Table of Contents Factors that contribute to aging eyes... 3 The eye cream debate... 3 Do I need an eye cream, or don t I?... 4 Retinol and other eye cream ingredients: the good, the bad, and the ugly... 5 Treat yourself to Tre Yours... 6 Avocado Eyes Eye Cream... 6 Avocado ADK Eye Cream... 7 Avocado + Olive Eye Cream... 7 How to properly apply an eye cream... 8 Thank you, Tre Yours!... 9 2014 Castle Baths. Reproduction or translation of any part of this work beyond that permitted by Section 107 or 108 of the 1976 United States Copyright Act without permission of the copyright owner is unlawful. Requests for permission or for further information should be directed to Castle Baths. www.castlebaths.com 2
A person s eyelids and the skin surrounding the eyes is the thinnest and most sensitive skin found anywhere on the human body. 1 It is also lacking in sebaceous glands, collagen producers, and elastin fibers, of which play a significant role in keeping skin looking healthy and youthful. The skin that comprises the eyelids and the eye contour area is super-thin and lacking in these natural anti-aging biochemicals by virtue of biological necessity to facilitate blinking, which protects and hydrates the eyebs. In other words, if you were to think of the rest of your skin as a house, with strong wood beams and insulation to keep you safe and warm inside, the skin around your eyes would have the sturdiness and insulation of a makeshift tent. When you consider that, in addition to being so thin and fragile, the skin around the eyes must contend with 22 muscles in perpetual motion throughout each day and night, and that a person blinks up to 10,000 times per day, it s not surprising that the skin around the eyes can be one of the first areas to show signs of tiredness when someone fails to get enough sleep, and one of the first areas to show visible signs of aging such as fine lines and wrinkles. Other factors that contribute to tired, aging eyes In addition to normal human biology, other factors that can play a role in the appearance of the skin around a person s eyes include smoking and sun exposure, both of which lead to the buildup of DNA-damaging free radicals within the skin and accelerate or worsen the deterioration of the skin. The daily motion of putting contact lenses over each eye, and taking them out at the end of the day is also thought to play a role in the development of fine lines and wrinkles surrounding the eye area, both from straining the eye muscles and by only protecting the cornea, rather than the entire eye area, from the sun s UV rays. The eye cream debate If you were to search online for the phrase, Why use eye creams? you would likely find 50% of the resulting articles, written by professionals and amateurs alike, 1 Schupak, Amanda. Ask a Scientist: Do I Need a Separate Eye Cream?. YouBeauty. 8 Nov 2013. www.castlebaths.com 3
advocating for the use of anti-aging eye creams, and the other 50% advocating against their use. The points that pro-eye-cream skin care professionals and beauty bloggers typicy make to support their positions include: Eye creams are typicy lighter than face creams, making them easier to apply without tugging on the skin and pulling it downwards. Eye creams are often free of any chemical-produced fragrances, which can irritate the skin. Eye creams typicy contain more oil than ordinary face creams or body lotions, which is beneficial since insufficient production of the skin s natural oils is a leading cause of fine lines and wrinkles. Many eye creams contain special ingredients specificy for eye-related skin care that you wouldn t find in ordinary creams or lotions. On the other hand, the anti-eye-cream skin care professionals and beauty bloggers often draw attention to the fact that: Many eye creams don t contain any sun protection, which is rey what eye skin needs the most (skin cancer is particularly common around the eye area.1) Many people use their regular face cream or body lotion around their eyes with no ill effects. Many heavily advertised eye creams don t live up to their hype about erasing wrinkles. Many eye creams don t do anything for dark circles or puffy eyes. So, which is it? Do I need an eye cream, or don t I? You definitely need something. Both the points made by the pro-eye-cream school of thought and the anti-eye-cream school are true to a certain extent, but are not necessarily the whole truth. For example, while it is true that many syntheticy-formulated eye creams don t contain any sun protection, there are plenty of natural creams on the market made with ingredients like avocado oil and shea butter, both of which have natural UV protective properties. If a beauty blogger complains that one of the creams she recently reviewed didn t live up to its anti-aging claims, she may have only tried it for a week, forgetting that eye creams need to be applied every day for several weeks in some cases before they produce any visible effects. So whatever you decide to use, you should make sure it contains adequate sun protection, is fragrance-free, and contains skin care ingredients that actuy live up to their anti-aging claims. And, yes, it is true that many eye creams don t do anything for dark circles or puffy eyes, but it is also true that a lot of eye creams do address this issue. Everyone can benefit from the right eye cream. Eye creams aren t just for women over 50 looking for wrinkle repair. Men and women of any age, to include teens and 20-somethings, can benefit from the use of an eye cream, both as a www.castlebaths.com 4
reparative and preventative skin care regimen, so long as they look for products that contain ingredients that live up to their anti-aging claims and address key eye-care issues like UV protection, dark circles, and puffy eyes. Plus, consider the adage, It s better to have something and not need it than to need something and not have it. You may think you can live without it now, but if you forget your sunglasses one day and end up with a bad sunburn around your eyes, or you have a sleepless night and get up the next morning with dark circles beneath your eyes, you may find yourself wishing you had purchased one. This is not to suggest that an eye cream can take the place of your sunscreen or miraculously cure anything, but it will certainly come in handy for concealing and soothing the after-effects of either scenario. Now comes the hard part selecting the right eye cream for your needs. Retinol and other eye cream ingredients The good, the bad, and the ugly It s hard to have a conversation about which eye creams work best without the term retinol coming up at least once. You ve probably seen plenty of television commercials advertising retinol face and eye creams. But what exactly is this seemingly miraculous anti-aging ingredient? H 3 C CH 3 CH 3 CH 3 OH CH 3 It may surprise you to learn that retinol is not a drug or a chemical, but a vitamin, specificy, it s the technical term for vitamin A. Some common forms of Vitamin A used in cosmetics include retinyl acetate, retinyl palmitate, and retinaldehyde. Perscription-necessary forms of vitamin A include retinoic acid, retin-a, or Renova (tretinoin), adapelene (Differin), and tazarotene (Tazorac) and are unlikely to be used in cosmetics without premarket approval by the U.S. Food and Drug Administration (FDA.) Most eye creams, both natural and synthetic, should contain some form of nonprescription retinol, so the presence of this one ingredient shouldn t be the sole determining factor in your decision. It s important to look at what other ingredients are included along with it. Vitamin A works best in the presence of vitamins D and K2. 2 Additiony, there are several common eye cream ingredients you ll want to avoid. These include synthetic and chemical-based substances such as: 2 Kresser, Chris. Nutrition for Healthy Skin: Silica, Niacin, Vitamin K2, and Probiotics. 21 Sept. 2012. www.castlebaths.com 5
Sodium Lauryl Sulfate (SLS) SLS is used to help other chemical ingredients penetrate the skin, and can actuy reduce the moisture levels in the skin and can bond with other synthetic chemicals to form the carcinogen nitrosamine. Propylene Glycol (PEG) PEG may inhibit the growth of skin cells, cause dermatitis, and has also been deemed a potential carcinogen. It is often used as a carrier oil for synthetic fragrances. Butylated hydroxytoluene (BHT) BHT is a common ingredient found in many synthetic fragrances and is derived from coal tar or petroleum. Prolonged exposure can lead to a lowered blood cell count and anemia (lack of iron.) Alcohols alcohols will dry out skin and strip away the skin s natural protective barriers, making the skin prone to infection. Parabens parabens are used as synthetic preservatives in face and eye creams, and have been linked to the development of certain cancers. Many cosmetics companies use these chemicals in place of natural ingredients because they are inexpensive to manufacture, give products a longer shelf life, and ow companies to sell their products at bargain prices while still making a profit.3 Fortunately for you, there are alternatives to the chemical-laden mainstream eye creams on the market. Treat yourself to Tre Yours Tre Yours by Castle Baths has been providing health-conscious spa and beauty aficionados like you with luxurious natural alternatives to the mainstream skin care market since its creation in 2005. Today, the Tre Yours eye care line includes three unique eye creams formulated entirely with natural, organic, and wild-crafted anti-aging ingredients. A D K Avocado Eyes Eye Cream D Avocado ADK Eye Cream Avocado + Olive Eye Cream K Avocado Eyes Eye Cream This is Tre Yours original eye cream. Made with four superfoods for skin - avocado oil, cucumber extract, green tea, and shea butter, this cream is ideal for men and women of any age, and is particularly useful for people with sensitive 3 Pink, Janice. Anti-Aging Wrinkle Creams and Dangerous Ingredients. Hubpages. 8 Jul 2010. www.castlebaths.com 6
skin, as these superfood ingredients are as gentle as they are powerful. It s no wonder why Avocado Eyes is one of Tre Yours best sellers! Details: Delivers the perfect amount of hydration for the eye contour area Popular! people request this cream for use on the entire face Avocado oil is recognized as a natural sunscreen with one of the highest rankings by the Encyclopedia of Chemical Technology for sunscreen effectiveness. 4 Also made with cucumber extract and green tea to soothe puffiness Avocado oil possesses natural quantities of vitamins A (retinyl palmitate) D3, and K2, which work together to soothe inflammation and preserve skin s youthful elasticity. Avocado ADK Eye Cream In addition to containing avocado oil and the other superfoods for skin that the Avocado Eyes cream contains, this enriched, creamy natural eye cream by Tre Yours contains additional oil-based food-grade vitamin A, D, and K dietary supplements to intensify the benefits of its avocado and retinol formulation. Why would I want greater quantities of vitamins A, D, and K in my eye cream? you may ask. The answer is simple enough. Vitamins A, D, and K work together to prevent the calcification of the skin s elastin, meaning they keep calcium from becoming lodged in your skin s elastin fibers and causing them to harden. If your elastin calcifies (hardens), wrinkles are likely to develop. So, by ensuring your skin gets plenty of vitamins, you can keep it looking smooth and youthful. Details: Made from the same base avocado, cucumber, and green tea formulation as Avocado Eyes Delivers higher quantities of vitamins A, D, and K to the eye contour area, for even greater soothing of inflammation and preservation of the skin s youthful elasticity. Great for damaged, sensitive skin (works like A+D ointment, but better, and without the added petroleum jelly) Avocado + Olive Eye Cream Tre Yours Avocado + Olive Eye Cream is made with the same superfoods for skin as Avocado Eyes and Avocado ADK, plus one other special ingredient: olive oil. The added olive oil significantly changes the original eye cream formulation, creating a new, bold, deep moisturizer ideal for deep wrinkles and damaged skin. Sounds interesting, but what does that mean for my skin? you may ask. Well, for one, olive oil is an ancient Mediterranean beauty secret. The ancient Romans, Greeks, and Egyptians used olive oil for cleansing and beautifying purposes. They didn t have the knowledge of molecular biology to fully understand why olive oil worked as a beauty treatment; they just knew that it worked. Now we 4 Michalun, M. Varnia and DiNardo, Joseph. Milady Skin Care and Cosmetics Ingredients Dictionary. Cengage Learning. 13 Jan 2014. www.castlebaths.com 7
know that the reasons for this are that olive oil is a natural skin cleanser and that it is high in age-fighting antioxidants, which destroy damaging free radicals produced by the sun s UV rays and other toxins. Details: Slow-release moisturizer Leaves a protective barrier feel on the skin similar to petroleum jelly (but without the petroleum) to shield skin from environmental damage Great for hands too, especiy hands with damaged skin How to properly apply an eye cream Eye creams aren t just for the under-eye area. They can, and should, be used around the eye contour, to include the eyelids. Use the graphic and eye cream application tips below as a reference for proper and safe application of your eye cream of choice. 1. Use only a pea-sized amount of cream. A little eye cream goes a long way. Slathering your eye cream on too thick will only irritate your skin and make your anti-aging efforts less effective, not to mention depleting your eye cream supply well before you should need a refill. 2. Always use your forefinger or ringfinger when applying eye cream. The forefinger and ringfinger have less of a pulling effect on the skin than your other fingers, and will cause less irritation to the skin during the application process. 3. Work towards the bridge of your nose when applying cream to the undereye area. Gravity pulls skin downwards, so it s always best to pull upwards when applying face or eye creams. Likewise, when applying cream to your eyelids or the upper-eye area, always work towards your forehead. REMEMBER Tap, don t pull or drag. Lightly tapping your skin is that is needed. Use your cream wherever it s needed, to include the upper eye area and where the eye contour meets the cheek. www.castlebaths.com 8
Thank you, Tre Yours! So, you see, not eye creams are fluff and marketing. Some actuy have real value, and now that you know more about how to evaluate an eye cream s claims, you should be less likely to f for those TV infomercials advertising the latest miracle cure for wrinkles. If you ve never tried an eye cream before, or you ve just thrown your eye cream in the trash after having read its ingredient list and discovered exactly what it was you were rubbing into one of the most sensitive areas of your skin, you re probably eager to try something new. But if you re still hesitant about the Tre Yours anti-aging line and need further reassurance that it s not just another beauty product with more hype than effect, you are welcome to take a look at what other people just like you have said after making the switch to Tre Yours. I tried practicy [] of the creams on the market today and no matter how much or little they cost they never moisturized my skin but instead left it dry and with a terrible case of eczema, just too many chemicals or processed ingredients or just plain too many ingredients, less is better especiy with ergies. This cream not only normalized my super dry skin but helped clear the severe case of eczema that I got from other skin products. It is worth every penny after it is your face. I use it on my eyes, face & lips. - Janet This is the best eye cream I have ever used and it lasts day. It s thick, creamy and feels wonderful. Hydrates with no greasy feeling. Great for night time too! - Mary Even as a man- I still wanted help- this eye cream was the answer. - Sam I read several reviews about this eye cream before trying it. I am so pleased to see the new size because I have already bought this product 4 times! I can t go without my Avocado Eyes. Thank you Castle Baths. - Jennifer Disclaimer: Per U.S. Food and Drug Administration (FDA) regulations regarding the labeling and marketing of cosmetics, we are not claiming, nor is it to be inferred that the presence of vitamin-based ingredients in this product gives this product any nutrient or health benefit. Our products are cosmetics, and as such, are not formulated nor intended to cure, treat, or prevent disease or illness. They are formulated for beauty and are not designed to affect the structure or any function of your body. Therefore, PLEASE do not use our research or information found in this document for self diagnosis or in lieu of medical treatment! www.castlebaths.com 9