BACK TO BLACK SPRING SUMMER COLLECTION

BACK TO BLACK SPRING SUMMER COLLECTION 0

SPRING SUMMER COLLECTION 0 THE DRESSES THAT WALKED THE CATWALK FOR THE SPRING/ SUMMER COLLECTION ALL HAVE ONE THING IN COMMON: ELEGANCE. AMONG THE NEW COLOR PROPOSALS ONE PREVAILS; THE ONE THAT CAN EXALT LINES AND TEXTURES AT THE MOST; THE ONE THAT GLORIFIES ELEGANCE AND CHARM, SENSUALITY AND WOMANLINESS IN EVERY DRESS: BLACK. ALWAYS SYMBOL OF ELEGANCE AND LUXURY, BACK FROM THE AMERICA OF THE 0S, BLACK IS THE COLOR OF FAME, CREATIVITY, POWER. THE TOTAL BLACK IS SINCE THEN A UNIFORM FOR MUSICIANS AND MOVIE STARS. ARTÈGO IS INSPIRED BY THE TREND THAT EXALTS A MEMORABLE, MYSTERIOUS AND CRYPTIC COLOR, THAT CAN DISGUISE AN IDENTITY OR REVEAL CREATIVE, TRANSGRESSIVE AND CHEERFUL PERSONALITIES AND PRESENTS: BACK TO BLACK SUBTLE, DEEP, ELEGANT, MINIMALIST. BLACK NEVER GOES UNNOTICED, AND ENVELOPS IN ALLURE THOSE WHO WEAR IT. WHAT FOLLOWS IS AN OVERVIEW OF OUR BLACK ICONS, WHO TOOK PRIDE IN MAKING BLACK THEIR DISTINCTIVE SIGN.

S/S BACK TO BLACK NEW TRENDS: DRESSES AND COLORS ON THE CATWALK CHANEL BLACK IS THE INDISPUTABLE LEADER ON THE CATWALKS, MOSTLY ON LIGHT CHIFFON OR ELE- GANT LACE, THAT MAKES THIS DARK COLOR SURPRISINGLY SUMMERY. ORANGE IS THE CHOICE OF MANY STYLIST TO CONVEY ENERGY WHILE YELLOW, THAT EVOKES SERENITY, CONFIRMS ISELF AS ONE OF THE BEST COLORS TO WEAR IN SPRING. SHINY COLORS SUCH AS RED, PINK, LIGHT BLUE AND CERULEAN, ENRICH THE PALETTE FOR THE GOOD WEATHER SEASON. A collection that exhales modernity: dresses rich in new inspirations and luxurious details, such as multicolored baseball caps put on elegant tweed suits. ALBERTA FERRETTI CHRISTIAN DIOR The woman catwalking for Alberta Ferretti is dressed with sensual dresses that exalt her strength and freedom spirit. Dior proposes an extremely feminine that doesn t want to distinguish mind from heart. ALEXANDER MCQUEEN DOLCE & GABBANA She creates dresses dedicated to strong yet delicate women, clothed with elegance and regality. Their inspiration comes from their love for southern Italy, for a colorful woman, lively and happy. Pasta and pizza printings embellish precious dresses and accessories.

S/S BACK TO BLACK ETRO MARC JACOBS Her creations are dedicated to a woman who is able to express her freedom and adventure feeling without giving elegance and seduction up. A collection fluctuating between dream and reality for an eccentric woman who does not fear to dare mixing lines. Colors and accessories do not go unnoticed. GIVENCHY ROBERTO CAVALLI Givenchy women rhyme with sensuality, initiative, elegance. They wear flowing textures, that perfectly contour their bodies, tempting and luring us to caress them. A journey through time, styles and different worlds: from imperial Japan to America, from the Victorian Age to the 0. Cavalli wears a woman who is everything but ordinary. GUCCI VALENTINO An optical explosion: histrionic clothes, bold colors and playful details. Out of the box thinking. Past and future merge thanks to a a sartorial art that attires the most traditional look with bold and shiny colors.

S/S BACK TO BLACK BROWN, SKY BLUE, GREEN AND APRICOT These shades are chosen by women of great purity and rare interior beauty; women who love spirituality, silence and calm. BASE COLOR Ash brown CONTRASTS Azure/sky blue, apricot pink, emerald green

S/S BACK TO BLACK RUBY RED AND FLAME RED Red is the color for a dynamic and active personality, one of great passions. A woman that trusts her strength and ability; a woman that want to stand out. BASE COLOR Intense ruby red CONTRASTS Ruby flame red 0

S/S BACK TO BLACK LIGHTEST BLONDE AND PINK A harmony of light colors for a sweet, delicate, quite woman who represents the child that lives inside all of us. BASE COLOR Very light blonde CONTRASTS Very light/lightest natural blonde Very light cold copper blonde

S/S BACK TO BLACK BROWN WITH CARAMEL SHADES Brown tonalities are perfect for a calm woman, rich in human warmth. Smart, funny and sweet. BASE COLOR Gold ash natural light brown CONTRASTS Gold copper ash cold dark blonde Gold ash natural light brown

S/S BACK TO BLACK VIOLET RED PLUM The ideal choice for a woman whose personality fluctuates between concrete and fantastic. A woman who constantly seeks change to reach a new balance. BASE COLOR Red violet dark brown CONTRASTS Plum red violet light brown Intense violet red light brown

S/S BACK TO BLACK PEARL WHITE AND INTENSE YELLOW White, with a slight hint of yellow; for open and untroubled woman, who love innovation and have great immagination. BASE COLOR Lightest ash blonde CONTRASTS Very light intense yellow blonde

S/S BACK TO BLACK BROWN AND HARLEQUIN COLORS This colors game is perfect on pragmatic women, that can entirely control their feelings and do not easily accept change. Conservative and methodical. BASE COLOR Red violet ash dark brown CONTRASTS Pink, violet-blue, violet-red, blue, green, yellow 0

S/S BACK TO BLACK IRISH COPPER AND ORANGE COPPER Orange copper is chosen by an internally harmonious woman, understanding and full of energy; creative and trusting her neighbor. BASE COLOR Gold ash red copper blonde CONTRASTS Copper gold orange Copper gold neutral

S/S CUT STEP FRANCESCA S/S COLOR STEP FRANCESCA DIAGNOSIS Francesca before the cut. Base: natural Lengths and tips: colored Hair structure: Medium - thick Objective: Lengths and tips: level pre-bleaching, around cm from the base Base Color: Ash brown Right and left front area panels (lengths and tips): st panel Azure/sky blue nd panel Apricot pink rd panel Emerald green Technique: panels Final model Fig. Divisions frontal view. Central section. Fig. Divisions lateral view. Half-round section in the temporal-parietal area. Realize a triangle in the crown area, vertex pointing upwards and base / cm from the occipital bone. Fig. Divide the rear area creating a rectangle in the occipital bone area. Fig. Build a double base. Take the section underneath the rectangle and move it upwards to the occipital bone. Remove all the weight. Fig. Finish with comb and scissors the area below the occipital bone, to give more personality to the cut. Fig. Realize a double base in the rectangular area in the rear. Take a central vertical Section of cm as a guide for the layering. Fig. Move the central vertical section towards the outside to remove weight. Keep the length of the hairline. Fig. Continue with vertical sections, moving them onto the previous ones to remove weight. Cross-check to balance the weight. Fig. Continue on the opposite side of the rectangular area, moving the vertical sections towards the center to remove weight. Keep the length of the hairline. Fig. Divisions frontal view. Realize a triangle in the above area, whose vertex points upwards. Reference points: end of right and left eyebrows, cm beyond the fulcrum. Fig. and Fig. Lengths and tips pre-bleaching. Work around cm from the roots. X-Light Bleaching Powder 0g + It s Color O 0 vol 0g Fig. Technique frontal view. Repeat on the opposite side. Bleaching Powder 0g + It s Color O 0 vol 0g Fig. Base color application (roots, lengths and tips) On the rest of the hair. It s Color. 0g + It s Color O 0 vol 0g Developing time 0. Wash with Rich Color Shampoo 0 and apply EQ Factor Spray before the tonalization. Fig. Pre-bleaching and base color view once developing time is over. Fig. Right and left panels tonalization. Apply on all the pre-bleached areas. st panel It s Color Blue Intensifier 0g + It s Color Violet Intensifier g + It s Color O vol g Fig. Right and left panels tonalization. Apply on all the pre-bleached areas. 0 Fig.0 Rectangular area view is over. Fig. Left lateral and rear section. Build a double base working with an half-round section and elevating it to remove all the weight. Work with the same technique on the opposite side. 0 nd panel It s Color Violet Intensifier 0g + It s Color.0 0g + My Color Reflex Violet g + It s Color O vol 0g Fig. Right and left panels tonalization. Apply on all the pre-bleached areas. Fig. Take one central vertical section and layer. Fig. Link the whole above area working with vertical sections. Leave more weight. Fig. Check the perimeter with the help of comb and scissors. Fig. Cut is finished. rd panel It s Color S 0g + My Color Reflex Green g + It s Color O 0 vol 0g Fig.0 Right and left panels tonalization. Repeat on the opposite side Developing time 0 Wash with Rich Color Shampoo 0 and Rich Color Conditioner 0. Apply EQ Factor Spray before blow-drying.

S/S CUT STEP ANASTASIA S/S COLOR STEP ANASTASIA DIAGNOSIS Base: natural Root color: Intense ruby red Lengths and tips: // colored Lenghts and tips color: Ruby flame red Hair structure: Medium Technique: soft shades Objective: Anastasia before the cut. st pre-bleaching all over the hair: Level nd fringe pre-bleaching: Level Final model Fig. Division frontal view. Realize a horseshoe section, reference points being the crown area and / of right and left eye. Fig. Divisions rear view. Reference points: area beneath the crown and horizontal section from right to left eat, going through the occipital bone. Fig. Apply EQ Factor Spray before the cut. Fig. Built a perimetral lateral layering on the right. Slightly elevate the section keeping the length. Layer and remove weight. Fig. Slightly elevate the section, keeping the length, layer and remove weight. Fig. - Fig. and Fig. st application on lengths and tips*: pre-bleaching X-Light Bleaching Powder 0g + It s Color O 0 vol 0g *Excluding the fringe area Fig. st application on lengths and tips*: pre-bleaching X-Light Bleaching Powder 0g + It s Color O 0 vol 0g *Excluding the fringe area Developing time 0. Remove the bleaching product in excess on lengths and tips and apply again. Roots pre-bleaching Lovely Light Bleaching Paste g + Lovely Light Developer 0 vol 0g Fig. Fringe area. Take an horizontal half round section and build a rounded perimeter. Fig. Fringe area is over. Fig. Superior Area. Take a central section, elevate it and remove weigth, mantaining the perimeters. Fig. Superior area. Continue taking another section. Move it onto the central section, always elevating at the maximum, and remove weight keeping the perimeters you built previously. Fig.0 Build the rear perimeter at 0. Fringe pre-bleaching Lovely Light Bleaching Paste 0g + Lovely Light Developer 0 vol 0g nd application lengths and tips: bleaching Lovely Light Bleaching Powder 0g + Lovely Light Developer 0 vol 0g Developing time Fig. Bleaching products formulas applications are over. Developing time Wash with Rich Color Shampoo 0 and apply EQ Factor Spray before the tonalization. Fig. Roots repigmentation My Color Reflex Ruby Red 0g Fig. Area below the crown. Take one central section and remove weight. Fig. - Fig. - Fig. - Fig. - Fig. Link the crown area to the below one, working with vertical sections, going one by one. Lenghts and tips repigmentation My Color Reflex Ruby Red g + My Color Reflex Neutral g Developing time. Remove the product in excess and tonalize. 0 Roots tonalization It s Color F 0g + My Color Ruby Red g + Creative Control Cream g + It s Color O 0 vol 0g Lenghts and tips tonalization It s Color F 0g + It s Color 0 vol O 0g Fig. Roots, lengths and tips tonalization is over. N.B. Apply the root formula to repigment and tonalize the fringe area Developing time 0. Wash with Rich Color Shampoo 0 and Rich Color Conditioner 0. Apply EQ Factor Spray before blow-drying.

S/S CUT STEP CARINA S/S COLOR STEP CARINA DIAGNOSIS Base: natural st contrast Lenghts and tips all over the hair: Lengths and tips: /0 colored/bleached Very light/lightest natural blonde Hair structure: Medium nd contrast Lenghts and tips with the Objective: Prebleaching level starting spyral technique: Very light cold copper blonde Carina before the cut - cm from the root Base Color: Final model Root: Level Fig. Fringe area division. Reference points: end of the left eyebrow and / right eye. Fig. Divisions lateral view. Realize an horizontal section from right to left ear, going through the crown area. Fig. Divisions frontal view. Realize one central section. Fig. Base color application. It s Color.0 0g + It s Color. 0g + It s Color O 0 vol 0g Fig. Divisions rear vision. Realize a vertical section to divide the hair in the middle. Fig. Apply EQ Factor Spray before the cut. Fig. Base Color Application is finished It s Color.0 0g + It s Color. 0g + It s Color O 0 vol 0g Fig. Take an horizontal section en bloc and build a full perimeter. Fig. and Fig. Take vertical sections and remove weight moving them upwards. Fig. Take one central section, move it upright and link to the previous layering. Developing time Wash with Rich Color Shampoo 0 and Rich Color Conditioner 0 and apply EQ Factor Spray before realizing the contrasts. Fig. Apply EQ Factor Spray before realizing the contrasts. Fig. Color Application on lengths and tips. It s Color Neutral 0g + It s Color O 0 vol 0g Fig. - Fig. - FIg. Color application on lengths and tips with spyral technique. It s Color. 0g + It s Color O 0 vol 0g Fig. Color application on lengths and tips with spyral technique is over. It s Color. 0g + It s Color O 0 vol 0g Developing time 0 Wash with Rich Color Shampoo 0 and Rich Color Conditioner 0. Apply EQ Factor Spray before blow-drying.

S/S CUT STEP DEBORA S/S COLOR STEP DEBORA DIAGNOSIS Base: natural Lengths: Lengths and tips: / colored Gold Copper ash cold dark blonde Hair structure: Medium-thin Tips: Gold ash natural light brown Objective: Prebleaching level starting Technique: soft falls Debora before the cut - cm from the root Base Color: Final model Root: Gold ash natural light brown Fig. Temporal and parietal area division. Reference points: end of the right and left eyebrow. Fig. Divisions lateral view. Temporal and parietal area: realize a triangle whose vertex points inwards, below the crown, at the occipital bone. Fig. Realize a triangular section. Reference points: half right and left eye and new fulcrum ( cm behind the natural fulcrum) Fig. Divisions frontal view Prebleaching Work around / cm from the root. Fig. Divisions rear view. Triangle whose vertex points inwards, below the crown, at the occipital bone. It s Color Extra Blonding Cream 0g + Lovely Light Bleaching Paste g + It s Color O 0 vol g Fig. Nape area. Cut the rear perimetral area on the comb, projecting in natural fall at 0. Repeat on the opposite side. Fig. Nape area. Building of the perimetral area on the right side. Fig. Take a central vertical section and start layering. Continue working section by section until reaching the hairline. Fig. Take a vertical section up to the hairline. Move onto the previous one and layer. Fig. and Fig. Continue with horizontal sections and link to the previous layering. Fig.0 Double check. Upper triangular section roots It s Color.0 0g + It s Color. 0g + It s Color O 0 vol 0g Fig. Prebleaching Application is over. Developing time 0 Until reaching a level. Wash with Rich Color Shampoo 0 and apply EQ Factor Spray before blow-drying. Fig. Lateral divisions view Upper triangle: half right and left eye and new fulcrum ( cm behind the natural fulcrum) Central section: / left eyebrow, end of the right eyebrow and a point placed cm behind the new fulcrum. Lower section: remaining hair. Fig. Lower section roots, lenghts and tips It s Color.0 0g + It s Color. 0g + It s Color O 0 vol 0g 0 Fig. Temporal and parietal area, horizontal section. Remove weight. Fig. Realize a triangular section linked to the perimeter but disconnected from the layering, working section by section. Fig. Link the crown area to the underneath working with vertical sections, working section by section. Fig. Vertical section to remove weight. Fig. Perimeter check and style personalization. Cut is finished. Upper triangular section lengths It s Color. 0g + It s Color. 0g + It s Color. 0g + It s Color O 0 vol 0g Upper Triangular section tips It s Color. 0g + It s Color. 0g + It s Color Yellow Enhancer 0g + It s Color O 0 vol 0g Application is over. Developing time 0. Wash with Rich Color Shampoo 0 and Rich Color Conditioner 0 Apply Eq Factor Spray before blow-drying. Central Section roots It s Color.0 0g + It s Color. 0g + It s Color O 0 vol 0g Central Section lengths and tips It s Color. 0g + It s Color. 0g + It s Color. 0g + It s Color O 0 vol 0g 0

S/S CUT STEP PHUONG S/S COLOR STEP PHUONG DIAGNOSIS Base: natural Roots tonalization: Lengths and tips: natural Red violet dark brown Hair structure: Thick Lenghts tonalization: Objective: st lengths and tips pre-bleaching Plum red violet light brown Phuong before the cut. - / cm from the root: Level Base Color: nd roots pre-bleaching, blending Tips tonalization: Intense Violet red light brown Final model on the lenghts: Level Technique: hand free hues Fig. Divisions frontal view. Upper area. Reference points: half right and left eyes and crown. Trace two diagonal lines converging in the crown area, linked by a third horizontal section. Fig. Rear view: two diagonal sections converging towards the crown area, linked by a third horizontal section. Fig. and Fig. Lenghts and tips pre-bleaching X-Light Bleaching Powder 0g + It s Color O 0 vol 0g Fig. Lengths and tips pre-bleaching X-Light Bleaching Powder 0g + It s Color O 0 vol 0g Fig. Build the rear perimeter working on the comb at 0. Developing time 0 Remove the bleaching product in excess on lengths and tips and re-apply. Fig. Build both the right and left lateral perimeters. Fig. Check the lengths. Fig. Isolate the area underneath the upper one. Take a central section in the superior area, elevate it upright and remove weight. Fig. Take a central section in the superior area, elevate it upright and remove weight. Fig. Check horizontally to balance the weight. Fig. Divide the fringe area with a narrow triangle. Reference points: half right and left eye and fulcrum. Fig.0 Carry out a blunt squared cut above the eyebrow. Fig. Fringe view. Fig. - Fig. - Fig. - Fig. Working with vertical sections and keeping the weight built previously, link softly using the comb and the hair shaper. Fig. and Fig. Lightly pre-bleach on the roots to exalt the reflex. Lovely Light Bleaching Paste g + Lovely Light Developer 0 vol 0g Developing time 0 Re-apply the bleaching paste on lengths and tips to clean the reflex and reach a gold copper level. X-Light bleaching powder 0g + It s Color O 0 vol 0g Developing time 0 Total developing time 0 Wash with Rich Color Shampoo 0 and apply EQ Factor Spray before the tonalization Fig. - Fig. and Fig. Roots tonalization It s Color. 0g + It s Color O 0 vol 0g Fig. Roots tonalization is over It s Color. 0g + It s Color O 0 vol 0g Fig.0 Lengths and tips re-pigmentation My Color Reflex Violet 0g + My Color Reflex Ruby Red 0g 0 0 Developing time 0 Remove the product in excess and tonalize. Lengths and tips re-pigmentation Lengths It s Color. 0g + My Color Reflex Plum 0g + It s Color O 0 vol 0g Tips It s Color. 0g + My Color Reflex Violet 0g + Creative Control Cream g + It s Color O 0 vol 0g Developing time 0 Wash with Rich Color Shampoo 0 and Rich Color Conditioner 0. Apply EQ Factor Spray before blow-drying.

S/S CUT STEP RACHELE S/S COLOR STEP RACHELE DIAGNOSIS Base: natural Base color: Lightest ash blonde Lengths and tips: 0 bleached Technique: color blocks Hair structure: Thin Objective: Level 0 pre-bleaching Rachele before the cut. Contrasts tonalization: Very light intense yellow blonde Final model Fig. Divisions frontal view. Realize an horseshoe section, reference points being the crown area and / rigth and left eye. Fig. Divisions rear view. Crown area horseshoe division. Fig. Take an horizontal section in the right lateral recession area, elevate and remove weight. Fig. Continue with one more horizontal section in the right lateral recession area, elevate and remove weight. Work with this same technique on the entire horseshoe section. Fig. Area below the crown. Continue working with comb and scissors to remove weight and create softness. Fig. Check and finish with comb and electric razor. Fig. Check the perimeter built with the layering. Fig. Divisions frontal view. Realize one central section. Fig. Apply EQ Factor Spray to protect lengths and tips. Fig. and Fig. Roots pre-bleaching. Lovely Light Bleaching Paste g + Lovely Light Developer 0 vol 0g Fig. Roots pre-bleaching is over. Lovely Light Bleaching Paste g + Lovely Light Developer 0 vol 0g Developing time Wash with Rich Color Shampoo 0 and apply EQ Factor Spray before tonalizing the contrasts. Fig. Divisions frontal view. Realize a scalene triangle, reference points being / left eye, right cheeckbone and fulcrum. Fig. Left lateral area. Take one section of cm and comb it in natural fall onto the lateral perimeter. Build a new disconnected perimeter, cm longer than the previous one, lifting it with the comb to better check the length. Remove the exceeding weight. Fig. Continue building the second perimeter, naturally falling onto the previous one. Start with a light grade, following the one of the nape, to leave length and create different weights. Build a disconnection using comb and scissors. Fig. Contrasts tonalization. It s Color Yellow Enhancer 0g + It s Color O 0 vol 0g Fig. Contrasts tonalization. Always apply EQ Factor Spray before the tonalization. Fig. Contrasts tonalization. It s Color Yellow Enhancer 0g + It s Color O 0 vol 0g 0 Fig.0 Left lateral area is over. Fig. Right lateral area. Take one section of cm Width and comb in natural fall onto the lateral perimeter. Slightly lift with the comb to remove the exceeding weigth. Fig. Continue building the second perimeter, naturally falling onto the previous one. Start with a light grade, following the one of the nape, to leave length and create different weights. Build a disconnection using comb and scissors. Fig. Finish and check the perimeter. Fig. Cut is finished. 0 Fig.0 Base color (roots, lengths and tips). Root color application It s Color 0. 0g + It s Color O 0 vol 0g Fig. Base color (roots, lengths and tips). Lengths and tips color application. It s Color 0. 0g + It s Color Neutral 0g + It s Color O 0 vol 0g Fig. Base color (roots, lengths and tips) is over. Developing time 0. Wash with Rich Color Shampoo 0 and Rich Color Conditioner 0. Apply EQ Factor Spray before blow-drying.

S/S CUT STEP VIOLA S/S COLOR STEP VIOLA DIAGNOSIS Base: natural st Veil Pink Length: natural nd Veil Violet-blue Tips: / natural rd Veil Violet-red Hair Structure: Medium th Veil Blue Viola before the cut Objective: Pre-bleaching level lengths/tips - veils area starting cm from the root th Veil Green th Veil Yellow Final model Base color: Red violet ash dark brown Technique: harlequin fan Fig. Fringe area division. Reference points: End of right and left eye and fulcrum. Fig. Divisions lateral view. Divide the hair in the front and in the rear. Section: starting from the hairline immediately before the right and left ear, divide the lateral area with a diagonal line going through the temporal and parietal area, from side to side. Fig. Divisions rear view. Horizontal section from ear to ear, at the occipital bone. Fig. Divisions frontal view. Asymmetric fringe area: reference points are the end of the left eyebrow and the right cheeckbone. Fig. Divisions lateral vision: Temporal lateral area: reference points are the right cheeckbone, below the crown Fig. Divisions rear view. Temporal left area below the crown Fig. Pre-bleaching lenghts/ tips (veils area). Start around cm from the root. 0 Fig. Apply EQ Factor Spray before the cut. Fig. Start from the rear, taking an horizontal section. Lift to get maximum layering, creating a double base. At the end, fine-tune and check the cut with comb and scissors. Fig. Double base vision. Fig. Take a central vertical section and start layering, leaving the perimetral length beyond the occipital bone. Fig. Continue with a vertical section at the hairline, move onto the previous one and realize a layer. At the end, check the whole perimeter. Fig. Move the vertical section en bloc to remove more weight. Carry on an horizontal check and remove more weight if necessary. Fig.0 Build a blunt perimeter fringe taking an horizontal section. Fig. Continue with an internal diagonal section to build a disconnected perimeter. Fig. Disconnect one layer using the slide cut technique. Fig. Link the rear area with the crown area with vertical sections (section over section). Fig. Keeping with vertical sections the whole superior area, leaving more weight. Fig. Cut is finished. Fig. Veils tonalization formulas*. 0, cm sections *Apply the base color formula between a veil and another. st Veil: It s Color Neutral 0g + It s Color F g + It s Color O 0 vol g nd Veil: It s Color Violet Intensifier g + It s Color Blue Enhancer g + It s Color O 0 vol 0g rd Veil: It s Color. g + It s Color O 0 vol g th Veil: It s Color Light Blue Extra Blonding Cream 0g + It s Color Blue Enhancer 0g + It s Color O 0 vol 0g th Veil: My Color Reflex Green 0g + It s Color Blue Intensifier 0g + Creative Control Cream g + It s Color O 0 vol 0g th Veil: It s Color Yellow Enhancer 0g + It s Color Neutral g + It s Color O 0 vol g Fig. Color technique overall view. Developing time 0 Wash with Rich Color Shampoo 0 and Rich Color Conditioner 0. Apply EQ Factor Spray before blow-drying. Lovely Light Bleaching Powder g + Lovely Light Developer 0 vol 0g Developing time 0 Fig. Prebleaching lenghts/tips (veils area). Frontal view Lovely Light Bleaching Powder g + Lovely Light 0 vol 0g Developing time: 0 Wash with Rich Color Shampoo 0 and apply EQ Factor Spray before tonalizing the veils. Fig. Prebleaching lenghts/tips (veils area). Lateral view. Lovely Light Bleaching Powder g + Lovely Light Developer 0 vol 0g Developing time 0 Wash with Rich Color Shampoo 0 and apply EQ Factor Spray before tonalizing the veils. Fig. Base color application (root, lengths and tips). It s Color. 0g + It s Color. 0g + It s Color O 0 vol 0g Continue applying the formulas to tonalize the veils.

S/S CUT STEP SARA S/S COLOR STEP SARA DIAGNOSIS Base: natural Base color: Lengths: copper - colored Gold ash red copper blonde Tips: copper - colored Rings tonalization: Copper gold orange Hair Structure: Medium Tonalization of the rest of the hair: Sara before the cut. Pre-bleaching objective Lenghts and tips rings starting / cm from the roots: Level 0 Copper gold neutral Technique: rings Final model Fig. Divisions frontal view. Realize an horseshoe section in the crown area, reference points being / left and right eye. Fig. Divisions lateral vision. Realize an horseshoe section in the crown area, reference points being / left and right eye. Fig. Rear hair division into sections. section: temporal parietal section: from ear to ear section: occipital bone Fig. Divisions frontal view. Realize a central section. Fig. Divisions lateral view. Realize an horizontal section from right to left ear, going through the fulcrum. Fig. and Fig. Base color application. It s Color. 0g + It s Color. 0g + It s Color O 0 vol 0g Fig. Rear perimeter construction. Cut the first section in the occipital area using the comb, projecting in natural fall, at 0. Fig. Take the same section, elevate and layer. Fig. Base color application is finished It s Color. 0g + It s Color. 0g + It s Color O 0 vol 0g Fig. Rear perimeter structure. Cut the second section, from ear to ear, working on the comb, projecting in natural fall at 0. Fig. Take the same section, elevate and layer. Developing time Wash with Rich Color Shampoo 0 and apply EQ Factor Spray before tonalizing the rings. Fig. Sara before pre-bleaching with the rings technique. Fig. Rear perimeter structure. Cut the third parietal temporal section working on the comb, projecting in natural fall at 0. Fig. Take the same section, elevate and layer. Continue layering the lateral areas, moving the strand onto the previous one. Fig.0 Fringe perimeter structure. Cut the first section working with the comb, projecting in natural fall at 0. Fig. Take the same section, elevate and layer. Fig. Rings divisions frontal view. Fig. Rings divisions lateral view. FIg. Rings divisions rear view. Fig.0 Rings pre-bleaching: lenghts and tips. Work / cm from the root Lovely Light Bleaching Paste 0g + Lovely Light Developer 0 vol 0g Fig. Fringe perimeter structure. Cut the second section Working with the comb, projecting in natural fall at 0. Rings tonalization: lenghts and tips. My Color Reflex Copper Gold 0g + My Color Reflex Orange 0g 0 Fig. Take the same section, elevate and layer. Fig. Fringe perimeter structure. Cut the first section working with the comb, projecting in natural fall at 0. Fig. Take the same section, elevate and layer. Personalize the style using the slide cutting technique. 0 Rest of the hair tonalization. My Color Reflex Copper Gold 0g + My Color Reflex Neutral 0g Developing time 0 Wash with Rich Color Shampoo 0 and Rich Color Conditioner 0. Apply EQ Factor Spray before blow-drying.

S/S BACK TO BLACK FINISH PRODUCTS AND HOME CARE MAINTENANCE BLOW - DRYING FINISH Rain Dance Serum Oil Shine on Me HOME CARE MAINTENANCE Soft Smoothing Shampoo Soft Smoothing Conditioner Soft Smoothing Fluid BLOW - DRYING FINISH Soft Smoothing Fluid Shine On Me HOME CARE MAINTENANCE Soft Smoothing Shampoo Soft Smoothing Conditioner Soft Smoothing Fluid Argan Oil Hair Serum Intense Hydration No Rinse Conditioner Casual Volume Mousse Hot Shot Intense Hydration Shampoo Intense Hydration Conditioner Perfect Curl 0 Cream Perfect Curl 0 Cream Fast Replay Hot Shot Perfect Curl 0 Shampoo Perfect Curl 0 Conditioner Perfect Curl 0 Cream Gentle Volume Root Spray Miracle Mousse Play Pomatt Hot Shot Dream Shampoo Post Dream Mask Miracle Mousse Argan Oil Hair Serum Soft Smoothing Fluid Hot Shot Rich Color 0 Shampoo Rich Color 0 Conditioner Argan Oil Hair Serum Gentle Volume Root Spray Fast Replay Gentle Volume Shampoo Gentle Volume Conditioner Gentle Volume Root Spray Gentle Volume Root Spray Miracle Mousse Up & Down Gentle Volume Shampoo Gentle Volume Conditioner Gentle Volume Root Spray 0

S/S BACK TO BLACK FINISH PRODUCTS AND HOME CARE MAINTENANCE BLOW - DRYING FINISH Intense Hydration No Rinse Conditioner Soft Smoothing Fluid Shine on Me HOME CARE MAINTENANCE Intense Hydration Shampoo Rain Dance Supreme Mask Intense Hydration No Rinse Conditioner BLOW - DRYING FINISH Rain Dance Divine Mousse Hot Shot HOME CARE MAINTENANCE Dream Shampoo Post Dream Mask Divine Mousse Perfect Curl 0 Cream Just Hold Me Up & Down Perfect Curl 0 Shampoo Perfect Curl 0 Conditioner Perfect Curl 0 Cream Gentle Volume Root Spray Gentle Volume Root Spray Casual Volume Mousse Hot Shot Dream Shampoo Post Dream Mask Gentle Volume Root Spray k-lotion Rain Dance Milk Spray Rain Dance Serum Oil Shine on Me Dream Shampoo Post Dream Mask Rain Dance Serum Oil K-lotion Rain Dance Divine Mousse Rain Dance Serum Oil Rain Dance Cream Shampoo Rain Dance Supreme Mask Rain Dance Serum Oil Casual Volume Mousse Hot Shot Perfect Curl 0 Shampoo Perfect Curl 0 Conditioner Hot Shot Perfect Curl 0 Cream Shine on Me Rain Dance Cream Shampoo Rain Dance Supreme Mask Rain Dance Serum Oil Perfect Curl 0 Cream

Hair - Top Team Artègo Attilio Flammia - Stylistic Manager Marco Montanaro - Technical Manager Alberto Catini - Master Trainer Mauro Terrosi - Master Trainer Alessio Bondi - Official Trainer Chiara Amatore - Official Trainer Fabrizio Sindici - Official Trainer Eddy Salzano - Official Trainer Hair - ASH ACADEMY Make Up Chiara Corsaletti Fashion Stylist Eleonora Paletti Photographer Mario Caponi Photo step by step Pierluigi D Ambrosio Video Antonio Giudice A special thanks to Peppe Ferrante_arrangement Francesca Giovannini_ fashion search Mauro S. ASH Team Valerio M. ASH Team Maurizio G. ASH Team Project Management Erminia Capuano Francesco Giorgini UNICOMPANY SpA Via Pontina Vecchia Km,00 0000 Ardea (RM) T + 0 F + 0 0 www.myartego.com BK 00