Interior Design Color Trends 2017-2019
Color. There s no denying it and the one thing about it is it sells. Perhaps it s much more than meets the eye. Without it, our interior environments would literally be dull. But when it comes to creating a desirable atmosphere for your target market, color couldn t be more important. When the right color combinations are in place, it can be an emotional experience. One that can transform the temperature and character of a room, making it a welcome break from our regulated universe. You see, color is what happens when you least expect it. To put it differently, you may experience color without even realizing it. Color can impact our moods resulting in a range of emotions, including excitement, energy, bliss, and relaxation. You could say color contains the only real magic in the world. It is possible to be completely wrapped up in them and then escape to another time and place with them. 2 2
Color As An Interior Design Element Color can attract attention, make a statement, or emphasize your property s brand. Using the right color schemes can create elegance, sophistication, or delight. Warm colors are stimulating, while cool colors are calming. The psychology of color and the process of using colors to enhance our living interiors has been around for as long as there has been architecture. At the present time, the value of color has increased since antiquity, and can be measured in annual forecasts from a variety of sources. From paint manufacturers such as Sherwin Williams to the ink and pixel gurus, Pantone, every source has their blessed swatches. It goes without saying, these annual color predictions can be observed throughout consumer goods, and especially in fashion. 3
A Word About Necessity It s important to realize that colors are like food. Everyone has their favorite schemes, tints and hues. No colors are as universally loveable as pizza except perhaps black and white. They certainly win by default because not only are they unavoidable, but they pair with virtually any scheme. This isn t exactly earth shattering news to those of us who have paid attention to fashion trends over the years. Every year, a lucky tone gets dubbed, The New Black by industry savants. That s why basic standards will never go out of style. 4
Colors Trending 2017-2019 Each year, the Color Marketing Group (CMG) assembles their panels of experts, spanning several industries worldwide. Together, they create color forecasts for professionals who design and market color. Their 2-year forecast affects the colors of every industry including fashion, automotive and electronics. Naturally, these colors find their way into interior design, influencing furniture, accessories, wall and floor coverings, and textiles. The infographic on page 6 illustrates trending colors that are influenced by CMG s official forecast for 2017 and beyond. 5
6
Influencing Interiors While new color trends run the gamut of hues, it s important to note that age, geography, economy, and culture affects which colors are best for your project. Bright tones and spontaneous combinations are more apropos for student housing than senior living. Colors that instill trust and joy are right for active adults but not for a fitness center. Then there s multifamily developments that need to walk the spectrum s fine line, catering to an ideal target persona. These color wild cards are things every developer and property manager needs to consider when establishing interiors. The best way to ensure the latest color trends will influence your target market in a positive way is to hire an interior design group. Not only do designers know what colors are trending now and in the future, they understand the science behind them. 7