AUTUMN WINTER 2016
ESTABLISHED IN SPAIN IN 1962, LOIS IS THE FIRST EUROPEAN JEANS BRAND THAT CONQUERED THE WORLD. IN THE 70S LOIS BECAME THE FAVOURITE JEANS LABEL OF LEGENDS SUCH AS ABBA, BJÖRN BORG, JAMES HUNT, AND JOHAN CRUYFF. SOON, YOUNG PEOPLE ALL OVER THE WORLD RECOGNIZED THE QUALITY AND EXCELLENT FIT. NOWADAYS, LOIS IS STILL PROUD, GOING STRONG, AND STILL MADE IN SPAIN. FROM OUR HEADQUARTERS, WE SPREAD THE PROUD LOIS FEELING OVER THE WORLD. BE PROUD OF WHO YOU ARE WITH LOIS, WRAPPED IN DELICIOUS JEANS. WHO WE ARE. 2
DUTCH LOIS ORGANISATION LOS HERMANOS AZULES IS A DUTCH BASED COMPANY THAT IS WORKING AS A MASTER LICENSEE COMPANY FOR THE LOIS BRAND. OUR DESIGN IS A CLOSE COOPERATION BETWEEN OUR COMPANY AND LTM LTD.,THE SPANISH OWNERS OF THE BRAND. WITH MORE THAN 15 YEARS OF EXPERIENCE WITH HIGH-END FASHION BRANDS LHA IS READY TO BOOK THE SAME SUCCESS WITH LOIS LIKE THE OLD DAYS, IN THE SAME FORMAT. PRODUCTION IN SPAIN AND MARKETING&SALES FROM HOLLAND. 4
THROUGHOUT THE YEARS THE FIRST IMPORTANT PART OF THE PROCESS WAS TO CREATE A BRAND AND PRODUCT NOT BUILT ON THE HISTORY OF COWBOYS AND HORSES, BUT CREATE A FUN PAIR OF JEANS THAT FOUND ITS BIRTH ON THE DANCE FLOOR. THESE JEANS WOULD NOT BE BUILT ON FUNCTION, BUT ON FASHION. THIS WAS FELT LARGELY IN 1979, WHEN LOIS WAS WORN BY THE FASHION ELITE AND FAMOUS PEOPLE FROM THE MUSIC, FASHION AND SPORTS WORLDS. BUT WHAT HAPPENED IN THE EARLY 90S? WHY DID THEY DISAPPEAR? WELL THE ANSWER IS SIMPLER THAN YOU THINK. THE ECONOMY! BACK TO THE SEXY IN THE EARLY 90S, SPAIN TOOK A BLOW TO ITS ECONOMY. WHERE OTHER BRANDS COULD MOVE THEIR PRODUCTION TO MORE AFFORDABLE COUNTRIES, LOIS JEANS DIDN T HAVE THAT POSSIBILITY. THE BRAND THEREFORE HIT A BAD SPELL AND HAD TO DOWNSIZE TO KEEP THE COMPANY GOING. BUT NOW LOIS IS BACK IN THE SAME FORM WITH SALES AND MARKETING DONE BY THE DUTCH AND THE PRODUCTION DONE IN SPAIN. LOIS IS BACK, BACK HERE TO STAY! JEANS DAYS.
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PAGE 10 PAGE 24 PAGE 40 PAGE 54 JEANS 2016. Nina WASH 5058. Mol/Legends JEANS 480. Berta - 14 WASH 5021. Microcord/Colour JEANS 201. Cordoba - M WASH 5028. Valoise/Fringed JEANS 201. Cordoba WASH 5022. Thin Corduroy/DT TOP 2025. UCLA COLOUR 5100. Lois East TOP 2006. Laura COLOUR 739. Dubai Tob/Colour TOP 2002. Frida COLOUR 5032. Edo/Stone TOP Camiseta (f) COLOUR Black / White JACKET LHA Bomber COLOUR Red PAGE 11 PAGE 25 JEANS 478. Melrose WASH 5042. Megalia/Aged Colour PAGE 41 JEANS 201. Cordoba - M WASH 5028. Valoise/Fringed PAGE 55 JEANS 189. Santiago-LY WASH 5003. Everblack/Rinse JEANS 1000. Arturo WASH 5053. Harper/Superstone TUNIC 768. Solera COLOUR 5021. Microcord/Colour TOP 2002. Frida COLOUR 5032. Edo/Stone TOP Camiseta (m) COLOUR Black / White TOP 653. Sol - F COLOUR 5050. Raken/Embroided JACKET LHA Bomber COLOUR Black PAGE 12 JEANS 181. Sky WASH 5034. Jeep/Classic TOP 1011. MIT COLOUR 5106. Ranglan Boy PAGE 13 JEANS 181. Sky WASH 5034. Jeep/Classic TOP 1011. MIT COLOUR 5106. Ranglan Boy JACKET 1002. Tejana - BR 5081. Vignon/Classic PAGE 14 PAGE 26 JEANS 478. Melrose WASH 5042. Megalia/Aged Colour TOP 2030. Oxford COLOUR 5107. Cropped Logo JACKET 941 The Torero 5009. Thin Corduroy/Vint PAGE 27 JEANS 478. Melrose WASH 5042. Megalia/Aged Colour TOP 2030. Oxford COLOUR 5107. Cropped Logo JACKET 941 The Torero 5009. Thin Corduroy/Vint PAGE 42 JEANS 478. Melrose WASH 5029. Kilian/Blue Night TOP 2006. Laura COLOUR 5051. Green denim/stone PAGE 43 JEANS 189. Santiago-LY WASH 5004. Sonia/Six months TOP Camiseta (m) COLOUR 5051. Navy/White JACKET 1001. Tejana 5036. Nolan/Stone PAGE 44 JEANS 181. Sky WASH 5054. Mol/Damage TOP 1003. Saturn COLOUR 5047. Raken/Brushed PAGE 56 JEANS 201. Cordoba WASH 5024. Momo Khol/Destroy TOP 2032. Bowie COLOUR 5112. Love Girl PAGE 57 JEANS 478. Melrose WASH 5018. Momo/Double Stone TOP 2032. Bowie COLOUR 5112. Love Girl JACKET 2012. Torero Boyfit LBR 5055. Tupo/Patinage PAGE 58 JEANS 2007. Raval - 16 WASH 5043. Lea/Soft Color TOP 2033. Slash COLOUR 5115. Hola Wings JEANS 1000. Arturo WASH 5053. Harper/Superstone TOP 653. Sol - F COLOUR 5050. Raken/Embroided PAGE 15 JEANS 2008. Mallorca WASH 5030. Mass/Green Cast PAGE 30 JEANS 189. Santiago-LY WASH 5006. Tupo/Stone TOP Camiseta (m) COLOUR Grey / Black PAGE 31 PAGE 45 JEANS 2009. Menorca WASH 5030. Mass/Green Cast TOP Sweater Lisboa (f) COLOUR Navy/White PAGE 59 SUIT 2014. Monica WASH 5057. Silka/Colour TOP 2002. Frida COLOUR 5031. Red Checks PAGE 16 JEANS 2000. Willy WASH 5027. Vignon/Stone Destroy TOP 2027. Irvine COLOUR 5102. Lois tricolor JACKET 2017. Olga 5061. Colombus/Stone PAGE 17 JEANS 2000. Willy WASH 5027. Vignon/Stone Destroy TOP 2027. Irvine COLOUR 5102. Lois tricolor PAGE 20 JEANS 480. Berta - 14 WASH 5042. Megalia/Aged TUNIC 2001. Cloe COLOUR 5021. Microcord/Colour PAGE 21 TUNIC 2001. Cloe COLOUR 5021. Microcord/Colour PAGE 22 JEANS 478. Melrose WASH 5021. Microcord/Colour TUNIC 2011. Carla COLOUR 5039. Raken/Azure PAGE 23 JEANS 2015. Janet WASH 5059. Mauroi/Stone JEANS 189. Santiago-LY WASH 5006. Tupo/Stone TOP 1003. Saturn COLOUR 5052. Himalaya/Snow PAGE 32 JEANS 201. Cordoba WASH 5017. Momo Khol/Dark Grey PAGE 33 JEANS 201. Cordoba WASH 5017. Momo Khol/Dark Grey JACKET 941. The Torero 5020. Tupo/Super DT PAGE 34 JEANS 480. Berta - 14 WASH 5015. Atom/Light Grey TOP Sweater Lisboa (f) COLOUR Grey / Black PAGE 35 JEANS 2007. Raval - 16 WASH 5016. Atom/Medium Grey TOP Camiseta (f) COLOUR Grey / Black PAGE 36 JEANS 196. Sierra WASH 5037. Nolan/Hardstone TOP 653. Sol - F COLOUR 5040. Blue/checks JACKET 1001. Tejana 5036. Nolan/Stone PAGE 37 JEANS 189. Santiago-LY WASH 5000. Sapi Brein/DT TOP Sweater Lisboa (m) COLOUR Grey / Black PAGE 48 JEANS 196. Sierra WASH 5002. Tupo Khol/Damaged TOP 1016. Stewart COLOUR 5115. Logo Wings PAGE 49 JEANS 196. Sierra WASH 5001. Favorite Dark/Stone TOP 1014. Robinson COLOUR 5111. Noise PAGE 50 JEANS 2018. Tania WASH 5060. Momo Khol/Zip TOP Sweater Lisboa (f) COLOUR Black / White PAGE 51 JEANS 480. Berta - 14 WASH 5049 Momo Black Snow TOP 2031. Marley COLOUR 5110. Tiger PAGE 52 JEANS 196. Sierra WASH 5007. Tupo/Damaged TOP 1013. Mercury COLOUR 5109. Eagle PAGE 53 JEANS 1000. Arturo WASH 5013. Favorite/Dark Ash TOP 653. Sol - F COLOUR 5048. Himalya/Dark PAGE 62 JEANS 478. Melrose WASH 491. Celine/Rinse PAGE 63 JEANS 189. Santiago-LY WASH 5080. Siona/Deep Blue JACKET 940. The Torero 5041. Harper/Raw PAGE 64 JEANS 1000. Arturo WASH 5012. Zener/Blueblack PAGE 65 JEANS 312. Beverly - 14 WASH 491. Celine/Rinse PAGE 66 JEANS 480. Berta - 14 WASH 491. Celine/Rinse TOP 2034. Cocker COLOUR 5116. Substance Girl PAGE 67 JEANS 189. Santiago-LY WASH 5000. Sapi Brein/DT TOP 1017. Nick COLOUR 5117. Substance Boy TOP 669. Jackie Lumber COLOUR 018. Green/black 68 69
LOIS JEANS LOS HERMANOS AZULES B.V. JACOB OBRECHTSTRAAT 13 B 1071 KD AMSTERDAM 0031 (0)2 03 100 117 CONTACT@LOISJEANS.COM WWW.LOISJEANS.COM 70 71
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