HANDLOOM EXPORT THE HANDLOOM EXPORT PROMOTION COUNCIL. Vol. XLVII No.11 Rs. 50. Monthly Newsletter February a r.

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t o r P t y y e a r HANDLOOM EXPORT Vol. XLVII No.11 Rs. 50 Monthly Newsletter February g n i H a n dloom Exports f o r F if m o 50 s 1965-2015 THE HANDLOOM EXPORT PROMOTION COUNCIL

5 1 3 5 OPPORTUNITY TO MEET 150 OVERSEAS BUYERS Rush your application No. 34, Cathedral Garden Road, Nungambakkam, Chennai - 600 034, INDIA Tel: +91-44-28278879/28276043, Fax: +91-44-28271761 E mail: hepc@hepcindia.com, Website: www.hepcindia.com Fair website: www.iihfchennai.com Website of Ministry of Textiles: www.ministryoftextiles.gov.in

HANDLOOM EXPORT Newsletter of the Handloom Export Promotion Council February 2015 Vol.XLVII No. 11 February Vol.XLVII No.11 IN THIS ISSUE... Chairman s Column 2 From the Editor s Desk 3 Export Data 4 Fair Report 7 Highlights of Union Budget 16 List of Importers of Handloom Products 18 Calendar of Events for 2014-15 19 Chairman Vice Chairman Editor : Gagan Rai : R. Rajendiran : R. Anand Executive Director HEAD OFFICE THE HANDLOOM EXPORT PROMOTION COUNCIL (under the aegis of Development Commissioner for Handlooms, Ministry of Textiles, Government of India), No. 34, Cathedral Garden Road, Nungambakkam, Chennai - 600 034, India. Tel: +91-44-28278879/28276043 Fax: +91-44-28271761 e mail: hepc@hepcindia.com Website: www.hepcindia.com Ministry of Textiles website: www.ministryoftextiles.gov.in REGIONAL OFFICE THE HANDLOOM EXPORT PROMOTION COUNCIL, 1004, 10th Floor, Padma Tower 1 No.5, Rajendra Place, New Delhi 110 008. Tel: +91 11 25826965; Fax: +91 11 25826966 e mail: hepcrond@hepcindia.com Printer: V. Prem Kumar Sri Bhagavathi Offset Works, No.31, Chella Pillaiyar Kovil St., Royapettah, Chennai 600 014. Tel: +91 44 28610808 ANNUAL SUBSCRIPTION Members : Rs. 500 / Non Members : Rs. 1000 /

Chairman s Column Dear Members, I would like to point out that in Union Budget for 2015-16 announced on February 28, 2015 no special schemes have been announced for the Handloom sector. I hope Government will announce very soon the new Foreign Trade Policy for the period 2014-19, which will facilitate enhancing export of Handloom products. One area of serious concern is that as per Directorate General of Commercial Intelligence and Statistics (DGCI&S), Kolkata figures export of Handloom products reached Rs.1661 crore/us$ 277 million during April-December 2014 as against Rs.1743 crore/ US$ 290 million recorded during April-December 2013 registering negative growth of 5%. I, therefore request Members to aggressively pursue measures so that Handloom sector achieves the target of Rs.2760 crore/us$ 460 million during the current year. On a micro perspective, Handloom industry has been plagued by two major constraints-low productivity and sluggish demand. In addition to this, scientific advancement, adoption of modern techniques and economic liberalization have made serious inroads into the Handloom sector. Competition from power loom and mill sector, availability of cheaper imported fabrics, changing consumer preferences and alternative employment opportunities has threatened the vibrancy of handloom sector. A remarkable point to note is that women Handloom workers account for 78% out of the total Handloom workers available in the country. This reinforces the fact that Government and as also stakeholders of Handloom sector need to be responsive to the needs of women Handloom workers to ensure that the trade is continued in the years to come. With warm regards, Gagan Rai, Chairman 2

From the Editor s Desk Dear Members, Council participated in Heimtextil 2015 held at Frankfurt, Germany during 14-17th January 2015. As per feedback received from participants, spot orders worth Rs.10.91 crore (last edition Rs.9.44 crore) and business enquiries worth Rs.75.38 crore (last edition Rs.50.85 crore) were generated. Most of the participants have expressed their satisfaction in terms of quality of buyers and seriousness of business enquiries generated during the event. I would like to inform Members that Messe Frankurt, as a major strategic decision, has informed that the next edition of the event would begin and end a day earlier viz Tuesday to Friday (12-01-2016 to 15-01-2016) as against the earlier practice of having the event during Wednesday to Saturday. Members may kindly take note of the same (detailed report published at page no.7 for ready reference). In addition, Council participated in Who s Next 2015 fair held at Porte de Versailles, Paris from 23rd January to 26th January 2015. Member Exporters have reported that spot orders worth US$ 3.85 lakh and business enquiries to the tune of US$ 2.88 lakh were generated at the fair (detailed report published at page no.12 for ready reference). During 2013-14, among various continents, America & EU were the top two regions importing Handloom products. Top 10 export destinations for Handloom products were U.S.A., U.K., Germany, Italy, France, Japan, Saudi Arabia, Australia, Netherlands and U.A.E. It is quite interesting to note that the top 10 countries contribute nearly 70% of the total export of Handloom products. Council has been undertaking sincere and serious efforts to promote export of Handloom products across the world by participating in fairs held at various emerging and new markets. In this regard, I request Members to suggest relevant fairs in Hong Kong, China, Russia, Australia and other countries as well to enable the Council to undertake a feasibility study for penetrating the said markets. With kind regards, R. Anand, Executive Director 3

S.# 1 Export Data HS code wise analysis of export of handloom products for the period April-December 2013 vis-à-vis April-December 2014 CATEGORY HS CODE PRODUCT Fabrics APRIL- DECEMBER 2013 VALUE-RS APRIL- DECEMBER 2014 % VALUE-RS GROWTH 50079010 Other Woven Fabrics of Handloom 40841187 33515125-17.94 2 52084121 Sarees of Handloom 24311769 1175729-95.16 3 52084921 Real Madras Handkerchiefs of 47156296 32511009-31.06 Handloom 4 52085920 Sarees of Handloom 3845709 3386964-11.93 5 52091111 Dhoti,Handloom 8432161 6866234-18.57 6 52091112 Saree,Handloom 8672521 9085043 4.76 7 52091113 Casement,Handloom - 60000-8 52091114 Sheeting ( Takia, Leopard Cloth and - 951373 - Othr than Furnishing ), Handloom 9 52091119 Other Fabrics,Handloom 245931520 531598935 116.16 10 52095111 Lungis of Handloom 30354716 56035219 84.60 11 58021950 Terry Towelling and Smlr Terry Fbrcs, - 64000 - Handloom Subtotal 409545879 675249631 64.88 12 57024230 Carpets, Rugs and Mats of Handloom 1386811205 987156387-28.82 13 57050024 Cotton Durries of Handloom (Including 1748529299 1518534045-13.15 Chindi Durries, Cotton Chenille Duries, Rag Rug Durrie Printed Durries, Druggets) 14 57050042 Mats and Mattings Including Bath 4130204785 4455350442 7.87 Mats, Where Cotton Predominates By Weight, of Handloom, Cotton Rugs of Handloom Subtotal 7265545289 6961040874-4.19 15 Clothing 62141030 Scarves of Silk, Handloom 392086911 563867816 43.81 16 Accessories 62160020 Gloves, Mitters and Mitts of Handloom 86083382 112928092 31.18 Subtotal 478170293 676795908 41.54 17 63022110 Other Bed Linen, Printed: of Cotton, 564170091 588720175 4.35 Handloom 18 63025110 Other Table Linen: of Cotton, Handloom 456359855 295483917-35.25 19 63026010 Toilet Linen and Kitchen Linen, of Terry 609605463 520725773-14.58 Towelling Or Similar Terry Fabrics, of Cotton, Handloom Floor Coverings 4

Export Data S.# CATEGORY HS CODE PRODUCT 20 63029110 Other Bed Linen, Table Lenen, Toilet Linen, Kitchen Linen: of Cotton, Handloom 21 63041940 Bed Sheets and Bed Covers of Cotton, Handloom Madeups APRIL- DECEMBER 2013 APRIL- DECEMBER 2014 % VALUE-RS GROWTH VALUE-RS 697891461 646366152-7.38 686686169 649706566-5.39 22 63049211 Counterpanes of Handloom 4107339 12421832 202.43 23 63049221 Napkins of Handloom 538031000 355860762-33.86 24 63049231 Pillow Cases and Pillow Slips of 1066858129 422608803-60.39 Handloom 25 63049241 Table Cloth and Table Covers of Handloom 1203328983 1781343193 48.03 26 63049281 Cushion Covers of Handloom 1546970421 1658625212 7.22 27 63049291 Other Furnishing Articles of Handloom 1536514925 1014296176-33.99 28 63049991 Other Furnishing Articles of Silk: 47549701 23521591-50.53 Handloom 29 63049992 Other Furnishing Articles of Wool: 120714694 68287821-43.43 Handloom 30 63071030 Floor Cloth and The Like of Cotton, 197611165 257538440 30.33 Handloom Subtotal 9276399396 8295506413-10.57 Grand Total 17429660857 16608592826-4.71 The above table shows that export of handloom products for the period April-December 2014 stands at Rs.1660 crore thereby registering negative trend of (-)5% when compared to the corresponding period of April-December 2013 which stood at Rs.1743 crore. Fabrics & clothing accessories have registered positive trend of 65% and 42% respectively and floor covering & madeups have registered negative trend of (-)4% and (-)11% respectively. Productwise analysis of export of handloom products for the period April-December 2013 vis-à-vis April-December 2014 APRIL-DECEMBER 2013 APRIL-DECEMBER 2014 value in USD million and INR crore PRODUCTS USD INR USD INR % GROWTH Fabrics 1. Real Madras Handkerchiefs 0.79 4.72 0.54 3.25-31.06 2. Lungies 0.51 3.04 0.93 5.60 84.60 3. Dhotis 0.14 0.84 0.11 0.69-18.57 4. Sarees 0.61 3.68 0.23 1.36-62.94 5. Other Fabrics 4.78 28.68 9.44 56.62 97.43 6.83 40.95 11.25 67.52 64.88 5

Export Data PRODUCTS Madeups APRIL-DECEMBER 2013 APRIL-DECEMBER 2014 USD INR USD INR % GROWTH 1. Bed linen 38.63 231.77 27.68 166.10-28.33 2. Table linen 27.66 165.97 34.61 207.68 25.13 3. Toilet & kitchen linen 10.16 60.96 8.68 52.07-14.58 4. Cushion covers 25.78 154.70 27.64 165.86 7.22 5. Other Furnishing articles 28.41 170.48 18.44 110.61-35.12 6. Other Madeups 23.96 143.76 21.20 127.22-11.51 Floor Coverings 154.61 927.64 138.26 829.55-10.57 Carpet and Floor coverings 121.09 726.55 116.02 696.10-4.19 including mats & mattings Clothing Accessories Scarves, Stoles, Gloves, Mitts, 7.97 47.82 11.28 67.68 41.54 Mittens etc. Total 290.49 1742.97 276.81 1660.86-4.71 Top 10 countries value in Rs S.# COUNTRY APRIL-DECEMBER 2013 APRIL-DECEMBER 2014 % GROWTH 1 U S A 5806616010 4801627328-17.31 2 U K 1155601961 1418306624 22.73 3 GERMANY 1168258246 1271797049 8.86 4 FRANCE 675051697 709619693 5.12 5 ITALY 630081286 690943902 9.66 6 AUSTRALIA 555145327 645074400 16.20 7 NETHERLAND 472984010 445839685-5.74 8 JAPAN 588314577 428552581-27.16 9 SAUDI ARAB 657983846 403869641-38.62 10 SPAIN 367250241 380445254 3.59 Total 12077287201 11196076157-7.30 The above table shows that export of handloom products to top 10 countries for the period April-December 2014 stands at Rs.1120 crore there by registering negative trend of (-)7% when compared to the corresponding period of April-December 2013 which stood at Rs.1208 crore. USA the leading importer of handloom products has registered negative trend of (-)17% followed by Netherland, Japan and Saudi Arabia with (-)6%, (-)27% and (-)39% respectively. UK, Germany, France, Italy, Australia and Spain have registered positive growth of 23%, 9%, 5%, 10%, 16% and 4% respectively. 6

Fair Report Report on Council s participation in Heimtextil 2015, Frankfurt, Germany (14-17th January 2015) Heimtextil is one of the biggest international trade fairs for Home Textiles and Contract Textiles. This fair is considered as the most sought after event and attracts buyers from across the globe covering all the continents. This fair presents the global trend forecasting the coming years and acts as a trendsetter for the forthcoming seasons. The Messe Frankfurt - one of the world s leading trade fair organisers has been organising this fair. Handloom Export Promotion Council has been regularly participating in this event for nearly two decades. ABOUT HEIMTEXTIL 2015 As per the report available from the organizer, Heimtextil 2015 in Frankfurt am Main closed its doors after recording an increase of around three percent in the number of visitors over the previous year. More than 68,000 trade visitors (2014*: 66,265) were delighted with the high quality of the products and their designs, and kept exhibitors busy throughout the fair. 2,759 exhibitors from 68 countries (2014: 2,714 from 62 countries) were no less delighted with the orders placed by buyers. Further, an increase in the level of internationality from 87 to 88 percent on the exhibitor side and from 67 to 68 percent on the visitor side also ranked as a success factor for the trade fair. This has been the most successful Heimtextil for many years and means we have not only extended our lead as the world s most important event for home and contract textiles but can also confirm the positive outlook for the economic climate. The significant increase in the number of affluent buyers once again demonstrates the high power of attraction exercised by our exhibitors and their products, said a very pleased Detlef Braun, Member of the Executive Board of Messe Frankfurt. At the beginning of the new furnishing season, this year s Heimtextil was able to boast the fifth increase in the number of exhibitors and thus send positive signals to the sector. The fact that Heimtextil is an important opening event, especially for buyers, was underscored by the statement made by a buyer- Heimtextil is characterised by the large number of national and international companies taking part, and high quality products on the show. We not only make good use of the fair for trend scouting and finding innovations but also place orders particularly high level of satisfaction among international exhibitors. The good figures were also confirmed by very positive results of both the visitor and exhibitor polls. 95 percent of all visitors achieved their goals for the fair (two percent increase compared to 2014), which underscores the high standard of exhibitors at Heimtextil. The fair was also given a very good rating by exhibitors: 77 percent of respondents (2014: 77 percent) said they were extremely satisfied with the fair. There were particularly large increases in the number of European visitors from Great Britain, Italy and Spain. From the Arabian Peninsula, more visitors came from Kuwait, Saudi Arabia and the United Arab Emirates. More visitors also came to Frankfurt from overseas nations, such as Japan and USA. As expected, there was a decline in visitors number from Ukraine and Russia. ABOUT THEME PAVILION: The new Theme Park in Hall 4.0 proved to be a highly popular highlight in the heart of the fair: In addition to the main parts, such as the Material Gallery and the Colour Pavilion, particular interest was shown in the themed installations, such as the seven-metre high foot spa for the hospitality segment and a digital textile printer in the Technology Lab. Use of virtual-reality glasses for retail sector also offered some new perspectives by showing the way in which retailers can present textiles virtually there by creating a symbiosis between online and offline sales. Heimtextil from a B2C perspective: Which trends are finding their way into people s homes? Some first glimpses of exhibitors new products: How does the industry interpret Heimtextil 2015/16? Colours, patterns and materials: What will be the major trend in the new year? Can home textiles stimulate our five senses? Can upholstery fabrics, curtains, wall papers, bed and table linens etc. trigger feelings in us and inspire us emotionally? Yes! says the International Designer Team of Heimtextil, the International Trade Fair for Home and Contract Textiles in Frankfurt am Main (14-17 January 2015). When private customers decorate their homes, they don t just do so 7

Fair Report without thought. They create an entire world of experience. The Heimtextil Designer Team has compiled the latest trends for anyone who is looking for new products and surprising developments. The overarching theme of Heimtextil 2015/16 is therefore Experience. Everything revolves around our sensory experiences of textile world. This includes four major trends which have been defined by the Heimtextil Designer Team for next year s new season: The Sensory trend comprises delicate, somewhat clinically cool colours with beautiful names such as Whisper White, Spa Blue and Moonstruck. The Mixology trend is marked by contrasting dynamics, bright colours and ethnic patterns. The Discovery trend seeks to create profound feelings with pronounced fabric structures and colours such as black, purple and silver. and the Memory trend emphasises the picturesque and the romantic, with saturated colours such as True Navy and Scarlet Sage, floral still lives and themes borrowed from history. All these textile trends have one thing in common: a yearning to satisfy one s desire for well-being and luxury. But they also fulfill the principle that aesthetics and functionality always go hand in hand. One can never be found without the other. Sensory textiles are clever, as they act and react to light, to touch, to heat and cold, and in the future perhaps also to feelings. The more we experience the digital world as sterile and aloof, the more we long for an environment where we can feel good. The materials that can make this happen are light and transparent, so that they can easily accommodate the electronic elements required for sensory stimulation: filaments, LED yarns and wearable electronics have been worked into fabrics that are translucent, iridescent and smooth. One place where textile designers work very creatively on the materials of the future, using high-tech equipment, is the Textil Lab at the Textile Museum in Tilburg (Netherlands). The Memory trend puts the emphasis on reflection and rethinking, and the designers have combined craftsmanship and tradition with their innovative sense of modernity. Nostalgic elements have been re-interpreted, and highly sophisticated, skillfully artistic reworking techniques have been used in the creation of cutting-edge textiles. How can we use the resources of our planet in the future? and how will the virtual world impact the world of materials and aesthetics? Those are key questions which have led to the current Discovery trend a trend based on sculptural structures and extravagance, with a major emphasis on light. The Discovery trend includes, for instance, the synthetic upholstery with virtual seams, which not only look real but also feel real in metallic shades that change with incidence of light. Then there were wall papers and wall hangings which emphasis a dramatic aspect, with a metallic or pearly shine and pleated like extravagant evening dresses. There were vertical blinds with richly textured materials and, in its Art Edition, macro-knitted stitches in braided patterns on its blinds. Mixology is the clash and fusion of different cultures an intercultural exchange which leads to experiment in the re-use, re-montage, recycling and upcycling of new fabrics and patterns. The main model for ethnic trends is currently Africa, in particular, with its intensive colours and patterns. Mixology trend was carried out in materials inspired by the work of craftsmen and have modern surfaces, combined with trendy colours and patterns. Another collection which reflected this trend was a series of entitled Emotions with animal prints and ornamental motifs. A collection from Japan showcased wallpapers with ethnic designs and modern interpretations of motifs, such as birds and feathers as well as modern materials. Pleasant colourful ethnic patterns also featured in the collection of bedlinen and bedspreads by an Australian exhibitor. COUNCIL S PARTICIPATION IN HEIMTEXTIL 2015 Council participated in Heimtextil 2015 held at Frankfurt, Germany during 14-17th January 2015. The event participation was undertaken availing financial assistance under Market Access Initiative Scheme of Ministry of Commerce & Industry, Govt. of India providing opportunity for 50 member exporters from all over India by hiring total space of 964 sq.mtrs both in hall 6.3 and 10.3. Out of 50 participants 21 participants (Hall 10.3-13Nos; Hall 6.3-8 Nos) took standard booth measuring total area of 298 sq.mtrs (including 22nd booth of HEPC) and the remaining 29 participants (Hall 10.3-20Nos; Hall 6.3-9Nos) hired raw space measuring total area of 666 sq.mtrs. The product profile of our exhibitors covered the entire gamut of hometextile products such as Table Linen, Bed Linen, Kitchen Linen, Bath Linen, Curtains & Cushions, Floor Coverings, etc. The Indian Handloom Pavilion was inaugurated by Shri. Surender Kumar, Consul (Commercial), Consulate General of India, Frankfurt on 14-01-2015. Shri. Samir Kumar Biswas, 8

Fair Report Development Commissioner (Handlooms), Ministry of Textiles, Govt. of India visited the fair on 15th January 2015 and interacted with the participants eliciting their views on market trend, buyers preference and also further efforts needed in enhancing the market reach for handloom products. Shri. Raveesh Kumar, Consul General of India also visited the event and interacted with the participants. Important Meetings During the visit, Development Commissioner (Handlooms) along with Chairman (HEPC) and Consul (Commercial), Consulate General of India had a meeting with Mr. Olaf Schmidt, Vice President, Messe Frankfurt and Ms.Ulrike Wechsung, Director Hometextiles, Messe Frankfurt. During the meeting various issues pertaining to HEPC s participation in the event such as booth location, booth dimensions, booth pricing and other measures to enhance the visibility of Indian pavilion and handloom in particular were discussed. Coinciding the visit of Development Commissioner (Handlooms), HEPC organized a Business Networking Meet at Hotel Intercontinental, Frankfurt in coordination with Consulate General of India, Frankfurt. Shri. Raveesh Kumar, Consul General of India, Frankfurt welcomed the gathering and emphasized the need for conducting a market study in EU countries particularly in respect of Germany, wherein, the Consul General assured the cooperation of the Consulate in undertaking such market studies. Shri. Samir Kumar Biswas, Development Commissioner (Handlooms), in his special address highlighted the potential of handloom sector and various trade promotion activities being undertaken by the Government of India facilitating promotion of export of handwoven textiles. Shri. Gagan Rai, Chairman, HEPC gave vote of thanks and extended invitation to the Chambers of Commerce and Buying Community to visit India International Handwoven Fair being organized by the Council at Chennai during 11-13th March 2015. The business Networking Meet was attended by Importers, Trade chambers, representatives from Messe Frankfurt, officials from the Indian Consulate and Executive Committee members of HEPC. The Business Networking Meet organized by the Council for the first time during the fair, provided an opportunity for various stakeholders of the industry to discuss on trade environment and also evolve suitable strategies to enhance their preparedness to meet various market challenges of the industry. Shri.Gagan Rai, Chairman, HEPC also had a meeting with the publishers of Hometextiles & Today, USA. OUTCOME OF THE EVENT As per feedback received from participants, the event attracted less number of visitors than earlier editions. Our participants opined that buyers particularly from Scandinavian market and USA were less as compared to previous editions. However, most of the participants expressed their satisfaction in terms of quality of the buyers visited and seriousness of business enquiries generated during the event. As per the feedback received from our participants spot order worth Rs.10.91 crore (last edition Rs.9.44crore) and business enquiries worth Rs.75.38 crore (last edition Rs.50.85 crore) were generated during the event. The on-site event participation was coordinated by Mr. P Rangasamy, Superintendent & Mr. Johnson Samuel, Assistant who were deputed to represent the Council at the event. Heimtextil to begin a day earlier from 2016 As a major strategic decision of fair authority, the next edition of the event would begin and end a day earlier viz Tuesday to Friday (12-01-2016 to 15-01-2016) as against the earlier practice of having the event during Wednesday to Saturday. Photo Gallery Visit of DCH & Consul General of India Interaction with Participants 9

Fair Report Meeting with fair authority Chairman s address Visit of DCH & Consul General of India A view of Raw space participants Meeting with fair authority Honoring of Guests during the meet DCH address during Business Networking Meet CGI address during Meet 10

Fair Report Business Networking Meet On-site advertisements ( banner) A view of Raw space participants A view of Standard Booth Participants A view of Standard Booth Participants On-site advertisements ( Lumio ) HEPC Booth On-site advertisement ( Optimo Services ) 11

Fair Report REPORT ON WHO S NEXT 2015, FRANCE (23rd-26th January, 2015) OVERVIEW: FRANCE MARKET France is the fifth largest economy in the world and the second largest in the EU, with GDP of $1.51 trillion in 2012 (constant 2000 prices). The country s welldeveloped infrastructure and strong services sector add strength to the economy. Until the late 1990s, France s economy had grown faster than the European average. France joined 11 other EU members to launch the euro on January 1, 1999, with euro coins and banknotes completely replacing the French franc by early 2002. France s integration with the EU has led to substantial changes in the country s economic policies. Traditionally, France had a mixed economy, but beginning of 2000, it started the process of economic liberalization. Although France is considered to have low levels of poverty and income inequality, the country suffers from relatively high levels of unemployment and high labour costs. France is among the leading industrial economies in the automotive, aerospace, and railway sectors, as well as in cosmetics, luxury goods, insurance, pharmaceuticals, telecoms, power generation, defence, agriculture and hospitality. France is also the world s leading tourist destination. France has one of the highest levels of graduates, and the highest number of science graduates per 1000 workers of any European country. France s EU membership and usage of the euro facilitate the easy movement of people, services, capital and goods. The economy has been adversely affected by the global and eurozone crises with GDP growth in 2012 being 0%. ABOUT THE FAIR Who s Next 2015 held at Porte de Versailles, Paris from 23rd January to 26th January 2015. About 2000 exhibitors displayed their products in an area of about 38000 sqm in hall Nos. 4, 4B and 7. All of them were divided into three main categories viz. Fame, Premier and From. Besides that Trend Forum, Conferences and Fashion show were also part of the fair, as usual. The Council organized the participation of 16 member exporters in Who s Next fair under National Handloom Development Program (NHDP). All our participants were placed in the appropriate hall 4B. Our participants displayed clothing accessories like stoles, scarves, garments and few of them displayed bags. Out of a total 65 participants from 12 countries who exhibited in this Hall, there were 42 exhibitors from India which included many reputed Indian brands. The Council s Pavilion at the fair was inaugurated by Shri Indra Mani Pandey, Dy. Chief of Mission, Indian Embassy, Paris who was accompanied by Shri Rajinder Thakur, Second Secretary, Indian Embassy, Paris. The Indian Embassy officials were accorded a formal welcome by the fair authority Ms.Chritine Basset, Manager (Commercial), and were introduced to all our participants. This time the fair authority allotted HEPC a central promotional booth at an appropriate location. In addition, as complimentary, they had fully furnished with a big size logo of the Council, poster, sofa, lockable cupboard and counter table with attendant chair. The following member exporters participated in Who s Next, 2015 January edition. SL. COMPANY NAME NO. AND PLACE 1. S.R.Overseas, Bhagalpur, Bihar 2. Fashion Folio, New Delhi 3. Kamini Krafts Mumbai, Maharashtra 4. Cosmique Global New Delhi NAME OF THE REPRESENTATIVE Mrs.Rita Jha Proprietor Mr.Manjyot Singh Anand Partner Mr.Ramniklal H.Desai Proprietor Mr.Vikas Manaktala Partner PRODUCT DETAILS Scarves, Stoles Sarong & other handloom Made-ups items. Handmade Embroidered Bag Scarves, Stoles, Shawls, Pareos, Bandanas & Promotional Items, etc. Cotton Textile Bags & Accessories ALLOTTED BOOTH NO. A21 D28 A11 A25 12

Fair Report SL. NO. COMPANY NAME AND PLACE 5. Kishorilal Shyamsunder Kolkata, West Bengal 6. Old Village Overseas New Delhi 7. Tal, New Delhi 8. Bhutti Weavers Cooperative Society Kullu,Himachal Pradesh 9. Nikhil Enterprises New Delhi 10. Promila Emporium, New Delhi 11. D.R.International Delhi 12. Indkraft Exports, Meerut, Uttar Pradesh 13. Jain Shawls, Ludhiana 14. Arn-N-Ita Handloom Export Co., Kolkata 15. Deepak Mfg. Co. Delhi 16. Nivedita-Swarup New Delhi 17. The Handloom Export Promotion Council, Chennai NAME OF THE REPRESENTATIVE Mr.Durganand Thakur Senior Manager Sales Mr. Parmindar Singh Gulati PRODUCT DETAILS Scarf & Stoles Scarves, Shawls & Stoles ALLOTTED BOOTH NO. E21 C29 Mr.Uday Kumar Shawls, Scarves E24 Mr.Ramesh K.Thakur General Manager Handloom Shawls, Stoles, Mufflers, Ponchoos Socks, Caps, Tweeds, Bags etc. E26 Mr.Surinder Madan Handloom Shawls, Scarfs etc., C27 Mr.Suresh Chand Gupta Proprietor Textiles Based Made-ups Embroidered Scarves & Bags E27 Mr.Gaurav Goel, CEO Handbags A17 Mr.Samir Jain Partner Mr.Arun Jain Partner Mr.Arnab Roy Proprietor Mr.Deepak Jain Proprietor Mr.Swarup Mukherjee Head Marketing Mr.Anil Raj Kumar Executive Director Scarves Scarves, Stoles Scarves, Stoles, Fabrics Scarves, Jewellery Scarves, Stoles, Shawls, Fabric Trade Promotion B27 A27 A12 B29 E23 D01 OTHER ACTIVITIES Shri Gagan Rai, Chairman, Handloom Export Promotion Council visited the fair on 24.1.15 and interacted with all Indian participants and motivated non-members to get enrolled with HEPC and take part in India International Handwoven Fair (11th to 13th March 2015) at Chennai. Council member participants represented to Chairman to raise the issue of separate hall (4B) provided to all Indian participants, thereby detaching them from major fair participants viz. Premier and Fame. Chairman also discussed the matter with Fair authority, who clarified that the hall allotment was made properly and all manufacturer exporters were suitably placed under the pavilion From for easy identification. Mr. Raj Anand, Indian Representative, Maison & Objet met Chairman and requested the visit of Chairman to the Maison & Objet fair to meet the organisers with whom an appointment was arranged. Later, Chairman visited Maison & Objet Fair and met Ms.Stephanie Crouchet, Sr. International Sales Executive and discussed HEPC s participation in the forth coming September 2015 edition. The fair authorities want the design of HEPC stalls and product profile by middle of April 2015 to consider the same. The fair is huge in size spread over five major halls. Chairman visited the Textiles & Handicrafts section of the fair, i.e.hall-1. Export Promotion Council for Handicrafts set up a Theme-cum-Promotional booth in a 48 sqm area. There 13

Fair Report were many Indian participants with different range of products such as floor coverings, made ups, stoles, scarves, etc. SUPPORT OF INDIAN EMBASSY, FRANCE Shri Anshuman Gaur, Counsellor (Economic & Commerce), Indian Embassy, Paris made an exclusive presentation on 25th January 2015 to Indian participants on EU Norms/Regulations and the new trends and distributed flash drives containing the presentation material. Accordingly, Europe is slowly making a comeback, as per Eurostat 2014: The European home textiles market suffered greatly from the economic crisis. The home textiles sector is closely linked to economic conditions: as soon as incomes decline, consumers start cutting back expenditure on non essential products, including decorative textiles. Product replacements have been postponed. Important sectors influencing European demand for home textiles, such as the construction and hotel sectors, have suffered from the economic crisis as well, making the market fragile. The Counsellor requested all the participants to write to the Consulate for any guidance/suggestion. He also wanted them to visit the Embassy website regularly for latest trends and market status. On behalf of Council, the official on deputation thanked the Indian Embassy for their valuable support in sharing trade information. CONCLUSION The latest (April - December 2014) statistical data of DGCI&S, Kolkata shows an increase of 5.12% over the previous year export of overall handloom products to France. The export of fashion accessories viz. stoles & scarves alone has increased more than 60% over the previous corresponding period. Further, the outcome of the fair participation has been very encouraging supported by spot orders worth of USD 3.85 lakh and enquiries worth of USD 2.88 lakh from Figure 5: Consumer confidence indicator EU27, 2012-2014 Leading EU/EFTA exporters of home textiles, value in billion 0 O N D Ja Fe M A M Ju Ju A Se O N D Ja Fe M ct/ ov ec n/ b/ ar/ pr ay n/ l/1 ug p/ ct/ ov ec n/ b/ ar/ -5 12 /1 /1 13 13 13 /1 /1 13 3 /1 13 13 /1 /1 14 14 14 2 2 3 3 3 3-10 -15-20 -25 2,500 2,000 1,500 1,000 Germany Belgium Netherlan ds Italy -30 500 France The European Commission's consumer confidence index - EU-27 0 2009 2010 2011 2012 2013 The European Commission's consumer confidence index - Eurozone Source: Eurostat (2014) EU/EFTA exports per subsector, value in million GDP and new housing, % change on previous year 5 Cushion covers 4% Curtains 6% Bath & kitchenlin en 7% Sleepwar e 7% Bedlinen 14% Other 7% Oilcloth 21% Carpets 34% 0 2009 2010 2011 2012 2013 2014 2015-5 -10-15 -20-25 GDP New hous ing Source: Eurostat (2014) Source: Eurostat (2014), Bundesverband Baustoffe (2013) 14

Fair Report 245 business visitors as reported by our 16 participants in their feedback to us. On request of Indian participants to the Counsellor, Indian Embassy arranged a national flag for celebration of Republic day on 26th January 2015. All Indian participants gathered at HEPC s booth and hoisted Indian National Flag and sang national anthem on 26.1.2015. Few photographs taken during Who s Next (Winter) 2015 fair are given below: Inauguration of Council s stall by Shri.Indra Mani Pandey, Dy. Chief of Mission, Indian Embassy, Paris. Interaction of Shri.Indra Mani Pandey, Dy. Chief and Shri Rajinder Thakur, Second Secretary of Indian Mission with Council s participant Interaction of Shri.Gagan Rai, Chairman, HEPC with Council s participants Interaction of Shri.Anshuman Gaur, Counsellor, Indian Embassy with Council s participants 15

Fair Report Interaction of Shri.Anshuman Gaur, Counsellor, Indian Embassy with Council s participants Interaction of Shri.Anshuman Gaur, Counsellor, Indian Embassy with Council s participants Republic Day celebration at Council s stall with participants and fair organisers. The fair has been coordinated by Shri R.P.Rajalingam, Export Promotion Officer. The next edition of Who s Next (Summer) is to be held from 4th to 7th September 2015. Highlights of Union Budget HEPC/EP/Policy/2014-15 February 28, 2015 To all Members Sub: Sir/Madam, Highlights of Union Budget 2015-16-reg. We are furnishing the highlights of Union Budget presented by Hon ble Finance Minister for the year 2015-16 in the Parliament on February 28, 2015. Features having relevance to export sector in general are given below for kind perusal of Member Exporters: Funding the Unfunded MUDRA Bank will be responsible for refinancing all Micro-finance Institutions which are in the business of lending to such small entities of business through a Pradhan Mantri Mudra Yojana. A Trade Receivables discounting System (TReDS) which will be an electronic platform for facilitating financing of trade receivables of MSMEs to be established. Comprehensive Bankruptcy Code of global standards to be brought in fiscal 2015-16 towards ease of doing business. Postal network with 1,54,000 points of presence spread across villages to be used for increasing access of the people to the formal financial system Infrastructure Ports in public sector will be encouraged, to corporatize, and become companies under the Companies Act to attract investment and leverage the huge land resources. 16

Highlights of Union Budget An expert committee to examine the possibility and prepare a draft legislation where the need for multiple prior permission can be replaced by a pre-existing regulatory mechanism. This will facilitate India becoming an investment destination. Financial Market Forward Markets commission to be merged with SEBI Section-6 of FEMA to be amended through Finance Bill to provide control on capital flows as equity will be exercised by Government in consultation with RBI. India Financial Code to be introduced soon in Parliament for consideration. Vision of putting in place a direct tax regime, which is internationally competitive on rates, without exemptions. Government to bring enabling legislation to allow employee to opt for EPF or New Pension Scheme. For employee s below a certain threshold of monthly income, contribution to EPF to be option, without affecting employer s contribution. Tourism Visas on arrival to be increased to 150 countries in stages. Skill India Less than 5% of our potential work force gets formal skill training to be employable. A national skill mission to consolidate skill initiatives spread across several ministries to be launched. An autonomous Bank Board Bureau to be set up to improve the governance of public sector bank. Tax Proposal Efforts on various fronts to implement GST from next year. Proposal to reduce corporate tax from 30% to 25% over the next four years, starting from next financial year. Rationalisation and removal of various tax exemptions and incentives to reduce tax disputes and improve administration. Broad themes: Job creation through revival of growth and investment and promotion of domestic manufacturing Make in India. Improve ease of doing business - Minimum Government and maximum governance. Make in India Revival of growth and investment and promotion of domestic manufacturing for job creation. Basic Custom duty on certain inputs, raw materials, inter mediates and components in 22 items, reduced to minimize the impact of duty inversion. Ease of doing business Minimum Government Maximum Governance Simplification of tax procedures. Penalty provision in indirect taxes are being rationalised to encourage compliance and early dispute resolution. Central excise/service tax assesses to be allowed to use digitally signed invoices and maintain record electronically. Tax Administration Reform Commission (TARC) recommendations to be appropriately implemented during the course of the year. Online central excise and service tax registration to be done in two working days. Time limit for taking CENVAT credit on inputs and input services increased from 6 months to 1 year. Service-tax plus education chesses increased from 12.36% to 14% to facilitate transition to GST. Swachh Bharat Services by common effluent treatment plant exempt from Service-tax. Others Service-tax exemption: Transport of goods for export by road from factory to land customs station. Enabling provision made to exclude all services provided by the Government or local authority to a business entity from the negative list. Members may kindly download the full text of the highlights at the link http://indiabudget.nic.in/index.asp. We request Member Exporters to kindly furnish comments on the Union Budget before March 3, 2015. Thanking you, Yours faithfully, Sd/- R.Anand, Executive Director 17

List of Importers of Home Furnishings 1. Beltrami Towelling Spa Vicolo Degli Alpileni Fine, VC. Alpini Bergamo Zipcode : 24020 Italy Telephone : 39-035 716316 Fax : 39-035 716355 E-Mail : info@beltrami.it Website :www.beltrami.it Import : Home Furnishings Brief Info : Purchase Office: Tel: 035 716323 Fax: 035 716352 2. Bertels Textilhandels Gmbh Gutenbergring 71 Norderstedt Zipcode : 22848 Germany Telephone : 49-4191721300 Fax : 49-4191721340 E-Mail : Info@Bertelstextil.de Website : www.bertelstextil.de Import : Home Textiles, Cushions, Blankets, Bed Linen Brief Info : Other E-Mail - import@bertelstextil.de E-Mail : web@bertelstextil.de 3. Bhs Ltd. Marylebone House, 129-137 Marylebone Road London Zipcode : NWL 5QD United Kingdom Telephone : 44-20-73198119 Fax : 73198272 E-Mail : allison.mackenzie@bhs.co.uk Website :www.bhs.co.uk Contact : Mr. Allison Mackenzie 4. Bijde Dames V O F Bedrijvenparc Spaarpot, Nuenensweg 167 Geldrop Zipcode : NL 5667 KP Netherlands Telephone : 31-40-2802108 Fax : 31-40-2802109 E-Mail : info@bijdedames.nl Website :www.bijdedames.nl 5. Bohm Ges M. B. H. Inku-Strasse 1-7 Klosterneuburg Zipcode : 3400 Austria Telephone : 43-2243-4565237 Fax : 43-2243-456760 Website :www.pastethewall.co.uk 6. Boltze Ideen Deutschland Cmbh & Co. Kg Springfield, 8, Old Aust Road, Almondsbury Bristol Zipcode : BS 32 4HJ United Kingdom Telephone : 44 1454 612260 Fax : 441454613880 E-Mail : verkauf@boltze.de Website :www.boltze-gruppe.de Contact : Mr. Mike Southwick 7. Bombay Duck Ltd. 231 The Vale London Zipcode : W3 7QS United Kingdom Telephone : 44-20-87493000 Fax : 44-20-87499000 E-Mail : amelie@bombayduck.com Website :www.bombayduck.com 8. Borghorster Frottierweberei Reygers Gmbh Flabkamp 15, Postfach 21 20 Steinfurt Zipcode : 48550 Germany Telephone : 0 25 52 5 06 Fax : 49-2552-62251 E-Mail : info@borghorster.com Website :www.borghorster.com 9. Denville Designs T/A Interiors Ctro Comercial Guadalmina 4, Local 72, Urb Guadalmina Alta, Ctra N-340 Km. 169 Marbella Zipcode : 29678 (MA) Spain Telephone : 34-952887873 Fax : 34-952884919 E-Mail : jane@denvilledesigns.com; meme@denvilledesigns.com Website : www.denvilledesigns.com 10. Bocholt Zipcode : 46395 Germany Telephone : 28-71-284300 Fax : 284393 E-Mail : infoping@herding-heimtextilpong.de Website :www.herding-heimtextil.de Disclaimer: The Council is not responsible for the credit worthiness of the Importers 18

Calendar of Events for 2014-15 Calendar of Events for 2014-15 S.NO NAME OF THE EVENTS DATE REMARKS 1 Hong Kong International Hometextiles & Furnishing Fair, Hong Kong 20-23rd April 2014 Completed 2 Pret A-Porter/ WHOs NEXT, Paris, France 4-7th July 2014 Completed 3 New York Hometextile Sourcing Expo, New York 22-24th July 2014 Completed 4 25th India Home Furnishing Fair, Japan 23-25th July 2014 Completed 5 Intertextile SHANGHAI Hometextiles 27-29th August 2014 Completed 6 HOMI (Formerly Macef), Milan Italy 13-16th September 2014 Completed 7 India Trade & Investment Shows, Myanmar 24-27th September 2014 Completed 8 China Import & Export Fair, CANTON, China October/November 2014 Completed 9 Australia International Sourcing Fair, Melbourne 18-20th November 2014 Completed 10 Smart Living, Dubai 1-3rd December 2014 Completed 11 Heimtextil, Frankfurt, Germany 14-17th January 2015 Completed 12 Domotex, Hanover, Germany 17-20th January 2015 Completed 13 Pret A-Porter/ WHOs NEXT, Paris, France 23rd-26th January 2015 Completed 14 Textil House, Sao Paulo, Brazil 7-10th February 2015 Completed 15 5th India International Handwoven Fair, Chennai March 15 11-13th March 2015 Registration is in Progress 19

Advertisement Tariff For Members-Ordinary SL. NO Particulars Single issue (Amount in Indian Rupees) 12 issues (Amount in Indian Rupees) 1 Full page 3,000 30,000 2 Full page (third right page) 4,000 40,000 3 Full page (last left page) 4,500 45,000 4 Half page 2,000 20,000 For Members-Special SL. NO Particulars Single issue (Amount in Indian Rupees) 12 issues (Amount in Indian Rupees) 1 Full page (front inside left wrapper) 5,000 50,000 2 Full page (first right page) 6,000 60,000 3 Full page (last inside right wrapper) 7,000 70,000 4 Full page (outside back page) 8,000 80,000 For Non-Members (INR)-Ordinary SL. NO Particulars Single issue (Amount in Indian Rupees) 12 issues (Amount in Indian Rupees) 1 Full page 3,500 35,000 2 Full page (third right page) 5,500 55,000 3 Full page (last left page) 6,500 65,000 4 Half page 2,500 25,000 For Non-Members (INR)-Special SL. NO Particulars Single issue (Amount in Indian Rupees) 12 issues (Amount in Indian Rupees) 1 Full page (front inside left wrapper) 6,000 60,000 2 Full page (first right page) 7,000 70,000 3 Full page (last inside right wrapper) 8,000 80,000 4 Full page (outside back page) 9,000 90,000 For Non-Members (US$)-Ordinary SL. NO Particulars Single issue (Amount in US$) 12 issues (Amount in US$) 1 Full page 80 800 2 Full page (third right page) 120 1200 3 Full page (last left page) 150 1500 4 Half page 50 500 For Non-Members (US$)-Special SL. NO Particulars Single issue (Amount in US$) 12 issues (Amount in US$) 1 Full page (front inside left wrapper) 140 1400 2 Full page (first right page) 160 1600 3 Full page (last inside right wrapper) 180 1800 4 Full page (outside back page) 200 2000 20 Technical details Full page: 215.9 x 279.4 mm Bleed: 225.9 x 289.4 mm Vertical half page: 107.95 x 279.4 mm Horizontal half page: 139 x 215.9 mm Service Tax @ 12.36% Extra

Published by R. Anand, Executive Director on behalf of THE HANDLOOM EXPORT PROMOTION COUNCIL No. 34, Cathedral Garden Road, Nungambakkam, Chennai - 600 034, INDIA Designed & Printed by V. Prem Kumar, Sri Bhagavathi Offset Works, No.31, Chella Pillaiyar Kovil St., Royapettah, Chennai - 600 014. Editor: R. Anand, Executive Director Registered with Registrar of Newspapers of India / 11920/67