SHAVER CATALOGUE 2018
SOCIÉTÉ BIC (SUISSE) SA Via al Mulino 22a CH-6814 Cadempino Tel. : +41 (0) 91 985 11 11 Fax : +41 (0) 91 985 11 10 www.bicworld.com As a result of the ongoing development of our product range, Société BIC reserves the right to modify, without notice, the products and technical characteristics featured in this catalogue. Our new collection will be available in 2018 while stocks last.
WE OFFER SIMPLE, INVENTIVE AND RELIABLE CHOICES FOR EVERYONE, EVERYWHERE, EVERY TIME. Our shavers are subtly connected to life moments. A ritual, a habit, a feeling, a taste, a new gesture BIC products are makers and transmitters, triggering memories, discoveries, learning experiences, bridging the generations of yesterday, today and tomorrow. Connecting those who use and love them. FOR THE FIRST TIME. AND FOREVER AFTER.
shavers: simple to use, produced with precision Marketed in over 160 countries, shavers are all manufactured in the group s own plants (Mexico, Brazil, Greece and France), on machines designed by BIC following state-of-the-art technological processes including highly demanding controls. TECHNOLOGY ACCURATE TO THE MICRON! The manufacturing of shaver blades relies on one of the most high-precision technologies ever developed for mass consumption products; the BIC blade edge is 2,000 times smaller than a hair! This precision required on each of the 5 BILLION BLADES PRODUCED annually can only be provided through meticulous control of their manufacturing from one end of the chain to the other. For this reason, all BIC shavers are produced in the Group s own facilities, in Athens (Greece), Verberie (France), Manaus (Brazil) and Saltillo (Mexico). MEXICO SALTILLO BRAZIL MANAUS FRANCE VERBERIE GREECE ATHENS
A single strand of beard hair is as strong as a copper wire of the same diameter. To cut the hair without irritating the skin, the blade edge, invisible to the naked eye, must be perfectly smooth. Only automated precision yields this kind of sharpness. UNRELENTING CONTROLS To ensure that they all display the same quality regardless of their country of sale, the 7,1 MILLION BIC SHAVERS selected every year across the globe (1) are all inspected with the greatest level of attention: 100% Every product undergoes 30 VISUAL OR TECHNICAL TEST before they touch anyone s skin. 100% of shavers are checked during assembly. 100% of packages are inspected. 100% of blades, molded components and finished products are controlled. THIS EXPERTISE HAS ENABLED BIC TO ENHANCE ITS PRODUCT RANGE AND TO CONTINUOUSLY MEET CONSUMER EXPECTATIONS. TODAY, CONSUMERS CAN EASILY FIND 1-BLADE, 2-BLADE, 3-BLADE, 4-BLADE AND RECENTLY 5-BLADE RAZORS IN STORES, AROUND THE WORLD. (1) 2016 net sales based on 365 days
THE MALE RANGE
01. FLEX RANGE BIC FLEX 3... 14 BIC FLEX 4... 16 02. ALL-IN-ONE RANGE BIC 3 HYBRID EXTRA LIFE... 20 03. ACCESS RANGE BIC 1 SENSITIVE... 24 BIC 2 SENSITIVE... 26 BIC COMFORT 2... 28 BIC 3 ACTION... 30 04. SPECIFICS NEEDS RANGE BIC BODY... 34
RANGE ACCESS RANGE NUMBER OF BLADES FOR A CLOSE SHAVE MOVEABLE BLADES FOR A SMOOTH SHAVE LUBRICATING STRIP FOR A SMOOTH GLIDE PIVOTING HEAD THAT FOLLOWS THE CONTOURS OF THE FACE PREMIUM NON SLIP HANDLES FOR COMFORT & CONTROL ALL-IN-ONE SHAVING KIT FOR A CONVENIENT USE
Available in Switzerland FLEX RANGE ALL-IN-ONE RANGE NUMBER OF BLADES FOR A CLOSE SHAVE MOVEABLE BLADES FOR A SMOOTH SHAVE LUBRICATING STRIP FOR A SMOOTH GLIDE PIVOTING HEAD THAT FOLLOWS THE CONTOURS OF THE FACE PREMIUM NON SLIP HANDLES FOR COMFORT & CONTROL ALL-IN-ONE SHAVING KIT FOR A CONVENIENT USE
FLEX RANGE FLEX RANGE BIC FLEX 3... 14 BIC FLEX 4... 16 01 FLEX RANGE
Lubricating strip with aloe vera and vitamin E. For a smooth glide. Pivoting head. Follows the contours of the face. Large guard bar. 3 nano tech blades, individually adjust to the contours of the face. For an extra smooth shave. Comfortable heavy handle with rubber grip. Easy to rinse. Superior control. VITAMINE E ALOE VERA KEY MARKET DATA The 3-blade segment accounts for 48,2% (in value) of the male disposable market (1). BIC represents 17,4% (in value) of the male 3-blade segment (1). POINTS OF DIFFERENTIATION 3 nano tech blades for an extra smooth shave. Easy to rinse. Comfortable handle with rubber grip and pivoting head for better control as you shave. Sources : (1) Nielsen Total Europe 15 countries - Value sales - Male disposable market - MAT DEC 2016. 14
MALE FLEX RANGE 3-BLADE SHAVER, MOVEABLE BLADES HEAVY HANDLE STANDARD PACKS BIC FLEX 3 BLISTER OF 4 GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTER 4 BIC FLEX 3 EU 9202151 3086123347328 03086129202157 10 ALTERNATIVE CHANNELS BIC FLEX 3 TRAVEL KIT GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTER SH TRAVEL KIT FLEX 3 EU 939 063 3086123437159 03086129390632 10 15
Lubricating strip with aloe vera and vitamin E. Great smoothness. Pivoting head, adjusts to the contours of the face. Large rubber guard bar. Comfortable heavy handle with rubber grip. Superior control. 4 nano tech blades, individually adjust to the contours of the face. For a closer shave (1). Easy to rinse. VITAMINE E ALOE VERA KEY MARKET DATA The male 3 and 4-blade consolidated segment represents 50,2% (in value) of the male disposable market (2). BIC represents 54,8% of the male 4-blade segment in value (2). POINTS OF DIFFERENTIATION 4 nano tech blades for a closer shave (1). Easy to rinse. Comfortable handle with rubber grip and pivoting head for better control as you shave. Sources : (1) VS BIC Flex 3. (2) Nielsen - Total Europe 15 countries - MAT Dec 2015. 16
MALE FLEX RANGE 4-BLADE SHAVER, MOVEABLE BLADES HEAVY HANDLE STANDARD PACKS BIC FLEX 4 BLISTER OF 3 GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTER 3 BIC FLEX 4 EU 8880283 3086123220614 03086128880288 10 ALTERNATIVE CHANNELS BIC FLEX 4 SINGLE BLISTER CARD GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTER 1 BIC FLEX 4 EU 929 019 3086123394780 03086129290192 10 17
ALL-IN-ONE RANGE BIC 3 HYBRID EXTRA LIFE... 20 ALL-IN-ONE RANGE 02 ALL-IN-ONE RANGE
Large lubricating strip with aloe vera and vitamin E. For a better glide over the skin (1). Pivoting head. Follows the face contours. Rubber guard bar. For a smooth shave. Triple-blade shaver for a close shave. Long curved handle. Better control for a comfortable shave (1). KEY MARKET DATA The 3-blade segment accounts for 48,2% (in value) of the male disposable market, showing a growth of 4,2% (2). BIC represents 17,4% (in value) of the male 3-blade segment (2). POINTS OF DIFFERENTIATION 3-blade shaver provides a close and comfortable shave. All-in-one kit: 1 handle + replaceable cartridges. Cartridges are not sold seperatly. Good value for money. A long duration pack: up to 12 months of shaving (3). 20 Sources : (1) VS BIC 2. (2) Nielsen Total Europe 15 countries - Value sales - Male disposable market - MAT DEC 2016. (3) Based on an average frequency of use.
MALE ALL-IN-ONE ALL-IN-ONE 3-BLADE SHAVER 1 HANDLE + 12 CARTRIDGES STANDARD PACKS BIC 3 HYBRID EXTRA LIFE 1 HANDLE + 12 CARTRIDGES GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTER BIC 3 HYBRID EXTRA LIFE B12 EU 919 432 086123356580 03086129194322 10 21
ACCESS RANGE BIC 1 SENSITIVE... 24 BIC 2 SENSITIVE... 26 BIC COMFORT 2... 28 BIC 3 ACTION... 30 ACCESS RANGE 03 ACCESS RANGE
Fixed head. Specially designed blade geometry. Top quality stainless steel single blade with polymeric and chrome covering. Easy cleaning. Orange polystyrene handle. Easy to handle and use. KEY MARKET DATA 5 out of 100 male disposable shavers sold are BIC 1 shavers (1). It has the highest loyalty rate in volume among male disposable shavers in France, UK and Greece (2). It is the N 1 choice single blade male disposable shaver in Europe (3). POINTS OF DIFFERENTIATION One blade for easy cleaning. The BIC iconic shaver. The 1st one piece shaver launched in 1975. 24 Sources : (1) Nielsen - Total Europe 15 countries - Volume unit sales - Male disposable market - MAT DEC 2016. (2) Nielsen CPS France, UK, Greece - Volume Loyalty rate - Men disposable shavers - MAT ending MAY 2016. (3) Nielsen - Total Europe 15 countries - Volume unit sales - 1-blade male disposable market - YTD December 2016.
MALE ACCESS RANGE 1-BLADE SHAVER BIC S ICONIC SHAVER STANDARD PACKS BIC 1 SENSITIVE POUCH OF 10 GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTER 10 BIC 1 SENSITIVE EU 838 523 3086125705119 03086128385233 20 25
Narrow and fixed razor head for precise shave Top quality stainless steel twin blades with polymeric and chrome covering. Softer shave (1). Orange polystyrene handle. Easy to handle and use. KEY MARKET DATA The 2-blade segment represents 63,2% of the male disposable market in volume (2). POINTS OF DIFFERENTIATION Twin-blade for a close and comfortable shave. A very good value for money shaver on the male 2-blade one piece branded segment. Sources : (1) vs. BIC 1. (2) Nielsen Total Europe 15 countries - Volume unit sales - Male disposable market - YTD DEC 2016. 26
MALE ACCESS RANGE 2-BLADE SHAVER FOR PRECISION STANDARD PACKS BIC 2 SENSITIVE POUCH OF 10 GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTER 10 BIC 2 SENSITIVE EU 838 530 3086126674735 03086128385301 20 27
Large lubricating strip with aloe vera, vitamin A and E. Great smoothness for a comfortable shave. Fixed and narrow head. Top quality stainless steel twin blades with polymeric and chrome covering. Softer shave (2). Non-slip polystyrene handle. Better grip and shaving control (1). KEY MARKET DATA The 2-blade segment represents 63,2% of the male disposable market in volume (3). POINTS OF DIFFERENTIATION A 2-blade shaver with a large lubricating strip for a comfortable shave. 28 Sources : (1) vs. BIC 2. (2) Vs previous blades. (3) Nielsen Total Europe 15 countries - Volume unit sales - Male disposable market - YTD DEC 2016.
MALE ACCESS RANGE 2-BLADE SHAVER LARGE LUBRICATING STRIP STANDARD PACKS BIC COMFORT 2 POUCH OF 10+5 GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTER BIC COMFORT P10+5 EU 878 854 3086126693415 03086128788546 12 29
Double lubricating strip with aloe vera. Provides extra glide for a quicker shave (1). Fixed head. Triple-blade shaver technology with polymeric and chrome covering. Close and smooth shave. Curved handle design with non-slip ridges. Better grip and shaving control. KEY MARKET DATA BIC 3 is the 2 nd platform on the 3-blade male segment with 15,6% of volume MS (2). BIC 3 platform shows a volume growth of +5,8% vs. 2015 (2). POINTS OF DIFFERENTIATION A superior shaving performance vs premium 2-blade male disposable shaver (3). A closer and quicker shave (1). A black packaging that conveys masculinity seriousness and strictness to the consumers (4). 30 Sources : (1) vs BIC 2 Sensitive. (2) Nielsen Total Europe 15 countries - Volume unit sales - Male disposable market - MAT DEC 2016. (3) Consumer use test BIC 3 vs Gillette Blue 2 Plus - July 2015 & Consumer use test BIC 3 vs Gillette Blue 2 and Gillette GII - MAY 2013. (4) External quantitative survey Russia Feb 2012.
MALE ACCESS RANGE 3-BLADE SHAVER QUICKER SHAVE * STANDARD PACKS BIC 3 ACTION POUCH OF 6+2 GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTER BIC 3 ACTION P6+2 EU 931 530 3086123399334 03086129315307 20 31
SPECIFICS NEEDS RANGE BIC BODY... 34 SPECIFICS NEEDS RANGE 04 SPECIFICS NEEDS
Top quality stainless steel single blade with polymeric and chrome covering. Easy to clean for more hygiene. Polystyrene comb. Removes easily long hair. Polystyrene handle. KEY MARKET DATA BIC is the leading reference on the male 1-blade segment with 66,9% value market share (1). POINTS OF DIFFERENTIATION One blade with a comb adapted to body shaving. A comb that makes easier the shave of long hair. Sources : (1) Nielsen Total Europe 15 countries - Value sales - Male disposable market - MAT DEC 2016. 34
MALE SPECIFIC NEEDS 1-BLADE SHAVER WITH COMB STANDARD PACKS BIC BODY POUCH OF 12 GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTER 12 BIC BODY EU 8994162 3086126606477 03086128994169 20 35
PROMOTIONS To reach new customers that do not sell branded one piece shavers. To answer any promotional opportunity. These offers will leverage consumption! - A new recommended selling price point to capture new consumers - A trial offer to leverage impulse purchase GENCOD DESIGNATION EUROPEAN CODE EAN SKU EAN OUTER OUTER BIC 1 SENS P5 EU 838 521 3086125705010 03086128385219 40 BIC BILAMA DUE P5 EU 899 412 8002930008301 03086128994121 20 BIC 3 P2 EU 889 701 3086123221673 03086128897019 20 BIC FLEX4 COMFORT BL1 EU 929 019 3086123394780 03086129290192 10 36
PROMOTIONS SAMPLES (NO EAN) 928 771 929 002 8958282 8969821 952 914 37