polaroideyewear.com sunglasses COLLECTION 2011
innovation, style and big brand appeal that s the 2011 polaroid sunglasses collection Dear Business Partner Welcome to the stunning Polaroid Sunglasses Collection 2011. The Polaroid Eyewear brand is perfectly placed to provide you with sales success. That s because we believe in giving consumers exactly what they want. In the new 2011 Collection you ll find the very latest looks and top quality materials, all at affordable prices. These wearable styles, from classic to urban, can make anyone look great. Polaroid s dedication to quality is proven in every pair of sunglasses. They all come with our exclusive and technically advanced UltraSight TM premium polarized lenses. And as standard, every pair provides 100% UV400 protection. To celebrate Polaroid s support of the ground-breaking PlanetSolar TM project and the drive to explore the potential of renewables, Polaroid have introduced the PlanetSolar Special Edition. These unique products are an environmental innovation and bring eco-friendly sunglasses within the reach of today s environmentally aware consumer. Our stylish Polaroid Suncovers open up a completely new sales opportunity. Created for people who wear optical frames but choose not to pay for prescription sunglasses, these Suncovers let you satisfy untapped demand. Just stocking Polaroid Suncovers using the specially created displays is enough to create sales. For kids, there is a huge array of appealing sunglasses in the new Polaroid range. From baby headbands to mini-me designs, it s the styling details that make them right for all ages. And now we have a new way to present not one, but 3 top kids brands Disney, Hello Kitty and Polaroid with a clever new merchandiser that generates a big profit from a small retail space. The 2011 Polaroid Collection continues to set the benchmark for wearable design with this fully polarized range. It s tailor-made for today s astute consumers. We have everything covered and something to suit everyone. I invite you to make your selection. With kind regards Polaroid Eyewear Benjamin Kohler General Manager Herostrasse 7 CH-8048 Zurich Switzerland Phone: +41 43 311 71 00 polaroideyewear.com
POLARIZATION BY POLAROID 06 PRODUCT FEATURES 08 product features SPECIAL EDITION 10 special edition POINT OF SALE TOOLS 14 CORE COLLECTION 16 core point of sale tools PREMIUM WOMENS COLLECTION 30 premium womens PREMIUM MENS COLLECTION 36 SUNCOVERS COLLECTION 42 KIDS COLLECTION 48 DISNEY COLLECTION 56 disney Kids suncovers premium mens Polaroid and Polaroid & Pixel are trademarks of PLR IP Holdings, LLC, used under license. HELLO KITTY COLLECTION 66 hello Kitty
product features polaroid polarizing lenses Quality lenses matter polarized sunglasses for everyday wear Not all sunglasses are equal. Some are not even polarized. Others that are polarized don t work very well. To block glare effectively relies on a well made lens. Making polarized lenses and polarized sunglasses is at the heart of everything we do. That s why Polaroid Eyewear can produce the best polarized sunglasses ever at these accessible prices. polaroid sunglasses = perfect optics and a better view breakthrough technology for complete protection and perfect vision. UltraSight lenses, exclusively developed for Polaroid polarized sunglasses are constructed from nine functional elements ultra-carefully formed together for a high-performance optical product that ensures complete protection and perfect vision. how do polarized sunglasses block glare? The main element of the sandwich-lens construction is the polarizing light filter at the core. Vacuum-forming produces a lens of uniform thickness which distorts vision. UV light absorbers are laminated to both sides of the filter. These block all harmful UVA, UVB, and UVC light rays. Optically corrected shock-absorbing layers are then bonded to both sides of the UV absorbers, making the lens material lightweight, flexible, and impact resistant. Finally, a scratchresistant layer is applied to both outer surfaces. Visible light waves from the sun travel in all directions. When sunlight reflects off a horizontal surface, like a road or water, it often becomes concentrated horizontally. This is known as glare. Vertical light is useful to the human eye. But glare masks useful light, making it difficult and uncomfortable to see. 1x Polarizing core The best technology for eliminating glare 4x UV filters For total UV protection 2x Shock absorbers Twice the impact resistance 2x Scratch resistant layers Optimal durability UltraSight lenses, made with Thermofusion Technology and exclusively used in Polaroid polarized sunglasses, are tapered towards the edges for uncompromised, perfect vision. polaroid polarized sunglasses feature three types of ultrasight lenses Non-polarized lens Non-polarized sunglasses only reduce the amount of visible light entering the eye, darkening the view. They don t block glare. Visibility with sunglasses without polarizing lenses Polaroid polarized lens Polaroid polarized sunglasses block glare and allow only useful vertical light to enter the eye. Visibility with sunglasses with Polaroid Polarized Lenses The vertically-aligned filters in Polaroid polarized sunglasses block glare so the wearer can see more clearly essential when driving and making it more comfortable to see everyday. That s why Polaroid is the popular choice. All Polaroid polarized sunglasses carry a swing tag with this symbol. It illustrates the glare-blocking benefits of our lenses in simplified form. Traditional manufacturers use vacuum-forming to curve their lenses. This technique results in lenses which warp the wearer s perception of sizes, shapes and distances, often without them even realising. Since the eye is forced to compensate for the lenses inferior optical performance, regular sunglass wearers are at risk of eye-strain. Our unique Thermofusion process optically finetunes the lens while curving it. The result is the new UltraSight lens with improved polarizing efficiency and greater visual acuity, allowing the eye and the wearer to relax. The UltraSight lens is used exclusively in all Polaroid polarized sunglasses. don t compromise choose perfect vision, choose polaroid polarized sunglasses. 6 Collection. 7 BLOCKS GLARE 100% UV400 PROTECTION BLOCKS GLARE 100% UV400 PROTECTION BLOCKS GLARE 100% UV400 PROTECTION UltraSight IX This nine layered lens is the next generation in polarized lens technology. Find it in all our Core and Kids collections. The striking silver tag makes it instantly recognisable. UltraSight XI This 1 mm lens features two additional shock-absorbing special coatings. It s a feature of the Women s Premium Collection and carries a rich golden tag. UltraSight XIV Our top quality 1mm lens benefits from three additional special coatings for the ultimate in glare-free vision. With its platinum tag, our finest quality lens was developed for our Premium Men s
PRODUCT FEATURES Polaroid polarized sunglasses for perfect comfort and perfect vision lens features Glare-free: Block out virtually 100% of glare. No squinting, no straining. Just clear vision with true colours and clear contrasts. Protection: 100% UV400 protection Polaroid polarized lenses protect eyes from the sun s harmful UVA, UVB and UVC rays. N Lens colours: New options offer even more choices. Accessorise to suit every style, with the latest lens colours around. Superior optics: UltraSight lenses are made with Thermofusion Technology for distortion-free vision. Durability: Unique scratch-resistance means lenses can take everyday knocks and look good as new. Polaroid s polarizing lenses are more durable than other traditionally-made lenses. Shock-absorbing: Lenses are tested to withstand impact and protect the eye. Great for sports and everyday living. Safer, lighter and less expensive than glass lenses. Value: Superb performance lenses offering great value-for-money. frame features Frame quality: Premium quality materials and precision frame construction deliver robust dependability. This kit won t let the wearer down. [ R N Comfort: High quality lightweight frames designed for continuous wear. Unlike heavy glass lenses, Polaroid sunglasses stay comfortable all day. [ Style: More exclusive frame designs to suit your customers looks and lifestyles. Solar-powered innovation As part of our commitment to the environment, innovation and technology, Polaroid Eyewear is an official sponsor and proud supplier to PlanetSolar, a ground-breaking project that promotes the potential of renewable energy by navigating around the world using solar power alone. planetsolar.org 8 9 Sunglass model: X4104B
the story As part of our commitment to the environment, innovation and technology, Polaroid Eyewear is an official sponsor and proud sunglass supplier to PlanetSolar, a groundbreaking project, promoting the potential of renewable energy. special edition PlanetSolar has an ambitious goal to circumnavigate the globe using solar power alone. Along the way, it offers educational exhibitions to explore better ways to protect our planet. The project is a world first. To celebrate, Polaroid has launched the PlanetSolar Special Edition. Made with Polaroid s eco-friendly UltraSight lens and incorporating the latest in renewable frame technology, this limited edition steps up our commitment to safeguarding the earth s natural resources. PlanetSolar Special Edition sunglasses make a bold statement. Simply being able to offer these unique eco-sunglasses to your customers demonstrates Polaroid Eyewear s diligence towards the environment. From fashion to food, more and more consumers are making choices in their everyday lives to safeguard the future. With PlanetSolar Special Edition they now have an eco-friendly option for sunglasses. Consumers fortunate enough to own these exclusive limited edition products can enjoy their good looks knowing that they re good for the planet too. Now that s a choice worth making. Polaroid and PlanetSolar Partners in environmentally responsible innovation and technology. the product s8144a blue/smoke FrAme in eco-friendly material. PolArized Grey lens with silver mirror s8144b white/blue FrAme in eco-friendly material. PolArized Grey lens with blue mirror World renowned architect and designer Le Corbusier s mantra less is more hints at the essence of the PlanetSolar Special Edition. The clean flowing lines of these unique sunglasses have been skilfully crafted with technically advanced materials putting them at the cutting edge of eco-design. 10 Imagine the future. Be the future. 11
eco-friendly design One exclusive design. Two elemental colourways. And every good reason to want these innovative polarized sunglasses. The PlanetSolar Special Edition is exclusive to Polaroid Eyewear. It reflects our ethos of responsible environmental management and celebrates the pioneering PlanetSolar project by taking sunglasses to a new level. From the first concept drawings to materials selection and production techniques, our designers have considered everything to create a big style statement with a small environmental footprint. These polarized sunglasses have all the hallmarks of great design. Inspired by the PlanetSolar boat, the ergonomic frame looks futuristic and fashionable. The frame features a wave-shaped temple in homage to the elements. With clean lines these sunglasses need no further embellishment and ensure eco-friendly streamlined manufacture. The PlanetSolar Special Edition is available in two exclusive duotone models and presented in a solar shield inspired semi-hard case, complete with matching cleaning cloth. eco-friendly lens Polaroid s premium UltraSight lenses are at the heart of our PlanetSolar Special Edition sunglasses. Like the frames, UltraSight lenses are predominantly made from natural, renewable materials. Polaroid use eco-polymers from cotton and wood cellulose to create every UltraSight lens. special edition polaroid s planet solar special edition a new wave in eco-design Eco-friendly does not mean low-performing. UltraSight is a high-performance polarized lens, made with our unique Thermofusion Technology. Its nine bonded layers provide complete UV400 protection and perfect, glare-free vision. eco-friendly point of sale A guaranteed eye catcher at point of sale, the PlanetSolar Special Edition showcard is made from recyclable materials. This showcard is delivered as a flat pack to reduce packaging and cut down on transportation emissions. Branded as Polaroid PlanetSolar Special Edition, a dramatic image of the PlanetSolar boat draws attention and the design lends itself to displaying one pair of special edition sunglasses, with special case at the base of the card. The information plate used in front of the showcard highlights the PlanetSolar project and eco-friendly credentials of these ground-breaking sunglasses. PlanetSolar polarized sunglasses from Polaroid Eyewear for innovation and sustainability. eco-friendly frames Let s be clear about this. Sunglasses make eyes safer and style more expressive but no-one expects these technical products to suddenly become fully eco-neutral. But that doesn t mean we shouldn t try. Traditionally sunglasses are made from polymers derived from crude oil a finite resource. By working with renewable, bio-based materials, Polaroid Eyewear have taken our normal commitment to the environment a step further, to minimise the environmental footprint of this special edition. The frame is fashioned from Grilamid BTR600 LS, a newly developed material with eco-polymers. It s almost 60% derived from the castor oil plant, a non-food crop and a fully renewable resource. In contrast to ordinary sunglasses this material contributes to a reduction in global warming thanks to significantly lower CO2 emissions. Grilamid BTR600 LS performs to the high standards of its forerunner, Grilamid TR90. The result is a frame material that offers strong UV and chemical resistance, without any compromise on durability, tensile strength or good looks. eco-friendly fuel Not only do Polaroid s PlanetSolar frames benefit from streamlined design and renewable sources, CO2 neutral fuel has been used too. Steam from a state of the art, EMS Chemical biomass power plant in Switzerland provides virtually all of the processing power used to create the base frame material. This renewable fuel facility is one of the largest, most advanced facilities in Western Europe, and is noted for its low emission levels. Operating to stringent European standards, any unused bio-generated steam is turned into green electricity spreading the environmental benefits to the wider community. 12 Front view of point of sale showcard, with case, frame and brand bar Side view of point of sale showcard, with case, frame and brand bar 13
the new polaroid merchandiser range brings you more sales than ever before Bring new customer groups into your store with Polaroid merchandisers! A huge 75% of sunglasses are bought on impulse. Polaroid has the perfect offering and price range for impulse purchases. But you need to ensure customers take notice of what s on offer. The new Polaroid Merchandisers ensure all the attention needed to generate a spontaneous sale. Merchandisers that look this good, attract impulse buyers. Sited outside the shop they drive new customers in. And positioned inside the store they generate immediate sales. All our merchandisers enable buyers to understand the benefits of Polaroid s high-quality polarized lenses, quickly and easily in their local language. There s a wide choice of Merchandiser and Display options and the range is available as lockable and non-lockable versions. Polaroid Merchandisers do the selling for you. generate valuable impulse sales with polaroid s silent salesman Eye-catching branded header Clean contemporary design Durable wheels for easy placement in store or outside Sunglasses displayed tilted upwards to gain attention Salon-quality mirror for a reassuring image Lens tester to demonstrate the effect of polarization Polarization icon to explain how Polaroid polarized lenses block glare The benefits of Polaroid sunglasses in the local language Side-by-side comparison of vision through polarized and non-polarized lenses Interchangeable branded panel perfect for point of sale promotions Leaflet holder for a polarization leaflet Choice of lockable and non-lockable units Attractive prices point of sale tools floor merchandiser wall merchandiser INCREASE YOUR TRAFFIC AND YOUR PROFITS! 40-unit / 60-unit / 80-unit / 100- unit lockable / non-lockable 20-unit / 40-unit / 60-unit lockable / non-lockable 75% of sunglasses are bought on impulse. * Polaroid merchandisers are tailor-made to generate impulse sales and attract new customer groups. Used outside or inside your shop this compelling new Polaroid sales tool will attract new customer groups, that you can turn into lifelong customers for your shop. desk display window display* here s why polaroid is a top brand for awareness in europe * we offer the perfect price-positioning for impulse buyers * our attractive merchandisers with clear benefit messages lead to more impulse sales. * Talk to your Polaroid Eyewear representative to learn more about the many different merchandiser options that will lead to more sales and new customers for you! * International GfK research, 2008 5-unit non-lockable * The polarization information in the Window Display can be 10-unit / 20-unit non-lockable replaced with two interchangeable fashion images a great way to 14 40-unit lockable / non-lockable promote Polaroid as a style leader. 15
core COLLECTION Our Polaroid Core Collection comprises sunglasses to suit every style: From contemporary and ultra-trendy to elegant classics, the Polaroid Core Collection unites functionality and design. Sunglass model: P8121A 17
P4100 P4101 P4110 P4111 A Gun Polarized lavender B Gold Polarized Brown A Silver/Purple Polarized light Grey b silver/rose polarized purple gradient c gold Polarized brown gradient A black Polarized Green B gun Polarized grey A black Polarized Grey B Gun Polarized grey c gold polarized green P4102 P4103 P4112 P4113 CORE A silver Polarized grey gradient B rose Polarized brown gradient c gold Polarized brown gradient A silver Polarized Grey B gold Polarized brown A gun Polarized Grey B Brown Polarized Brown c silver polarized light grey mirror A gun / blue Polarized Grey B gun / black Polarized grey gradient P4104 P4105 P4114 P4115 A gold Polarized brown B silver Polarized light grey A black Polarized Green B gun Polarized light grey mirror c gold polarized light brown mirror A black Polarized grey B Gun Polarized Green B Demi Polarized Green P4106 A gun Polarized grey gradient B Brown Polarized brown gradient P4107 A gun / black Polarized Grey B gun / demi Polarized Brown P4117 A Black Polarized Green B gun Polarized grey c Gold Polarized brown P4118 A black Polarized Copper B Gun Polarized Grey P4108 P4109 P4119 P4120 A gun / black Polarized Green B gun / blue Polarized grey c brown Polarized Copper A black Polarized Grey B gun Polarized grey c gold polarized brown A gun Polarized Green B brown Polarized Copper C silver Polarized Grey A gun Polarized green b brown Polarized brown 18 19
P4121 P4122 P4131 P4132 A black Polarized grey B gun Polarized green C Gold Polarized Copper A gun Polarized green B Silver Polarized grey C brown Polarized brown A Gun Polarized Copper B silver Polarized grey c gold Polarized brown A silver Polarized Grey B Gold Polarized brown P4123 P4124 P4133 P4134 CORE A gun Polarized grey B gold Polarized Green C brown Polarized brown A Gun Polarized Grey B brown Polarized Brown A Gun Polarized Grey gradient B silver Polarized grey c Gold polarized brown A Black Polarized Green b gun polarized grey c gold Polarized brown P4125 P4126 P4135 P4136 B Silver Polarized Light grey A black Polarized grey B silver Polarized light Grey c Brown polarized Copper b Gun Polarized Grey c Brown Polarized Copper A black Polarized Copper B gun Polarized grey c gold polarized green P4127 P4128 P4137 P4138 a Gun Polarized grey B gold / red Polarized brown A Black Polarized green B Gun Polarized Grey c Gold Polarized Copper A black Polarized Green B gun Polarized grey c Brown polarized brown A black Polarized Grey B silver Polarized light grey mirror c gun polarized light grey mirror P4129 P4130 P4139 P4140 A Black Polarized Green B Gun Polarized Copper c Gold Polarized brown A Gun Polarized Green B Gold Polarized brown c black polarized grey A black Polarized Grey B silver Polarized light grey mirror c gun polarized light grey mirror d white polarized light grey mirror A black Polarized green B gun Polarized Grey C brown / DEMI Polarized brown 20 21
P4141 04213 P8107 P8108 A black Polarized grey B brown Polarized Copper C gun Polarized Copper L Gun Polarized Copper W Gold Polarized Green X Black Polarized Grey A Black Polarized grey gradient B brown Polarized brown gradient A black Polarized grey gradient B brown Polarized brown gradient c purple Polarized purple gradient p4015 p4034 P8109 P8110 CORE a black Polarized green b Brown Polarized Copper A black Polarized green b Brown Polarized Copper c gun Polarized Grey A black Polarized grey gradient B demi Polarized brown C red Polarized brown gradient A Black Polarized grey B olive Polarized brown c Purple polarized light grey p4038 A Gun Polarized Grey b Brown Polarized Copper p4039 A Gun Polarized Copper b gold Polarized green c black polarized grey P8111 A Black Polarized grey B brown Polarized brown P8112 A black Polarized brown B blue Polarized light grey c brown polarized brown p8103 P8104 P8113 P8114 A black Polarized Grey B demi Polarized brown A grey Polarized Grey B brown Polarized brown A black Polarized grey B demi Polarized brown c blue polarized light grey A cream Polarized brown B black Polarized grey c demi polarized brown P8105 P8106 P8115 P8116 A black Polarized Grey B brown Polarized brown c blue polarized grey A black Polarized Grey B demi Polarized brown gradient B red Polarized brown gradient B demi Polarized brown c red polarized grey 22 23
P8117 P8118 P8127 P8128 A black Polarized Grey B demi Polarized brown C Red Polarized Grey A black Polarized grey B brown Polarized brown C blue polarized grey B blue Polarized grey B blue Polarized grey P8119 P8120 P8129 P8130 CORE A black Polarized grey B demi Polarized green C cream polarized brown A black Polarized Grey B demi Polarized green A black Polarized brown B demi Polarized Green B Demi Polarized green c blue Polarized light grey mirror P8121 P8122 P8131 P8132 A black Polarized grey B brown Polarized Copper b grey polarized purple gradient c brown Polarized brown A Black Polarized light Grey mirror B demi Polarized Copper gradient B blue Polarized grey gradient c demi Polarized green gradient P8123 P8124 P8133 P8134 A black Polarized grey B demi Polarized green B demi Polarized green b Black / red Polarized Light brown c demi Polarized brown A Black Polarized Green B Demi Polarized Brown P8125 P8126 P8135 P8136 B demi Polarized green c Blue Polarized Grey B Demi Polarized green B Demi Polarized green c dark demi polarized copper B Demi Polarized brown 24 25
P8137 P8138 P8147 P8148 B Demi Polarized green B Demi Polarized brown C cream Polarized brown A Black / Red Polarized Grey B black / gun Polarized grey c demi Polarized brown B Brown Polarized grey gradient C purple Polarized grey gradient P8139 P8140 P8149 P8150 CORE gradient B blue Polarized GREY gradient C demi Polarized brown gradient A Black Polarized light Grey B blue Polarized light grey C DEMI Polarized brown A Black Polarized brown B blue Polarized grey gradient B demi Polarized brown gradient C purple Polarized purple gradient P8141 P8142 P8151 08152 B brown Polarized brown A Black Polarized grey gradient B white Polarized grey gradient C demi Polarized brown gradient gradient B purple Polarized purple gradient C blue Polarized grey gradient A Black Polarized grey gradient B brown Polarized brown mirror P8143 P8144 P8153 P8154 A Black Polarized Green C brown Polarized brown A Black / pink Polarized Grey B black / Turquoise Polarized grey C demi Polarized brown d cream Polarized brown B brown Polarized brown C WHITE/GREY Polarized light grey A demi Polarized Gren B grey Polarized light grey mirror C blue Polarized grey d black polarized grey P8145 P8146 P8155 P8156 A grey Polarized Grey gradient B dark grey Polarized brown gradient C purple Polarized purple gradient d black Polarized grey gradient B brown Polarized Brown C Purple Polarized light Grey d Red polarized brown B demi Polarized green C grey Polarized light grey mirror A Black Polarized Green B grey Polarized light grey mirror C demi Polarized copper 26 27
P8157 gradient B demi Polarized Brown gradient C purple Polarized Grey gradient P8158 A Black Polarized Green P8159 P8160 CORE B brown Polarized brown C purple polarized light grey B dark demi Polarized Green C demi polarized brown P8951 A dark demi Polarized Green B black Polarized grey C Demi polarized brown P8008 A black Polarized Grey B demi Polarized green P8012 B demi Polarized brown P8028 B Demi Polarized green C demi Polarized brown 28 29 Sunglass model: 8114B
premium WOMENS COLLECTION The elegance of Italian design is embodied in our Premium Women s Collection. This luxurious eyewear collection, created for those with a true sense of style and passion, is sophistication itself. Sunglass model: F8115A 31
F4100 F4101 F8106* F8107* A Silver Polarized purple gradient B Silver / YELLOW polarized grey gradient c Cream / Gold Polarized Brown Gradient d red / gold polarized brown gradient A silver Polarized purple Gradient B gun Polarized grey gradient c Cream / gold polarized brown gradient D Green / gun polarized green gradient A brown Polarized brown gradient B purple Polarized grey gradient c blue polarized grey gradient Gradient B red Polarized Brown Gradient F8100* F8101* F8108* F8109* A grey Polarized grey Gradient B brown Polarized brown Gradient A black / brown Polarized Brown Gradient B black / red Polarized Grey Gradient Gradient B Brown Polarized Brown Gradient A black Polarized Grey gradient B Brown Polarized Brown Gradient Premium Womens F8102* F8103* F8110 F8111 A black Polarized Grey Gradient B blue Polarized grey Gradient c PURPLE POLARIZED PURPLE GRADIENT Gradient B BLUE Polarized GREY Gradient C PURPLE POLARIZED PURPLE GRADIENT A grey Polarized Grey gradient B BROWN DEMI Polarized Brown Gradient A black Polarized Grey gradient B demi Polarized brown gradient F8104 F8105* F8112 F8115 Gradient C PURPLE Polarized GREY Gradient A BLACK Polarized Grey GRADIENT B Brown Polarized Brown Gradient C PURPLE POLARIZED PURPLE GRADIENT A black Polarized grey Gradient B demi Polarized brown Gradient Gradient B demi Polarized Brown B = POLAROID ADVERTISEMENT CAMPAIGN 2011 WOMEN 32 * = RX-ABLE FRAME * = RX-ABLE FRAME 33
F8116 gradient B blue Polarized brown gradient C red Polarized burgundy gradient F8117 gradient B demi Polarized brown gradient Premium Womens 34 35 Sunglass model: F8110A
premium MENS COLLECTION Superior quality eyewear meets exclusive frame and temple designs. With its outstanding optical, shockabsorbent and scratchresistant properties, our Premium Men s Collection categorically outperforms other brands. Sunglass model: X4113A 37
X4100 X4101 X4108 X4109* A black Polarized grey B silver Polarized grey C gold Polarized copper A black Polarized Grey B gun Polarized grey c gold Polarized Copper A Gun Polarized grey B black Polarized green c brown Polarized copper A Gun Polarized Grey B brown Polarized Copper X4102 X4103 X4110* X4111 A black Polarized Grey B silver Polarized grey c brown Polarized Copper A black Polarized Green b Gun Polarized Grey c Brown Polarized Copper A black Polarized grey B gun Polarized copper c gun Polarized grey A black Polarized Grey B Gun Polarized Copper X4104 A black Polarized Grey b Gun Polarized Grey c Brown Polarized Copper X4105 A gun Polarized Grey b brown Polarized copper c gold Polarized green X4112 A gun Polarized Grey c Gold Polarized Copper X4113* A Gun Polarized Grey B gun Polarized Copper Premium Mens X4106 X4107 X4003* X8100 B brown Polarized Copper A gun Polarized Grey b black Polarized Green c Brown Polarized Copper A Gun Polarized Grey B brown Polarized Copper A Black Polarized grey B brown Polarized copper 38 * = RX-ABLE FRAME * = RX-ABLE FRAME 39
premium mens sunglasses from Polaroid the ultimate choice for drivers X8101* A black Polarized grey B Brown Polarized copper X8102* A black Polarized grey B grey Polarized copper c demi polarized green Visibility with sunglasses without polarizing lenses Visibility with Polaroid Polarized Sunglasses X8103 A Black Polarized Green B brown Polarized Copper C blue Polarized grey X8003 e black Polarized Grey f brown polarized copper Design credentials and superior technical performance that s the Premium Men s Collection. The range exclusively features new distortion-free, premium polarized UltraSight TM lenses. Ideal for safe driving, not only do these polarized lenses provide 100% UV400 protection, they block out glare. Clarity, natural colours and clear contrasts mean no squinting, less eye fatigue and faster reactions when driving. Lenses are treated not once, but three times, to enhance performance. A hydrophobic coating prevents sunglasses from fogging or steaming-up. Superb clarity of vision is maintained with a specialist optical anti-reflective coating. And the easy-clean coating helps keep the lenses perfectly clean with no smudges or fingerprints to obscure the view. X8005 A demi Polarized copper B black Polarized grey For perfect vision when behind the wheel Premium Men s sunglasses from Polaroid. Premium Mens 40 * = RX-ABLE FRAME 41
suncovers COLLECTION Designed to fit perfectly over any optical frame, Polaroid Suncovers offer 100% protection against harmful UV rays and eliminate dangerous glare. These, special sunglasses are a perfect fusion of functionality and design. Suncover model: P8101A 42 43
Polaroid SUNCOVERS Suncovers Support Programme What are Polaroid Suncovers? Polaroid Suncovers are sunglasses that fit over an optical frame. Because they re from Polaroid they provide full UV400 sun protection. And like all Polaroid sunglasses, the lenses are polarized too, for safe, comfortable, glare-free vision especially useful when driving. People who wear optical frames have a problem Anyone who wears optical frames knows that sun protection is a problem. They can t wear normal sunglasses. Prescription sunglasses are too expensive for many people. So vast numbers of people can t easily protect their eyes from the sun. Consumer benefits 100% UVA, UVB and UVC protection Comfortable, neat fit over every optical frame Easy to slip on and off Ideal for driving Excellent value for money All the benefits of Polaroid As you d expect Polaroid Suncovers feature Polaroid s Ultrasight lenses giving the wearer: Glare-free vision Natural colours Clear contrasts Reduced eye fatigue 100% UV400 protection Polaroid Suncovers sell and sell well. But to achieve sales success it is vital that consumers understand that Polaroid Suncovers are different to sunglasses. That s why Polaroid Eyewear have created separate displays which give Polaroid Suncovers their own space, all backed by clear messages and distinct images. By using these tools consumers will instantly understand the product benefits. Comprehensive merchandiser programme There is an attractive Polaroid Suncovers visual which clearly communicates the product offering A special Suncovers icon reinforces the visual product message All products carry this Suncovers icon as a lens sticker Text states: FITS OVER YOUR OPTICAL FRAME Plus Polaroid Suncovers provide all the usual Polaroid polarization benefits Now there s Polaroid Suncovers a convenient solution With Polaroid Suncovers people who wear optical frames can now protect their eyes from the sun. Polaroid Suncovers fit over all optical frames and are styled to look as attractive as the sunglasses in our range. Not only that, Polaroid Suncovers are affordable compared to most prescription sunglasses. Now everyone can enjoy Polaroid sun protection. So who will buy Polaroid Suncovers? Men and women who wear optical frames and want sun protection, but don t want to pay for specially made prescription sunglasses will want Polaroid Suncovers. Our consumer trials have confirmed that there is significant demand consumers simply need availability and sales follow rapidly. SUNCOVERS Fits over your optical frame Did you know? Market research shows that 80% of customers leave their opticians without any sun protection for their eyes* This is an opportunity to meet the needs of a new customer group that can t wear normal sunglasses and chooses not to pay for prescription sunglasses Polaroid Suncovers open up a new sunglasses category and sales are incremental because they don t compete against your other ranges Our trials show that consumers can t wait to get their hands on their own Polaroid Suncovers this is a big sales opportunity * The Polaroid Consumer Research Study was conducted by IHA-GfK AG, Hergiswil in 7 countries, in May 2007, amongst 2,200 respondents. 4-unit display Plus other support tools Whatever trade marketing support you need, it s all here TV spot 30 second main spot 10 second reminder spot Trade ad Suncovers advert for trade magazines Selling-in and selling-out Pitch-book Fact sheet A4 8-unit display 8-unit rotating display 15-unit slim merchandiser POS Poster A1 portrait (incl. woman and kids) Showcard A4 Shelf stopper Store stopper Promotion Voucher: When consumers pick-up their new optical frame from the optician, they can be given this voucher for matching Polaroid Suncovers at a special price. PR Consumer and trade press releases Male and female model photographs for PR purposes suncovers 44 45
CLASSIC range Features a range of great styles to fit over any optical frame, including a kids* and sporty looking model. Premium range The lightweight frame material TR90 has been used for the Premium Range to ensure even more comfort. p8040 p8041 p8043 P8044 A black Polarized Grey b Brown Polarized Copper A grey Polarized amber b blue Polarized grey c Red Polarized grey A BLACK Polarized GREY b BROWN Polarized COPPER c GREY Polarized green A BLACK Polarized GREY B RED Polarized COPPER C BROWN Polarized Copper p8042 P8102 P8045 A black Polarized Grey b Brown Polarized Copper c PURPLE POLARIZED COPPER A BLACK Polarized LIGHT GREY MIRROR B DEMI Polarized LIGHT BROWN MIRROR C RED POLARIZED LIGHT GREY MIRROR D BLUE POLARIZED LIGHT BROWN MIRROR A BLACK Polarized GREY B DEMI Polarized COPPER C BLUE Polarized GREY Slim-fit range The perfect fit for smaller optical frames. 08535 P8900 J BLACK Polarized GREY K DEMI Polarized COPPER E GREEN Polarized GREEN G BROWN Polarized COPPER H RED Polarized Copper p8038 a grey Polarized grey b demi Polarized Copper p8039 a red Polarized copper b grey Polarized grey suncovers P8901 J BLACK Polarized COPPER K BLACK Polarized GREY L DEMI Polarized COPPER p0030* A BLUE Polarized Grey b BLACK Polarized GREY c PINK POLARIZED GREY trend range With a fashion kick to reach a younger target group and with a sunglass look that fully hides the optical frame. P8100 A BLACK Polarized LIGHT GREY MIRROR B BROWN Polarized LIGHT BROWN MIRROR P8101 A BLACK Polarized LIGHT GREY MIRROR B PURPLE Polarized BROWN MIRROR 46 47
strongest Kids concept yet With three top brands Polaroid Kids, Disney and Hello Kitty these are sunglasses kids of all ages will love to wear. And while they ve got them on they ll protect kids sensitive eyes from the sun. Every pair of sunglasses comes with premium polarized UltraSight lenses so parents can be certain kids benefit from 100% UV400 protection and comfortable glare-free vision. all ages and tastes covered These collections have been designed with kids in mind. Each branded range appeals to its own target group. On their own, each of these brands will attract attention at point of sale. But together they demand it! three appealing brands three distinct brand positions top brands polaroid Kids disney hello Kitty target groups KIDS & TEENS KIDS GIRLS & YOUNG WOMEN lens Premium Polaroid UltraSight lenses Premium Polaroid UltraSight lenses Premium Polaroid UltraSight lenses Turn a small space into a big profit! 3 top kids brands on one slim merchandiser. frame positioning Age-specific features from headbands to adjustable temples Protection Cool & kiddy Decoration themed around much loved Disney characters Fun Protection Hello Kitty styling through and through Fashion Protection new Kids concept merchandiser Now retailers can offer all three top brands together with Polaroid s new kids concept. It s a slim merchandiser that allows the flexible display of multiple brands, making it a must have for retailers everywhere. YOUR NEXT GENERATION! New Triple Brand Kids Concept from Polaroid Eyewear Disney the Number One kids brand with 98% brand awareness * Hello Kitty the most famous brand for girls ** Polaroid Top 4 eyewear brand and a leader in kids sun protection *** All sunglasses feature Polaroid premium polarized lenses for full glare and UV protection. Rapid growth Sales of kids sunglasses have grown strongly over the last 3 years. This is an impulse driven product group. Research shows that attractive merchandisers with clear benefit messages lead to more impulse sales. *** Reach out to the next generation. Talk to your Polaroid Eyewear representative today. 60-unit 45-unit 48-unit The kids concept merchandiser is available for use with a single brand or for multiple brands. Any combination of these 3 top kids brands can feature on the merchandisers. Kids 49 * Disney Brand facts ** Study by Hello Kitty *** European brand awareness research, GfK, 2008 polaroideyewear.com info@polaroideyewear.com
Kids COLLECTION Choosing the right sunglasses for kids sensitive eyes is so important. The Polaroid Kids Collection is designed to look stylish and be comfortable with allergy-free materials and adjustable temple tips. The whole Polaroid Kids Collection has top quality polarized lenses giving 100% UV400 protection. Sunglass model: P0124B 51
Kids Collection Age 1 3 Kids Collection Age 4 7 P0023 P0101 P0016 P0110 A blue Polarized Grey D PINK Polarized Grey E WHITE Polarized Grey A BLUE Polarized Grey B PINK Polarized Grey C PURPLE POLARIZED GREY A Grey Polarized Grey B Blue Polarized Grey C Black Polarized Grey A Grey Polarized Grey B Blue Polarized Grey C PINK Polarized Grey D WHITE POLARIZED GREY P0100 P0024 P0111 P0112 A BLUE Polarized Grey B PINK Polarized grey A ORANGE Polarized Grey B RED Polarized Grey C PURPLE Polarized GREY A gun Polarized Grey B Blue Polarized Grey C PINK Polarized Grey D WHITE POLARIZED GREY A BLUE Polarized Grey B RED Polarized Grey C WHITE Polarized Grey P0102 P0103 P0113 P0114 A PINK Polarized Grey B Blue Polarized Grey C ORANGE Polarized GREY A PURPLE PRINT Polarized Grey B Pink PRINT Polarized GREY C WHITE PRINT Polarized GREY A RED Polarized Grey B BLUE Polarized Grey C WHITE Polarized Grey A BLUE Polarized Grey B PINK Polarized Grey C WHITE Polarized Grey P0104 P0105 P0115 A Red Polarized Grey B Blue Polarized Grey C ORANGE Polarized Grey A BLUE Polarized Grey B PINK Polarized Grey C WHITE Polarized Grey A BLACK Polarized Grey B Red Polarized Grey C Purple Polarized Grey KIDS 52 53
Kids Collection Age 8 12 Kids Collection Age 13 15 P0120 P0121 P0130 P0131 A BLACK / white Polarized Grey B GUN Polarized Grey C PINK / white POLARIZED GREY A BlACK Polarized Grey B SILVER / red Polarized Grey C PINK POLARIZED GREY A GUN Polarized GREY B RED Polarized GREY C PURPLE Polarized GREY D BLUE Polarized GREY B BLUE Polarized GREY C RED Polarized Grey P0122 P0123 P0132 P0133 A Red Polarized Grey B Grey Polarized Grey A BlACK Polarized Grey B BLUE Polarized Grey C RED POLARIZED GREY A BLACK Polarized GREY B WHITE Polarized GREY C PINK Polarized GREY D BLUE Polarized GREY A BLACK Polarized GreY B DEMI Polarized GreEN P0124 P0125 P0134 P0135 A OLIVE Polarized GreEN B PURPLE Polarized Grey C BROWN POLARIZED COPPER A PURPLE Polarized GreY B BLACK Polarized Grey C BROWN POLARIZED GREY A BLACK Polarized Grey B RED Polarized Grey A GUN Polarized GREY GRADIENT B BLACK Polarized GREY GRADIENT C WHITE Polarized GREY GRADIENT D PURPLE Polarized PURPLE GRADIENT P0126 P0127 A BlACK Polarized Grey B WHITE Polarized Grey A PURPLE Polarized Grey B GREY Polarized Grey KIDS P0128 A BlACK Polarized Grey B BROWN Polarized BROWN 54 55
collection 2011 Disney Disney/ Pixar Disney Based on the Winnie the Pooh works by A. A. Milne and E. H. Shepard 56 57
disney premium collection by polaroid great characters inspire children of all ages The Disney Premium collection by Polaroid features the Disney characters that each target group loves the most. disney premium collection by polaroid an unbeatable offering Each pair of sunglasses comes with an attractive hangtag depicting a well-loved Disney character and a unique character card with a secret image that is only revealed when seen through our Polaroid polarized lens like magic! Children can personalise their sunglasses case or pouch by slipping the character card into a window pocket on the outside of the case. The case immediately becomes a Winnie the Pooh case, High School Musical case or any other favourite Disney character case-depending on the sunglasses they have chosen. Keeping sun-safe has never been so much fun! winnie the pooh 1 3 years For Girls and Boys mickey mouse clubhouse 1 3 years For Girls and Boys cars 4 8 years For Boys Making this range even more appealing, every pair of sunglasses comes with a great free gift with purchase featuring a famous Disney character, mounted on an attractive, eye-catching packaging card. These free gifts with purchase are delivered automatically with your sunglass order. e.g. Winnie the Pooh free gift with purchase + Key Ring princess 4 8 years For Girls hannah montana 8 12 years For Girls high school musical 8 12 years For Girls and Boys Sunglasses model: D0100C Gift packaging disney premium collection by polaroid a powerful sales propositions The Disney Premium Sunglass Collection from Polaroid combines the Disney characters every child loves with the protection of Polaroid polarized lenses. Kids can enjoy every minute with perfect protection and perfect vision. please note: 1. One character specific free gift with purchase comes with each pair of sunglasses. 2. The free gift with purchase will be delivered automatically with each pair of sunglasses ordered; you only need to use the Sunglass Order Number. 3 The free gift with purchase cannot be ordered separately. 4 The free gift with purchase is mounted on a character specific packaging card. 5. Selling of the free gift with purchase is strictly prohibited for legal reasons. Our Disney Premium Sunglass range with its premium Polaroid polarized lenses is unique. To ensure this distinctive sales proposition is recognised in the market place, we are co-branding this collection with the Polaroid brand in a special and visible way. These are not ordinary Disney sunglasses. These are Premium Disney sunglasses featuring premium Polaroid polarized lenses for perfect protection and vision. disney 58 Disney Disney/Pixar Disney Based on the Winnie the Pooh works by A. A. Milne and E. H. Shepard 59
Winnie the Pooh known and trusted by parents represents friendship and the simple joys and adventurous nature of a child s imagination. Each of the characters in the Hundred Acre Wood represents a different facet of a child s total personality. There s always a Pooh product for every occasion, for every child and for the child in all of us. Mickey Mouse Clubhouse introduces a new generation of preschoolers to Mickey Mouse and his lovable band of friends as they embark on exciting play-along capers, inviting kids at home to help them solve problems and overcome obstacles through exciting 3D interactive adventures. d0100 d0101 d0103 d0104 A red PolArized Grey b PurPle PolArized Grey c Blue Polarized Grey A red PolArized Grey b blue PolArized Grey c Green / yellow PolArized Grey d yellow Polarized Grey a Blue Polarized Grey b red PolArized Grey c rose PolArized Grey d white PolArized Grey a red Polarized Grey b blue PolArized Grey c orange PolArized Grey d yellow PolArized Grey d0102 d0105 A blue PolArized Grey b PurPle PolArized Grey c rose Polarized Grey d mint PolArized Grey A dark blue / light blue PolArized Grey b red / white PolArized Grey c rose Polarized Grey free gift with purchase + Key Ring Gift packaging Disney. Based on the «Winnie the Pooh» works by A. A. Milne and E. H. Shepard Disney + Key Ring Gift packaging free gift with purchase disney 60 61
For a little girl, the desire to feel special is more powerful than a magic wand. She dreams of a place where clothes are spun of silk and gold, where elegant ball are held in her honour and where princes fall in love at first sight. It is a world Disney has created full of fantasy and romance - where a girl can feel as special as a Princess. Disney Princess where dreams begin. Drift has arrived as the next evolution in Cars! Doc Hudson told Lightning McQueen Turn right to go left and this is the basic principle of drifting. It s a driving technique that allows a driver to maintain speed and control when going through a corner. It also gives a cool stance to a vehicle, lots of noise and smoke from burning rubber! Made popular by various car racing movies, the culture is about lightweight, modifi ed vehicles, Japanese techy styling and competition. Drift will push diversity of character by offering more poses and stories for Ramone, Chick and the Tuners, and will also expand storytelling beyond Racing, into humor and relationships. d0106 d0107 d0109 d0110 a Blue Polarized Grey b Pink PolArized Grey c cream PolArized Grey A PurPle PolArized Grey b Pink PolArized Grey c Blue Polarized Grey a Black / white Polarized Grey b blue PolArized Grey c red PolArized Grey A blue / red PolArized Grey B red Polarized Grey c silver PolArized Grey d0108 d0111 A PurPle PolArized Grey B rose / PurPle Polarized Grey c light blue / PurPle PolArized Grey A black PolArized Grey b red PolArized Grey c Blue / Green Polarized Grey free gift with purchase + Digital Watch + free gift with purchase Digital Watch Gift packaging Disney Disney/Pixar Gift packaging disney 62 63
Hannah Montana is a live-action comedy series that follows typical tween Miley Stewart who lives with her older brother and widowed dad, a songwriter. But unbeknownst to her friends and classmates, Miley has a secret double life she is the world famous pop star Hannah Montana. Combining a stage persona with creative costuming, Miley discovers she can have the best of both worlds the fame and fortune of a well-known singer and the fun of high school with her best friends Lilly and Oliver, whom she has entrusted with her secret identity. High School Musical is about staying true to yourself, expression through music, and the importance of friends and relationships. Tween girls and boys relate to the key attributes of team spirit, school pride, self expression and achievement, competition and rivalry and overcoming adversity. Club HSM leverages the clubs found in high school, such as the academic club, music club, drama club, sports club - all underpinned with assets derived from the HSM trilogy. d0112 d0113 d0115 d0116 a Silver / PurPle Polarized Grey b cream / Pink PolArized Grey c PurPle / white PolArized Grey A black PolArized Grey B PurPle Polarized Grey c Pink / PurPle PolArized Grey A blue PolArized Grey b red PolArized Grey c white Polarized Grey a Black Polarized Grey b PurPle PolArized Grey c light blue PolArized Grey d0114 d0117 a crystal Black Polarized Grey b crystal blue PolArized Grey c crystal white PolArized Grey A Gun / PurPle PolArized Grey b silver / blue PolArized Grey c Gun / BurGundy Polarized Grey free gift with purchase + + free gift with purchase Necklace Necklace disney Gift packaging Disney Disney Gift packaging 64 65
66 collection 2011
HELLO KITTY PREMIUM SUNGLASSES WITH POLAROID POLARIZED LENSES FOR PERFECT COMFORT AND PERFECT VISION The Hello Kitty Premium Sunglass Collection from Polaroid combines the Hello Kitty character every young and young at heart customer loves with the protection of Polaroid Polarized Lenses. Our Hello Kitty Premium Sunglass range with its premium Polaroid polarized lenses is unique. To ensure this distinctive sales proposition is recognised in the market place, we are co-branding this collection with the Polaroid brand combining these hallmarks of protection and fashion. INTRODUCING HELLO KITTY She has a net worth of billions and an honorary title from UNICEF. In Japan, she even enjoys her own theme park. Not to mention thousands of products from stickers to jewelled purses that carry her image. Created by Ikuko Shimizu in 1974, Hello Kitty made her debut on a vinyl coin purse. Today, not only does she appeal to kids, she enjoys huge popularity among teens and young women aged 10 25 plus. Stars like Mariah Carey and Christina Aguilera have openly confessed their devotion to the world s sweetest friend. In fact, 75% of Hello Kitty s global revenue is now generated by young and young-spirited consumers over the age of ten. With the Premium Hello Kitty Sunglass Collection, you ll be part of a growing global trend and reach out to the target group of girls aged 10 25. The sunglasses are fashionable, fun and come with Polaroid polarized lenses. So, get to know Hello Kitty an icon adored by pop stars, girls and young women everywhere. 68 Hello kitty
K0010 K0104 K0105 A CRYSTAL PINK Polarized Grey GRADIENT B CRYSTAL PURPLE Polarized Grey GRADIENT A PURPLE / PINK Polarized Grey GRADIENT B ROSE / WHITE Polarized Grey GRADIENT A SILVER Polarized Grey GRADIENT B GUN Polarized Grey GRADIENT K0011 K0106 K9101* A GUN / PINK Polarized Grey GRADIENT B PURPLE Polarized Grey GRADIENT A GUN / WHITE Polarized Grey GRADIENT B ROSE Polarized Grey GRADIENT A BLACK / PINK Polarized Grey B DARK / PURPLE Polarized Grey C BLACK / TURQUOISE POLARIZED GREY K0100 K0101 K9102* K9103* A BLACK Polarized Grey B PURPLE Polarized Grey A BLACK Polarized Grey GRADIENT B PURPLE Polarized Grey GRADIENT A BLACK / PINK Polarized Grey B DARK / PURPLE Polarized Grey C BLACK / TURQUOISE Polarized Grey A BLACK / PINK Polarized Grey B DARK / PURPLE Polarized Grey C BLACK / TURQUOISE Polarized Grey K0102 K0103 A BLACK / PINK Polarized Grey B PINK / PURPLE Polarized Grey A PINK / BLACK Polarized Grey GRADIENT B ROSE / WHITE Polarized Grey GRADIENT 70 * = RX-ABLE FRAME 71 Hello kitty