eye on the future 13 Contents Eco-conscious eyewear My Dear Readers, We wish you a happy 67 th Independence Anniversary. 2014 has been a landmark year for Indians.We achieved the highest voter turnout since 1991 and also voted to power a single-party government. We voted for change. In this issue, L&M celebrates this change, especially India s contribution to the world of optometric innovations and eyecare. We highlight the surge in the need for sustainable eyewear the world over. On account of the upcoming festive season, we also show you how to jazz up your style with the right coloured lenses and old sunglass frames that are making a comeback. In our section on corporate social responsibility, we speak about our collaboration with Aaji Home Care Services Ltd a social enterprise that redefines nonmedical and personal care for the elderly. Happy reading and have a wonderful festive season ahead! We continue to look forward to your suggestions and feedback. Warm regards, R. H. Mendonsa Chairman & Managing Director rmendonsa@lawrenceandmayo.co.in 3 4 6 8 9 10 Eye on the future: Eco-conscious eyewear Observation: India s contribution to eye care Colour it right: How to choose the right coloured lenses? Eye couture: Framing history from 1947 to 2014 L&M News: Empowering students with Total Stations Independence special: Aaji Home Care Services Flaunt your green warrior badge with the perfect eyewear! The latest rage in the eyewear industry is sustainability and ecoconsciousness. Innovative green materials such as bamboo, cottonbased acetate, and recycled maple skateboards are being used to make sustainable eyewear. A popular material in sustainable eyewear is bamboo wood because of its exceptional sustainable features that make it best suited for large scale production of optical frames. One of the fastest growing plants in the world, bamboo is strong, light, and durable. An eyewear brand that works specifically with bamboo is Grown Designs. They have put in place a sustainable project, where they plant a bamboo sapling for every frame sold and balance out their usage. They also fund a sight-restoring surgery or eye-examination for children, for every pair they sell. Another eco-friendly and sustainable material being used is hemp. Earlier used to make oil, wax, resin, rope, cloth, pulp, paper, and fuel, hemp is now also being used to make eyewear. Originally created by Sam Whitten, hemp sunglasses are made with composite sheets of hemp and flax fibre, followed by a coating of an eco-friendly binder. Other than using sustainable materials, eco-conscious eyewear brands like Earth Conscious Optics (ECO), ICU Eyewear, and Grown Designs are also following various environment-friendly practices in production. ICU Eyewear claims to be the pioneer in developing an eco-friendly manufacturing process, where they producereading and power glasses out of reclaimed plastic, recycled metal, and sustainable bamboo. Earth Conscious Optics (ECO) is an eco-conscious eyewear beand who makesframes from 95% recycled materials. In addition, they also plant a tree for every frame sold having planted 6,50,000 saplings till date. Catching up with these revolutionary sustainable practices is Link Skin an eyewear brand that makes frames from recycled materials, without soldering or using any screws and hinges. Their materials are recyclable, which has earned the company green certifications from several European and Asian countries. It is an undeniable fact that the eyewear industry has taken one sustainable step at a time. The reason being sustainable and eco-friendly eyewear is sturdier and long-lasting as compared to metal or acetate frames. So next you buy glasses, buy a sustainable pair and go green! *Sustainable eyewear is not yet available in India. 2 3
observation observation 13 13 13 India s contribution to eye care 4 It was a bright morning. The surgeon sat on a bench that was as high as his knees, while the patient sat opposite, on the ground. The doctor warmed the patient s eye and rubbed the closed eye with his thumb. He then held a lancet between his forefinger and thumb and introduced it into the patient s eye, moving the lancet gracefully back and forth and upward. The doctor moistened the eye with milk, scratched the pupil with the tip of the lancet, and drove the slime towards the nose. The patient got rid of the slime by drawing it into his nose. The doctor then laid cotton soaked in fat on the wound and the patient lay still with the operated eye bandaged. Although rudimentary, this is a near standard process of couching an early form of eye surgery. Couching is no longer part of ophthalmic surgical practice but it is the foundation from which the modern cataract surgery evolved. The extraordinary thing however, is that the above transcript dates back to 8 th Century BC, India. Shushruta one of the first people in the world to study human anatomy specialised in Ophthalmology before the word was even coined. His medical anthology, Shushruta Samahita, records various medical procedures and is the earliest dated text on medicine. A pioneer, he redefined how medicine was practised the world over and cemented India s contribution to the world of medicine, especially Ophthalmology. India has come a long way since Shushruta. Advancements and innovations continue to keep India abreast and also a driving force in the field of Ophthalmologic care. This shouldn t be surprising; as studies have shown that medical advancement is higher in emerging markets than in highly developed countries. The reasons being firstly, the need for healthcare is higher in developing countries, forcing caregivers and entrepreneurs to constantly innovate and improvise. Secondly, a weakness in the existing infrastructure means that entrepreneurs face fewer constraints to develop new solutions. Thus, India has an advantage of belonging to the developing stratosphere of the economy. Pioneering Advancement When researching eye care in India, it s very hard to overlook Aravind Eye Care Systems, who are known not just as innovators of advanced eye care treatments but also for standardising and streamlining the entire endto-end patient treatment. They succeeded by studying retail systems such as McDonalds who employ similar principles in their model. Today, AECS specialises in an assembly line method borrowing process flow, management, and techniques from manufacturing industries. This has minimised underutilisation of human resource, raising the quality of readily available care and facilitating knowledge exchange. Another pioneer of eye treatment in India is the LV Prasad Eye Institute, which has been fronting stem cell care. The process involves eye tissue being cultured in ideal laboratory conditions, which is then is used to replace damaged tissue in the eye. This can be of two types, depending on the damage a patient s eye has suffered allograft and autograft. In allograft the cells used are sourced from a relative or donor, while in autograft the cells to be cultured are taken from the patient. Follow-up visits of 4-6 weeks are then scheduled until the results are satisfactory. However, amidst this revolution, it is important to recognise that innovation in India stems from an unmet basic necessity. This is illustrated by the fact that India offers high quality eye care at considerably lower prices than its western counterparts. Superior Eyecare Today For A Brighter Tomorrow All this highlights three main pillars of eye care in India: Subsidising eye care because of a high volume of operations Employing mobile outreach to improve the availability of eye care Earning profits while serving the poor Historically, one cannot argue India s place as a pioneer of eye care the art of surgery itself came from India. And today, India also stands among the leaders of Ophthalmology for its continuous contributions in delivering quality eye care to every single person. A new history is being written and it isn t hard to imagine future generations looking back at this period as an era of innovation, just as we revere Shushruta today. 5
color it right color it right 13 How to choose the right coloured lenses? Colour me right It s a beautiful day outside and you feel sunshine-y yellow. You pick out your favourite yellow top and match it with yellow bag. But something is amiss Your eye colour maybe? Today, contact lens, apart from improving your eyesight, are a statement of your own personal style. But, sometimes it is difficult to pick which colour suits you best. If you are a bold, dramatuc and confident person who loves to be the centre of attention, then you want an eye colour that everyone notices immediately. However, if you are someone who wants to enhance the natural colour of your eyes, you need an eye colour that complements your skin tone. So how do you choose the right coloured lenses? The easiest way to check skin tone is to check your veins. If they are blue, then you have a cool skin tone, but if they are green then you have a warm skin tone. Hence, for people with warm skin tones, light brown, honey, or green tint lenses are best suited. While, people with cool skin tones look great with cool-looking eye colours such as blue or violet. Choose one that works for your features If you re dark skinned with dark hair and brown eyes, you can choose a green or gold tinted brown to enhance your natural features. However, if you re light skinned with light brown hair and light eyes, a light coloured tint might suit you better. Pick your colour After figuring out your skin tone, pick the kind of tints you want. If you want to deepen you present eye colour, consider enhancement tints. These tints give an extra splash, without altering the colour of your eyes completely. Select colour tints If you want to change your eye colour completely, choose from colour tints. These kinds of coloured contacts are opaque and change your existing eye colour to a new one. So, if you have dark brown eyes, they can be tinted green. Get an eye examination Buy your lens from your optometrist or eye-care professional and make the best use of the available coloured lens. You can ask your eye-care professional for a second opinion because they are experts in matching lenses to faces. Ask for a sample Eye-care experts often let their patients try lenses for a short period of time, in order to check if the lenses suit you. All you have to do is pick among the colours available and experiment. 6 Remember many moods, many colours. It s time to let your eyes reflect what you feel. 7
eye couture eye couture 13 Framing Irving Penn for Vogue May 1949 history from 1947 to 2014 Vintage French Sunglasses with Art Deco Design 1940 Shades, spectacles, goggles, glasses call them what you want but eyewear is a wardrobe must-have. From different frames, lenses, to the materials used, the world of eyewear has gone through a wave of change. And with Independence Day just around the corner, we decided to take a look at popular eyewear in 1947 and compare it to eyewear worn today. In 1947 people could choose from a wide range of frames depending on their necessity, from full-frame wayfarers, striped cat-eye glasses, motoring glasses, and flower eyewear. And in the power glasses/spectacles section, half-frames and horn-rimmed ones were in vogue. But the one noticeable fact was that fashion sense of eyewear motivated college students to flaunt their eyewear without any inhibitions. Interestingly, wayfarers and hipster frames are becoming popular trends again the result of the retro-revival trend in eyewear fashion. However, the current ranges of spectacles have switched from solid frames to rimless frames. 1947 or 2014, the one common factor is that eyewear is not just a necessity, but also a fashion accessory. Focusing on sunglasses, let s see how they have evolved from 1947 to 2014. Bamboo Frame D&G Black Rose Collection 1940s R&W Striped Sunglass: 1940s red and white striped cat s eye sunglasses Willson Goggles and the Rise and Fall of American Industry: Willson motoring glasses. Similar design to the safety glasses, different coloured lens Harry Potter Luna Lovegood Spectrespecs Lolita Ombre Wood Veneer Sunglasses 8 Issey Miyake Silver Conical AO Polaroid Sunglass: Glasses 2014 American Optical Polaroid Sport Sunglasses (1946) 9
L&M news independence special 13 Empowering the students of REVA Institute of Technology 10 Stations On 3 rd and 4 th May 2014, a five-member team from the Engineering Division of Lawrence & Mayo conducted a two-day workshop on Total Stations at REVA Institute of Technology and Management. This workshop is a part of their corporate training plan that aims to educate engineering students on the practical applications of a Total Station. A combination of an electronic theodolite and an electronic distance meter, a Total Station is an electronic/optical instrument used to measure horizontal distance, vertical distance, slope distance and coordinate measurements from the instrument to a particular point. It is used in land surveying, civil engineering constructions, mining surveying, mechanical and electrical erections, etc. Global engineering companies produce Total Stations in association with brands such as Topcon, Pentax, Leica, Sokkia, Nikon, and Trimble etc. In India, & Management with Total Aaji Home Care Services Trained to care Lawrence & Mayo is the exclusive distributors for Pentax Total Stations and has been named the World s Best Distributor of Pentax Total Stations four times in a row. Being an expert on Pentax Solutions, Lawrence & Mayo collaborated with REVA Institute of Technology and Management to empower their students with comprehensive knowledge on Total Stations. The L&M team did this by using presentations, hands-on training, printed training materials, and a field demonstration. Post the workshop, Dr. Rana Pratap Reddy (Principal) and Dr. Y Ramalinga Reddy (Head of Department) were delighted on the difference the workshop made, as their students gained the following benefits: Practical knowledge on Total Stations Real-time work experience Improved confidence Faster placement A huge success, Visveswara Technological Institute has incorporated the workshop material into the 3 rd year Civil Engineering syllabus. Today, untrained, uneducated, and unsafe resources are providing private care in the metro cities especially for the elderly, creating a huge gap between the family s expectations and the care received. Prasad Bhide felt the acute need for trained caregivers when his old parents were unable to care for his sick grandmother. However, unsatisfied with the quality of service being provided, Prasad felt that next time someone s aaji fell sick, there should be better care professionals available. Following this, Prasad got a diploma in homecare assistance from USA, and in 2012 started Aaji Home Care Services in Powai, Mumbai. Aaji Care is a social enterprise that redefines non-medical and personal care for children and elderly in their homes. The organisation improves the quality of life for families in need of care and creates jobs for underprivileged girls and women. As Prasad feels that sensitive awareness is crucial, he conducts a mandatory police and background verification on his potential employees. Once recruited, employees are taught to understand a patient s needs and empathise with them. A nursing tutor further trains them on 20 different procedures (BP measurement, ryle tube / nasal feeding etc.) with practical hand-on experience and how to recognise serious medical symptoms to call for medical-aid. Aaji Care conducts a detailed study of the client s medical history and condition maximising benefits for clients and employees. This helps them understand if Aaji Care can or should provide support. Since their main focus is non-medical care, they take up medical support cases only when adequate medical assistance is available. To further improve the quality of care, Aaji Care collaborates and partners with training institutes. Their vision is To improve quality of life for families in need of care Currently, the organisation caters to c l i e n t s in Powai, Thane, and Andheri, but plans to offer services in Western suburbs / Navi Mumbai and specialise in dementia, disability, and end of life care soon. Lawrence and Mayo salutes Aaji Care, Prasad Bhinde, and his employees for helping elderly people and homebound patients become more independent. By tying up with Aaji Care, we look forward to offer our services and discounts to their elderly clients, as well as provide benefits to their women care assistants. 11
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