NEW HYDRATION ESSENTIALS with ocean vitamins and minerals for refreshed, revitalised skin The ocean minerals revitalise the skin and boost hydration from within. Locks in moisture for 24 hours, without leaving a greasy after-feel
JOHNSON S HYDRATION ESSENTIALS Specifically designed to boost hydration and leave skin feeling soft, vital and fresh Ocean Mineral + Vitamin Complex - Combines vitamin E and a mineral complex rich in sodium, magnesium and chloride for skin hydration and protection against ageing - Sodium and Chloride provide a good hydric balance, due to their osmotic action. Panthenol - A natural constituent of healthy skin - Known for its soothing, anti-inflammatory properties - Improves hydration, reduces transepidermal water loss and enhances suppleness. Glycerine - Glycerine acts as a humectant, attracting moisture to the surface layer of the skin and helping it maintain its natural moisture balance - The emollient properties of glycerine help the skin feel soft and supple to the touch.
Hydration essentials range for normal to combination skin Hydration Essentials cleansing wipes (RSP: R47,95) Hydration Essentials 2-in-1 facial gel/mask (RSP: R59,95) - An ultra-light, moisturising cream with a refreshing gel formula that melts onto the skin, providing 24-hour hydration, without leaving a greasy after-feel - Dual Benefit: Acts as both a daily moisturiser and a twice-weekly mask to leave skin feeling full of vitality - For a boost of hydrating moisture, apply a thick layer onto your face, wait for 3 minutes and gently remove the excess. - They gently sweep away make-up and waterproof mascara without rubbing, leaving skin feeling fresh and clean - Alcohol-free, non-drying and suitable for the sensitive eye area - Currently, Johnson s are the #1 selling face wipes in SA and we are excited to add these Hydration Essentials Wipes to our range Hydration Essentials facial cleanser (RSP: R47,95) - Thoroughly cleanses the skin, removing impurities whilst providing a burst of intense freshness and comfort - Enriched with carefully selected ocean minerals - Dermatologically tested.
MOISTURE MUST The skin is largely composed of water and has its own natural mechanisms to maintain correct hydration levels and protect against external elements. The problem is that skin moisture levels may drop due to climatic conditions such as heat, pollution or air conditioning as well as lifestyle and eating habits. This can have a detrimental effect on our skin s natural defences. Adequate cell hydration helps maintain the barrier integrity of the skin to help protect against environmental stress. Hydration plumps skin cells with moisture, helping them look firm and supple. Hydration is important for all skin types - normal, combination, oily or dry.
TRENDING GENTLY Worldwide, trends in skincare reveal that young women are looking for gentle, uncomplicated skincare. They don t want to spend too much time or money on their skin; but do want it to look healthy and radiant. Globally there is a growing recognition of the importance and role of skin hydration. Johnson s is a trusted brand in skincare, known for its gentleness and quality. And now, with the innovative new Hydration Essentials range, Johnson s is giving young women, what they want and need.
Q&A Tell us about the name of the new range why is it called Hydration Essentials? Well, hydration is essential for healthy skin. To hydrate the skin means to add moisture to help keep it soft, supple and healthy. Is there a difference between hydration and moisturisation? Strictly speaking a hydrator adds moisture to your skin while a moisturiser forms a barrier film to prevent water from evaporating, acting as a moisture sealant. Some face creams do both. However those designed for normal/combination skin have a higher water content, whereas those formulated for dry skin, have more oil in the formulation. So what skin type is Johnson s Hydration Essentials aimed at? It is designed for normal and combination skin. The advantage is that it leaves the skin feeling supple, vital and healthy, without leaving a greasy after-feel. What are the 2-in-1 benefits of the Gel/Mask? It doubles as a daily moisturiser or a twice-weekly mask. Apply lightly when using as a daily moisturiser or smooth a thicker layer onto your face and wait for 3 minutes for a more intense boost of moisture. For more information contact: B-Line Marketing on 011 787 9329 or at pr@b-line.co.za Johnson & Johnson (Pty) Ltd 2014. Talk to us on sharecall: 0860 410 032, email:jnjza@its.jnj.com or SMS JNJ and your comment to tel: 083 293 3273.