Uniform Style Guide BY ICO UNIFORMS

Uniform Style Guide BY ICO UNIFORMS

UNIFORM Style Manual BY ICO UNIFORMS Now is the perfect time to enhance and update your wardrobe with contemporary styles and new and innovative fabrics, fits and finishes all inspired by a truly balanced lifestyle. Keep an eye out for NEW tailored pieces, beautiful lightweight gingham shirting, modern-fit chinos and plenty of layering options for any season. To complete the style, we have introduced a new brand accessory line featuring ties and belts, finished off with our new signature lapel flower pin: A great way to infuse the brand personality in your everyday look! To help you effortlessly put all of the NEW pieces together, we ve created an Element style guide. This guide will provide you with options and direction on what to wear and how to wear it so you can look and feel your best every day! As you preview the collection, we re sure you are going to be just as excited to wear the new styles as we are to bring them to your property. For more info, to view the collection online and to place orders,go to element.icouniforms.com 2 ELEMENT UNIFORM STYLE GUIDE - INTRO

Contents Front Desk 4 F&B 10 Housekeeping 18 Engineering 20 Guides 22 INTRO - ELEMENT UNIFORM STYLE GUIDE 3

front desk As the first associate our guests will see, you ll be sure to make a great 1st impression with our stylish tailored pants, mod Noble jeans and gingham tops. Complete the look with great fitting jackets, on-trend sweaters and accessories outfit Open Front Cardigan, Classic Blouse, Jordan Pant, Lapel Flower, Skinny Belt 4 ELEMENT UNIFORM STYLE GUIDE - FRONT DESK

outfits Male: 1/4 Zip Sweater, Gingham Shirt, Noble Jean, Striped Knit Tie, Lapel Flower, D Ring Web Belt Female: Gingham Blouse, Noble Jean, Lapel Flower, Skinny Belt FRONT DESK - ELEMENT UNIFORM STYLE GUIDE 5

outfit 1/4 Zip Sweater, Gingham Shirt, Noble Jean, Striped Knit Tie, Lapel Flower, D Ring Web Belt 6 ELEMENT UNIFORM STYLE GUIDE - FRONT DESK

outfit Open Front Cardigan, Classic Blouse, Noble Jean, Lapel Flower, Skinny Belt FRONT DESK - ELEMENT UNIFORM STYLE GUIDE 7

outfit Greta Blazer, Gingham Blouse, Noble Jean, Lapel Flower, Skinny Belt 8 ELEMENT UNIFORM STYLE GUIDE - FRONT DESK

outfit Left: James Blazer, Gingham Shirt, Noble Jeans, Striped Knit Tie, Lapel Flower, D Ring Web Belt Right: Gingham Shirt, Chino, Lapel Flower, D Ring Web Belt FRONT DESK - ELEMENT UNIFORM STYLE GUIDE 9

F&B: Serve in style with our new gingham button down tops, paired with Noble Jeans and completed with our new detailed Element apron and funky cool striped knit tie. 10 ELEMENT UNIFORM STYLE GUIDE - F&B

outfits Female: Polo w/ Grosgrain Ribbon, Flat Front Short, Lapel Flower, Skinny Belt Male: Polo w/ Grosgrain Ribbon, Flat Front Short, Lapel Flower, D Ring Web Belt F&B - ELEMENT UNIFORM STYLE GUIDE 11

outfit Solid Oxford, Noble Jean, Lapel Flower, Apron, Skinny Belt 12 ELEMENT UNIFORM STYLE GUIDE - F&B

outfit Solid Oxford, Noble Jean, Striped Knit Tie, Lapel Flower, Apron D Ring Web Belt F&B - ELEMENT UNIFORM STYLE GUIDE 13

outfit Gingham Blouse, Noble Jean, Striped Knit Tie, Lapel Flower, Apron, Skinny Belt 14 ELEMENT UNIFORM STYLE GUIDE - F&B

outfit Gingham Shirt, Noble Jean, Striped Knit Tie, Lapel Flower, Apron D Ring Web Belt F&B - ELEMENT UNIFORM STYLE GUIDE 15

outfit Polo w/ Grosgrain Ribbon, Flat Front Short, Lapel Flower, Skinny Belt 16 ELEMENT UNIFORM STYLE GUIDE - F&B

outfit Polo w/ Grosgrain Ribbon, Flat Front Short, Lapel Flower, D Ring Web Belt F&B - ELEMENT UNIFORM STYLE GUIDE 17

housekeeping Constantly on the move, you understand the need for a breathable, flexible wardrobe. Our stretch pants and X1 polo are perfect for your daily needs. Our new button-down cardigan will finish your outfit in style. Work in comfort with ease. 18 ELEMENT UNIFORM STYLE GUIDE - HOUSEKEEPING

outfit Left: Jewel Neck Cardigan, X1 Polo, Pull On Pant, Lapel Flower Right: X1 Polo, Pull On Pant, Lapel Flower HOUSEKEEPING - ELEMENT UNIFORM STYLE GUIDE 19

engineering You re a true fixer upper, and you keep the hotel running. You understand the need for comfort, and you ll get it with our new Dri Fit Polo, flat front work pants and sporty D-ring web belt. For the colder seasons, throw on our Work Tech jacket to keep you warm while maintaining efficiency. 20 ELEMENT UNIFORM STYLE GUIDE - ENGINEERING

outfit Work Tech Jacket, Dri-Fit Polo, Flat Front Pant, Lapel Flower, D Ring Web Belt outfit Dri-Fit Polo, Flat Front Pant, Lapel Flower, D Ring Web Belt ENGINEERING - ELEMENT UNIFORM STYLE GUIDE 21

Guides & Tips Men s Suiting 1. Respect the tie. DO: Button the shirt all the way up. Hide your top button with the knot. DON T: Leave the top button unbuttoned. If it s too tight, you don t have the right shirt. 2. Shoulders must fit. DO: Make sure shoulder pads end with the shoulders. DON T: Wear a suit that doesn t fit these rules. You re not in the NFL. 3. The button rule. DO: Make sure the top button of a 2-button jacket or the middle button of a 3-button falls at or above the navel. DON T: Wear a jacket where the buttons fall below the navel. 4. Length matters. DO: Make sure your jacket falls at your thumb knuckle when your arms are relaxed at your sides. DON T: Wear a jacket that bunches up when you cup it with your arms relaxed at your side. 5. Trouser length makes or breaks the look. DO: Hem your pants to allow a one inch break or less. DON T: Be the guy that rolls his pant in every 5 minutes. 22 ELEMENT UNIFORM STYLE GUIDE - GUIDES & TIPS

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Guides & Tips Women s Suiting 1. Shoulders DO: Make sure the seams are centered on your shoulders. DON T: Wear a jacket where the seams extend past your shoulders. 2. Sides DO: Purchase a blazer that fits comfortably at your widest point (stomach, chest, or shoulders). DON T: Base your fit on the narrowest part of your body no matter what that might be. 3. Length DO: Choose the length of your blazer based on your height. DON T: Alter based on what you see on others. 4. Sleeves DO: Make sure the end of your blazer sleeves should reach your wrist bones. DON T: Let your sleeves cover your hands, and avoid exposing too much arm. 5. Waist DO: Make sure the waist fits comfortably. If you fall in between sizes, buy the bigger size and have the pants altered. DON T: Show the world that you know the muffin man. 6. Length. DO: Have the pants altered to your shoes accordingly. DON T: Drag your pants on the ground. The hem should just graze the floor. 24 ELEMENT UNIFORM STYLE GUIDE - GUIDES & TIPS

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Accessorize Guides & Tips One of the most important rules is the placement of the lapel pin. It should always be positioned on your Left side. The pin should sit upright on your lapel and should be fastened tightly to ensure that it doesn t rotate when you move. Jacket Placement: On the upper left lapel (next to your pocket square if you are wearing one) On most jackets there is a button hole, or at least a stitched button hole outline and you should pin the flower there. If there is not, you should still pin the flower in that location. Shirt/Sweater Placement: Pin your flower to your upper left chest (where an embroidery would be). There are two ways to wear a lapel flower pin: with the pin showing or concealed. Having the lapel flower s pin showing through the lapel adds a little more pop. Either way, please be careful of the pin s sharp tip. The main thing to be concerned with when wearing your chosen design is to wear it with the utmost confidence! Lapel Flower + Nametag (1): Lapel Flower should be worn on the left side with name tag directly below. Please make sure name tag is visible and can be read Pride Pin Placment (2): Pride pin is worn on the right collar. 2 1 Tie & Pocket Square Tie - DO Tie - DON T Pocket Square - DO Pocket Square - DON T Make sure the knot is tight. Over tighten. This can damage the fabric. Use as a decorative addition to your outfit. Match your tie. Make sure the tail (narrow part) is shorther than the blade (front/ wider part). Let the tail show under then front of the tie. Keep it simple. Go with a square fold. Get too fancy and overpower the look. Align the tie down the middle of the shirt. Be the guy with the crooked tie. Keep your tie looking fresh. Wear a frayed and beat-up tie. 26 ELEMENT UNIFORM STYLE GUIDE - GUIDES & TIPS

GUIDES & TIPS - ELEMENT UNIFORM STYLE GUIDE 27