BRAND GUIDELINES
GIFT IT NOW BRAND vibrant, lively, exciting and adventurous The Gift It Now brand is a fun, vibrant and energetic consumer brand making gift-giving fun. With a colourful design that emulates the feeling the giftgiving, Gift It Now has been designed to suit a range of demographics. #giftitnow P2
LOGO & TAGLINES vibrant, fresh #giftitnow
LOGO GIFT IT NOW This is our primary logo. Note the horizontal lockup. When the primary logo doesn t fit your composition, use the vertical lockup. P4
LOGO GIFT IT NOW VARIATIONS LOGO FOR SOCIAL MEDIA USE ONLY MINIMUM SIZE LOGO 30mm 85px 13mm 50px Secondary coloured logo s are used for social media only. P5
LOGO GIFT IT NOW SPACING Our logo should always have space to breathe. We call the space around our logo the red zone. Please don t put stuff in it. P6
LOGO BACKGROUND COLOURS On light backgrounds, use our full-color logo. On darker backgrounds, use our colour logo with white text. Printing one colour? Use our monochrome logo. On darker coloured backgrounds, use our colour logo with white text. P7
TAGLINE MAIN MANTRA Experiences are better than things Experiences are better than things Our tagline should be used in conjunction with our logo wherever possible. P8
TAGLINE SECONDARY Become a Gifting Genius Become a Gifting Genius Become a Gifting Genius Secondary tagline used in conjunction with logo and primary tagline. Mostly for use on marketing copy. Become a Gifting Genius P9
COLOURS feminine, edgy #giftitnow
COLOURS SOLID COLOURS MAIN SECONDARY Blue Purple Yellow Pink Green #386F86 #de7edb #f9e17a #e56789 #95efbd C 78% M 62% Y 0% K 0% R 56 G 104 B 246 Red SALE C 20% M 57% Y 0% K 0% R 222 G 126 B 219 # ff3e3e C 0% R 255 M 89% G 62 Y 76% B 62 K 0% C 3% M 8% Y 63% K 0% R 249 G 225 B 122 Grey TEXT C 5% M 74% Y 24% K 0% R 229 G 103 B 137 #4d4d4d C 38% M 0% Y 37% K 0% R 149 G 239 B 189 C 78% R 56 M 62% G 104 Y 0% B 246 K 0% P11
COLOURS GRADIENT COLOURS Gradients to be used between 60% and 80% opacity. Gradient is set at 45 P12
FONTS #giftitnow
FONT TITLE TYPEFACE Hey, Fat Frank Fat Frank is a bold, punchy typeface that is great for large heading text. FAT FRANK ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678910 Kerned minimum 20 and maximum 50, depending on use. Used for main headings. P14
FONT PRIMARY TYPEFACE SAILEC Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678910 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz AaBbCc123 Sailec Regular AaBbCc123 Sailec Regular Italic Ed qui idus eost, comnim abo. Nam, officia sed molores magnatur magnihic te omniet velit, exceri blacesteni comnis ut poreratur a doluptati deles doloriberi aditio eostia as conemossent Ed qui idus eost, comnim abo. Nam, officia sed molores magnatur magnihic te omniet velit, exceri blacesteni comnis ut poreratur a doluptati deles doloriberi aditio eostia as conemossent 12345678910 Kerned minimum 10 and maximum 50 depending on use. Used for subheadings and copy. AaBbCc123 Sailec Bold AaBbCc123 Sailec Bold Italic Ed qui idus eost, comnim abo. Nam, officia sed molores magnatur magnihic te omniet velit, exceri blacesteni comnis ut poreratur a doluptati deles doloriberi aditio eostia as conemossent Ed qui idus eost, comnim abo. Nam, officia sed molores magnatur magnihic te omniet velit, exceri blacesteni comnis ut poreratur a doluptati deles doloriberi aditio eostia as conemossent P15
FONT HANDWRITING TYPEFACE Caveat Caveat is used for the handwritten messages created digitally for Gift It Now's vouchers Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678910 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12345678910 Kerned 10pt Used only to represent the handwritten messages on gift vouchers. P16
FONT STRUCTURE OF TYPE 2000+ Experience Gifts Gift instantly Australia-wide 50TH BIRTHDAY GIFT IDEAS Anniversaries, weddings, Valentine s Day, birthdays and more? couple s gifts for all these occasions and more are available in our catalogue of gift vouchers below. Offering some of the most romantic experiences all over Australia, there really is an abundance to choose between. Everyone knows the best memories are those that are shared; and whether if it s for yourselves or another couple you know, they ll surely appreciate your thoughtfulness when they are sampling delicious food while aboard an evening cruise ship; floating over vast landscapes of verdant scenery in a hot air balloon; or sampling the smooth tastes of quality cheeses washed down with flavoursome wines. Browse the range of couple s gift vouchers from the list below and ensure a good time is had by all involved! P17
IMAGERY celebratory, adventurous, luxe #giftitnow Gift It Now s imagery depicts the fun and excitement of gift giving and gift-receiving at various occasions throughout the year and the excitement and adventurous nature of the experience gift vouchers available to purchase.
IMAGERY SOLID COLOUR: QUOTES, TAGLINE, SALES, SOCIAL MEDIA Facebook Post Instagram Post Facebook Post Save today, Gift Now Pay later! My favourite emails are the ones that tell me my order has been shipped. #giftitnow SALE! Collect moments. Not things. #giftitnow Instagram Post Facebook Post SALE Facebook Post P19
IMAGERY GRADIENT COLOUR: QUOTES, TAGLINE, SOCIAL MEDIA Facebook Post Facebook Post APRIL G IF T I T N OW BRA ND GUIDELIN ES ED I TI ON JUN E 20 18 Gift of the Month P20 Website Header Facebook Post Gift ideas for Women Gifts for women that are hard to please will no longer be a problem with our range of gift vouchers for ladies? even the most difficult to appease will have something for them here with presents that cover all personalities from the thrilling and extreme to the relaxed and scenic all over Australia.
IMAGERY USE OF PHOTOS Gift It Now promotional imagery should reflect the brand s fun, exciting & colourful persona and promote the amazing experience gifts available onsite. Images should feel real and visually represent the gift or categories being promoted. Ideally, people should be present in all images to promote the fact that these are things you can DO not just see. G IF T I T N OW BRA ND GUIDELIN ES ED I TI ON JUN E 20 18 The images should be treated with Gift It Now s image filter to increase colour vibrancy. P21
QUESTIONS? For further guidance on how to implement the brand tools or to request assets please contact kelly@giftitnow.com.au in the Design Department. P22