mediakit 2015 english

mediakit 2015 english

1 mediakit 2015 141 Years of Experience the SOFW Journal is published since 1874. It provides extensive information on formulation of cosmetics, body care, detergents, household cleaning products, perfumes and chemical specialities.

2 mediakit 2015 general Topics New raw materials and ingredients, innovative formulations, future technologies, sustainability and ecology, efficacy data, product safety, testing methods, legislation, trends, market and industry news. Audience Formulators, chemists, research & development, laboratory technicians, sales & marketing, management, universities and students. Global Readership The SOFW Journal is currently published in German and English, as well as a digital magazine in Chinese language. The English version is additionally available as mobile app for ios and Android devices. All subscribers have full access to the extensive online archive free of charge. Issues German and English edition: 11 issues per year + scheduled special issues Chinese edition: 4 issues per year Magazine Size DIN-A4 (width x height: 210 x 297 mm) Affiliation SOFW Journal is the official publication of the SEPAWA e.v. association (European association of soap, perfume and detergent experts) Prices Single Issue: EUR 21, (+ postage, + VAT where applicable) Print Subscription: EUR 210, (+ postage, + VAT where applicable) Online Subscription: EUR 195, (+ VAT where applicable) Print & Online Subscription: EUR 235, (+ postage, + VAT where applicable) SOFW Mobile Subscription: EUR 19,99 (free SOFW App required) (in-app purchase) Reprints can be ordered, prices upon request. Distribution Worldwide Ca. 1.500 copies, German edition (print) Ca. 1.200 copies, English edition (print) Ca. 7.000 copies, Chinese edition (digital)

3 mediakit 2015 statistics SOFW Journal Website Newsletter 6,120 * Monthly circulation 3,300 Average monthly unique visitors 16,865 Subscribers 1,490 Print subscribers 13,600 Avarage monthly page visits 15.3 % Open rate 7,550 Digital subscribers 11.2 % Click-through rate (01.01. 30.11.2014, Source: Publisher s data) * excl.pass-along rate. (01.01. 31.07.2014, Source: Google Analytics) (01.01. 30.11.2014, Source: Constant Contact)

4 mediakit 2015 editorial calendar 2015 No. Deadlines Topics Bonus Distribution 1/2 Editorial: 22.12.14 Adverts: 16.01.15 Publication: 05.02.15 Main Feature: Natural/Organic Products and Ingredients, Ingredients for Highly Sensitive Skin Types, Fragrance-Free Products, Hypoallergenic Products, Vegan Cosmetics Further Topics: Cleaners and Detergents Special: Sustainablity, Ecology Personal Care Products Council Annual Meeting, FL, USA HPCI Exhibition & Conference, Mumbai, India 3 Editorial: 22.01.15 Adverts: 16.02.15 Publication: 05.03.15 Main Feature: Anti-Ageing, Active Ingredients, Innovative Formulations, BB-, CC- Skin Care, Hair Care and Sun Care Products Further Topics: Dermal Nutrition Special: Proteins, Peptides, Formulations H3i Birmingham, UK PCHi Guangzhou, China COSMOPROF Bologna, Italy 4 Editorial: 24.02.15 Adverts: 16.03.15 Publication: 07.04.15 Main Feature: Ethnic Cosmetics Specialized Products for a Variety of Hair and Skin Types Further Topics: Legislation, Safety, Testing Alternatives Special: Preservatives Safety and Efficacy in-cosmetics Barcelona, Spain Making Cosmetics, Coventry, UK ASCS 2015 Cairns, Australia NYSCC Suppliers Day, NJ, USA 5 Editorial: 24.03.15 Adverts: 17.04.15 Publication: 05.05.15 Main Feature: Innovations and New Technologies for Cosmetics and Home Care Further Topics: New Surfactants with special functions, Performance enhanced Detergents Special: Emulsion Technology, Microbiology FCE Cosmetique Sao Paulo, Brazil DGK Symposium, Germany 14 th CESIO Congress Istanbul, Turkey 6 Editorial: 21.04.15 Adverts: 15.05.15 Publication: 02.06.15 Main Feature: Hair Care, Hair Repair, Healthy Scalp, Hairgrowth, Multifunctional Products Further Topics: Cleaners and Detergents Consumer Perception, Environmentally Friendly Products, Sensory, Scents Special: Up-Scaling, Transfer from R&D to Industrial Production, Machinery HBA Global Expo & Conference, NY, USA in-cosmetics Seoul, Korea Cosmetic Business, Munich 7 Editorial: 26.05.15 Adverts: 19.06.15 Publication: 06.07.15 Main Feature: UV Protection, Sun Care, Cellular Damage and Premature Ageing, Multifunctional Products for Sun Care Further Topics: Self-Tanners, Skin Lightening, Sun Care for Sensitive Skin Special: Make Up, Nail Polish, Lipstick Color Cosmetics and Texture

5 mediakit 2015 editorial calendar 2015 No. Deadlines Topics Bonus Distribution 8 Editorial: 24.06.15 Adverts: 17.07.15 Publication: 05.08.15 Main Feature/Special: FOR MEN: Tailored Solutions for Personal Care, Specific Ingredients Further Topics: Molecular Biology for Skin Care and Hair Care, Molecular Models, Biotechnology, Peptides Special: Home Care Products preventing Microbial Contamination in-cosmetics Sao Paulo, Brazil IFEAT Conference 2015 Colombo, Sri Lanka FLSCC Suncare Symposium 23 rd IFSCC Conference Zurich, 9 Editorial: 27.07.15 Adverts: 21.08.15 Publication: 07.09.15 Main Feature: Trend Cosmeceuticals Innovations for the Prevention of Skin Ageing Further Topics: Sensory Science, Encapsulation, Liposomes Special: Pigments, Formulations with Natural Colors Switzerland in-cosmetics Sao Paulo, Brazil IFEAT Conference 2015 Colombo, Sri Lanka 62 nd SEPAWA Congress Fulda, 10 Editorial: 24.08.15 Adverts: 14.09.15 Publication: 05.10.15 Main Feature: Detergents, Cleaners, Personal Care, Cosmetics, Perfumery Further Topics: Smell, Feel, Taste, Oral Care Special: Fragrance in Cosmetics and Home Care Products, Cleaner and Dishwashing Detergent Dosage Germany in-cosmetics Asia, Bangkok, Thailand California Suppliers Day Long Beach, USA 11 Editorial: 25.09.15 Adverts: 16.10.15 Publication: 06.11.15 Main Feature: Future Technologies, New Ingredients, Safety Claims Further Topics: Emulsions Technology and Stability Special: Alternative Testing Methods, Claim Substantiation SCS Formulate, Coventry, UK 12 Editorial: 23.10.15 Adverts: 13.11.15 Publication: 04.12.15 Main Feature: Decorative Cosmetics Color Cosmetics, Pigments, Actives for Skin Care Further Topics: Polymers, Antiperspirants, Fragrance in Cosmetics, Cleaning and Sealing of Sensitive Surfaces Special: SEPAWA Event Report CosmetAgora, Paris, France ACI Annual Meeting, FL, USA The publisher reserves the right to apply changes to the editorial plan without notice. An up-to-date editorial plan can be downloaded on our website www.sofw.com

6 mediakit 2015 ad rates Format 1 1/1 page Format 2a 1/2 page Format 2b 1/2 page Format 3 1/3 page Format 4 1/4 page 180 x 240 mm 180 x 127 mm 90 x 240 mm 180 x 84 mm 180 x 61 mm 210 x 297 mm 210 x 147 mm 105 x 297 mm 210 x 104 mm 210 x 81 mm 216 x 303 mm 216 x 150 mm 108 x 303 mm 216 x 107 mm 216 x 84 mm Advertisement (4c)* Job Offers (4c)* Format 1 EUR 2.760, Format 2a, 2b EUR 1.890, Format 3 EUR 1.620, Format 4 EUR 1.460, Format 1 EUR 2.190, Format 2a,b EUR 1.320, Format 3 EUR 1.050, Format 4 EUR 890, * Prices for cover pages upon request. Surcharge for simultaneous publication in English and German edition: +30% on base rates Inserts Size: Maximum 200 x 290 mm (width x height) Weight: Maximum 30 g Price per 1000 copies: EUR 360. Additional costs for postage may apply. Extra costs for trimming and folding upon request. Please contact us for further details. Special Advertising Options e.g. bookmarks, banderols, postcards etc. prices upon request Advertising Deadline See Editorial and Event Calendar 2015. All ads are also published free of charge in the online and app version of the SOFW Journal (www.sofw.com). Discounts Contact All rates are base rates. Frequency, multi-product and Robin Jung other applicable discounts upon request. Agency commission: 15% off gross billing on space. Barters/Contras: +49 8281-79940-50 (Fax) +49 8281-79940-41 Base rates do not apply. Please contact us for details robin.jung@sofw.com

7 mediakit 2015 website ads Languages English, German XXL-Banner Advertising Options XXL-Banner Position: top of the webpage Dimensions: 728 x 90 pixels File size: max. 50 KB File format: gif, jpg, swf Price: per month and language EUR 600. Skyscraper Skyscraper Position: right hand side Dimensions: 120 x 600 pixels File size: max. 40 KB File format: gif, jpg, swf Price: per month and language EUR 600. Job Advertisements Prices: per month and language EUR 250. for 3 months EUR 350, Special Price: Applies when advertising simultaneously in the print version of SOFW Journal. EUR 100, www.sofw.com Contact Robin Jung +49 8281-79940-41 +49 8281-79940-50 (Fax) robin.jung@sofw.com

8 mediakit 2015 newsletter Newsletter The SOFW Journal E-Newsletter is an ideal opportunity for digital marketing. It is published monthly and reaches regularly over 16,800 subscribers. Our database is constantly maintained and updated to ensure that our mailings are distributed only to active industry contacts. 1. TOP Banner Audience All readers of SOFW Journal, exhibition leads, website visitors, online shop customers and interested industry contacts worldwide. 2. Box Content preview of the upcoming SOFW Journal issue important industry news event calendar company news Frequency 11 e-newsletters per year in parallel to every issue of SOFW Journal. 3. Skyscraper Advertising Options 1. Top Banner: 60x40 px EUR 750, per month 2. Box: 160x160 px EUR 450, per month 3. Skyscraper: 160x300 px EUR 600, per month (other formats upon request) Bundle Offers 1. Top Banner: EUR 2.000, for 3 consecutive months 2. Box: EUR 1.200, for 3 consecutive months 3. Skyscraper: EUR 1.600, for 3 consecutive months (other formats and frequency discounts upon request) Contact Robin Jung +49 8281-79940-41 +49 8281-79940-50 (Fax) robin.jung@sofw.com

9 mediakit 2015 contact Editorial & Publisher Verlag für chemische Industrie H. Ziolkowsky GmbH Alte Schule Burg Dorfstrasse 40 86470 Thannhausen, Germany +49 8281 79940-0 +49 8281 79940-50 (Fax) vci@sofw.com www.sofw.com Editor in Chief Robert Fischer robert.fischer@sofw.com Editorial Office Monika Sugumar +49 8281 79940-43 monika.sugumar@sofw.com Advertising Robin Jung +49 8281 79940-41 robin.jung@sofw.com Subscription Rahel Schmid +49 8281 79940-20 rahel.schmid@sofw.com

Pictures: Valerie Potapova (cover), alswart/fotolia.com (1), vege//fotolia.com (9), robert/fotolia.com (back)