There s only one thing that doesn t look good through our lenses, and that s the status quo. Not a day goes by that we re not moving the sunglass industry forward. This advancement is about more than polarization; it s about dissecting the light spectrum, removing harmful light and enhancing beneficial light. Simply put, our patented Costa 580 s are the clearest lenses on the planet. COLOR ENHANCEMENT LENS TECHNOLOGY OPTIONS Costa and lenses feature best-inclass technology, which reduces haze and blur while providing greater contrast, enhanced color definition and unmatched clarity. COSTA 580 POLARIZED LENSES STANDARD POLARIZED LENSES Reducing harmful high-energy blue light cuts haze, producing greater visual clarity and sharpness. A B C A UV UV HIGH-ENERGY BLUE 380 NM TO 430 NM STANDARD SUN LENS B HEV ABSORB 100% OF UV ABSORB 100% OF HIGH-ENERGY VISIBLE (HEV) BLUE LIGHT (TO 425 NM) ENHANCE GOOD BLUE COLORS C VISIBLE LIGHT (380 NM TO 740 NM) VISIBLE LIGHT (380 NM TO 740 NM) F D D E E ENHANCE GREEN AT PEAK SENSITIVITY (555 NM) FILTER OUT HARSH YELLOW LIGHT (580 NM) ENHANCE RED COLORS SIMULATED WITH COSTA 580 LENS F LIGHTWAVE GLASS Benefits of our most high-tech lenses: + Superior clarity + 20% thinner and 22% lighter than average polarized glass + Encapsulated mirrors + 100% polarized to kill glare and reduce eye strain + 100% UV protected for maximum protection + U.S. Patent No. 6,334,680 + U.S. Patent No. 6,604,824 PLASTIC Benefits of 580 plastic lenses with C-WALL : + 580 clarity + Lightweight and durable + Impact- and scratch-resistant + Outperform every other lens in the class + Available in mirrors + 100% polarized + 100% UV protected + U.S. Patent No. 7,506,977 LIGHTWAVE GLASS These lenses put Costa on the map and still outperform the competition. Benefits of Costa lenses: + 20% thinner and 22% lighter than average polarized glass + Encapsulated mirrors + 100% polarized + 100% UV protected 2 COSTA WORKBOOK 2016 WE LOVE OUR DEALERS 3
LENS COLOR LIGHT OPTIMAL USAGE CHOOSING A LENS COLOR Light conditions are constantly changing. To get the most out of Costa lenses, it s important to choose the right color. We BLUE MIRROR Encapsulated mirrors deliver superior contrast and color in full sun and eliminate glare (gray base). 10% LIGHT TRANSMISSION OBMGLP OBMP BMGLP BRIGHT LIGHT + Open water + Harsh sun + Beach + Natural contrast offer six lens colors in three lens technologies that range from low light like dawn to extremely bright light with blinding glare. Consider where your customer might spend GREEN MIRROR Encapsulated mirrors enhance visual acuity and eliminate glare (copper base: &, amber base: ). OGMGLP OGMP GMGLP + High contrast + Sight fishing in full sun their time to fit them with the 10% LIGHT TRANSMISSION best lens. For offshore, blue mirror is the way to go. For freshwater and inshore, green mirror, silver mirror and copper are great options. For low light at dawn GRAY Maintains color saturation and natural contrast in medium to bright sun conditions. 12% LIGHT TRANSMISSION OGGLP OGP + All-around activities + Natural contrast or dusk, sunrise is perfect. lenses are the best choice for everyday activities. Of course, the best way for a customer to decide is to consider their environment, try on a pair and look outside. SILVER MIRROR Encapsulated mirrors enhance colors and also optimize light transmission (copper base). 12% LIGHT TRANSMISSION OSCGLP OSCP + Excellent for sight fishing + Cloudy days + Everyday activities + Most versatile COPPER Cuts glare and enhances contrast and color in all conditions. 12% LIGHT TRANSMISSION OCGLP OCP + Sight fishing in variable light and water conditions + Driving + Everyday activities + High contrast SUNRISE * High-contrast specialty lens made especially for sight fishing at dawn and dusk. OSP + Low light/ overcast conditions + Sunrise/sunset 27% LIGHT TRANSMISSION LOW LIGHT + Heightened contrast *SUNRISE LENSES ARE NOT SUITABLE FOR DRIVING. LIGHT TRANSMISSIONS ARE APPROXIMATE, DEPENDING ON COSTA LENS TECHNOLOGY. 4 COSTA WORKBOOK 2016 WE LOVE OUR DEALERS 5
BUILT BY HAND, BACKED FOR LIFE It takes skilled craftsmen to assemble a pair of Costas in our Daytona Beach production facility. We believe in our work, so our limited lifetime warranty covers defects in materials and workmanship. And if your customers Costas ever need fixing, we re here for you. All Costa Repair Shop calls are answered by a member of our staff in Florida. The best lenses would be useless without frames that were up for an adventure. So our components are built smart and tough to perform under pressure. And we continue to evolve with new materials made from renewable resources like castor plant resin, so the places we explore will always be worth the journey there. D C A B E A] CO-INJECTED FRAMES Our bio-based nylon frame material is tough and durable. We fuse the nylon together with Hydrolite, our proprietary, hypoallergenic rubber, which prevents slippage. As a result, Costa s coinjected frames offer the best-fitting, most comfortable sunglasses on the market today. B] CORROSION-RESISTANT ALLOY FRAMES Monel is a super tough, corrosionresistant alloy that we use in our metal frames. If you re on the water a lot, your glasses will get wet. Monel is up for the challenge. C] BIO-BASED RESIN Our nylon frames require significantly less fossil fuel to produce thanks to our use of castor plant resins. These bio-based resins have let us reduce emissions in the process of making plastic sunglasses by 40%. D] THE BEST HINGES Our hinges come in three types: integral, optical spring and five-barrel optical hinge. Stainless steel is used to resist corrosion and our hinges are flexible so that they keep their shape and fit perfectly. E] BILATERAL & TRILATERAL FUSION COLOR This process is used on many of our frames to give them a durable chip-proof finish that s built to last. Color options are achieved not by painting the frames, but by fusing the colors under extreme pressure to the frame as it s being molded. VARIOUS SIZES One size doesn t always fit all. That s why we have over 60 different frame styles. Look for these icons in the workbook that indicate if a frame style is small, medium, large or extra large. SUNGLASSES SHOWN: PAWLEYS RETRO TORTOISE, GREEN MIRROR, PW 66 SUNGLASSES SHOWN: COPRA GRAY + CREAM + SALMON, SILVER MIRROR, COP 102 6 COSTA WORKBOOK 2016 WE LOVE OUR DEALERS 7
SUNGLASSES SHOWN: RETRO TORTOISE + CREAM + MINT, COPPER, ANA 105 SUNGLASSES SHOWN: GRAY + CREAM + SALMON, COPPER, COP 102 CYAN LINE INDICATES TAB TRIM : DO NOT PRINT A short flight east and a million miles away from the tourist throngs of Tahiti, you ll find the unspoiled atoll of Anaa. Friendly locals will welcome you with handcrafted necklaces of coconut blossoms and smiles that can t be faked. These Costas with full coverage lenses in a teacup shape will bring that warmth to everyone you meet back in your world. 12 COSTA WORKBOOK 2016 HERS PAGE 50 BEACH PAGE 36 Resourceful islanders know how to live sustainably, making use of every part of the plentiful coconut trees. Copra dried, chopped coconut is pressed for valuable oil, and the broad palm leaves of the coconut trees provide cover from the fierce South Pacific sun. These full-coverage sunglasses provide natural shade as well. The frames are made with resin from the castor plant. WE LOVE OUR DEALERS 13
SUNGLASSES SHOWN: SHINY NAVY + RED + GRAY, GRAY, HNO 104 SUNGLASSES SHOWN: BLACK TEAK, BLUE MIRROR, MTU 111 BEACH PAGE 37 CORE PAGE 31 The name comes from the male flower of the pandanus tree that decorates Take a break from the clear salt flats and anchor up at a small motu. These islets French Polynesia. These sunglasses are styled to enhance any face with cushioned high-grip temple tips, a low-wrap head curve and soft nose pads. Out of respect to its namesake, renewable plant resin is used in the frame material. These sunglasses are comfortable on your face and on your conscience. made of crushed coral sand are the perfect spot to have a cold drink or two while you plan what not to do for the rest of the day. These frames have a relieved face curve for total comfort and an optical-quality spring hinge leaving nothing to worry about. 14 COSTA WORKBOOK 2016 WE LOVE OUR DEALERS 15
SUNGLASSES SHOWN: ROSE GOLD WITH MATTE RETRO TORTOISE TEMPLES, GRAY, NTN 64 SUNGLASSES SHOWN: MATTE OLIVE TEAK, GRAY, RFL 110 BEACH PAGE 42 CORE PAGE 32 Racing history began at the north turn of the course Ever know a guide whose eyes seemed perfectly calibrated to local waters? that ran along Daytona Beach during the 30s to the 50s. We pay tribute with this metal frame that carries a bold profile and timeless styling. The rectangular lenses are also available in prescription, so you can see well past any turn in your path. Who could spot a bonefish among the shadows long before anyone else? Meet Rafael. These performance Costas with aggressive styling have a wide temple design and signature three-square hole venting to keep those sacred eyes nice and cool. 16 COSTA WORKBOOK 2016 WE LOVE OUR DEALERS 17
SUNGLASSES SHOWN: SILVER TEAK WITH BLACK METAL, COPPER, SSE 28 SUNGLASSES SHOWN: MATTE TORTUGA FADE, GREEN MIRROR, GT 77 BEACH PAGE 40 CORE PAGE 33 Sail from Papeete to the Marquesas, taking in the water s countless Don t let its good looks fool you; the trevally is a hard-fighting fish shades of blue on the journey. You ll see them all through these sunglasses made from a combination of metal and bio-based with a strong profile. The co-molded hydrolite temple pads will keep them firmly on your face when the South Seas whip up their tropical winds. and a prized catch for any salt angler in tropical waters. And just like the fish, these sunglasses come in a variety of colors. This unisex frame features co-molding technologies, a cam action pin hinge, and gripper temple holes to make sure they don t get away. 18 COSTA WORKBOOK 2016 WE LOVE OUR DEALERS 19
BRINE COCOS 58.8mm / 36mm 117.6mm 18.5mm 59.4mm / 46.3mm 123mm 18mm Monel SUNGLASS READERS BR 10 BR 11 DESIGN PATENT D553,663 CC 21 CC 26 Palladium with Black Temples Gold with Temples You can t launch an adventure if you can t read the map. C-MATES give you the same patented 580 lens technology in three different powers: +1.50, +2.00 and +2.50. And they do it without a visible line across the lens, so they look as good as any other pair we make. FISCH 63.8mm / 41.2mm 119.9mm 17.6mm GALVESTON 67.1mm / 40.8mm 119.8mm 15mm FS 10 GV 10 FS 11 GV 11 Shiny Black DESIGN PATENT D616,016 DESIGN PATENT D677,313 A] C-MATES SUNGLASS READERS HOWLER INLET Technological advancements have done away with the visible line around the front of the bifocal area of the lenses. U.S. PATENT 7,510,281 B1 Optical Spring 62.4mm / 41mm 136mm 18.2mm Optical Spring 58mm / 41.7mm 119mm 14.8mm HO 10 IT 10 HO 11 Shiny Black IT 11 Shiny Black A DESIGN PATENT D615,579 DESIGN PATENT D727,404 ISABELA TUNA ALLEY BALLAST Optical Spring 63.2mm / 39.5mm 124mm 17.2mm 61.9mm / 41.1mm 114.8mm 13mm BA 10 BA 11 Shiny Black 59.6mm / 37mm 125mm 14.5mm 58 COSTA WORKBOOK 2016 WE LOVE OUR DEALERS 59 IB 10 IB 11 DESIGN PATENT D570,900 Shiny Black TA 10 TA 11 DESIGN PATENT D706,858
CORBINA CB 10GF CB 11GF DESIGN PATENT D616,015 61.6mm / 37.3mm 122.8mm 15.9mm,, BECAUSE NO TWO FACES ARE THE SAME FANTAIL Designed to fit any one of the seven billion faces on our planet. With modified, a flatter head curve and deeper adjustable nosepads, the frames in this new collection are designed to conform to faces, not the other way around. TF 10GF TF 11GF DESIGN PATENT D645,076 60mm / 38.4mm 120.2mm 16mm,, Available in seven frame styles, all with universally beneficial, and lens technologies. FATHOM FA 10GF FA 11GF 61.3mm / 34.5mm 117.7mm 17.1mm,, FISCH B A FS 10GF FS 11GF DESIGN PATENT D616,016 64.3mm / 40.6mm 120mm 15.7mm,, C PERMIT A] MODIFIED B] DEEPER ADJUSTABLE NOSE PADS C] FLATTER HEAD CURVE PT 10GF PT 11GF DESIGN PATENT D595,333 67.4mm / 40.1mm 115.4mm 16.5mm,, BLACKFIN TUNA ALLEY BL 10GF BL 11GF DESIGN PATENT D585,928 62.1mm / 40.4mm 115.2mm 14.2mm,, TA 10GF TA 11GF DESIGN PATENT D706,858 62.7mm / 40.5mm 114.8mm 12.4mm,, 60 COSTA WORKBOOK 2016 WE LOVE OUR DEALERS 61