5TH COLOR EXTEND SUN NEW ON BOOST SALES OF

NEW ON MARCH 2011 PROMOTIONS 5TH BOOST SALES OF COLOR EXTEND SUN WITH A SPECIAL OFFER TIME RESET AT-HOME POROSITY FILLER KITS STOCK UP AND SAVE WITH HAIRCARE DUO PREPACKS! NEW DISHEVEL FIBER CREAM FROM REDKEN FOR MEN GET INSPIRED. BE PART OF IT. REDKEN.COM

FASHION. SCIENCE. INSPIRATION. BE PART OF IT! This month we re bringing you special offers and exclusive programs to help you build your business! It s never too early to get your clients hair ready for summer! Boost sales of Color Extend Sun when you offer clients our exclusive beach mat gift with purchase. Also, starting this month, Time Reset At-Home Porosity Filler is available for retail sale let your clients know about the benefi ts of this amazing product and take advantage of the growing anti-aging market! And don t forget, log-on to Redken.com s site for salon professionals to learn how you can enter for a chance to be part of the 2012 North American Hairstyle Awards (NAHA)! You could be one of four winners that Redken supports and helps enter the NAHA Awards. The prize includes: Trip to NYC A Redken Artist mentor on hairstyle development Professional photo shoot with a model, photographer, make-up artist, wardrobe stylist Entry fee for the 2012 NAHA awards Very truly yours, GET YOUR HAIR READY FOR SUMMER! Protect highlights, safeguard haircolor and replenish sun-stressed strands with Color Extend Sun. Featuring the exclusive Hydra-Shield Complex with powerful UV filters, Color Extend Sun is ideal for clients who spend extended periods of time outdoors and need to protect their hair from sun, chlorine and minerals. Encourage your clients to discover Redken s best protection under the sun with our special offer! Karen Fuss-Zipp Vice President, General Manager Redken 5th Avenue NYC HYDRA-SHIELD COMPLEX SOPLEXYL = HELPS PREVENT UV DAMAGE MANGO OIL = REPLENISHES MOISTURE & VIBRANCY CERAMIDE = REPAIRS & RESURFACES EXCLUSIVE INTERBOND CONDITIONING SYSTEM 2

SPECIAL OFFER! FREE BEACH MATS TO BOOST SALES OF COLOR EXTEND SUN Summer s coming, so make sure your clients are ready! When you purchase this special salon offer, you ll receive 4 beach mat GWPs. Offer a beach mat valued at $20.00 to clients when they purchase 2 Color Extend Sun products and watch your retail sales soar! PROMOTION SUPPORT CHECKLIST Display the Color Extend Sun easel card in a high-traffic area to get clients attention. Let clients know about the FREE Beach Mat Gift with Purchase! Your clients will love this fun, functional beach mat! Featuring a carrying handle and tie closure, the mat unfolds easily perfect for your client s next trip to the beach. SALON OFFER 9 Color Extend Sun products (mix and match) RECOMMENDED MIX 3 Color Extend Sun After-Sun Shampoo 10.1 oz. 3 Color Extend Sun After-Sun Mask 8.5 oz. 3 Color Extend Sun Solar Screen SPF 12.5 oz. RECEIVE FREE 4 Beach Mats 1 Easel Card Salon Price $66.00 * *Based on recommended product mix. Actual price/value may vary. Beach mat valued at $20.00 each. March 2011 / Promotions 3

YOUNGER, HEALTHIER HAIR FROM THE INSIDE OUT! TIME RESET AT-HOME POROSITY FILLER NOW AVAILABLE AT RETAIL Redken knows that time can take its toll on hair. Meet the growing demand for anti-aging products and services with Time Reset At-Home Porosity Filler treatments, designed to extend the age-correcting benefits of the Time Reset Salon Service between appointments. Formulated with 5% patented Intra-Cylane technology to improve manageability, resilience and brilliance for younger, healthier hair at home! Start your Time Reset service at the backbar and be sure to tell your clients about the new at-home treatment for even more age-defying results! The 4-week kit reminds clients that it s time to make their next salon treatment appointment! SALON OFFER 6 Time Reset At-Home Porosity Filler Kits RECEIVE FREE 1 Time Reset Shampoo Liter Salon Price $60.00 ($71.50 salon value) BONUS OFFER Time Reset Backbar Products at 20% off CHOOSE FROM: PRODUCT Time Reset Porosity Filler Shot Phase 7.6 oz. Redken Chemistry Shot Phix 3.5 and 5.5 phix phase sealer 8.5 oz. SALON PRICE 20% OFF SALON VALUE $9.60 $12.00 $6.80 $8.50 Time Reset Youth Revitalizer 8.5 oz. $6.80 $8.50 OPEN STOCK PRODUCT SIZE SALON PRICE Time Reset Porosity Filler 4.5 oz. tubes SRP $10.00 $20.00 OUR GIFT TO YOU: $25 OFF ANY MY BUSINESS TOOLBOX ORDER Use your $25 gift voucher to order materials to promote Time Reset in your salon! To redeem: Visit Redken.com/MyBusinessToolbox, add desired items to cart, and enter code POROSITY at checkout. *Discount does not apply to shipping costs. Offer ends June 30, 2011. Cannot be combined with other promotional codes. PROMOTION SUPPORT CHECKLIST Help new clients find you! Register your salon on Redken.com s salon locator. Visit RedkenEducationOnDemand.com for more information on the Time Reset collection and a FREE product knowledge video. 4

50% OFF SHAMPOO WITH CONDITIONER Boost retail sales with these haircare duos! Encourage clients to purchase by letting them know the best system for their hair type! INTRODUCE YOUR CLIENTS TO NEW NATURE S RESCUE! All haircare duos will include 1 FREE Nature s Rescue Refining Sea Polish packette and an optional salon bounceback coupon for 20% off a full size Nature s Rescue Refining Sea Polish! Nature s Rescue Refining Sea Polish is enriched with pumice to gently exfoliate, remove impurities and leave hair smooth and shiny. For all hair types and safe for color-treated hair. One of the keys to financial success is consistent client sampling use the FREE Nature s Rescue Refining Sea Polish packette to introduce your clients to Nature s Rescue! Look for salon savings of 20% off Nature s Rescue Sea Refining Polish in next month s deal sheet to support the client coupons! Brands lncluded: ALL SOFT, BODY FULL, COLOR EXTEND, REAL CONTROL, SMOOTH DOWN Includes: 1 Shampoo 10.1 oz. 1 Conditioner 8.5 oz. 1 Nature s Rescue Refining Sea Polish packette Client Price $20.00 ($27.66 client value*) *Includes packette value, $.33 for salon and $.66 for client Salon Price (for 3 duos) $30.00 ($41.49 salon value*) PROMOTION SUPPORT CHECKLIST Alert clients to the coupon inside every prepack for 20% off a full size Nature s Rescue Refining Sea Polish it s included in the prepack. Don t want to pass on the discount? Simply remove the insert with the coupon. March 2011 \ Promotions 5

INTRODUCING REDKEN S ONGOING SAMPLING PROGRAM! Allowing consumers to take a product home and experience it for themselves makes a powerful connection that leads to increased purchase behavior. The key is to sample consistently you ll see your retail sales rise as a result! To support your salon s sampling efforts all year long, we ve created a new Ongoing Sampling Program where you ll automatically receive sample packettes when you purchase select best-selling Redken Haircare and Styling products. We ve also made these same samples available for sale in case you need to stock up! HAIRCARE YEAR LONG OFFER 6 shampoo 10.1 oz. and 6 conditioner 8.5 oz. from the same regimen Choose from: All Soft Color Extend Real Control RECEIVE FREE 18 shampoo/conditioner duo packettes* STYLING YEAR LONG OFFER 6 of the same Redken Styling products Choose from: outshine 01 velvet gelatine 07 align 12 RECEIVE FREE 18 single packettes* SAMPLING PACKETTES Now available for sale! HAIRCARE (Bags of 18 duo packettes) Color Extend $10.00 All Soft $10.00 Real Control $10.00 STYLING (Bags of 18 single packettes) Outshine 01 $6.00 Salon Price $81.00 ** ($91.00 salon value)** Salon Price $50.00 ** ($56.00 salon value)** Velvet Gelatine 07 $6.00 Align 12 $6.00 Talk to your Redken Sales Consultant today for more details on the program and to sign up! WHY SHOULD YOU SAMPLE? 95% of top-earning Redken salons consistently hand out sample packettes. 9 out of 10 consumers say they would purchase a product or service if they tried it and were satisfied.*** *Salons can choose any one set of free packettes, regardless of the brand purchased **Exact price/value depends on products purchased. Includes packette value ($10.00/pack of 18 haircare duos; $6.00 per 18 styling singles). ***Source: PROMO Industry Trends Report Offer cannot be combined with monthly New On 5th promotions. Salons must purchase the exact amount to be eligible for rewards programs. Program not available to stores. 6

NEW DISHEVEL KEEP IT CASUAL Create that unstyled style. Fibrous formula effortlessly shapes and texturizes hair for a relaxed, casual, carefree finish. Medium control. Minimal effort. Maximum impact. NEW dishevel fiber cream replaces disrupt fiber gum and delivers a new technology for even better pliable, re-moldable styling results, plus the new user-friendly pump delivery system makes application easier than ever! PROTEIN + ELASTIN POLYMER COMPLEX Gives hair a satin-matte finish with natural texture Provides strength and shape with supple flexibility Lasting control for all day results fiber cream LAST CHANCE TO QUALIFY FOR 1 st QUARTER KITS! ASK YOUR REDKEN SALES CONSULTANT IF YOU RE ON TRACK! FREE SWATCHBOOK* VOUCHER *Choose from Color Fusion, Shades EQ and Color Gels SALON OFFER WHILE SUPPLIES LAST NEW Dishevel Fiber Cream 3.4 oz. at a 25% discount. 25% OFF The 1 st quarter reward kits also include a wealth of business-building materials, including new products and the NEW Inspiring World of Redken book. Visit Redken.com/ColorAdvantage for a complete list of kit contents and full details on the program! Salon Price $6.00 ($8.00 salon value) PROMOTION SUPPORT CHECKLIST Visit Redken.com/RFMStyles to see all of Redken For Men s signature styles and tips on how to get the looks! Log-on to RedkenEducationOnDemand.com for in-depth product knowledge about NEW Redken For Men Dishevel. Visit Redken.com/MyBusinessToolbox to order posters, shelf talkers and more to promote Redken For Men in your salon! Receive a special Dishevel launch package for FREE! Enter code TRYRFM March 2011 / \ Promotions 7

NEW GOLD RUSH HAIRCOLOR TRENDS EMBELLISH YOUR COLOR. ENHANCE YOUR CUT. DON T MISS OUT ON THIS OFFER! SCRATCH & WIN WITH YOUR GOLDEN TICKET! Each Gold Rush Collection Kit includes a Golden Ticket scratch it off to see what exciting prize you ve won. SALON OFFER WHILE SUPPLIES LAST 18 Color Fusion or Cover Fusion shades 2.1 oz. (mix and match) RECEIVE FREE 1 Gold Rush Collection Kit KIT INCLUDES 1 NEW Cover Fusion 9NGi 2.1 oz. 1 NEW Cover Fusion 7NGi 2.1 oz. 1 NEW Cover Fusion 5NGi 2.1 oz. 1 Color Fusion Shade Chart 1 Gold Rush Lookbook/Technique Guide 1 Cover Fusion Swatch Card 1 Cover Fusion Sticker Sheet 1 Golden Ticket (Scratch & Win!) Salon Price $107.10 ($124.95 salon value) STYLIST OFFER WHILE SUPPLIES LAST Gold Rush Collection Kit at a discount! Stylist Price $15.00 ($17.85 salon value) 8 GOLD RUSH TOTE BAG Your kit comes packed in this stylish, goldaccented tote bag that s on-trend with this season s highfashion looks! 50 GRAND PRIZE WINNERS will receive: 2 tickets to the exclusive Gold Rush class at The Redken Exchange, featuring Kris Sorbie and David Stanko A $750 travel voucher RUNNER-UP PRIZES Color Fusion/Cover Fusion swatchbook 000 Crystal Clear Shades EQ 16 oz. $25 gift voucher for My Business Toolbox Essie Nail Polish in Golden Nuggets: a glittery, bold gold

FEATURED CLASS THE REDKEN EXCHANGE 2011 SESSION CALENDAR COLOR SESSIONS» Color 911 $800 July 18 19, September 26 27 Color 911: The Best Dimension $800 October 24 26 Color and Know Why $900 April 11 14, May 9 12, June 13 16, July 11 14, August 8 11, September 12 15, October 10 13, November 14 17 Coloring Out of Your Mind $900 April 18 20, June 20 22, August 15 17, October 17 19, December 5 7 Mixing It Up Formulation $900 June 27 29, September 19 21, November 28 30 DESIGN SESSIONS» Cut and Know Why $900 April 11 14, May 9 12, June 13 16, July 11 14, August 8 11, September 12 15, October 10 13, November 14 17 Cutting Over the Top $900 April 18 20, June 20 22, August 15 17, October 17 19, December 5 7 Cutting with Sam + Chris $1100 May 16 17, October 31 November 1 Diagnostic Design $800 June 27 29, September 19 21, November 28 30 COMBO SESSIONS» Everything s Included $950 May 23 25, July 25 27, September 26 28, October 24 26 Everything s Included 2 $950 April 25 27, June 6 8, August 1 3, October 3 5 Full On Curls $800 August 22 24 Total Design & Color Immersion $1000 August 29 September 1 GRAY MATTERS with Redken Artists Ryan Morgan and Lauren Hagen 3-day session: June 6-8 $800 The demand for gray coverage is increasing are you ready? This 3-day class teaches you how to handle the unique challenges of coloring gray hair. You ll gain a thorough understanding of gray hair s unique characteristics, explore formulation guidelines, proper application and techniques to transform your clients gray hair. To see class descriptions, register or for more information, call 1.800.545.8157 or log-on to Redken.com. SPECIALTY SESSIONS» Best Blondes $800 August 1 3 Dressing the Bride $1100 July 18 20 Finish and Know Why $900 April 4 6 Gray Matters $800 June 6 8 Just Cut the Darn Thing $900 July 25 26 Platform Artistry $1250 April 25 27, October 31 November 2 Red Retention $800 May 23-24 Session Skills and Photo $1650 October 3 5 To see class descriptions, register or for more information, call 1.800.545.8157 or log-on to Redken.com. March 2011 / \ Promotions 9

UPCOMING REDKEN PROMOTIONS RETAIL PROMOTIONS MARCH APRIL MAY FREE beach mat client GWP with purchase of Color Extend Sun. Haircare Duos with FREE samples of Nature s Rescue Refining Sea Polish. Time Reset Porosity Filler Kit now available for retail sale. 20% off Redken For Men, stock up and create promotional materials for your salon on My Business Toolbox for FREE! New from Redken Styling shine flash 02 glistening mist. Look for Redken s Spring/Summer 2011 Fashion Trends kit, including the Front Row DVD! Get ready for Father s Day with a great gift pack from Redken For Men. Look for revolutionary NEW strengthening technology in Redken Haircare! Encourage haircare clients to try Redken Styling with a special offer when they purchase select shampoo and conditioners. 20% off Nature s Rescue Refining Sea Polish. SERVICE/ BACKBAR PROMOTIONS Be sure to check if your total haircolor purchases qualify you for a first quarter Color Advantage kit! FREE Color Camo applicator bottle with your Color Camo purchase. Look for special offers from Redken Chemistry. YOUR SALON MEETING Check out the March issue of American Salon with the industry s first 3D cover and inside feature brought to you by Redken. Plus enter to win Redken s newest Volume boosters. Encourage your salon staff to get creative and enter the NAHA contest! Visit RedkenEducationOnDemand.com to learn more about NEW shine flash 02! Visit Redken.com/MyBusinessToolbox to find out how to customize your own promotional materials for FREE! Visit RedkenEducationOnDemand.com to brush up on your knowledge of Redken Chemistry! ALL PROMOTIONS ARE SUBJECT TO CHANGE AND AVAILABLE WHILE SUPPLIES LAST. 10

GET INSPIRED PRODUCT LIST PRODUCT CASE RETAIL SALON CASE ORDER QTY PRICE PRICE PRICE QTY PRODUCT CASE RETAIL SALON CASE ORDER QTY PRICE PRICE PRICE QTY SEE HOW REDKEN EDUCATION ON DEMAND CAN BE PART OF YOUR SALON S SUCCESS! At Pure Posh, we strive to be the best. This means all of our stylists continually educating themselves. Our HAIRCARE SHAMPOOS (+) All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Color Extend Sun, Dandruff Control, Extreme, Fresh Curls, Hair Cleansing Cream, Real Control, Smooth Down, Time Reset 1.7 oz. 50 3.00 1.50 75.00 _ 10.1 oz. 12 13.00 6.50 78.00 _ Liter 12 23.00 11.50 138.00 _ Gallon 4 N.A. 25.00 100.00 _ CONDITIONERS (+) All Soft, Blonde Glam, Body Full, Clear Moisture, Color Extend, Extreme, Fresh Curls, Real Control, Smooth Down, Time Reset 1 oz. 100 3.00 1.50 150.00 _ 8.5 oz. 12 14.00 7.00 84.00 _ Liter 12 28.00 14.00 168.00 _ Gallon 4 N.A. 40.00 160.00 _ Time Reset Corrective Defense 3.2 oz. 12 20.00 10.00 120.00 _ Time Reset At-Home Porosity Filler Kit 4 x 0.5 oz 12 20.00 10.00 120.00 _ Time Reset Client Kit 6 30.00 15.00 90.00 _ Pre Art Liter 12 N.A. 24.00 288.00 _ SAMPLING HAIRCARE DUO PACKETTES (BAGS OF 18) All Soft, Color Extend, Real Control 0.7 oz. 14 N.A. 10.00 140.00 _ DESIGN CERTIFICATION Workshop at RedkenEducationonDemand.com! Study for your Redken Certified Design exam with this comprehensive tutorial that takes you through each portion of the test, and prepares you for the technical portion. Want to learn even more? Subscribe to RedkenEducationOnDemand.com! staff has attended many classes at The Redken Exchange, and we also head to Las Vegas for the Symposium every other year. But we can t rely on just that that s why we started doing Education Nights each month! For cut or color classes, we watch a video, then work on mannequins and compare our styles. For business classes, we watch, then have a discussion on how what we learned could work for us. It s unlimited education, on our time, in our salon and on our schedule! Dana Robinson, Pure Posh Salon San Antonio, TX TREATMENTS All Soft Heavy Cream super treatment 1 oz. 100 3.00 1.50 150.00 _ Blonde Glam Color Enhancer Perfect Platinum 1.7 oz. 50 4.00 2.00 100.00 _ 8.5 oz. 12 17.00 8.50 102.00 _ Blonde Glam Color Enhancer Rich Vanilla 8.5 oz. 12 17.00 8.50 102.00 _ Body Full Instant Bodifier volumizing foam Body Full Volume Amplifier thickening lift spray Clear Moisture Instant Polishing Prep leave-in cutting and detangling lotion 4.2 oz. 12 13.00 6.50 78.00 _ Color Extend Rich Recovery protective treatment 1 oz. 100 3.00 1.50 150.00 Color Extend Total Recharge inner hair fuel Color Extend Shine Enrich protective shine serum 1 oz. 100 3.00 1.50 150.00 _ 3.4 oz. 12 16.00 8.00 96.00 _ Color Extend Sun After-Sun Mask Color Extend Sun Solar Screen SPF 12 Color Extend Sun Sparkling Shield leave-in smoother Extreme Anti-Snap leave-in treatment 1.7 oz. 24 4.00 2.00 48.00 _ 8. Extreme Deep Fuel durable strengthening treatment (Box of 5 x.68 oz.) 12 17.00 8.50 102.00 _ Extreme CAT Treatment protein reconstructing treatment 5 oz. 12 15.00 7.50 90.00 _ Extreme Iron Repair heat activated protector 1 oz. 24 3.00 1.50 36.00 _ Extreme Rescue Force fortifying treatment Fresh Curls Spring Mousse leave-in anti-frizz activator for lazy curls 5.4 oz. 12 16.00 8.00 96.00 _ Fresh Curls Curl Recovery intensive rinse-out mask 1 oz. 24 3.00 1.50 36.00 _ Fresh Curls Curl Refiner leave-in anti-frizz detangler 8. Fresh Curls Curl Boost scrunching spray gel 8. Real Control Intense Renewal super moisturizing mask 1 oz. 100 3.00 1.50 150.00 _ Real Control Crema Care daily nourishing styling treatment 8. Real Control Slim Supreme slimming serum 3.4 oz. 12 16.00 8.00 96.00 _ Real Control Mineral Elixir dazzling smoothing oil 4.4 oz. 12 17.00 8.50 102.00 _ Real Control Overnight Treat night recovery 3.4 oz. 12 20.00 10.00 120.00 _ Real Control Thermal Resist inner hair repair Smooth Down Butter Treat smoothing treatment 1.7 oz. 24 3.00 1.50 36.00 _ Smooth Down Heat Glide protective smoother Time Reset Youth Revitalizer 1 oz. 100 3.00 1.50 150.00 _ 8.5 oz. 12 17.00 8.50 102.00 _ Packettes are now available ongoing. Get 18 packettes of your choice FREE when you buy 6 shampoo and 6 conditioners retail size. NATURE S RESCUE Nature s Rescue Refreshing Detox Shampoo* 6.8 oz. 12 16.00 8.00 96.00 _ Liters 12 27.00 13.50 162.00 _ Nature s Rescue Cooling Deep Conditioner* 4.2 oz. 12 17.00 8.50 102.00 _ 16.9 oz. 6 25.00 12.50 75.00 _ Nature s Rescue Refining Sea Polish* 3.4 oz. 12 19.00 9.50 114.00 _ Nature s Rescue Radiant Sea Spray* 3.4 oz. 24 17.00 8.50 204.00 _ Nature s Rescue Pump* 1/2 Liter N.A. N.A. 2.50 N.A. _ Nature s Rescue Fragrance Blotters for tester unit* (Bags of 100) N.A. 0.00 0.00 0.00 _ REDKEN CHEMISTRY Color Extend Shot Phase 16.9 oz. (1/2 Liter) 12 N.A. 18.00 216.00 _ Extreme Shot Phase 16.9 oz. (1/2 Liter) 12 N.A. 18.00 216.00 _ Clear Moisture Shot 16.9 oz. (1/2 Liter) 12 N.A. 18.00 216.00 _ Smooth Down Shot Phase 16.9 oz. (1/2 Liter) 12 N.A. 18.00 216.00 _ All Soft Shot Phase 16.9 oz. (1/2 Liter) 12 N.A. 18.00 216.00 _ Real Control Shot Phase 16.9 oz. (1/2 Liter) 12 N.A. 18.00 216.00 _ Time Reset Filler Shot Phase 7.6 oz. 12 N.A. 12.00 144.00 _ Shot Phix 3.5 phix phase sealer 8.5 oz. 12 N.A. 8.50 102.00 _ Shot Phix 5.5 phix phase sealer 8.5 oz. 12 N.A. 8.50 102.00 _ Redken Chemistry Try Me Kit 4 N.A. 20.00 80.00 _ STYLING STRAIGHT Sheer Straight 06 lightweight straightening gel 1 oz. 100 5.00 2.50 250.00 _ 3.4 oz. 12 15.00 7.50 90.00 _ Align 12 protective straightening lotion 0.35 Single Packette(polybag of 18) 28 N.A. 6.00 168.00 _ 1 oz. 100 5.00 2.50 250.00 _ Power Tame 16 intense straightening balm SHINE Glass 01 smoothing serum 2 oz. 48 16.00 8.00 384.00 _ 4 oz. 12 N.A. 12.00 144.00 _ Outshine 01 anti-frizz polishing milk 0.35 Single Packette(polybag of 18) 28 N.A. 6.00 168.00 _ 1 oz. 100 5.00 2.50 250.00 _ 3.4 oz. 12 17.00 8.50 102.00 _ Vinyl Glam 02 mega shine spray 3.4 oz. 24 16.00 8.00 192.00 _ (CONTINUED) March 2011 \ Promotions 11

PRODUCT CASE RETAIL SALON CASE ORDER QTY PRICE PRICE PRICE QTY PRODUCT CASE RETAIL SALON CASE ORDER QTY PRICE PRICE PRICE QTY PRODUCT CASE RETAIL SALON CASE ORDER QTY PRICE PRICE PRICE QTY PRODUCT CASE RETAIL SALON CASE ORDER QTY PRICE PRICE PRICE QTY VOLUME Thickening Lotion 06 body builder 5 oz. 12 14.00 7.00 84.00 _ 1/2 Liter 12 N.A. 12.00 144.00 _ Rootful 06 root lifting spray Layer Lift 07 length elevating spray-gel 5.7 oz. 12 15.00 7.50 90.00 _ Full Frame 07 protective volumizing mousse 2 oz. 24 4.00 2.00 48.00 _ Aerate 08 bodyfying cream-mousse 2.3 oz. net wt. 12 16.00 8.00 96.00 _ Contour 08 shaping lotion 8.5 oz. 12 14.00 7.00 84.00 _ Guts 10 volume spray foam 2 oz. 24 4.00 2.00 48.00 _ 10.58 oz. 12 16.00 8.00 96.00 _ TEXTURE Water Wax 03 shine defining pomade 1.7 oz. 12 17.00 8.50 102.00 _ Rewind 06 pliable styling paste.75 oz. 144 5.00 2.50 360.00 _ 5 oz. 12 18.00 9.00 108.00 _ Wax Blast 10 high impact finishing spray-wax 2 oz. 24 8.00 4.00 96.00 _ 4.4 oz. 12 17.00 8.50 102.00 _ Rough Paste 12 working material.75 oz. 144 5.00 2.50 360.00 _ 2.5 oz. 12 17.00 8.50 102.00 _ Hardwear 16 super strong gel** 1/2 Liter 12 N.A. 9.00 108.00 _ Structure Wax 17 classic styling wax 1.7 oz. 12 17.00 8.50 102.00 _ CURL Soft Spin 05 curl-enhancing gel 5 oz. 12 15.00 7.50 90.00 _ Ringlet 07 curl perfecting lotion 1 oz. 100 5.00 2.50 250.00 _ 6 oz. 6 17.00 8.50 51.00 _ Curl Wise 14 curl defining cream HEAT STYLING Satinwear 02 ultimate blow-dry lotion 1 oz. 24 4.00 2.00 48.00 _ Iron Silk 07 ultra straightening spray Blown Away 09 protective blow-dry gel 1 oz. 100 4.00 2.00 200.00 _ 1/2 Liter 12 N.A. 12.00 144.00 _ Spray Starch 15 versatile ironing spray 5 oz. 12 13.00 6.50 78.00 _ Hot Sets 22 thermal setting mist 5 oz. 12 13.00 6.50 78.00 _ 1/2 Liter 12 N.A. 12.00 144.00 _ HAIRSPRAYS Pureforce 16 flexible volumizing spray 1.7 oz. 24 5.00 2.50 60.00 _ 6.7 oz. 12 15.50 7.75 93.00 _ Fashion Work 12 versatile working spray* 2 oz. 24 5.00 2.50 60.00 _ 11 oz. 12 16.50 8.25 99.00 _ Pure Force 16 non-aerosol fixing spray* 1.7 oz. 24 5.00 2.50 60.00 _ 6.7 oz. 12 15.50 7.75 93.00 _ Quick Dry 18 instant finishing spray** 2 oz. 24 5.00 2.50 60.00 _ 11 oz. 12 14.50 7.25 87.00 _ Forceful 23 super strength finishing spray** 2 oz. 24 5.00 2.50 60.00 _ 11 oz. 12 16.50 8.25 99.00 _ STYLE CONNECTION Matte Sponge 05 rugged texturizer 1.7 oz. 12 17.00 8.50 102.00 _ Velvet Gelatine 07 cushioning blow-dry gel 0.35 Single Packette(polybag of 18) 28 N.A. 6.00 168.00 _ 3.4 oz. 12 17.00 8.50 102.00 _ Wool Shake 08 gel-slush texturizer 5 oz. 6 17.00 8.50 51.00 _ Packettes are now available ongoing. Get 18 packettes of your choice FREE when you buy 6 styling retail size of the same product. Choose from Outshine 01, Velvet Gelatine 07, Align 12. REDKEN FOR MEN HAIRCARE Clean Spice 2-in-1 conditioning shampoo 10 oz. 12 12.00 6.00 72.00 _ Liter 12 22.00 11.00 132.00 _ Mint Clean invigorating shampoo 10 oz. 12 11.00 5.50 66.00 _ Liter 12 21.00 10.50 126.00 _ Cool Finish invigorating conditioner 10 oz. 12 12.00 6.00 72.00 _ Liter 12 22.00 11.00 132.00 _ Densify texturizing shampoo 10 oz. 12 11.00 5.50 66.00 _ Go Clean daily care shampoo 10 oz. 12 11.00 5.50 66.00 _ Liter 12 19.00 9.50 114.00 _ Finish Up daily weightless conditioner 10 oz. 12 11.00 5.50 66.00 _ Liter 12 21.00 10.50 126.00 _ STYLING Mint Fix sweat-resist gel 5 oz. 12 12.00 6.00 72.00 _ Stand Tough extreme gel 5 oz. 12 11.00 5.50 66.00 _ Grip Tight holding gel 5 oz. 12 11.00 5.50 66.00 _ Dishevel fiber cream* 3.4 oz. 12 16.00 8.00 96.00 _ Get Groomed finishing cream 5 oz. 12 11.00 5.50 66.00 _ Work Hard molding paste 3.4 oz. 12 14.00 7.00 84.00 _ Mint Shape forming paste 3.4 oz. 24 14.00 7.00 168.00 _ Distrupt fiber gum 4.6 oz. 12 14.00 7.00 84.00 _ High Rise hard wax 1.7 oz. 12 16.00 8.00 96.00 _ Outplay texture putty 3.4 oz. 24 14.00 7.00 168.00 _ Maneuver working wax 3.4 oz. 24 14.00 7.00 168.00 _ Polish Up pomade 3.4 oz. 24 14.00 7.00 168.00 _ Shine Form defining wax 2. SKIN/BODY CARE Cleanse acid balanced cleansing bar 5.3 oz. 36 8.00 4.00 144.00 _ Mint Rush invigorating hair and body wash 6.8 oz. 12 14.00 7.00 84.00 _ HAIRCOLOR Color Camo 2 oz. 36 N.A. 3.65 131.40 _ Pro-Oxide Cream Developer 10v Liter 6 N.A. 5.90 35.40 _ HAIRCOLOR Shades EQ Equalizing Conditioning Color Gloss & Color Kickers 2 oz. 36 N.A. 4.50 162.00 _ Shades EQ Crystal Clear 16 oz. 12 N.A. 21.00 252.00 _ Liter 6 N.A. 31.00 186.00 _ Color Fusion Advanced Performance Color Cream& Hi-Fusion** 2.1 oz. 36 N.A. 5.95 214.20 _ Cover Fusion Low Ammonia 100% Coverage Color Cream** 2.1 oz. 36 N.A. 5.95 214.20 _ Color Gels Permanent Conditioning Haircolor & Fashion Gels 2 oz. 36 N.A. 4.75 171.00 _ HAIRCOLOR COLLECTION KITS Shades EQ Salon Intro Kit 1 N.A. 180.00 N.A. _ Stylist Trial Kit 4 N.A. 72.00 288.00 _ Color Fusion Salon Intro Kit** 1 N.A. 297.50 N.A. _ Stylist Trial Kit** 4 N.A. 95.20 380.80 _ Color Gels Salon Intro Kit 1 N.A. 190.00 N.A. _ Stylist Trial Kit 4 N.A. 76.00 304.00 _ DEVELOPERS Color Gels Developer 10v, 20v, 30v, 40v Liter 6 N.A. 5.90 35.40 _ Pro-oxide Cream Developer 10v, 20v, 30v, 40v 16 oz. (20v only) 12 N.A. 3.60 43.20 _ Liter 6 N.A. 5.90 35.40 _ Shades EQ Processing Solution Liter 6 N.A. 5.90 35.40 _ LIGHTENERS Blonde Icing Conditioning Cream Developer 20v, 30v, 40v Liter 6 N.A. 10.00 60.00 _ Blonde Icing Power Lift Conditioning Cream Lightener Ammonia 17.6 oz. 6 N.A. 28.50 162.00 _ Blonde Icing Conditioning Cream Lightener Ammonia-Free 17.6 oz. 6 N.A. 28.50 162.00 _ Blonde Dimensions Dust-Free Conditioning Lightener 8 oz. 12 N.A. 10.75 129.00 _ 32 oz. 6 N.A. 27.60 165.60 _ Lift 5/15 Highlifting Cream 1 oz. 72 N.A. 3.60 259.20 _ Lift 5/15 Highlifting Booster 21.1 oz. 12 N.A. 20.50 246.00 _ Up To 7 De-Dusted Lightener 16 oz. 12 N.A. 16.85 202.20 _ 32 oz. 6 N.A. 27.60 165.60 _ HAIRCOLOR MAINTENANCE Color Thickener 4 oz. 12 N.A. 7.95 95.40 _ TEXTURE Acid Waves Creative Curl 24 N.A. 6.00 144.00 _ Inner Secret 24 N.A. 6.00 144.00 _ Alkaline Waves Vector Plus 24 N.A. 5.00 120.00 _ Vector Plus Extra Body 24 N.A. 5.00 120.00 _ SALON GEAR COLOR GEAR Salon Basics Tint Bowl N.A. N.A. 5.00 N.A. _ Wide Brush/Long Bristles N.A. N.A. 3.00 N.A. _ Wide Brush/Short Bristles N.A. N.A. 3.00 N.A. _ Narrow Brush/Long Bristles N.A. N.A. 3.00 N.A. _ Narrow Brush/Short Bristles N.A. N.A. 3.00 N.A. _ Applicator Bottle N.A. N.A. 3.50 N.A _ Measuring Cup N.A. N.A. 2.50 N.A. _ Organizer Tray Cream N.A. N.A. 20.00 N.A. _ (Regular holds 42) Organizer Tray Cream (Mini holds 21) N.A. N.A. 15.00 N.A. _ Organizer Tray Liquid (Regular holds 36) N.A. N.A. 20.00 N.A. _ Tube Key N.A. N.A. 2.50 N.A. _ Specialty Detailing Freehand Brush N.A. N.A. 5.00 N.A. _ (Angled Brush) Detailing Etching Wand N.A. N.A. 5.00 N.A. _ (Mascara Wand) Technique Board N.A. N.A. 15.00 N.A. _ Spray Water Bottle N.A. N.A. 6.00 N.A. _ Mini-Spatula N.A. N.A. 5.00 N.A. _ Mini-Whisk N.A. N.A. 5.00 N.A. _ Clips (set of 8) N.A. N.A. 7.00 N.A. _ Magnetic Clip Wristband N.A. N.A. 20.00 N.A. _ Blonde Icing Scoop N.A N.A. 5.00 N.A. _ Apparel Redken Favorite Cape N.A. N.A. 25.00 N.A. _ DuraSilk All Purpose Cape N.A. N.A. 25.00 N.A. _ DuraSilk All Purpose Apron N.A. N.A. 25.00 N.A. _ DuraSilk Client Wrap N.A. N.A. 30.00 N.A. _ Swatches & More Shades EQ Swatch Book N.A. N.A. 30.00 N.A. _ Color Fusion Swatch Book N.A. N.A. 50.00 N.A. _ Color Gels Swatch Book N.A. N.A. 30.00 N.A. _ Swatch Cards N.A. N.A. N.A. N.A. _ Shade Charts N.A. N.A. N.A. N.A. _ Shade Stickers N.A. N.A. N.A. N.A. _ Haircolor & Texture Guide N.A. N.A. N.A. N.A. _ HAIRCARE/STYLING GEAR Redken Chemistry N.A. N.A. 2.25 N.A. _ Shot Shaker Pumps Liter (White) N.A. N.A. 2.25 N.A. _ Liter (Black) N.A. N.A. 2.25 N.A. _ Gallon (White) N.A. N.A. 4.25 N.A. _ BUSINESS TOOLS Reinventing Space Book N.A. N.A. 59.00 N.A. _ Inspiring World of Redken Vol II N.A. N.A. 59.00 N.A. _ Art of Consultation Kit N.A. N.A. 45.00 N.A. _ All retail prices are suggested only. * new product ** new price + not all sizes available for every product N.A. = Not Applicable. All rights reserved. U0198900 12/2010 March 2011 \ Promotions