Fullspot Company Profile
THE COMPANY Full spot has been present in the international fashion and design market since 2009 and thanks to the experience acquired by its founders has moved from strength to strength. The level of quality has improved significantly and the brand continues to launch new products with quirky and unique style, all Made in Italy and priced affordably. The first project was O clock, whose success prompted the O chive and O click which are demonstrative of designer E. Magenta s continuous desire to innovate. The O bag, O bag mini and O pocket moved Full spot into the handbag market as well. The first showing of Full spot products came in April 2010 at the Salone Internazionale del Mobile in Milan where the O clock was launched; a silicone watch whose straps and dials are interchangeable. The shareholders of the company immediately saw the potential of the products and given the fantastic reception they received in 2012 at MACEF in Milan, proposed the O bag; the first bag made from rubber EVA. The company constantly strives to create beautiful and interesting accessories for all products creating a broad range of combinations to choice from. Full spot subsequently chose other international exhibitions to raise awareness of the brand and its products, such as WHO S NEXT in Paris, MACEF in Milan, THE BRANDERY in Barcelona, Madrid s IBERJOYA-Bisutex, JUMBLEV in Tokyo, PROJECT in Las Vegas, Sydney s REED GIFT FAIR and BREAD & BUTTER in Berlin. Company Profile. L azienda. 1
MARKET POSITIONING Italia Inghilterra Corea Australia Svezia Spagna Francia Portogallo Svizzera Belgio/ Olanda Danimarca Austria Grecia Slovacchia Ucraina Islanda Ungheria Colombia Uruguay Croazia Sud Afirica Israele Arabia Saudita Dubai Costarica Nicaragua Norvegia Germania Polonia Canada Biarritz Capo Verde Bulgaria Russia Iran Hawaii Porto Rico Giappone USA Messico Venezuela Brasile Caraibi Cile Slovenia Taiwan/ Hong Kong Nuova Zelanda Giordania/ Egitto/ Quatar Serbia/ Bosnia/ Montenegro Repubblica Ceca Salvador Guatemala Company Profile. Posizionamento sul mercato 2
OBJECTIVES Full spot s objective is to continue to design new, inimitable products and release them into the marketplace offering quality and uniqueness. Full spot believe that investing in research enables you to create the right vision to walk the path to innovation. By focusing on new production methods, Full spot can look to the future of the brand and create pieces from materials that have never been used before in the manufacture of these kinds of products. The products that will continue to be put forwards will always be aimed at an audience that is fashion-conscious and appreciates unique items that can be incorporated into their look. Company Profile. Obiettivi. 3
PRODUCTS Full spot has realised in a short space of time the O clock project; the silicone watch with interchangeable dials that is designed in a minimalist style. By reworking the classic wristwatch in modern materials, Fullspot have given it a unique and quirky new look. In the course of the seasons many more O clock ranges have been designed and released including aside from the original Classic; (Tone on Tone, Disney, Camouflage, 8O clock, Gold & Silver, Mirror, Numbers, Flowers, Safari, Crystal and Digital). With this limitless variety you can let your imagination run wild to create your very own customized watch. The timeless timepiece that is the pocket watch has been totally reinvented by Full spot in modern and colourful materials. The O chive is has an outer shell made from soft touch plastic and a matt white painted metal chain so it can be easily and securely fastened to your clothing. The O click provides you with another way of wearing your watch. It is small in size with a dial diameter of just 2.5 cm and can be worn around the neck like a necklace. The face has a soft touch plastic cover the product s simple design makes it unique and interesting. From watches to bags, Full spot has extended its range products with a series of innovative products from the handbag market starting with the O bag. The shell of the bag made from EVA (ethylene vinyl acetate) foam which lends the bag lightness and a soft finish. Offered in 20 colours, it is an unusually durable bag that can be cleaned with soap and water when necessary. To the shell you can add a variety of handles, trims and canvas inserts to create your very own unique handbag. The O bag mini is the smaller version of the original and comes in 10 colours with just as wide a variety of trims, handle colours and materials and inserts. Even smaller is the O pocket, Full spot s shoulder bag is made from the same EVA foam as the other two sizes but features an embossed wicker pattern. You can customise the bag with a choice of shoulder straps and covers. Company Profile.Prodotti. 4
PARTNERSHIP Thanks to the important partnership with the Walt Disney Company Italy, Full spot created a special series inspired by Disney s best-loved characters which were stocked by Full spot Markets as well as Disney stores all over Italy. In 2012 Full spot began a partnership with Warner Bros, creating collections featuring Batman, Catwoman and Superman designs. Company Profile. Partnership. 5
FULL SPOT MARKET Full spot Market shops are entirely dedicated to Fullspot products, from O clocks to O bags, the full range of products and colours are available to mix and match. The brand stores can be directly owned by Full spot or franchises and the company offers assistance during start -up, management and development of the store. Each store is specially designed in-house. Company Profile. Fullspot market. 6
Company Profile. Fullspot market. 7
Company Profile. Fullspot market. 8
FULL SPOT TEMPORARY Although small and transient, the Full spot temporary shops are able to attract the attention of passing consumers. They appear in areas with high footfall in key locations in city centres such as railway stations and pedestrianised zones. The objective is to create a buzz around the product that will leave lasting interest. They are also an effective means of testing the waters in potential locations for new stores before committing fully to one. Company Profile. Fullspot temporary. 9
Company Profile. Fullspot temporary. 10
contacts. Contatti. FULL SPOT srl FULL SPOT UK Via del Progresso, 12 37 35120 Main Peraga Street di Vigonza, Padova Dickens Italia Heath Solihull tel. +39 0498936663 - Tel. fax +39 +44 049 0845 8954460 5 196161 sales@fullspot.uk.com info@fullspot.it sales@fullspot.it www.fullspot.it www.fullspot.uk.com Company Profile. Contatti.