PO Box 5411 Arlington, TX SF A-348

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SF A-348 PRODUCT DESCRIPTION SF A-348 organosilicone is a proprietary copolymer that represents a class of aminosilicone polyalkyleneoxide copolymers for hair conditioning. Conventional organomodified polysiloxanes have pendant organic groups on a silicone backbone, while SF A-348 organosilicone is a block copolymer, having an (AB) n structure, with repeating silicone and organic segments. The new molecular architecture of SF A-348 copolymer helps result in excellent absorption on surfaces, unique tactile properties, and uniform surface coverage. Each component of SF A-348 organosilicone copolymer has a distinct function. KEY FEATURES AND TYPICAL BENEFITS The aminosilicone portion may help provide Substantivity Conditioning Excellent feel Fly-away control Lubricity The polyalkyleneoxide portion may help provide Prevention of build-up Water solubility Hair color overdyeability Moisture retention The INCI name for SF A-348 organosilicone copolymer is Bisamino PEG/PPG- 41/3 Aminoethyl PG-Propyl Dimethicone. TYPICAL PHYSICAL PROPERTIES Appearance Translucent liquid Viscosity at 25C, mpa s 5000 Refractive Index, 25C 1.4335 Solids Content, % 30 Flash Point, C (F) 67 (152) Solubility (10%) in Water Dispersible Isopropanol Soluble White Mineral Oil Insoluble Cyclomethicone Insoluble 1

Propylene Glycol Isopropyl Myristate Soluble Soluble POTENTIAL APPLICATIONS Exceptional hair conditioning without build-up in products such as shampoos, conditioners and styling products Clear shampoos and styling product formulations where silicone emulsions would cloud the formulation Hair care products that require superior wet combability Treated hair that has been damaged by color treatment, permanent wave, sun or blow drying Improved hair conditioning in hair color products PERFORMANCE SF A-348 organosilicone copolymer generally offers the following properties to enhance the performance of hair care products: Silky softness Wet/dry combability Fly-away control Sheen/gloss Moisture control CHEMICAL STRUCTURE PERFORMANCE DATA Hair Testing Procedures The following performance data demonstrates that SF A-348 organosilicone copolymer typically offers excellent performance in wet and dry combability, as well as in fly-away control. Also, SF A-348 organosilicone has been rated higher than amodimethicone and dimethicone in softening properties as determined by an in-house hand panel evaluation. Below is a description of the performance tests: 2

Wet and dry combability are measured as the number of inches a comb travels when a 10-inch long hair tress, placed on a calibrated chart, is combed from top to bottom. Fly-away is reported as the difference between the total width of the entire tress and the width of the hair bundle after the tress is combed quickly 10 times Graphs on the following pages show a side by side comparison of SF A- 348 organosilicone copolymer, amodimethicone and dimethicone applied to different types of hair from a shampoo containing 1% silicone actives Blonde Bleached Hair 3

Brown Caucasian Hair Asian Hair 4

Build up The following four shampoo variations were evaluated for build up: 1. Control shampoo 2. Control shampoo with a 1% active level of SF A-348 organosilicone polymer 3. Control shampoo with a 1% active level of amodimethicone and 4. Control shampoo with a 1% active level of dimethicone Two hair tresses were used to generate data for each shampoo variation. Build up was noted as the change in the wet and dry combability after 1 wash and 10 washes. Figure 4 shows that after 10 consecutive washes with the shampoo variations, only the hair washed with the SF A-348 copolymer shampoo 5

formulation retains consistent wet and dry combability; amodimethicone shows a measurable decrease in wet combability; and dimethicone shows a measurable decrease in wet combability; becoming worse than the control shampoo. After the tenth wash, in a sensory evaluation, hair shampooed with the dimethicone variation was characterized as draggy and dirty, while other samples felt soft and smooth. These results suggest that dimethicone builds up on hair after repeated applications, amodimethicone may present a problem after extended use and SF A-348 copolymer has virtually no build up tendency. MODEL FORMULATIONS Clear Conditioning Shampoo 6

Description: Conditioning shampoo for daily use. SF A-348 organosilicone copolymer contains and helps retain moisture on the hair. Ingredients Wt Percent Ammonium Lauryl Sulfate, 28% (b) 35.7 Cocamide DEA 3.0 PEG-120 Methyl Glucose Dioleate 2.0 SF A-348 organosilicone copolymer (c) 3.3 Citric Acid, Anhydrous 0.4 Cocamidopropyl Betaine, 35% 10.0 Deionized Water Qs Preservative Qs Mixing Instructions: With propeller agitation, mix Deionized water and ammonium lauryl sulfate: add remaining ingredients in the order listed, waiting for each ingredient to dissolve before adding the next step. SF A-348 organosilicone copolymer is a combustible liquid. Use caution while heating mixture. Use non-sparking tools and equipment. If the viscosity of the shampoo needs to be adjusted, we recommend the following thickeners (see table for details): PEG-150 Distearate, PEG-120 Methyl Glucose Dioleate and Sodium Chloride (a) Opaque shampoos can be also formulated by incorporating common pearlescent agents in the formula. (b) In systems with other primary surfactants, formulation may not be completely clear: clarity can be improved by pre-blending SF A-348 with isolaureth-6 or trideceth-6 at 1:1 ratio. (c) Is SF A-348 copolymer is post added, temporary haze may result. Thickeners for Commercial Shampoos with SF A-348 It is a well-known phenomenon that the addition of water-soluble or water dispersible silicones to shampoo causes a reduction in viscosity. The following chard demonstrates this effect on four commercial shampoos that do not contain silicone additives. When SF A-348 copolymer is post added to these shampoos, the viscosity drops dramatically (see line 2). Line 3 through 6 show the variation thickening systems that can be used to adjust the shampoos back to their original starting viscosity. 7

Commercial Commercial Commercial Commercial Shampoo I Shampoo II Shampoo III Shampoo IV Viscosity (1) as 14,700 3,860 16,300 4,400 received Viscosity of the shampoo containing 3.3 parts SF A-348 copolymer Viscosity of the shampoo containing 3.3 parts SF A-348 copolymer + 3 parts PEG_150 Distearate Viscosity of the shampoo containing 3.3 parts SF A-348 copolymer + 3 parts PEG-120 Methyl Glucose Dioleate Viscosity of the shampoo containing 3.3 parts SF A-348 copolymer + 1 part NaCI (1) cps, DV-I #4, 10RPM 300 600 750 500 36,000 3,900 7,300 35,000 26.700 4,100 4,900 71,000 2,100 1,260 1,680 2,500 Hair Conditioner Description: Unique formulation exhibiting excellent wet-and-dry combability plus minimal fly-away. Ingredients Weight SF A-348 organosilicone copolymer 6.0 Cetearyl Alcohol 2.0 Dicetyldimonium Chloride 2.5 Stearamidopropyl Dimethylamine 0.5 Panthenol 0.2 Citric Acid 0.05 Deionized Water Qs Preservative Qs Procedure: While agitating the water, add 0.05 g of the citric acid, Cetearyl alcohol, Dicetyldimonium chloride, and Stearamidopropyl Dimethylamine. With 8

mixing, heat to 75-80C and add remaining ingredients except preservative. SF A-348 organosilicone copolymer is a combustible liquid. Use caution while heating mixture. Use non-sparking tools and equipment. Cool to room temperature while mixing. Adjust to ph 4.5-5 with citric acid if necessary. Add preservative. Leave-in Conditioner Description: Clear gel-providing conditioning, soft feel, good wet and dry combability and gloss. Ingredients Wt Percent Phase A Deionized Water 40.0 Carbomer 0.5 Phase B Trimethanolamine (50%) 1.0 Phase C Propylene Glycol 50.0 Methylgluceth-20 5.0 Phase D Cyclomethicone and Dimethiconol 2.0 SF A-348 Copolymer 1.5 Procedure: Combine ingredients of Phase A and mix until uniform. Add Phase B. Combine components of Phase C and add slowly with mixing. Add Phase D in the order listed. SF A-348 organosilicone copolymer is a combustible liquid. Use caution while heating mixture. Use non-sparking tools and equipment. PRODUCT SAFETY, HANDLING AND STORAGE Customers considering the use of this product should review the latest Material Safety Data Sheet and label for product safety information, handling instructions, personal protective equipment if necessary, and any special storage conditions required. Material Safety Data Sheets are available upon request from your representative. Use of other materials in conjunction with primers may require additional precautions. Please review the following safety information provided by the manufacturer of such other materials. LIMITATIONS Customers must evaluate and make their own determination as to fitness of use in their particular applications. 9

ORDERING INFORMATION To order or to request samples, contact: Silicones Plus, Inc. PO Box 5411 Arlington, TX 76011 Tel: Fax: 817-303-7070 LEGAL DISCLAIMER THE MATERIALS, PRODUCTS AND SERVICES OF SILICONES PLUS, INC. (THE SUPPLIER ), ARE SOLD SUBJECT TO THE SUPPLIER S STANDARD CONDITIONS OF SALE, WHICH ARE INCLUDED IN APPLICABLE SALES AGREEMENTS, PRINTED ON THE BACK OF ACKNOWLEDGMENTS AND INVOICES, OR AVAILABLE UPON REQUEST. ALTHOUGH THE INFORMATION, RECOMMENDATIONS OR ADVICE CONTAINED HEREIN IS GIVEN IN GOOD FAITH, SUPPLIER MAKES NO WARRANTY OR GUARANTEE, EXPRESS OR IMPLIED, (I) THAT THE RESULTS DESCRIBED HEREIN WILL BE OBTAINED UNDER END- USE CONDITIONS, OR (II) AS TO THE EFFECTIVENESS OR SAFETY OF ANY DESIGN INCORPORATING SUPPLIER S MATERIALS, PRODUCTS, SERVICES, RECOMMENDATIONS OR ADVICE. NOTHING IN THIS OR ANY OTHER DOCUMENT SHALL ALTER, VARY, SUPERSEDE OR OPERATE AS A WAIVER OF ANY OF THE SUPPLIER S STANDARD CONDITIONS OF SALE. Each user bears the full responsibility for making its own determination as to the suitability of Supplier s materials, products, services, recommendations or advice for its own particular purpose. Each user must identify and perform tests and analyses sufficient to assure it that its finished parts will be safe and suitable for use under end-use conditions. Because actual use of products by the user is beyond the control of Supplier, such use is within the exclusive responsibility of the user, and Supplier cannot be held responsible for any loss incurred through incorrect or faulty use of the products. Further, no statement contained herein concerning a possible or suggested use of any material, product, service or design is intended or should be construed to grant any license under any patent or other intellectual property right of Supplier or any of its subsidiaries or affiliated companies, or as a recommendation for the use of such material, product, service or design in the infringement of any patent or other intellectual property right. 10