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The Shoppes at EastChase

alabama shakespeare festival theatre

MONTGOMERY, ALABAMA

MONTGOMERY, ALABAMA The capital city with a rich heritage, Montgomery has its vision set on future growth. Culture and arts abound, from sites pivotal to the Civil Rights Movement to the world-class Alabama Shakespeare Festival. The stage is set for continued vibrancy in Montgomery s growing communities, especially to the east where family neighborhoods are thriving, as is new industry such as Hyundai s two newest manufacturing facilities. The Shoppes at EastChase are situated ideally in the path of Montgomery s fastest retail and residential growth. The mecca of shopping for residents of Montgomery and the surrounding region, EastChase offers the best selection of specialty and necessity retail in the area, as well as a plethora of dining options for the entire family.

project The Shoppes at EastChase features more than 725,000 square feet of destination retail and restaurants, fulfilling a regional consumer need for high quality and enjoyable shopping all in one location. SITE FACTS Estimated PopulatioN 2010 373,300 2015 420,248 5-year growth 12.6% The first phase, opened in 2002, is a Dillard s-anchored open-air fashion center with more than 400,000 square feet of specialty retailers such as Williams-Sonoma, Banana Republic, Ann Taylor, Francesca s Collections, DSW and Books-A-Million. Restaurants include favorites such as Bonefish Grill, LaJolla and Panera Bread. Average Household Income 2010 $64,320 2015 $70,231 5-year growth 9.2% location The second phase, opened in 2003 behind the open-air fashion center, is a traffic-driving power center with more than 325,000 square feet anchored by Target, Kohl s, World Market, PetSmart and Ross. Daily visit frequency has accelerated, driven by the power center retailers and outparcel retail and restaurants such as Earth Fare, which opened in February 2011. The Shoppes at EastChase are located off I-85, just east of I-65, in the densest retail corridor and fastest-growing residential area of the city. More than 100,000 cars travel I-85 to Taylor Road each day, with 70,000 cars traveling along Taylor Road daily. customer profile DaytimE: Family: 229,000 employees; 66% white-collar workers 64% are married with children Educated: 58% have some college education; 25,000 college student enrollment Tourism: 1.3 million people travel to Montgomery annually to visit historic, arts and culture destinations trade area The Montgomery MSA includes two of the state s fastest growing communities, and the next two years are projected to see 3,000 new homes constructed within three miles of The Shoppes at EastChase. There is little competition in the market more than 65% of the stores and restaurants are unique to The Shoppes at EastChase, strengthening its position as a regional shopping destination. Source: Moody s Economic Outlook, MSA; U.S. Census Bureau and Applied Geographic Solutions, 2011; Alabama Department of Tourism Renaissance Hotel & Spa

High Point Town Center Eastdale Mall The Shoppes at EastChase

THE SHOPPES AT EASTCHASE

aerial view facing east 100,000 CPD 85 Taylor road 70,000 CPD

The Shoppes at EastChase Total Size: 733,178 sq. ft. shoppes ANCHORS: RESTAURANTS: Dillard s (157,339 sq. ft.) Earth Fare Organic Grocer (25,980 sq. ft.)* PLAZA ANCHORS: Target (125,400 sq. ft.) Kohl s (88,248 sq. ft.) 32, a yogurt bar* Bonefish Grill* Five Guys Burgers and Fries* La Jolla* Moe s Southwestern Grill Panera Bread Smoothie King Starbucks Zoës Kitchen SHOPPES: plaza: American Eagle* DSW* Motherhood Maternity* Campus Spirit* Ann Taylor* Edwin Watts Golf* New York & Company* Dress Barn* Banana Republic* Express Talbots* Justice Bath & Body Works Francesca s Collections* Buckle* PetSmart Books-A-Million GAP* The Children s Place* Pier 1 Imports* Caché* Lane Bryant* Versona Accessories* Rack Room Shoes Claire s* LOFT* Victoria s Secret RadioShack Chico s* Men s Wearhouse* Williams-Sonoma* Ross Dress for Less Coldwater Creek* Merle Norman* rue21 Sally Beauty Supply World Market* *Exclusive to The Shoppes at EastChase

Bayer Properties Commitment

MORE THAN 60 SHOPS AND RESTAURANTS, INCLUDING: DSW SHOES DILLARD S BUCKLE FRANCESCA S COLLECTIONS AMERICAN EAGLE OUTFITTERS TALBOTS CHICO S CACHÉ LOFT THE CHILDREN S PLACE WILLIAMS-SONOMA ANN TAYLOR BANANA REPUBLIC VICTORIA S SECRET NEW YORK & CO. YANKEE CANDLE JUSTICE BOOKS A MILLION 32º, A YOGURT BAR PANERA BREAD BONEFISH GRILL LA JOLLA RESTAURANT EARTH FARE ORGANIC GROCER NOW OPEN: VERSONA ACCESSORIES next to DSW Shoes THE SHOPPES AT EASTCHASE ARE LOCATED AT EXIT 9 OFF I-85N AT TAYLOR ROAD THESHOPPESATEASTCHASE.COM FACEBOOK.COM/EASTCHASE MORE THAN 60 SHOPS AND RESTAURANTS, INCLUDING: DSW SHOES DILLARD S BUCKLE FRANCESCA S COLLECTIONS AMERICAN EAGLE OUTFITTERS TALBOTS CHICO S CACHÉ LOFT THE CHILDREN S PLACE WILLIAMS-SONOMA ANN TAYLOR BANANA REPUBLIC VICTORIA S SECRET NEW YORK & COMPANY YANKEE CANDLE VERSONA ACCESSORIES KINNUCAN S 32º, A YOGURT BAR PANERA BREAD BONEFISH GRILL LA JOLLA RESTAURANT EARTH FARE ORGANIC GROCER NOW OPEN: ANTHONY VINCE NAIL SALON near DSW Shoes EXPRESS next to Men s Warehouse THE SHOPPES AT EASTCHASE ARE LOCATED AT EXIT 9 OFF I-85N AT TAYLOR ROAD THESHOPPESATEASTCHASE.COM FACEBOOK.COM/EASTCHASE MORE THAN 60 SHOPS AND RESTAURANTS, INCLUDING: DSW SHOES DILLARD S FRANCESCA S COLLECTIONS BUCKLE BOOKS-A-MILLION AMERICAN EAGLE OUTFITTERS LOFT THE CHILDREN S PLACE ANN TAYLOR CHAMPS SPORTS CACHÉ EXPRESS BANANA REPUBLIC VICTORIA S SECRET VERSONA ACCESSORIES KINNUCAN S 32, A YOGURT BAR PANERA BREAD BONEFISH GRILL LA JOLLA RESTAURANT EARTH FARE ORGANIC GROCER NOW OPEN: GENGHIS GRILL in the food court THE SHOPPES AT EASTCHASE ARE LOCATED AT EXIT 9 OFF I-85N AT TAYLOR ROAD THESHOPPESATEASTCHASE.COM FACEBOOK.COM/EASTCHASE THE SHOPPES at EASTCHASE Marketing Philosophy: Two distinct benefits position The Shoppes at EastChase as the customerpreferred shopping destination in the market. First is the special mix of high quality retailers and restaurants; second is the unique shopping atmosphere created by careful attention to architectural and landscaping details. These principles are the focus of an integrated marketing campaign that communicates this message to consumers every day. Print and Billboard Advertising: Millions of customers each month are reminded of The Shoppes at EastChase s unique assortment of retailers, seasonal fashion and special events. Store opening messages are often integrated into the mix, helping to ensure the success of new retailers. Spring print Summer print Back to School print DILLARD S DSW SHOES EARTH FARE GROCER DILLIARD S DSW SHOES EARTH FARE GROCER DILLARD S DSW SHOES EXPRESS While some may believe build it and EXIT 9, TURN RIGHT EXIT 9, TURN RIGHT EXIT 9, TURN RIGHT they will come, we choose to be certain spring Billboard summer Billboard Back to school Billboard and drive consumer traffic by telling them about it as well. And to us, that means investing the necessary resources to ensure our retail partners are successful, and more importantly, that our shared customer is happy as well. Television Advertising: TV advertising seeks to further generate awareness and drive store traffic with a marketwide reach during key selling periods. Each spot highlights an insight about shopping, and as with the print advertising, retailers are paramount in the ad communication hierarchy.

Find fresh local fruits and vegetables, as well as unique offerings such as organic meats and milk, fresh cut flowers, goat cheese, honey, natural bath products, handmade soaps, organic pet products, handmade jewelry, birdhouses and baked goods. Located between Dillard s and Earth Fare Organic Grocer. Visit theshoppesateastchase.com and facebook.com/eastchase for complete details. Sponsored by: Mobilink Tractor Supply Company Earth Fare Organic Grocer Costco Visit theshoppesateastchase.com for complete details. Sponsored by CARRIAGE SERVICE Radio Advertising: Signature Events: Radio communications provide additional rationale for shopping, store suggestions and event details to further entice the customer to visit stores at The Shoppes at EastChase. Signature Events are key to solidifying the role of The Shoppes at EastChase in all aspects of shoppers lives. These events remind customers that The Shoppes at EastChase isn t just about shopping it s about family get-togethers, meals, entertainment and celebrations that benchmark the year. digital Marketing: The Shoppes at EastChase website provides messaging to drive consumers to the retail locations. While it lives graphically in the same campaign with print, Facebook and Web serve as critical sources of consumer information about store mix, sales, events and location, while providing a link to retailer websites. Email and Facebook are also utilized to communicate special events, new store openings and other happenings at The Shoppes at EastChase. SELECT DATES IN JUNE & JULY Because confidence is a girl s best accessory. Know a girl age 6 12 with a passion for fashion? The Shoppes at EastChase has a day camp destination just for her. Learn about style, accessorizing, makeup, decorating and entertaining. Call 334-279-6046 or visit theshoppesateastchase.com for details. THE SHOPPES AT EASTCHASE SATURDAYS, 7 AM NOON MAY 26 AUGUST 18 EVENT ADVERTISING THE SHOPPES AT EASTCHASE PRESENTS Season s Greetings SATURDAY, NOVEMBER 19, 9:30 AM Greet the holiday season in style. Join us on Main Street for Santa s grand arrival and a performance of The Nutcracker. There will be carriage rides and festivities throughout the day. Capitol City Research: Public Relations: We recognize that the demographics and shopping behaviors of our customers are dynamic and ever-changing. Research is an integral part of our marketing effort, allowing us to ensure advertising effectiveness and formulate insightful marketing strategies that are relevant to the consumer. We believe there is no substitute for genuinely knowing your customer. There is always something new going on at The Shoppes at EastChase. It is this premise that drives our public relations effort. Whether it s an event like a new store opening or the appearance of a new fashion trend, we are always talking to media and customers about what s going on at The Shoppes at EastChase. FOCUS GROUP MYSTERY SHOPPER

Our Management Philosophy Our commitment is to creating community environments that are crafted for long-term growth. We recognize that the consumer is choice-driven with a desire for quality shopping, dining and entertainment all in one convenient location. Therefore, we specialize in managing multiuse destinations so that retail, recreation and business flow together, maximizing the synergies between lifestyle components to create an enjoyable atmosphere where customers can live, work and play. Central to our philosophy is the desire to shape a destination of substance that s responsive to the needs of both the market and the community. We create true gathering places by crafting an ideal mix of shopping, social and professional venues in a beautifully landscaped, architecturally pleasing and well-maintained environment. The combination of high-demand retail, restaurants and entertainment, which might also include Class A office space, educational facilities and service providers, delivers the ideal opportunity for customers and businesses to positively experience all that we have to offer. This is a proven formula for success for the consumer and businesses, helping to fulfill our mission of improving the quality of life in the communities we serve.

2222 Arlington avenue Birmingham, al 35205 Phone 800.89.bayer Fax 205.795.4163 www.bayerproperties.com