Arbonne Intelligence Genius Ultra
Arbonne Intelligence Genius Ultra Arbonne skincare products are formulated with the best of science and nature to deliver youthful and luminous-looking skin. Our clinically tested products, including our premier anti-aging line, RE9 Advanced, are renowned for their efficacy and their ability to deliver visible improvements to the appearance of skin. In 2013, Arbonne skincare scientists began researching ways to help our skincare products work smarter, not harder. The result of this multi-year project is the Genius Ultra, a cutting-edge, patent-pending skincare tool that empowers Arbonne skincare topicals to work smarter, optimizing skincare performance. The Genius Ultra helps boost the performance of your everyday skincare products by improving the application of the product to your skin.
Competitive Device Landscape 2015 Global retail sales of devices reached US $1 billion with anticipated increases of 10% per year annually. By 2020 estimated sales will be $1.6 billion By region Asia: Latin America North America Europe Growth Annually +13% +12% +8% +5% (conservative estimate due to economic crisis) Market Trends Balance of Price/Value/Technology: as category continues to develop, consumers are looking for lower pricing while delivering optimum technology that achieves results Topicals working in conjunction with devices is recurring revenue and is a growing part of the business (ie. RE9) More men are emerging as new users Consumer expectations are to achieve visible results MII 2015 Home Device Study
Key Takeaways to Become Influential in the Beauty Device Market Growth Market growth has been record breaking and no projection for growth to slow Consumer awareness Increasing consumer awareness offers huge opportunity Anti-Aging Devices with anti-aging benefits are growing, making 25% of sales Buzz Social media and creative marketing are the cornerstone for successful brands All-in-One Elegance, beauty and technology, heavily influenced from Europe Technology Innovation has been sluggish; big opportunity for performance based technology Future Healthy future growth is seen with a strategic approach to marketing these devices CEW Summit 2014 Direct Selling is the most successful sales channel for this business!
Technology: Low level Ultrasound Arbonne partnered with an expert development team, led by Dr. Robert E. Grove, to help us evaluate technologies. With our primary focus on safety and efficacy, we chose to use low level ultrasound as the technological foundation for the Genius Ultra. When used as directed, the Genius Ultra has been tested to be safe and effective through third party clinical studies.
Arbonne Intelligence Genius Ultra What does the Genius Ultra do: It helps boost the performance of your regular skincare products through improved application of the product to your skin Why do you need it: The surface of the skin is uneven. When regular skincare product is applied with fingertips, product is unevenly applied due to ridges in the skin s surface that can only be seen under a microscope How does it work: Gentles waves help push the product onto outer layers of skin evenly getting into the ridges to help maximize your skincare sooner rather than later
How it works Fingertip application can be uneven and miss ridges in the skin s surface Gentle waves help apply product more evenly on skin getting into the ridges 9
Genius Ultra Features Emits approximately 300,000 waves per second to help apply skincare products more effectively including serums, eye creams and lip treatment Timed settings will shut the device off after one minute to help you precisely time treatment sections 3 warmth levels can be selected allowing for customized application of Arbonne products in each area of the face, around the eyes and lips. Do not use directly on the eye or eyelid Patent-pending, tear-drop shape tip allows you to comfortably use the device in all areas of the face, getting into hard-to-reach spots such as the sides of the nose and the corner areas under the eyes Gentle vibration while in operation helps deliver soothing comfort Dermatologist tested; suitable for all skin types
Genius Ultra Benefits Improves the uniform application of your skincare products to make your skin appear softer and smoother Delivers more uniform and smoother application of skincare products than fingertips alone Clinically tested to enhance radiance of skin when used with RE9 Intensive Renewal Serum as a result of more effective application than with fingertips alone Helps to provide a healthy-looking, radiant glow to skin when used in conjunction with an Arbonne skincare regimen Dynamically improves the uniform application of skincare products onto the skin
What Makes the Genius Ultra Different Utilizes low levels of unfocused ultrasound energy and includes an automatic shutoff after one minute of use Carefully designed to deliver consistent output of the selected technology (ultrasound) and tested by dermatologists and consumers for safety as well as effectiveness Features a custom designed tip, chosen by a panel of women who felt this shape allowed them to reach difficult areas of the face, such as below the inner eye area and areas around the nose, more easily and comfortably Three warmth levels, along with gentle vibration, allow for personalization and comfort There is no need for conductive gels in ADDITION to the Arbonne skincare topical to make the Genius Ultra function properly
Got a Minute? Give us a minute to show you how the Arbonne Intelligence Genius Ultra can change the way you look at the results of your skincare regimen. When combining the Genius Ultra with RE9 Advanced Lifting and Contouring Eye Cream for only 1 minute, see the remarkable results from our clinical study: 85 % of participants showed an improvement in overall appearance around the eyes 85 % of participants showed improvement in the appearance of skin smoothness around the eyes BEFORE AFTER 96% of participants showed improvement in the look of radiance around the eyes Clinical Grading, % of participants improved vs. baseline (bare skin), 26 participants, 1 minute of use
After Just 3 Days, Never Look Back 84 % of participants agreed they would not skip using the Genius Ultra as part of their skincare regimen after 3 days* Clinical Results After 3 Days of Use^: RE9 Advanced Lifting and Contouring Eye Cream + Genius Ultra Improved the appearance of under eye radiance Improved how smooth under eye skin felt Improved the overall appearance of the eye area % of subjects improved compared to baseline 80% 84% 92% Over ½ of subjects experienced improvement in the appearance Dark Circles under the eyes^! RE9 Advanced Intensive Renewal Serum + Genius Ultra Improved the appearance of fine lines Improved the overall appearance of the skin Improved how smooth the skin felt Improved the appearance of skin radiance % of subjects Improved compared to baseline 76% 84% 92% 100% *Perception Claim from Genius Ultra + Eye Cream, 25 participants ^Clinical Grading, 25 participants Serum and Eye Cream, 2x per day 1 minute of use
Seeing is Believing in Only 3 Days! Genius Ultra + Lifting and Contouring Eye Cream 56% of participants showed an improvement in the appearance of fine lines around the eyes 32% of participants showed an improvement in the appearance of deep wrinkles around the eyes BEFORE AFTER BEFORE AFTER Genius Ultra + RE9 Intensive Renewal Serum 76% of participants showed an improvement in the appearance of fine lines on the skin Clinical Grading vs. baseline (bare skin), 25 participants Eye Cream, 25 participants - Serum, 2x per day 1 minute of use for 3 days BEFORE AFTER
Immediate Results that Get Even Better Over Time RE9 Advanced Lifting and Contouring Eye Cream + Genius Ultra % of Participants Improved Compared to Baseline (bare skin) Improved the Appearance of Fine Lines POST-APPLICATION 3 DAYS 30 DAYS Improved the Appearance of Dark Circles POST-APPLICATION 3 DAYS 30 DAYS Improved the Overall Appearance of the Eye Area POST-APPLICATION 3 DAYS 30 DAYS Clinical Grading, 26 participants (25 at Day 3), 2x per day for 1 minute for 3-and 30 day measurements 0 10 20 30 40 50 60 70 80 90 100
Immediate Results that Get Even Better Over Time RE9 Advanced Intensive Renewal Serum + Genius Ultra % of Participants Improved Compared to Baseline (bare skin) Improved the Appearance of Fine Lines POST-APPLICATION 3 DAYS 30 DAYS Improved the Overall Appearance of the Skin POST-APPLICATION 3 DAYS 30 DAYS Skin Appeared More Radiant POST-APPLICATION 3 DAYS 30 DAYS Clinical Grading, 25 participants, 2x per day for 1 minute for 3-and 30 day measurements 0 10 20 30 40 50 60 70 80 90 100
30 Days to Healthy Looking Skin Key takeaways agreed by test participants* 1. Genius Ultra was easy to use and felt soothing 2. Genius Ultra made their skincare product work better 3. Genius Ultra improved the appearance of fine lines and wrinkles, smoother, firmer and overall healthier looking skin *Perception Claim, 25 participants, 2x per day 1 minute of use with Intensive Renewal Serum
Customizing Your Skincare Regimen The technology behind this is not only revolutionary, but also allows for personal customization of your regimen. The Genius Ultra features three warmth levels (32, 34 and 36 C), allowing you to gently warm the product onto your skin, in the area around your eyes, on your lips, and all over your face for soothing comfort. The warmth levels were created to help enhance the feeling of relaxation while maximizing the results from your skincare routine. The customization options are numerous, from the Arbonne skincare products you can choose from, along with the Genius Ultra comfort settings.
Safety Information Do not use the Genius Ultra in combination with over-the-counter drugs, including but not limited to, acne medications such as benzoyl peroxide or salicylic acid, sunscreens or skincare products containing avobenzone, homosalate, octinoxate, octocrylene, octisalate, oxybenzone, benzophenone-3 or zinc oxide. Before the first use, test the Arbonne skincare product you will be using along with the Genius Ultra on the inside of the forearm. Wait 24 hours to check for any sensitive skin reaction. If any reaction occurs, discontinue use.
How to Use the Genius Ultra Step 1: Clean your face using water and your Arbonne cleanser. Step 2: Apply desired amount of Arbonne skincare product to the face. Step 3: Turn on the Genius Ultra by pressing the On button. You will feel a slight vibration and see the lights in front light up. Step 4: Holding the Genius Ultra comfortably in your left or right hand, gently position it on the selected area of your face to which you have applied the Arbonne skincare product. Step 5: Using a circular motion, slowly and gently move the Genius Ultra around in overlapping circles to apply your skincare product. The Genius Ultra will automatically turn off after one minute. Pat any remaining skincare product onto the skin. Do not rub. Step 6: Repeat steps 4 and 5 on other areas of the face as needed. Step 7: When you have finished using the Genius Ultra, clean it with a soft cloth. The Genius Ultra can be used 2 times a day; we recommend a minimum of once per day to see results.
Take the Future of Your Skincare into your hands with the Genius Ultra Show us your results! BeforeandAfter@Arbonne.com #GeniusUltra