about us public design group Public Design Group At Public, we have a no nonsense approach; no house style and no trademarked process. We are strategic and creative thinkers working collectively to a simple principle: we see things from the customers point-of-view. As our name suggests, our real client is the public. You may see your brand in one way, but it is not what you say it is, it s what the public says it is. We have found this approach to be insightful and effective in reaching the real issues at hand. Over the past 14 years, we have collectively had experience in the following areas... Aeroplane interiors Airport lounges Airline travel stores Auction houses Bakery Bars Books Cafes Car showrooms Children s toys Computer stores Convenience Consumer banking Delicatessens Department stores Electrical superstores Employment centres Exhibition design Fashion apparel brands Financial services Florists Food retail Galleries Gift shops Hairdressers Hardware Health and beauty Homewares Home computing Hotels Ice cream Jewellery Luxury goods brands Liquor Leisure centres Music and entertainment Newsagencies Optometry Petrol stations Private members clubs Shoes Supermarkets Surf brands Telecommunications Travel agencies
our approach public design group A typical design project Familiarisation getting to know you and your business The brief analysis and documenting the aims of the project Concept presenting initial ideas to you for discussion Design refinement developing and refining the design concepts Delivery producing finished drawings and artwork Design management guiding the concept through to project completion Evaluation looking back, a debrief on the project jason pollard mobile: 0407 254 785 telephone: 61 (0)2 9660 1200 email: jason@publicdesigngroup.com www.publicdesigngroup.com design group suite 79, jones bay wharf 26-32 pirrama rd, pyrmont NSW 2009 australia
public design group where we are ANZAC BRIDGE P P P HARRIS ST PIRRAMA RD STAR CITY P PYRMONT PYRMONT ST ST DARLING HARBOUR PYRMONT BRIDGE WESTERN DIST. CLARENCE ST ST YORK ST ST GEORGE ST how to get here We are on a wharf north-west of Darling Harbour. Drive north along Harris Street to the end, turn right, follow the road along the waterfront onto Pirrama Road, park. Or, take the light rail 6 stops from Central to Star City. Or, walk across Pyrmont footbridge in Darling Harbour and turn right and follow the road onto Pirrama Road. FISH MARKETS BRIDGE RD WATTLE LE DRUIT ST lower level suite 79, jones bay wharf 26-32 pirrama rd, pyrmont NSW 2009 australia jason pollard mobile: 0407 254 785 email: jason@publicdesigngroup.com rob bryant mobile: 0438 451 429 email: rob@publicdesigngroup.com dan cooper mobile: 0402 301 315 email: dan@publicdesigngroup.com telephone: 61 (0)2 9660 1200 facsmile: 61(0)2 9660 1233 www.publicdesigngroup.com
OPSM retail making a difference design group
OPSM retail making a difference design group
OPSM retail making a difference the opportunity Having redesigned OPSM in 2002 we were asked to address the directive from Luxottica Retail to sell high-end fashion products in their stores. our approach This would need a change to the look of the store. We would have to tell the customers that OPSM had changed and what better way to do this than surround the entrance in a strong colour. Customers wouldn t miss the difference as they entered the store passing blue walls, ceiling and floor. The new product needed highlighting too, so it was given more space and the blue colour was used to surround the fashion area. the result OPSM had grown up and become a credible retailer of the latest fashions. We no longer have to show they are thinking about their customers needs because they are now retailers not a medical brand. The graphic style is now more confident, replacing the subtle tints and pastels from before with stronger colours black, blue and orange. And the new glasses? They are selling like hot cakes! jason pollard mobile: 0407 254 785 telephone: 61 (0)2 9660 1200 email: jason@publicdesigngroup.com www.publicdesigngroup.com design group suite 79, jones bay wharf 26-32 pirrama rd, pyrmont NSW 2009 australia
paylees shoes shoe shopping made easy
payless shoes shoe shopping made easy the opportunity Since 1980 Payless Shoes has enjoyed being Australia s most successful self-serve shoe retailer. In recent years they have struggled with their proposition, great brands for less, because the great brands have left! Also only 1 in 10 customers who entered the store were buying, so we had to find out why. our approach The challenge for us has been to identify a new proposition for the brand and then redesign the store communications appropriately. The answer lay in the way Payless Shoes have always sold shoes self-serve. Where else can you walk in and buy shoes in 5 minutes without having to ask for service? Payless Shoes is convenient. the result The result is a new logo and new look store for along with a new brand promise shoe shopping made easy. The stores are now designed around convenience with a straight-forward graphic system that helps customers in the self-service process. jason pollard mobile: 0407 254 785 telephone: 61 (0)2 9660 1200 email: jason@publicdesigngroup.com www.publicdesigngroup.com suite 79, jones bay wharf 26-32 pirrama rd, pyrmont NSW 2009 australia
Laubman & Pank eyecare for life design group
Laubman & Pank eyecare for life the opportunity To reposition the third optometry brand of the Luxottica Group. our approach Having positioned OPSM as the fashion optical retailer for everyone, where could we put L&P? There was room for a local expert, the real optometrist and frame stylists specialising in eyecare for life. the result The result is a warm, comfortable and colourful environment full of informative, genuine and expert advice. Nearly one third of the store is given over to a lounge area where customers can wait for their optometrist. Large graphic images and typographic messages reassure the customer about their eyecare issues and the dark walls both highlight the product panels and create a comfortable, residential feel. *Conditions apply Does my bum look big in these? Sometimes a second opinion makes all the difference! Take your frames home tonight and get a second opinion. Bring them back if they aren t right.* jason pollard mobile: 0407 254 785 telephone: 61 (0)2 9660 1200 email: jason@publicdesigngroup.com www.publicdesigngroup.com design group suite 79, jones bay wharf 26-32 pirrama rd, pyrmont NSW 2009 australia
streets ice cream chill grill
streets ice cream chill grill
streets ice cream chill grill the opportunity To enable Streets, a manufacturing brand, to credibly enter the lucrative ice cream retail market on the back of its three well known consumer brands, Paddle Pop, Magnum and Calippo. our approach Streets ice cream traditionally comes in wrappers. In this case the familiarity and trust of the product s wrapper is now being replaced with the theatre and excitement of having your own unique Streets product created on the Chill Grill right in front of you. Customers can choose from a wide range of branded base ice cream flavours and inclusions. the result The public s reaction to an established ice cream brand coming to life in this way has been overwhelming. The concept succeeds in promoting the Streets brand foremost in consumer s minds. jason pollard mobile: 0407 254 785 telephone: 61 (0)2 9660 1200 email: jason@publicdesigngroup.com www.publicdesigngroup.com suite 79, jones bay wharf 26-32 pirrama rd, pyrmont NSW 2009 australia
globe newsagency news from around the globe
globe newsagency news from around the world the opportunity Our client wished to open a store in Westfield s new Bondi Junction shopping centre with a view of selling the business in a few years. our approach We realised giving the new store an identity would make it more than just another newsagents. Our client had two existing newsagencies in Bondi Junction which he had named Newsagency. He was selling foreign newspapers and magazines, imported gifts and Taschen books. His registered name was Global shopping network so we suggested calling his stores Globe Newsagencies. the result The idea has grown into a unique type of newsagency offering, news, gifts and confectionery from around the world. We spent some time convincing our client to give a little breathing space to the merchandise in order to help customers choose from the often over-whelming range. jason pollard mobile: 0407 254 785 telephone: 61 (0)2 9660 1200 email: jason@publicdesigngroup.com www.publicdesigngroup.com suite 79, jones bay wharf 26-32 pirrama rd, pyrmont NSW 2009 australia