1 P a g e Brand Ambassador Program Fall 2014 www.effybee.com
2 P a g e About The Company eff.y.bee began in the Summer of 2011 on Founder Alyssa Kuchta s bedroom floor. Inspired by her experiences in college fundraising for earthquake relief in Haiti and working at a local boutique, Kuchta discovered her passion for design, entrepreneurship, and giving back. After a summer of self-taught jewelry making and sewing fabric wrap bracelets with her mom, she launched an ecommerce site and hosted her first trunk shows on campus at the University of Delaware. Based in NYC, eff.y.bee has grown into a multi-faceted jewelry brand with a mission to inspire others to follow their bliss, as its name uniquely stands for. The handmade collection, designed with natural stones and vintage elements, is carefree, refined, and classic; subtle with a boho edge. eff.y.bee supports entrepreneurship in young women by providing Brand Ambassador and Sales Representative programs, and a sister brand Bay Lavi, that employs vulnerable populations of women in Haiti through collaborations with non-profit organizations. With every piece under $100, eff.y.bee hopes to continue supporting and inspiring women around the world to believe in themselves and the reality of their dreams. As featured on!
3 P a g e Become a Brand Ambassador We are looking for passionate, outgoing, and fashion-savvy individuals The Perks: to be the face of eff.y..bee on their campus! Be featured on our website and included in our monthly campus style posts 40% discount off all jewelry + free jewelry bonuses for reaching sales goals Invites to eff.y.bee networking events, trunk shows, get-togethers, and access to our exclusive Facebook group Valuable resume building experience in leadership, marketing, social media, sales, styling, and PR Your friends & family receive an exclusive 15% off! Earnings o Potential to earn college credit o 15% commission of all sales (online orders + trunk show sales) o 10 % commission on all custom bliss bracelet orders
4 P a g e For just $50, receive your starter kit including: Welcome letter & amethyst crystal for good luck eff.y.bee canvas tote bag Stickers & surprise bliss bracelet Unique commission tracking online code Postcards from our current look book to promote your commission-tracking code for online orders (Emailable PDF version as well) *purchasing the starter kit is optional but recommended Responsibilities: Semester long position (option to reapply each semester) Promote eff.y.bee on all personal social media outlets Host at least 1 #Instabliss party! (details below) Talk to students and give presentations to sororities to increase brand awareness Keep an organized and updated schedule of all events happening on campus throughout the semester Provide a list of sororities and student organizations on campus and their contact info Provide a list of local boutiques that would be a good fit for our brand Drive online sales by promoting your commission tracking code Promote and process group custom bliss bracelet orders Engage in team discussions to share feedback, ideas, success tips, and any updates happening on your campus!
5 P a g e Host an #Instabliss party An #instabliss party is a photo-shoot trunk show you host with your friends to introduce them to eff.y.bee, take stylish photos for us to post on our website and social media, and for your friends to post onto their Instagram while tagging us to help increase exposure to their followers. All participants receive 30% off their purchase that day and will be featured on our website. You receive a free piece of jewelry for hosting it! You can host as many of these parties as you want, we require everyone to host at least 1 during their semester. Requirements: Must be a currently enrolled University student Employ creativity and sound communication skills to market eff.y.bee Be active in events, clubs, and activities on campus Love for jewelry & eff.y.bee Note: This position is not limited to the above. If you are interested in becoming more involved in projects specific to your interests include them in your cover letter! We d love to hear your ideas!
6 P a g e Application Checklist: To apply, please submit the following to brandambassador@effybee.com. You will be notified of the status of your application within one week. Cover letter Resume Answers to questions listed below (both paragraphs and bulleted lists accepted) Questions 1) Why do you think you are a strong candidate for this position? 2) How did you hear about eff.y.bee? 3) What are three of your life goals? 4) What are three websites that you often visit and why? (besides social media) 5) What is your favorite item in your closet? 6) What are a few of your hobbies or talents? 7) What is your facebook link and twitter name? 8) Define what bliss means to you?
7 P a g e We look forward to hearing from you! Thank you and congratulations on taking the first step towards joining our amazing community of women, who like you, are following their bliss! With love, Alyssa