CBAC / WJEC Tasg Asesu wedi ei Rheoli / Controlled Assessment Task Myfyriwr / Student 4 Gradd / Grade B
23 rd September 26 rd September 2010 1.30 hours 1.30hours A famous cosmetics manufacturer is launching a new unisex perfume. A new bottle, display stand and promotional item are needed for the launch. The highlighted words are keywords to do with my design. Plastic pull on/off top Recycled card Logo s on bottle and box Definition of target market A target market or target audience is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy. The target market and the marketing mix variables of product, place (distribution), promotion and price are the two elements of a marketing mix strategy that determine the success of a product in the marketplace. The target market for my product is in the cosmetics region. My fragrance is trying to hit a target age of 13 to 37 years old. I m targeting too work with the manufacturer of Joop and hoping to sell the fragrance in boots. The Davidoff cool water and the Davidoff wave is a unisex fragrance by Davidoff. The cool water bottle is in rectangular shape as the wave is in a cone shape. Colours vary from a silky blue to a dark and light blue. Both have clip on and off caps. The logo is stamped onto the bottles, there are two sizes of the bottles 100ml and 125ml. The joop bottles are a unisex fragrance as well. The shapes of the bottles are different with joop etu de toilette has a rectangular as joop jette is in the shape of a heart. There are two different sizes of the bottles 25ml and 50ml. Frosted blue glass/clear and blue glass The packaging is made from recycled card, the manufactures details will be on it and the logo is printed to. Features include a bar code for selling the product and the quantity in mls. It opens and closes and has a protective insert inside to protect the glass. It also has a flammable sign on the box. The packaging is made from recycled card. The manufacturers details will be on it and the logo printed to. Features include a bar code for selling the product and the quantity in mls. It opens and closes and has protective insert inside to protect the glass. It also has a flammable sign on the box. I have come up with a few possible ideas of famous brands that sell unisex fragrances & products. These are the logo & names for the brands. WHAT I HAVE TO DESIGN? 1. Design a logo for the fragrance, should include colour scheme, a name and think of brands. 2. To design the shape of the bottle. This could be a model, spay painted to look like glass or made from plastic. 3. Display stand to promote it. Offers testers size location and recesses. 4. A free gift or give away to promote new product. I am going to design a new unisex fragrance for Joop. It will be aimed at teenagers to young adults between the ages of 13-37 years old. This age range is part of the Demographic segment of the market who are working & have disposable income to spend on a new fragrance. My fragrance will be sold under the Joop brand name & will the Joop logo. The product I am going to design we need the following: A name of the fragrance & a logo to go with the joop brand logo. A new bottle design. Material can vary but there will be legal requirements to consider. A display stand to help advertise the product & allow it to be tested in the shop. This will be located near the counter of the shop, so it could be easily cleaned. Should have some electronics in it. A promotional product. This could be packaging, key rings or even t-shirts.
6 th Oct 2010 7 th Oct 2010 1 hour 2.30 hours The product I am going to design we need the following: A name of the fragrance & a logo to go with the joop brand logo. A new bottle design. Material can vary but there will be legal requirements to consider. A display stand to help advertise the product & allow it to be tested in the shop. This will be located near the counter of the shop, so it could be easily cleaned. Should have some electronics in it. A promotional product. This could be packaging, key rings or even t-shirts. Think of a name of the fragrance & a logo to go with the Joop brand logo. You need a name which goes with the brand. You need a colour scheme that s links with bottle, name and logo. Bright/ bold colours e.g. yellow /red. Name to be short and simple. Design a new bottle. Material can vary but there will be legal requirements to consider. To design a display stand to help advertise the product & allow it to be tested in the shop. This will be located near the counter of the shop, so it could be easily cleaned. Should have some electronics in it. Must display the bottle, name of the fragrance and the brand name Joop. Must be small enough to fit on a counter Must be able to clean probably and easily 2 layer stand with the name of my fragrance on the top layer and the brand name on the bottom Recesses for the bottle to fit only on the right stand. A reasonable size to fit a shop counter Simple enough shape to pick the stand up and clean it. Design a promotional product. This could be packaging, key rings or even t-shirts. A size of the bottle The shape of the bottle A material your going to use to make the bottle. I want the size of the bottle to have 75ml in it. I want the shape of the bottle to be In a shape of a lightning bolt. I want to use acrylic to make my bottle. Must have a free item to promote the product with the name of fragrance & name of brand. The product must have the manufactures details on it. Could have a key ring with fragrance bottle and name 1 side and on the back manufactures details. Could have a t-shirt with fragrance name with brand name and logo.
1 st Dec 2010 5 th Dec 2010 60 minutes 3hrs30mins This page contains my logo, name and bottle idea. It shows the design of both my logo and bottle. Plus it shows how I want them to look. The page below is some more idea s of logo s, bottle design and possible stand idea s. Both of these pages have labels to show key features of the designs. This page shows my display stand, it also is labelled with main features and show a flat surface view. This page contains my promotional item idea s. it shows the packaging with front and back views, including details. Plus has two key rings idea s as a free gift to help promote the product.
3 rd January 2011 3 rd January 2011 600 minutes 4hrs30mins These pages contain the final design that I have chosen. This page has my bottle design with labelled key features plus it has my name & logo for the fragrance. This other page has my display stand on it with a view on how it would look in a shop. It also has my packaging front & back view, plus a 2d & 3d version of my Keyring. I think this is the best idea of mine because its new and defiantly eye catching. I like this one because it stands out and it s a cool design. Plus this design meets my specifications. Matthew Jones says yes Matthew thinks that the idea is good. He likes how the lid comes off at a midpoint of the bolt. He thinks that the bottle would stand out more if it was a dark blue or black like the sky with a lightning bolt going down the shape. Dale James says yes Dale thinks that this is a very good idea, he really likes how I ve linked the keying to the bottle with a lightning bolt theme. Likes how the name stands out & how I have linked the name with my logo design. He thinks that the stand could use brighter colour. I agree with most of the boys points, especially with the colour schemes. I think I will add brighter colours to the display stand & think about the bottle colour change as I don t want to change my original idea too much. After confirming with my partners I have decided to have my stand all in blue. My bottle will be made with clear plastic and a thin yellow shape on the outside and a thing blue one in the middle. The key ring is a thin lightning bolt that s got flash in graved on it all in blue.
13 th Jan 2011 13 th Jan 2011 1 hour 5hrs30 mins Above is the bottle I have one the right way and another back to front so when they are cut out I will stick them together so the writing is the same way on both sides. The bottle will be in clear plastic and the lid will be cut out and put on separate. The separate pieces of writing are parts to be cut out and stuck on later. This is the stand that s all separate. The part on the left is the back and underneath it is a piece that goes at the bottom front. And the pieces on the left are to be stuck together, the bottom piece goes onto the back of the stand and the part with the writing goes on top of that again.
23 rd Jan 2011 23 rd Jan 2011 1.30 hours 7 hours Components Required Characteristics Material Choices Key Ring Bottle For the key ring it had to have the shape of a lightning bolt with my brand name and the fragrance name going down it. Plus it will have a snake chain and split ring to it. The bottle has the brand name and the name of the fragrance on it. Also the bottle in a lightning shape style. I used the snake chain and split ring which we ordered. And used plastic for the lightning bolt shape. I used a thick clear plastic to make the bottle with a thin blue acrylic and yellow to put on the edges and 1 in the middle. Display Stand The display stand needs to be appealing to the target group. The stand needs to hold the bottle and have the brand name and the fragrance name. The materials I used were both blue and yellow acrylic with small mirror sections on the front of the stand.
24 th Jan 2011 24th Jan 2011 1hr30mins 8hrs30mins The best way to construct my bottle is too cut two copies of the bottle on the original plastic the add thin frame of colour plastic to it. This is an enlargement of my key ring this is the shape I am using to cut out the key ring. The line on the top left is where the lid is on my bottle and the hole for the snake chain to be attached to the main part of the key ring. In the picture above is the page I produced on 2D Design. This is the style of my bottle which is running down the middle of the page, the stand is down the left and right of the page and the key ring is down the bottom right of the page. In the bottom left of the page is the mirror sections I needed to cut and stick on the stand. The writing of flash, Joop and the exclamation mark to be put on the bottle later on.
27th Jan 2011 29th Jan 2011 1 hour 9hrs30mins Order number Material / colour Order Size & Thickness in mms I will be using acrylic sheets to make my display stand and my bottle. I will be a yellow for my bottle and a blue metallic for my stand. D490-243 Solid cast yellow for bottle 1015 x 510 x 3mm and 4 letters ¼ of a sheet D490-241 Solid cast metallic blue for stand 1015x510x3mm ½ of a sheet D950-739 x6 split rings Pack 100 D910-106 x6snake chains Pack 50 D490-240 Solid cast red 220x100x3mm I will also be using split rings and snake chains for my key ring.
3 rd Feb 2011 3 rd Feb 2011 30 minutes 10hrs0mins
1 hour 11hrs 0mins The stand has a blue acrylic background with yellow and red acrylic writing. It also has two small pieces of mirror to give it a little lightning shimmer. The bottle is made with clear plastic with thin strands of yellow and blue acrylic yellow on the outside and blue in the middle. My key ring is the same shape of my bottle with the words on it but instead of a clear plastic it s the blue acrylic.
30 minutes 11hrs30 mins All dimensions in mms
1 hour 13 hours I first drew my design up on 2d design to get the measurements. Tested it using card. Then after it was all cut out I stuck it all together I then got the sheets of acrylic and polar frosted plastic ready for the laser cutter Then moved on to cut my design out. After all was stuck together bottle made and the key rings complete, my product looked like the picture above.
I have completed the specification, to create an aftershave bottle, stand and logo. I have followed the brief and matched it to my specification to make my product correctly and perfectly. I have looked at other brands and how their designs could improve mine and give me a basic product idea to look at and improve. I used up my time to create my product in different periods of time. First of all when I made my card model I found it was too small.. The next problem I had was when cutting out acrylic it was different than the card model because you cannot bend the acrylic as well as the card so I decided to have two exact pieces to stick to one another. Then when cutting out the acrylic there is a cover on the acrylic when you get it. I left this on which prevents the acrylic from burning when being laser cut. When filing it also protects the acrylic from being scratched on sides you don t want filed.