Export Division October November December / 2012 Year II No. 8 USA Grendene USA Inc. CELEBRITY SIGHTINGS (J.LO + KATE HUDSON + JESSICA ALBA S DAUGHTER HONOR) It doesn t matter if they are at the beach, strolling around the city or staying at home, celebrities are never far from Ipanema! J.Lo was spotted wearing Ipanema in Miami Beach, while Kate Hudson packed hers on a trip to London! Jessica Alba decided to stay comfy at home with her daughter, Honor, who was wearing Ipanema s popular Summer Love Kids. Jessica posted a very cute photo on her personal Facebook page (That s a child with style!) We can t wait to see who the next Ipanema celebrity will be! VICTORIA S SECRET IPANEMA! The Angels are singing for Ipanema! We are proud to announce that Victoria s Secret, one of the largest and best known lingerie brands/retailers in the world, is now part of the Ipanema family! Ipanema will be featured in the Victoria s Secret Catalogue and on Victoriassecret.com starting spring 2013. 1
USA Grendene USA Inc. IPANEMA PROUD TO BE IN THE BEST RESORTS AND SPAS IN THE USA! We love our clients, especially when they are the finest Resorts, Spas and Boutique Hotels in the country! Located in the most luxurious and exclusive destinations in the US, these beloved clients of ours offer Ipanema to the trendiest and most sought after clientele in the world. See below for a few examples from this impressive list: RIDER IS EXCITED TO ANNOUNCE THE ADDITION OF YELLOW RAT BASTARD STORES TO OUR SPRING 2013 LINE! Yellow Rat Bastard is a flagship retail chain and Lifestyle-Fashion-Music- Art Magazine in New York City with 12 clothing stores all owned by Henry Ishay. The name YRB - Yellow Rat Bastard was originally developed by famed fashion designer Marc Ecko, a former store manager and the space designer of the main Soho store. The idea for the store came from the comic book Sin City, it had an issue entitled That Yellow Bastard. The flagship location has become a New York tourist attraction and counter-culture, skater and thrasher shopping mecca. Clothing has transitioned from goth-punk to skater to a hip-hop urban retail environment. One of the last large independent retailers in what is becoming an upscale environment on Broadway in Soho. 2
Argentina Grendene Argentina IPANEMA - CAMPAIGN 2012 RIDER - CAMPAIGN 2012 WEBSITE On the website we find where you can looking for products, products gallery and link routed the Facebook fan page where the game will be on line. RiderArgentina WWW.RIDER.COM.AR 3
Venezuela C. Nobilis OUTDOORS IPANEMA Even with the stage of economic and political uncertainties, our Venezuelan distributor continues to invest in the brand Ipanema, through the Ipanema Outdoors. They are located on the main roads in the capital Caracas and beaches. INTEGRAL AND EXCLUSIVA MAGAZINES Ipanema, Rider and Grendha were presented into the main pages of the magazines: INTEGRAL 100% MUJER and EXCLUSIVA. Both magazines are fashion and news, one of the most important in Venezuela. 4
Peru Ind. Windsor SHOE MARKET TRADE MARKETING PERU In order to improve the visual presence and brand positioning of our brands into the main point of sales from east and borders regions, our local distributor has intensified the promoters work around the most important stores in Peru. Our Peruvian distributor has developed various commercial events due to present the new Grendene s collections, besides that, they have done training for sales people on sales attributes and trends. 5
Peru Ind. Windsor OUTDOORS GRENDHA AND RIDER Our local distributor has installed some outdoors concerning the Grendha and Rider Brands in Iquitos, the largest city in the Peruvian jungle. TRADE MARKETING PERU HOLA PERU Our local distributor has promoted the Grendene brands through the participation in some events in Peru: Fiesta de San Juan and Ruleta Viajera in the city of Iquitos and Birthday of the city of Arequipa. During these events, visitors were invited to participate to the promotional activities, raffles and giving of gifts. The brand Grendha was present in the main pages of HOLA PERU, one of the leading magazines of the personalities, fashion and entertainment in Peru. 6
Colombia Via Tropical THE IPANEMA BEACH Our distributor in Colombia has developed in collaboration with the local mayor The Ipanema Beach, which is located on the Bocagrande coastline, one of the main tourist attractions in the city of Cartagena. The Ipanema Beach is permanent, and it has private security, umbrellas, chairs and eventual marketing activities (gifts). Angola Grupo Thepasa IPANEMA BELAS FASHION Our local distributor has promoted the Ipanema lounge during the Belas Fashion, which is the main fashion event of Angola. In addition to various celebrities, many consumers were invited to be transported to the atmosphere of Ipanema, the personal atmosphere, photo panel, Ipanema sweets and some gifts. 7
Italy Milan Germany Düsseldorf IPANEMA, RIDER AND GRENDHA AT GDS AND MICAM Last September IPANEMA, RIDER and GRENDHA took part of GDS and MICAM, the most important fairs from the shoe business. Visitors had the opportunity to see the news which will be on the European market on summer season 2013. Poland Grupa Open Bulgaria Hattrick KITE SURFING CHAMPIONSHIP Ipanema sponsored the biggest Polish Kite surfing championship Ford Kite Cup, which lasted throughout the summer 2012. There have been four editions of the championships this year, on the beaches of Rewa, Jurata, Chalupy and Leba. ISLANDS RIDER & IPANEMA During the European summer 2012, our distributor Hattrick had 6 islands in shopping centers of the most important cities of Bulgaria. This initiative brought great visibility to the brands and enhanced sales. 8
France Lifestyle IPANEMA CONTEST ON FACEBOOK Distributor from France organized an Ipanema contest on facebook. The ones who liked the Ipanema film competed to win two tickets to Rio de Janeiro. A lot of noise was created to let the market aware about this promotion and that generated great visibility to IPANEMA. Russia Sport Island MOSSHOES Our distributor in Russia exhibited our brands in the last edition of MOSSHOES fair in Moscow (August 2012). Many customers visited the new IPANEMA and RIDER booth and enjoyed the Brazilian atmosphere with carnival music and dancers. 9
Spain Raider Canarias MODACALZADO The Spanish customers had the opportunity to make the last orders for summer season 2013 on the nice stand our distributor from Spain had at Modacalzado. All collections were well presented and caught the attention of the visitors who passed by. RIDER AT PUNTO PELOTA Distributor from Spain is advertising RIDER in the best TV program aimed to soccer Punto Pelota - with national coverage. This marketing action had started in September 2012 and will last until June 2013. Considering the importance soccer has on the Spanish market, millions of people will be exposed to this advertisement within the period. 10
Australia RSH Australia NOVO STORES NOVO is one of our main customers of Ipanema in Australia, with more than 100 stores nationwide and excellent exposure for our brands. MOVIE OF THE WEEK TWILIGHT SPONSORSHIP MYER CATALOGUE Ipanema was featured on Myer Catalogue, that is one of the most important department stores in Australia. The catalogue was mailed to 300.000 customers! JETSTAR MAGAZINE 159 shopping centers nationally 653 HD panels 33 superscreens 200 times a day Duration: 1 week Reaching over 160.000 passangers per monthly issue, Jetstar Airways inflight magazine, Jetstar, provides entertaining editorial content targeted to the carrier s affluent audience. 11