1 ARTISTRY INTENSIVE SKINCARE Advanced Skin Refinisher KEY PRODUCT MESSAGE An intensive yet gentle, daily Smart Pore Eraser for skin smoothing benefits comparable to a professional fractional laser treatment.* From sweeping away dullness to visibly tightening pores, skin appears dramatically softer, smoother, more even-textured from the first use. *Results not equivalent to surgical/cosmetic procedures. PRODUCT OVERVIEW ARTISTRY INTENSIVE SKINCARE products deliver the benefits of a professional treatment in the comfort of your own home. Uneven skin texture can result from enlarged pores. Excess oil production, the buildup of dead skin cells, and the loss of elasticity all weaken pore walls, stretching pores so they appear more visible. Over time, skin s natural renewal process slows down, dulling skin s look even more. ARTISTRY INTENSIVE SKINCARE Advanced Skin Refinisher gently returns skin to its optimal state, instantly and over time. Leaves skin velvety smooth, instantly refined. The exclusive Refinishing Complex focuses on reshaping the appearance of pores and reinforcing skins natural support. ARTISTRY INTENSIVE SKINCARE Advanced Skin Refinisher is for women experiencing rough texture, dullness, flakiness, and visible pores. This silky smooth serum glides easily over skin. Use twice daily, morning and evening after cleansing and toning, before applying moisturiser.
ARTISTRY INTENSIVE SKINCARE Advanced Skin Refinisher TARGET CUSTOMERS ARTISTRY INTENSIVE SKINCARE products are for individuals age 20 and above, who want the efficacy that professional beauty treatments deliver, but at home. She is concerned with visible pores. She may also have oilier skin. The visible pores may be in the oilier areas of her face, or in areas of past oiliness. She may rely on foundation to make them appear less visible. She wants an on-going way to treat and prevent her concerns which is also simple to use. She may have rough texture and flakiness, and wants her skin to instantly look and feel smoother and softer. She may be experiencing overall dullness and lack of radiance. She may be concerned with uneven skin tone. CONVERSATION STARTERS When you are engaging in a selling conversation with a customer, start by asking questions about their skincare regimen and if they have specific skincare needs. What concerns do you have with your skin? Are you concerned with enlarged pores? Do you notice any areas of rough texture on your skin? Do you use any skin treatments to reverse dullness? Have you ever considered laser treatments for your skin? Does your foundation settle into your pores? TECHNOLOGY Refinishing Complex: Powering the incredible results is the Refinishing Complex, a concentrated blend of optical diffusers and natural, yet highly effective, ingredients designed to work on the 5 factors that affect skin texture and the appearance of visible pores. 1.Optical Diffusers mattify and smooth the skin s surface for a soft-focus appearance. 2.Patented** Oat Extract and NMF Sugars exfoliate the skin s surface area to unclog pores and smooth away roughness. 3.Anti-oxidant rich Lentil Seed Extract counters the hollowing effect in the wall lining of the pore for a reduced appearance of pores. 4.Java Tea Extract suppresses excess sebum production, down to the core of the pore. 5.Star Fruit Extract reinforces the outside area of the pore s structure to help reduce slackening, visibly tightening pores for an even texture. ** Patent # WO/2002/030387 To illustrate how and where the Refinishing Complex works, the funnel is symbolic of a magnified SKIN PORE CANAL. 2
ARTISTRY INTENSIVE SKINCARE Advanced Skin Refinisher FEATURES / BENEFITS FEATURE Refinishing Complex, an exclusive, concentrated blend of optical diffusers and natural, yet highly effective, ingredients. BENEFIT Influences the 5 factors that affect skin texture and the appearance of enlarged pores: 1.Leaves a soft-focus appearance with reduced visible shine. 2.Smoothes away roughness. 3.Helps counter the hollowing effect in the wall lining of pores for a reduced appearance of pores. 4.Helps suppress excess sebum production. 5.Helps visibly tighten pores for an even skin texture. Smart Pore Eraser formula works both instantly and over time. Instantly: Softer, refined, more even-textured skin. Wow look and velvety feel to skin. 80% of women showed improvement in the appearance of pores immediately, after just 1 use. Over time: Formula includes Lentil Seed Extract, which was clinically tested to reduce the appearance of pores by 62% in 4 weeks. 98% of women felt their skin was softer and smoother over time. 92% of women felt their skin texture was improved over time. PRODUCT USAGE TESTING Apply 2 pumps of serum onto clean skin every morning and evening, avoiding the eye area. Follow with ARTISTRY eye cream and moisturiser. For optimum skin smoothing and resurfacing results, use in combination with ARTISTRY INTENSIVE SKINCARE Renewing Peel two times each week.* * After a one day use of ARTISTRY INTENSIVE SKINCARE Advanced Skin Refinisher in the morning and ARTISTRY INTENSIVE SKINCARE Renewing Peel at night, 94% of panelists showed an improvement in the appearance of pores. After two weeks, see a boosted effect when used with the ARTISTRY INTENSIVE SKINCARE Renewing Peel. Allergy tested. Dermatologist tested. Non-comedogenic. Suitable for all skin types. 3
ARTISTRY INTENSIVE SKINCARE Advanced Skin Refinisher DEMONSTRATIONS Demonstrations are the most powerful way to engage the customer and show the incredible effectiveness of ARTISTRY products. Below are three demonstrations specially designed to highlight the key benefits of this product while intriguing the participants. They can be performed oneon-one or as part of a group demonstration. Use them individually, or, to help reinforce usage and cross selling, show them in this order. 1. Instantly Smoother Skin 2. Smooth Touch-Up 3. Smooth Foundation Purpose: Show how product instantly smoothes skin and provides a virtually poreless look* while minimising roughness. 1 ARTISTRY INTENSIVE SKINCARE Advanced Skin Refinisher 1.Pump a pea-sized amount of serum onto the back of one of the customer s hands. Massage into skin. 2.Allow a few moments for the product to absorb. 3.Compare the skin on both hands. Result: Customers will notice a velvety, smooth finish on the treated hand. Notice the Wow difference in the finish of skin and a soft-focus reduction in the look of imperfections. *Refers to the reduced appearance of pores. Purpose: Show how product instantly reduces the appearance of pores and smoothes skin s texture even when used as a touch-up over makeup. 1 ARTISTRY INTENSIVE SKINCARE Advanced Skin Refinisher 1.Pump out a pea-sized amount of serum and distribute onto your fingertips. 2.Apply over top of customer s makeup, using a pressing motion. (Do not massage into makeup.) Apply to only half of face: forehead, chin, nose, apple of cheek. 3.Allow a few moments for the product to absorb. 4.Give customer a mirror and ask her to compare both sides of her face. Result: Customers will notice a velvety, smooth, shine-free finish on the treated side. Notice the Wow difference in the virtually poreless finish* of skin and a soft-focus reduction in the look of imperfections. Purpose: Show how product instantly smoothes skin s surface for a flawless foundation application. 1 ARTISTRY INTENSIVE SKINCARE Renewing Peel 1 ARTISTRY INTENSIVE SKINCARE Advanced Skin Refinisher 1 ARTISTRY YOUTH XTEND moisturiser or Supreme L/X 1 ARTISTRY YOUTH XTEND foundation or Exact Fit Longwearing foundation 1.Apply Renewing Peel to the back of one hand. Remove after 8 minutes, using a damp cloth. Follow with moisturiser. 2.Apply a pea-sized amount of Advanced Skin Refinisher over the moisturiser. (Explain this order of use is for demonstration only.) 3.Apply an equal amount of foundation to the back of both hands. 4.Compare the two hands side by side. Result: Customers will notice a difference in the finish of both foundations: a more beautiful, skin-like, smooth finish TM on the treated hand. 4
5 ARTISTRY INTENSIVE SKINCARE Advanced Skin Refinisher CROSS SELLING PRODUCTS As you are starting the conversation with your customer about ARTISTRY INTENSIVE SKINCARE Advanced Skin Refinisher, maximise the opportunity to connect them to other transformative products which further help prevent and minimize the signs of ageing. Specific Cross Selling Opportunities: ARTISTRY INTENSIVE SKINCARE Renewing Peel: This powerful peel naturally resurfaces skin to deliver the benefits of a professional peel at home without the need for harsh chemicals.* After just one eight-minute use, 93% of women felt softer, smoother skin. *Results not equivalent to surgical/cosmetic procedures. ARTISTRY IDEAL RADIANCE Collection: The most powerful, yet gentle, brightening system ever from ARTISTRY. Includes ingredients from both nature and science such as our new Star Lily Blend and Skin Brightening AA2G Technology to deliver our most advanced brightening and anti-spot benefits. ARTISTRY YOUTH XTEND Lifting Smoothing Foundation SPF 20 UVA/UVB A rich, hydrating anti-ageing foundation featuring ARTISTRY YOUTH XTEND technology that helps lift and firm the look of skin and gives a youthful looking, radiant finish. FOLLOW-UP After 2 Days: Follow up with your customer two days after they have received the product to see how they like it. Also, make sure the customer is using the product correctly: - More is not better. One bottle should last approximately 6 weeks. - If using with ARTISTRY INTENSIVE After 3-4 Weeks: Ask your customer what changes they have noticed in the way their pores and skin texture look and feel. It is a good time to remind them to re-order, and to cross sell another skincare product to further help prevent and minimise the signs of ageing. (See above for cross 6-8 Weeks: Follow up with your customer after 6-8 weeks to confirm their next order has been shipped. You may also want to take the opportunity to cross sell an additional product. Only ask for a referral if she is a repeat customer. selling recommendations.) SKINCARE Renewing Peel, review regimen steps.