Inter IKEA Systems B.V. 2017 ÅTERSTÄLLA Collection JUNE 2017 www.ikea.ca IKEA CANADA / ÅTERSTÄLLA COLLECTION / JUNE 2017 / 1
INTRODUCTION This June, the ÅTERSTÄLLA collection will be the first of its kind at. The handmade limited edition collection is co-created with Toronto-based social entrepreneurs, Setsuné Indigeneous Fashion Incubator, an organization that fosters the artistic creation and exhibition of new works by Indigenous artists working in fashion, textiles, and crafts. The collection will be available exclusively at the IKEA Etobicoke location while quantities last, starting June 8, 2017. The women behind this collection are the founders of Setsuné and a team of artisans that handmade every item using textile material that would otherwise become waste, keeping it out of the landfill and upcycling it to create something new and beautiful. Through this social entrepreneurship program with, the partnership gives them an opportunity to develop their business further and address key business challenges. In Indigenous culture, nothing goes to waste and this is an urban take on a traditional philosophy. IKEA CANADA / ÅTERSTÄLLA COLLECTION / JUNE 2017 / 2
Sage Paul and Erika A. Iserhoff co-founded the Setsuné Indigenous Fashion Incubator the only one of its kind in Canada. Setsuné (set-soon-ay) means grandmother in the Dene language and it acknowledges intergenerational crossovers, blood memory and oral histories. Their programming empowers Indigenous artists through professional and artistic development, presentation of works and strategic partnerships, with amplified access for young indigenous women and mothers. Setsuné is a collective composed of women artists, designers, arts managers and community members. In Swedish, ÅTERSTÄLLA means restore, heal or redecorate, speaking to the upcycling approach of using the salvaged textiles to produce something of higher value. IKEA believes in having a positive impact on people and the planet, and being a true partner in our local community with those impacted by our business. We re interested in this movement towards a circular economy and creating a circular IKEA to maximize the value of materials throughout our business. IKEA CANADA / ÅTERSTÄLLA COLLECTION / JUNE 2017 / 3
The ÅTERSTÄLLA collection consists of four products: an apron, a basket, a pouch, and a tea towel. IKEA CANADA / ÅTERSTÄLLA COLLECTION / JUNE 2017 / 4
Each item is carefully crafted by an artisan meaning no two pieces are alike, giving them each a unique look adding an artistic, one-of-a-kind addition to your home. ÅTERSTÄLLA apron $12.99, assorted colours. A multipurpose item, for cooking, gardening, or crafting. Setsuné adapted three strips of ribbon in a way that is commonly used on Indigenous dress, textiles and design. ÅTERSTÄLLA basket $3.99, assorted colours. The land we are on was traditionally foraged for food for sustenance. The reversible basket stores and displays fruit, vegetables, herbs and medicines. ÅTERSTÄLLA pouch $2.99 each, assorted colours. Store herbs, teas and medicines in this small bag. ÅTERSTÄLLA tea towel $3.99 each, 50 70cm, assorted colours. A multi-purpose item to keep tidy, and to bundle special items. Bundles are significant in Indigenous culture for eating and ceremonial practices. IKEA CANADA / ÅTERSTÄLLA COLLECTION / JUNE 2017 / 5
To learn more about the partnership with social entrepreneurs, Setsuné, watch the video below. IKEA CANADA / ÅTERSTÄLLA COLLECTION / JUNE 2017 / 6
Media contacts: Alicia Carroll Commercial Public Relations Manager alicia.carroll@ikea.com Stephanie Harnett Corporate Press Officer stephanie.harnett@ikea.com Maja Boricevic Communications Coordinator maja.boricevic@ikea.com Julia Fuller Product Loans Specialist julia.fuller@ikea.com Stay in touch: