2017 EDUCaTION PrO gram EDUCaTION BUsINEss Of ThE YEar hair ExPO 2016 AHFA 2017 Winner Excellence In Education Hair Expo 2016 Winner Best Education Business
OUr story Fresh from winning the 2016 HAIR EXPO EDUCATION BUSINESS OF THE YEAR, DCI Education is a family run business, providing high quality hairdressing education to hairdressers of all levels, worldwide. The DCI philosophy is to create amazing memories for hairdressers to reflect on throughout their careers by teaching beautiful cutting and styling techniques. By educating not just how to cut hair, but why, our students gain the confidence to reach a higher level within our industry and are inspired to pass their learnings on to future generations. We wish to create an industry of highly educated individuals within an honest, fun environment. Our cutting techniques are strategic and commercially viable, so hairdressers can use them immediately on the salon floor directly after our courses. In addition to our technical education, we love to share information on how to deal with clients and deliver luxe services. It s a holistic approach to education. We believe that combining technical information with salon service expertise, topped up with the educator s personal knowledge and experience, provides the most valuable and well-rounded learning for our students and is something that they happily pass onto their colleagues for the continued growth and development of themselves and others. We believe our Mentor Program is innovative and unique to the industry because the students are mentored throughout a whole year. The structure provides so much more than just getting a buzz from a one-off course that can slowly lose its impression over time. We push students each month so that they continue on a positive path and enjoy personal growth throughout the year. We love this unique approach to education. DCI continues to provide a varied range of training options, not only to students, but also for salon owners. We have online education, we conduct face-to-face workshops and seminars and in-salon training that is uniquely structured to suit the individual salons needs and staff. With all our courses as well as in-salon training, DCI is unique in that we only take up to 10 students per class. This ensures that our level of teaching is of a high standard. All students are catered to, no matter their needs or ability. Our students always comment how wonderful it is to feel like they have had a oneon-one experience, despite being in a small class group. The DCI online presence and marketing strategies support our hands-on learning and are instrumental in our continual strength and growth without the aid of sponsorship from larger product companies, thus keeping our content and message focused on pure education. We pride ourselves on the positive mark we have made within the industry and the quality reputation we have attained in the marketplace. or mail@.com www..com
DarIO COTrONEO - founder and EDUCaTOr Since forming his education company, DCI Education, in 1998, Dario Cotroneo has been in demand around the world, working in the USA, UK, Italy, Spain, Germany, France, Norway, China, Singapore, Australia and New Zealand to name a few, demonstrating his unique and singular brand of education. Not just how to cut hair, but why. Known for his exceptional cutting skills and street-based creativity, Dario creates strong, cutting-edge fashion looks whilst retaining beauty, sensitivity and harmony. He has developed a very unique and holistic approach to hairdressing education resulting in exciting ways to learn and enjoy. His insight and passion for the industry have been noticed by many other highly regarded industry leaders who use his education as a continuous platform for their staff. Dario s signature style a series of pared-down looks reflecting his love of modernist art and architecture puts him at the forefront of hair design. His role as founder of DCI Education takes him all over coaching, teaching and inspiring hairdressers wishing to be the best. It has been said, His shows and classes are unparalleled and a must to experience. Dario teaches the fundamentals of techniques and demonstrates when to use them, how to use them and why to use them. From these solid building blocks students go on to create exciting and modern hairstyles that are as adaptable as they are beautiful. His down-to-earth approach and global experience give him a unique perspective and an even more unique flair. He has a total understanding of the type of hairdressing training needed to keep stylists involved in their work and clients in love with their hairdresser. Dario s intuitive feel for fashion and his eye for trends keep s him ahead of the game. Not only do you learn amazing cutting and styling techniques but also Dario is a master of the art of rebalancing the face, meaning flaws are hidden and areas of beauty emphasized. At $550 for a haircut his fiercely loyal clientele will attest, this level of understanding and empowerment can be truly life-changing! To keep inspired and ahead of the trends, Dario also owns his own salon in Sydney and has filled the past 26 years styling high-fashion editorial, working with celebrity and media clientele and cementing his reputation as an industry leader. His distinctive works have featured around the globe in magazines such as: Harpers Bazaar, Singapore Elle, New Woman, UK Marie Claire, Cosmopolitan, Cleo, Shop Till You Drop, Black and White, Cream, Autore, International Hairdressing Journal, Estetica, Behind The Chair, Modern Salon, Madison and TV commercials, including Madison magazine, Westfield and Sarah Murdoch for Bonds. or mail@.com www..com
2017 DCI COUrsEs full DaY workshops BEgINNEr CUTTINg COUrsE The beginner-cutting course is a one-day workshop and covers the important habits to carry throughout a career. Three fundamental haircuts are used to illustrate the concepts of lines, layering & graduation techniques along with styling to finish each cut. This day is about fun; there are no mistakes, just friendly feedback while learning to guide you. COUrsE OUTCOmEs: Basic consultation skills Clean sectioning techniques Learn 3 basic haircutting techniques Gain confidence in learning about fundamentals Understand why and how to use different types of scissors highly recommended for: Stylists (1st, 2nd & 3rd year) Apprentices COUrsE format: Get on the right path with this hands-on workshop for 10 participants. Mannequin head, lunch & workbook will be provided. TOOls required Bring your scissors, cutting combs, flat sectioning clips, Denman brush, irons, blow dryer. Styling products will be provided. COUrsE DUraTION One-day workshop from 9:45-5:00. Lunch and refreshments provided INvEsTmENT $330 + gst COUrsE location & DaTEs Sydney August 1 September 19 December 5 Sydney August 1 September 19 December 5 or mail@.com www..com Hair by Dario Cotroneo
2017 DCI COUrsEs full DaY workshops 1 DaY ClassIC CUTTINg COUrsE This course is designed for hairdressers who are looking for additional structure and control in their work. In one day you will gain confidence learning 4 classic minimal timeless haircuts. Progressing from long to medium lengths, the core techniques of classic minimal cutting will be perfected with our care and guidance. You will also learn a very unique approach to client consultations to ensure your work is supported when you go back to the salon. COUrsE OUTCOmEs: Gain confidence in creating a new direction in your work Learn 4 precision classic haircutting techniques Understand how and why to use different types of techniques on your clients Receive a complimentary book to further support your training in your salon highly recommended for: Stylists (2nd year or above) Apprentices or Seniors looking for inspiration and a new fresh direction in hair. COUrsE format: Take control of your work with this hands-on workshop for 10 participants. Mannequin heads will be provided. TOOls required Bring your scissors, cutting combs, flat sectioning clips, Denman brush, irons, blow dryer. Styling products will be provided. COUrsE DUraTION: 1 Day workshop from 9am-5pm. Lunch and refreshments provided INvEsTmENT: $400 + gst COUrsE location & DaTEs: Wollongong May 10 Brisbane May 17 Canberra June 6 Perth Sydney July 19 Wollongong Newcastle Canberrra August Auckland 6 Auckland Adelaide Newcastle August Brisbane 13 Brisbane MelbourneSeptember Perth 6 Auckland May 7 June May 8 10 Perth June July 6 19 June 8 Newcastle May 14 August May 17 6 April 30 May 3 Melbourne Melbourne September September 10 10 Canberra September Sydney 17 September Sydney 24 September 24 Wollongong September 27 or mail@.com www..com Wollongong September 27 Auckland November 8 Hair by Emiliano Vitale
2017 DCI COUrsEs full DaY workshops 2 DaY ClassIC CUTTINg COUrsE This course is designed for hairdressers who are looking for additional structure and control in their work. In two days you will gain confidence learning 6 classic minimal timeless haircuts. Progressing from long to shorter lengths, the core techniques of classic minimal cutting will be perfected with our care and guidance. You will also learn a very unique approach to client consultations to ensure your work is supported when you go back to the salon. COUrsE OUTCOmEs: Gain confidence in creating a strong foundation Learn 6 precision classic haircutting techniques Learn how to do the most effective client consultation Understand how and why to use different types of techniques on your clients Receive a complimentary book and DVD for further training in your salon highly recommended for: Stylists (2nd year or above) Apprentices or Seniors as a refresher. COUrsE format: Take control of your work with this hands-on workshop for 10 participants. Mannequin head and lunch will be provided & each student will receive a step-by-step DVD and workbook of all haircuts. TOOls required Bring your scissors, cutting combs, flat sectioning clips, Denman brush, irons, blow dryer. Styling products will be provided. COUrsE DUraTION: Two-day workshop from 9:45-5:00pm. Lunch and refreshments provided INvEsTmENT: $800 + gst COUrsE location & DaTEs: Sydney August 29 & 30 Aug 29-30 or mail@.com www..com Hair by Emiliano Vitale
2017 DCI COUrsEs full DaY workshops 1 DaY advanced CUTTINg COUrsE The Advanced cutting course is our newest course, designed to teach modern haircutting shapes to inspire you and refresh your in-salon work. The focus will be to gain insight in how to work with what s hot right now and how to adapt these trends into your salon work. You will be inspired help you evolve to the next level with your client outcomes. COUrsE OUTCOmEs: Learn latest seasonal trends Create 3 on trend cutting looks Understand precision and free-form cutting Learn advanced cutting techniques Understand the natural texture and movement of hair highly recommended for: Stylists (3rd year or above) Apprentices or seniors wanting to push the boundaries of hair cutting techniques. Participants must be at an advanced level of cutting hair. COUrsE format: Be on trend and inspire your clients with this hands-on workshop for 10 participants. Mannequin head and lunch will be provided and each student will receive a trend workbook of all haircuts. TOOls required Bring your scissors, razor, cutting combs, flat sectioning clips, Denman brush, irons, blow dryer. Styling products will be provided. COUrsE DUraTION: One-day workshop from 9:45-5:00pm. Lunch and refreshments provided INvEsTmENT: $440 + gst COUrsE location & DaTEs: Sydney June 4 Melbourne September 10 Wollongong September 17 Sydney Wollongong Canberrra Auckland Newcastle Brisbane Melbourne Perth Canberra October 8 Auckland October 15 Newcastle October 22 Jun 4, Oct 5 Sep 17 Oct 8 Oct 15 Oct 22 Oct 29 Sep 10 Nov 5 Brisbane October 29 Perth November 5 or mail@.com www..com Hair by Dario Cotroneo
2017 DCI COUrsEs full DaY workshops men s BarBErINg COUrsE The Men s Barbering course is our newest and most dynamic course, designed to teach both old school barbering techniques as well as new and modern men s haircutting methods to inspire and refresh your work. The course will focus on how to work with classic scissor over comb and fading techniques, while creating amazing shapes and most importantly, how to adapt these methods and trends into your salon work. You will be inspired to evolve to the next level with your male clientele. COUrsE OUTCOmEs: Create 4 on trend looks Understand growth patterns Understand how to groom men s hair Learn the very best fading techniques Learn the latest men s haircutting techniques You will be working with the very best men s hairdresser highly recommended for: Stylists (2nd year or above) Apprentices or seniors wanting to learn a new and or a refreshing way to cut men s hair. COUrsE format: Be on trend and inspire your clients with this hands-on workshop for 10 participants. A Mannequin head will be provided and each student will receive a trend workbook of all haircuts. TOOls required Bring your scissors, razor, taper combs, cutting combs, clippers, flat sectioning clips, Denman brush, irons, blow dryer. Styling products will be provided. COUrsE DUraTION: One-day workshop from 9:45-5:00pm. Lunch and refreshments provided. INvEsTmENT: $440 + gst COUrsE location & DaTEs: Sydney August 13 Sydney Newcastle Canberrra Brisbane Perth Melbourne Apr 2 Aug 13 Apr 9 Apr 23 Apr 30 May 8 May 14 or mail@.com www..com Hair by Clive Allwright
2017 DCI COUrsEs full DaY workshops master BalaYagE COUrsE This is our most exciting addition for 2017 nationally. This year the Master Balayage Course, is a DCI first. It will focus on new and unique skills such as Hair Painting and Balayage at a high technical level in form and application, which in turn will help your colour business grow and help your colour work stand out for all the right reasons. The course will give hairdressers a fresh, new, modern perspective in free hand painting and will motivate you to grow as a hair colourist. Our Master Balayage Course is for committed hairdressers wanting to learn how to be different and be inspired and guided to be the very best. COUrsE OUTCOmEs: Understanding suitability Improved consultation skills Inspiring clientele to have change Learn advanced flawless painting techniques Learn how to select the on-trend toners Learn a whole new and unique approach in Balayage Confidence in choosing the right technique for the right client Build on your existing skills with new and fresh colouring techniques highly recommended for: Stylists (2nd year or above) Apprentices or seniors wanting to learn new Hair Painting and Balayage techniques. COUrsE format: Be on trend and inspire your clients with this hands-on workshop for 10 participants. A Mannequin head will be provided and each student will receive a trend workbook of all techniques. TOOls required Bring your tail combs, cutting combs, flat sectioning clips, Denman brush, irons, blow dryer. Products will be provided. COUrsE DUraTION: One-day workshop from 9:45-5:00pm. Lunch and refreshments provided. INvEsTmENT: $550 + gst COUrsE location & DaTEs: Brisbane Melbourne Perth Canberra Newcastle Sydney Wollongong Auckland Sept Jun 18 25 Jun 25 Sept Ju 2611 Jul 23 Jul 30 Aug 14 Aug 15 Aug 20 or mail@.com www..com Hair by Charline Bustamante @ DARIO Salon
2017 CONNECT PrOgram monthly ONlINE learning SucceSS isn t a Skill it S a habit 2017 sees DCI launch our Connect program, meaning you can be a part of our Mentor Program no matter where you live! We have received many requests for our education from regional area salons and areas we don t travel to, so we are excited that you can now be a part of our education community. The DCI Connect Program can be accessed by simply logging into a secured location on our website to access the monthly step by step haircut via video, with its head sheet. The video is a live class from one of the Mentor Program classes taught that month. This is a game changer for regional areas and busy hairdressers that do not have the time to attend courses but want to stay in touch with up to date learning s. It s extremely easy to register online. Simply go to our website and register. You will receive your own personal login details to access the curriculum each month. This is our 5th year we will be running our very successful Mentor Program and 2017 will be the best program yet. 2017 is designed to get hairdressers on the right path by developing confidence and consistency in strong, progressive and commercial cutting techniques and client communication. The goal is to give hairdressers the right perspective in precision haircutting, to motivate them to shine every month and to stay at a very high level the whole year round. Our 2017 Mentor Program is for committed hairdressers wanting to learn how to be different and stand out. Students who not only want to grow with new hairdressing skills, but to also be inspired and guided to be amongst the best in the industry. DCI CONNECT PrOgram OUTCOmEs: Understanding suitability Improved consultation skills Inspire your clientele to have change Learn advanced flawless finishing techniques Learn a whole new language around hair colour How to interpret hairstyle images for your client Build on your existing skills with classic techniques Upskill yourself by recreating a new look each month Confidence in choosing the right haircut for the right client Learn a new approach to hair colouring techniques to enhance the face DCI CONNECT PrOgram highly recommended for: Stylists (1st year or above) Apprentices or seniors looking for inspiration mentor PrOgram COUrsE TYPE: A push in the right direction with a hands-on session for 10 participants. Mannequin head will be provided. DCI CONNECT PrOgram COUrsE CUrrICUlUm: Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Learn a new Long Haircut + Learn editorial hairstyling` Learn a new Long Haircut + Learn how to understand face shapes Learn a new Medium Haircut + Learn to inspire your clientele/guests to embrace change Learn a new Medium Haircut + Learn editorial hairstyling tips Learn a new Short Haircut + Learn how to change your habits successfully Learn a new Short Haircut + Learn how to better understand your clientele/guests Learn a new Long Haircut + Learn editorial hairstyling Learn a new Medium Haircut + Learn how to retain clientele/guests Learn a new Short Haircut + Learn how to create your own trends for your clientele/guests Month 10 Learn a new way to Diagnose + Learn a completely new way to improve your consultation skills DCI CONNECT PrOgram COUrsE DUraTION: February to November 2017 watch anywhere anytime: Each month you will have access to our exclusive content after each mentor session via our website ThE 2017 DCI CONNECT PrOgram CONTENT will INClUDE EaCh month: 10 workshop videos of techniques taught throughout 2017. 10 step by step cheat sheets of techniques taught throughout 2017. 10 head sheets of techniques taught throughout 2017. Via your Computer, Tablet, Phone, ipad, iphone anywhere anytime. DCI CONNECT PrOgram INvEsTmENT: 10 classes upfront for $880 or mail@.com www..com
DCI video library ONlINE learning what Is DCI library? The DCI Library brings you the right hairdressing step-by-step videos for every learning moment in your career on your computer, your mobile, your tablet and more. We have designed our unique library space for you to log in and enjoy our high quality hairdressing step-bystep cut, colour and editorial hair up videos anywhere, anytime from our DCI Library on www.. com. Just search for what you wish to learn and hit play. OUr DCI library CONsIsTs Of ThE following step-by-step hairdressing videos: Beginner Cut & Style Series Beginner Colour & Style Series Beginner Foiling Series Classic Cutting Series Contemporary Cutting Series Contemporary Cut & Style Series Contemporary Colour Series Contemporary Colour & Style Series Advanced Cutting Series Advanced Colour Series Advanced Cut & Colour Series Balayage Series Editorial Hair Up Series fast facts 42: the number of videos in the DCI Library 725: the approx total minutes of content in the DCI Library $834: the total value of the entire DCI Library All videos in the DCI Library are in English OThEr languages? Our 22 step-by-step mannequin video series comes in 7 different subtitled languages such as Italian, French, German, Spanish, Chinese, Korean and Japanese. You can request a cost for this via email to purchase these separately. what DO I get and how much? You receive a 1-year subscription of unlimited access to view our 42 step-by-step hairdressing videos, for an upfront payment of $110 how DO I sign UP? Signing up to our Video Library subscription is easy. Via our website, click on the subscribe link to open to the subscription page. Simply fill out the form with your details and payment method. Once this has been submitted and approved, you will receive a response confirming your approved payment, followed by your new individual user name and password. That s it! You re ready to start enjoying our hairdressing step-bystep videos. T&C Apply. The DCI Library subscription is for 1 year and designed for 1 user only. Each subscriber (active user) will receive unique username and password to identify who he or she is and their IP address. If the IP address changes, the administrator will be able to see this activity. social NETwOrks and BlOgs Stay up to date with all the latest DCI news via Facebook, Twitter and DCI Blog. Dci library watch anywhere anytime or mail@.com www..com
CONTaCT Us 36 Kings lane Darlinghurst, NSW 2010 Sydney, Australia ph: +61 2 9380 2217 e: mail@.com w:.com