACCENT All materials must include the correct spelling of Brené s name, with the inclusion of the acute accent over the last e in her first name. To add the accent symbol, press control + (single quote). Release. Press e. On a Mac press option + e. Release. Press e. 4
ACTIVITIES NOT PERMITTED WEBSITE DOMAINS AND BUSINESS NAMES Using any of the trademarked terms listed below as part of website domain names or business names is not permitted: The Daring Way Show Up. Be Seen. Live Brave. Daring Love Daring Recovery Daring Parenting Daring Teens Daring Leadership Daring Organizations Daring Faith SPONSORSHIP Commercial sponsorship of The Daring Way groups is not permitted. Sponsorship includes the provision of goods, services, or financial support in exchange for marketing benefits. These include product sampling and inclusion of brand/ company references or branding at events or in marketing materials. CO-BRANDING We do not permit co-branding (i.e., connecting The Daring Way logo identity and name to the name or logo of another organization) without explicit written permission. MEDIA REQUESTS Conducting media interviews regarding The Daring Way is not permitted. Distributing press releases referencing The Daring Way is not permitted without explicit written permission. Any media requests should be sent directly to murdoch@thedaringway.com. DESIGNING YOUR OWN MARKETING MATERIALS The following recommendations are not requirements, but provide some guidance for those developing materials to complement approved The Daring Way branded assets. COLOR PALETTE: TYPOGRAPHY: PANTONE 7464 (70%) HL #9fd0cb C38 M4 Y22 K0 R159 G208 B203 PANTONE Cool Gray 7 HL #9a989a C42 M36 Y34 K1 R154 G152 B154 NEXA BOOK & NEXA HEAVY Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Filosophia Italic Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz APPROVAL OF MARKETING MATERIALS If you plan to create alternative The Daring Way branded flyers or other promotional materials, these will require additional approval. While we make every effort to approve materials as promptly as possible, we do recommend that you allow up to five business days for approval of any materials. All materials requiring approval should be emailed directly to approvals@thedaringway.com. 5