ULTRA. Above: AGTA Spectrum Award winning Amethyst, titled Efflorescence by Ryan Joseph Anderson, Ryan Joseph Gems.

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ULTRA Above: AGTA Spectrum Award winning Amethyst, titled Efflorescence by Ryan Joseph Anderson, Ryan Joseph Gems. Laurie Pressman, Vice President of the Pantone Color Institute, noted The Pantone Color of the Year has come to mean so much more than what s trending in the world of design; it s truly a reflection of what s needed in our world today. In naming Ultra Violet (18-3838) 2018 s Color of the Year, the company uses words like intrigue, unconventionality, and artistic brilliance to describe the enigmatic shade. They invoke musical icons Prince, David Bowie, and Jimi Hendrix in describing the color s seemingly inherent popularity in Western popular culture. So is Pantone suggesting we all need to get out there and live a little?! Perhaps, as some have alleged, the Ultra Violet shade has some subtle political implications. In an interview with Marketplace, Kassia St. Clair, a design journalist and author of the book The Secret Lives of Color, pointed out the long history of purple and other shades of violet in rights movements 24

VIOLET Above:18K yellow gold and platinum earrings featuring Amethysts, Kunzites and Diamonds by Deirdre Featherstone of Featherstone Design. Left: 18K yellow gold brooch Amethystine pendant by Paula Crevoshay of Crevoshay, featuring a carved Amethyst by famed gem carver, Lawrence Stoller. 25

Top Right:18K yellow gold handmade earrings featuring oval and trilliant Tanzanites (34.45 ctw.) and Diamonds by Paula Crevoshay of Bottom Right:18K yellow gold ring featuring a 31.10 ct. Kunzite with Diamonds and pink Sapphires by Paula Crevoshay of throughout history. And with our country arguably more politically divided than in the recent past, perhaps Pantone was making a nod to the blending of the identifying colors of our two political parties, telling us we need to come together in our opinions and approaches. However one wants to interpret Pantone s choice, there is no denying that their announcement each December sparks a worldwide conversation about a subject with which the gemstone industry has been well versed for years the emotive qualities of color. Designer Paula Crevoshay, who is often referred to as a painter whose medium is gemstones and precious metals, explains that our emotional reactions to color are, in large part, hard wired into our DNA. In a talk she gives called The Power of Color, she explores the historical contexts of particular colors, as well as the emotional responses to colors that are ingrained in us as humans; the primal reactions we have that are intended to protect us. What Pantone is doing is focusing us on that long journey through history, and they re putting out there how we can apply color to modern times, said This particular color was unattainable for centuries. Because of how expensive and time consuming it was to produce, only royalty and the church, which was supported by royalty, had access to this royal purple color. Whatever is highly unattainable is what we long for, and purple was that color. In announcing their choice each year, Pantone also offers several color palette suggestions to help designers incorporate colors that complement the chosen hue. This year s list 26

Somewhere In The Rainbow Because a vault is no place for fine gems & jewels 27

Top Right: 14K rose gold Cirque ring featuring Amethysts, Iolites and rhodolite Garnets by Jane Taylor, of Jane Taylor. Middle Right: 18K yellow gold brooch featuring a stunning carved 71.80 ct. Intarsia with Amethysts and Apatites by Paula Crevoshay of Bottom Right: 18K yellow gold ring featuring a 10.86 ct. Amethyst accented with tsavorite Garnets, pink Sapphires and Diamonds by Paula Crevoshay of 28

29

Top Right: 18K yellow gold earrings featuring carved lavender Jade accented with Amethysts and Moonstones by Paula Crevoshay of Bottom Right: 18K yellow gold Rhapsody in Blue brooch featuring a 25.20 ct. boulder Opal with Tanzanite, blue Zircon and Diamonds by Paula Crevoshay of very particular about the exact hue of purple that they like. In my opinion, Ultra Violet is the perfect color of purple, it has the most perfect balance. I choose to work with purple primarily because of the way it makes me feel, says Ryan Joseph of Ryan Joseph Gems, a winner of a 2016 AGTA Spectrum Cutting Edge Award for his 89 ct. Rwandan Amethyst. Purple is my favorite color, and it really invokes a feeling of royalty in me personally. It s this perfect balance of masculine and feminine, and the mix of reds and blues makes me feel serenity and balance, but also drive. When asked if his clients have a similar reaction to the purple stones he cuts, Joseph says they absolutely do, When I cut red or green gemstones, people say it s nice and pretty, but whenever I cut something that s purple or richer blue, a lot of my clients will tell me about the metaphysical feelings the stone invokes in them, it s a color that seems to put people in touch with their spiritual side. Designer Jane Taylor is not calculated in evoking emotions through color, but she admits, Color does tap into an emotional place in people. I think people look at color in general through the context of their experiences; maybe their favorite shoes as a kid were purple, and now they love purple. Everyone s experience of color is different. Taylor looks to this year s Pantone Color of the Year not necessarily as Ultra Violet, but rather, shades of purple, blues, reds and magentas noting, Anything that is a derivative of magenta is a friend of mine! 30

save the date 2018 Competition Deadlines: Submit Entries/Dallas: June 29, 2018 New York Drop Off: July 10, 2018 DESIGN. CREATE. SUBMIT.

Top Right: 18K yellow gold ring featuring an 18.21 ct. Amethyst with Tourmalines, chrome Diopside and Diamonds by Paula Crevoshay of Right: 14K rose gold Cirque tassel earrings featuring Amethysts, Iolites, pink Tourmalines and rhodolite Garnets by Jane Taylor of Jane Taylor. Bottom Right: 14K rose gold Cirque hinged cuff featuring Amethysts by Jane Taylor of Jane Taylor. When selecting the gemstones she works with, Featherstone insists on the best quality material, and she selects stones that read their true color in any light so that, for example, a purple Sapphire won t be confused with a blue Sapphire or a black stone in the evening. In thinking about how she may incorporate this year s Color of the Year, she s not only thinking of complementing or contrasting colors, but also the texture and the light provided by accompanying stones. The nacre from Pearls next to a purple Sapphire is really enriching, while Diamonds always provide colorful stones with a spotlight. Featherstone is excited to further incorporate this passionate hue into her designs, and is looking to purple Sapphires, purple Spinel and Tanzanite to embody Pantone s Color of 2018. The pursuit of jewelry, the pursuit of gemstones and the pursuit of beauty are so intrinsically related, she explains. When you re dealing with a color like Ultra Violet, that s the first thing you pursue. Once you ve got it, everything else falls into line. By Michelle Orman, Last Word Communications 32

Be Colorful H E ATH LONDON FINE MODERN JEWELS Spectrum Award Winner

Top Right: Platinum earrings featuring Tahitian baroque cultured Pearls with rough Tanzanites and Diamonds by Dierdre Featherstone of Featherstone Design. Bottom Right: 18K yellow gold Cloud jewel featuring a 50.90 ct. Kunzite accented with Moonstones by Paula Crevoshay of 34