The Mandom Group s Business Development The Mandom Group has six strategic business units, including the men s grooming business, the women s cosmetics business and the women s cosmetries business. Development of these businesses hinges directly on the precise wants of consumers in each domain. Creating Markets with New and Appealing Products During Any Era Men's Grooming 05
Men s Grooming Business Mandom has established a broad lineup of hair styling as well as face and body care products for men s daily grooming and personal styling needs. Mandom has positioned the men s grooming business as its core business, centered on the Gatsby and Lúcido brands. GATSBY Since its launch in 1978 Gatsby has always been at the forefront of the latest style and fashion. The brand features a lineup spanning multiple categories suited to men s grooming needs that have earned the trust and confidence of consumers and established a solid presence in the marketplace among young consumers. Gatsby provides a full range of support for all men s hair, skin, and fragrance needs, including hair coloring, hair styling, facial care, deodorant and fragrance products. LÚCIDO Lúcido was introduced in 1989 as the industry s first lineup of fragrance-free men's cosmetic products. The brand is geared toward middle aged male consumers that prefer fragrance-free and sophisticated products to counteract aging. Lúcido provides a natural and fresh feel, and includes hair styling, facial care, deodorant, and scalp care products. History of Men s Grooming Products 1933 Launched Tancho Tique, an undisputed hit 1970 Launched the hugely popular Mandom series 1978 Launched the new Gatsby and Spalding product lines, the first time in Japan's cosmetics industry two major lines were introduced simultaneously 1985 Launched Gatsby Styling Foam, the first ever men s general cosmetic hair foam product 1989 Introduced Lúcido, the industry s first ever lineup of fragrance-free men's cosmetic products 2014 2013 2006 1996 1994 Rolled out the Lúcido Deodorant series for middle aged men Launched Gatsby Hair Jam, building on the success of styling wax Introduced Gatsby Moving Rubber, a major hit product Launched Gatsby Facial Paper, creating a new market Rolled out Gatsby Deodorant Powder Spray, expanding the men s deodorant market mandom Company Profile 06
Offering Unique Products Tailored to Women s Lifestyles Women's Cosmetics 07
Women s Cosmetics Business The women s cosmetics business carries a range of make-up and skin care products that lend variety to women s beauty routines, centered on the Bifesta and Pixy brands. Bifesta Bifesta was introduced in 2011 as brand that is beauty made simple. Under the tag line short-cut to beauty, the lineup consists of functional products for today s busy modern women that are suited for work or play. PIXY Pixy was first launched as a daily care deodorant series for women in Indonesia back in 1982. Today, it has evolved into a comprehensive brand offering make-up and skin care products. Women s Cosmetries Business The women s cosmetries business carries a range of products, including hair styling as well as facial and body care products that enhance the beauty of women. LÚCIDO-L The exclusive Lúcido-L brand for women was started in 1993 and has since been developed into a complete hair and make-up brand that offers items fit for the times targeting young women. Pucelle The Pucelle brand was created for the Japan market in 1984. Today, the lineup offers colorful and fashionable fragrances and body care products for teenage girls in Indonesia and other parts of Asia newly conscious of fashion and glamour. Professional Use Business The professional use business provides hair salons with hair dyes, perming agents and hair styling products, and esthetic salons with cosmetics and other products, along with professional skills and techniques. Formulate Formulate is a specialized hair dye brand for hair salons that perfectly captures customer wants and works well with a variety of different hair types. Docteur Renaud Doctuer Renaud is a traditional French brand dedicated to esthetic salons that uses herbal medicine advocated by Dr. Renaud. The brand is considered a pioneer in Japan s facial products for esthetic salons. History of Women s Cosmetics & Cosmetries Products 1982 Launched Pixy in Indonesia 1984 Introduced Pucelle My Lip, the company's first product in the women's cosmetics market 1993 Launched Lúcido-L, a lineup of fragrance-free products for women 2005 Launched Perfect Assist 24, Mandom's first proprietary product under its cosmetic business for women in Japan 2011 Introduced Bifesta, a skin care brand for women mandom Company Profile 08
2008 MANDOM CHINA CORPORATION [ China ] 1993 SUNWA MARKETING CO., LTD. [ Hong Kong (China) ] 1996 ZHONGSHAN CITY RIDA COSMETICS CO., LTD. [ China ] 2012 MANDOM CORPORATION(INDIA)PVT. LTD. [ India ] 1990 MANDOM CORPORATION(THAILAND)LTD. [ ] 1997 MANDOM(MALAYSIA)SDN.BHD. [ ] 1988 MANDOM CORPORATION(SINGAPORE)PTE. LTD. [ ] Business Areas Providing a Comfortable Lifestyle Tailored to the Distinct Markets of Asia 09
1999 MANDOM KOREA CORPORATION [ Korea ] 1927 MANDOM CORPORATION [ Japan ] Establishment of Group Companies 1927 Established Kintsuru Perfume Corporation 1 1958 Kintsuru Perfume formed a technical tie-up with a local company in Manila, the Philippines, and began operations, marking the first step in overseas expansion 1959 Company name was changed from Kintsuru Perfume Corporation to Tancho Corporation 1972 PIACELABO CORPORATION [ Japan ] 1997 mbs CORPORATION [ Japan ] 1989 MANDOM TAIWAN CORPORATION [ Taiwan ] 1992 MANDOM PHILIPPINES CORPORATION [ The Philippines ] 2015 MANDOM VIETNAM COMPANY LIMITED [ Vietnam ] 1969 PT MANDOM INDONESIA TBK [ Indonesia ] 1969 1971 1972 1988 1989 1990 1992 1993 1996 1997 Started a joint venture P.T. Tancho Indonesia in Jakarta, Indonesia PT Mandom Indonesia Tbk 2 ) Company name was changed from Tancho Corporation to Mandom Corporation Established Japan Docteur Renaud Cosmetics Company Piacelabo Corporation 1 ) Started a joint venture in Singapore Mandom Corporation(Singapore)Pte. Ltd. 3 ) Started a joint venture in Taiwan Mandom Taiwan Corporation 4 ) Started a joint venture in Thailand Mandom Corporation(Thailand)Ltd. 5 ) Started a joint venture in the Philippines Mandom Philippines Corporation 6 ) Started a joint venture in Hong Kong (now equity method affiliate Sunwa Marketing Co., Ltd. 7 ) Started a joint venture in China Zhongshan City Rida Cosmetics Co., Ltd. 8 ) Started a joint venture in Malaysia Mandom(Malaysia)Sdn. Bhd. 9 ) Established Konan Service Corporation (now mbs Corporation 1 ) 1999 2008 2012 2015 Started a joint venture in Korea Mandom Korea Corporation 10 ) Established Mandom China Corporation 11 (a consolidated subsidiary) in China Established Mandom Corporation(India)Pvt. Ltd. (a consolidated subsidiary) in India Established Mandom Vietnam Company Limited (a consolidated subsidiary) in Vietnam 12 13 mandom Company Profile 10