WEAR YOUNG BRITISH DESIGNERS

WEAR YOUNG BRITISH DESIGNERS

IT S ORIGINAL. IT S DARING. IT S LIKE NOTHING YOU VE SEEN BEFORE. IT S ABOUT NEW EXCITING TALENT. IT S AUDACIOUS. SURPRISING. IT S THE OPPOSITE OF DULL. IT S BEAUTIFUL AND IT S BRIGHT. IT S YBD. AND IT S HERE. 2 3

LAUNCH AW10 The very first collections of - Eudon Choi, Jena Theo, J. W Anderson, Felicity Brown & Charlotte Taylor. Featuring: Bionda Castana, Meli Melo, Simeon Farrar, Fannie Schiavoni, Zoe Jordan, Alice Palmer, David Longshaw, Jiwon Ree, Imogen Belfield, Sophie Gittins & more AW11 New In: Mercy Delta, Comfort Station, Obscure Couture, Aloe. THE YBD STORY SS11 The first collections of: Draw in Light, Studio Nicholson, Atalanta Weller, Partimi, Katie Rowland, The Orphan s Arm. New In: Kirsty Ward, Lost Property of London, Lei VanKash. SS12 The first collections of Kelly Love & MASC. Introducing: Sophie Hulme, FURY, M.Hulot,.hose, Antipodium. AW12 SS13 WHY THE WORLD NEEDS YBD AW13 Hello to: Lily Kamper, Joanna Cave, Alexa de Castilho, Peculiar Vintage, Rachel Entwistle, Clarice Price Thomas, Lexie Sport, Golden Lane, Age of Reason, Kate Sheridan, ARIES. Blake LDN. AW14 Showcasing: Helen Lawrence, Danielle Romeril, Renli Su, Georgia Hardinge, J.Won, Kult Domini. AW15 Welcome: Charlie May, Feldt, Faustine Steinmetz, LF Markey, Dear Frances, GVYN. Welcome: Joanne Stoker, Teija Eilola, Emma J Shipley, KLEMENTS, PAPER London, Kelly Shaw. SS14 New In: Charli Cohen, Rejina Pyo, Ros Millar, Peridot London, Danielle Foster, Timur Kim, Williams Handmade. SS15 Introducing: Florence Bridge, Yakshi Malhotra, FOLK, Hanger, Otho. WE RE OBSESSED WITH BRITISH FASHION, PASSIONATE ABOUT THE WORK OF YOUNG DESIGNERS AND THRILLED TO BE SHOWCASING THEIR TALENT YBD is a store and it s more. It s where our most promising young designers can strut their astonishing stuff. Not until youngbritishdesigners.com launched in 2010 was there a single platform that represented talent based in the UK. With our country bursting at the seams with brilliant designers, it s hard to believe no one had thought to bring them together before. We now have over sixty of them in our stable. Some you will have heard of. Some, maybe not. They have all broken rules and risked everything in pursuit of their dreams. They share a desire to create singular brands that may not appeal to all people, but resonate deeply with those that they do. WE FOUND THEM FIRST SO YOU CAN WEAR THEM FIRST. AW16 Introducing: Bella Singleton, Camilla Elphick, Maha Lozi, ED-London, Burds London, Bonnie Fechter & more INCOMING AW17 Clio Peppiatt, in.no, Minki London, Moon Lee, Paola Rodriguez, Rixo London, Rogue Matlida and Romy London. SS16 New In: Rose Rankin, Rockins, Bruta, HAVVA, Joe Richards, Alan Auctor, Jam Love London. SS17 Hello to: Baia, Eleanor Bolton, Longshaw Ward, Porthia, Pitchouguina, Mairi McDonald, Wythe Bea. 4 5

SUCCESS J.W. ANDERSON J.W. Anderson s first women s capsule collection appeared on the newly-launched YBD website in 2010. The success of this collection earned Anderson much acclaim, and he is now regarded as one of the UK s most forward-thinking designers. LILY KAMPER YBD s AW13 collection introduced Lily Kamper as a unique jewellery designer with a love of coaxing contemporary designs from unusual material combinations. Lily has since been awarded a place on the British Fashion Council prestigious Rock Vault. FOUNDED IN 2010 YBD HAS A FIERCE REPUTATION FOR DISCOVERING AND SHOWCASING WHITE HOT DESIGN TALENT. OUR ALUMNI INCLUDE: DEAR FRANCES ARIES CHARLOTTE TAYLOR DRAW IN LIGHT FELICITY BROWN IMOGEN BELFIELD JENA.THEO JOANNE STOKER REJINA PYO RENLI SU TEIJA EILOLA EUDON CHOI SIMEON FARRAR We knew Eudon Choi was one to watch when we bought his first collection in the early days of YBD. Eudon s understated, modern designs have earned him many awards and in 2011, Anna Wintour and Franca Sozzani invited him to present a collection at Milan Fashion Week. We fell in love with Dear Frances s approach to texture and colour back in 2015. Founder Jane Frances continues to present beautifully distinctive footwear, using traditional techniques. Her collections invariably find their way into the pages of Vogue and Elle. Artist Simeon Farrar was one of YBD s first designers. His eponymous label and his Black Score brand are today celebrated for their exciting, contemporary pieces. Farrar recently collaborated with Topshop and the Wild at Heart Foundation on successful charity collections. STORIES 6

BAIA DANIELLE FOSTER JOE RICHARDS Joe Richards works with an aim to create an evolving, seasonal wardrobe for self-possessed women. His collections are cut for freedom of movement, beautifully draped and couture-finished. ONES TO WATCH CAITLIN CHARLES-JONES FLORENCE BRIDGE MINKI LONDON Always playful, designer Minki Cheng s work offers a glimpse into an alternative reality, one alive with colours and unbridled joy. LONGSHAW WARD Husband-and-wife team Kirsty Ward and David Longshaw create covetable contemporary pieces with a strong aesthetic. Their collections concentrate on beautiful, detailed craftsmanship. BURDS RIXO LONDON BAIA CAITLIN CHARLES-JONES FLORENCE BRIDGE A small skilled team creating bags by hand in their Yorkshire workshop. Their collection features contemporary, practical designs in soft leathers and suedes. BURDS Founded in 2015 by friends Tamara Bell and Ame Pearce, Burds London is a denim and clothing label for badass babes, blending style with function and built to last. Award-winning designer Caitlin Charles-Jones designs knitwear in clean, bold and wearable silhouettes with intricate details using innovative techniques. DANIELLE FOSTER Danielle Foster has a cutting-edge aesthetic, fusing modern silhouettes with traditional crafting techniques for a refined bag range that s elegant and oh-so current. London-based Florence Bridge creates classic contemporary pieces with an emphasis on digitally printed silks, patchwork leather and shearling textures. GVYN An accessory brand with a collection of fashion essentials with fine details and a subtle colour palette for an unconventional look. RIXO LONDON London College of Fashion alumni Henrietta Rix and Orlagh McCloskey founded RIXO London to offer women a distinctively British design aesthetic. Looking beyond trends, they craft vintage-inspired pieces with an unmistakably contemporary feel. 8 9

PAOLA RODRIGUEZ The Paola Rodriguez label creates clothes that tell a story. Using embroidery, vintage trims and whimsical prints, her distinctive pieces are made with care and fine craftsmanship. MOON LEE YBD FINDS ROGUE MATILDA After working in advertising and as a buyer in retail, founder-designer Katie Matilda Harland broke into the shoe industry with a belief that style should be an expression of personality. Her serious for the not-so serious designs offer relief from the ordinary. MARLOW LONDON CLIO PEPPIATT HELEN STEELE MARLOW LONDON ROMY LONDON Clio Peppiatt launched her eponymous womenswear label in 2015. Using hand-drawn prints and intricate embroidery and embellishment, she brings a sense of humour to her feminine, sexy designs. Artist, stylist and designer, Helen Steele has achieved critical acclaim in Europe, the United States and the Middle East. Her range of wearable art is how she makes her work more accessible to all. Marlow London seeks to combine conceptual art and fashion, with the intent of bringing a fresh tongue-in-cheek approach to the world of luxury accessories. Romy LDN is an accessories brand founded in 2014 by designer Alice Hickox Macfarlane. She uses faux fur accents to create truly unique pieces. CREASE.HOSE MOON LEE Crease is on an admirable mission to minimise the negative effects of the fashion industry through ethically-made and classically feminine pieces. DRAW IN LIGHT After a few years pattern-cutting experience, Rebecca Cluett turned her hand to screenprinted tights in 2012 after experimenting with a make-shift printing set up and hasn t looked back since. Injoo Lee was a painter before becoming a fashion designer and founding the Moon Lee label. Injoo uses traditional textiles that reference her South Korean heritage, and her modern pattern-cutting techniques give her designs a strong contemporary edge. CREASE Harry Barford and Polly Wilkinson s Draw In light label specialises in clothing that become their own works of art. Because they silkscreen by hand, every garment they produce is unique. ELLIS WHITE Ellis White is a contemporary footwear and accessory brand. Founder-designer Hollie White combines a belief in craftsmanship with a determinedly experimental approach to design. IN.NO The in.no label was created by Sofia Strazzanti, the founder of independent fashion and lifestyle retail agency innocenza. The in.no knitwear range is stylish and modern and always simple and comfortable. JAM LOVE Jia Mia is the creative force behind Jam Love: a brand focused on producing iconic fine leather goods from only the finest materials. OFKT OFKT is a brand with sustainability at the core of its ethos. Their shoes are designed and made in Yorkshire by artisans with infinite skill, using only offcuts of leather. ORA PEARLS Pearl specialist and jewellery designer Bibi Southwell breathes new life into the way pearls have been traditionally worn. She offers forward-looking designs that capture the the pearl s timeless character. ZIIGA Designer Victoria Ziiga is influenced by the radiant hues and upbeat tropical vibes of Africa. The traditional sun-printing technique she uses means that each piece she produces is utterly unique. OFKT 10 11

YBD EMERGING M.HULOT This leather bags and accessories label was founded in 2011 by designer Anna Kreeger. Her design style is almost minimal and utilitarian, but with a soft, feminine edge. REJINA PYO Simple but eye-catching is how Rejina Pyo describes her work. Her label is best known for its graphic and playful but always elegant aesthetic. RENLI SU Renli Su combines traditional techniques with modern innovation, using the highest quality fabrics. KELLY LOVE GEORGIA HARDINGE EUDON CHOI Her pieces are comfortable and understated with an ethereal, romantic quality. KATE SHERIDAN ARIES EUDON CHOI KATE SHERIDAN ROCKINS ROSE RANKIN The maverick label from two of fashion s most We knew Eudon Choi was one to watch when we Kate Sheridan has a stylish but no-nonsense The Rockins label has a cool rock n Rose Rankin s sneakers are bold, sought-after streetwear designers: Sofia Prantera bought his first collection in the early days of YBD. approach to the design of her off-beat accessories, roll feel. Their silk scarves are wearable and always boast a sense of and Fergus Purcell. Aries sees a return to a very Eudon s understated, modern designs have earned making for a label full of chirpy East End character. THE vintage-style insouciant accessory humour. Handmade and produced in 80s sensibility, where streetwear = high fashion. him many awards and in 2011, Anna Wintour and with an impeccable British limited runs, they are at once luxurious Franca Sozzani invited him to present a collection KELLY LOVE design pedigree. and perfect for everyday wear. BRUTA at Milan Fashion Week. There is a proper sense of romance to all of Bruta is a London-based fashion label built around Kelly Love s pieces. Each of her evocative collections the founder s fine arts background. Its approach is FAUSTINE STEINMETZ begins with a story that perfectly captures a mood, a celebration of the charms and absurdities of art, Parisian-born Faustine Steinmetz spins, dyes and a moment in time or a memory. culture and life. weaves her own fabrics into re-imagined iconic pieces. Each piece is meticulously made by hand. KLEMENTS CHARLIE MAY Klements is a printed fashion and accessories label The Charlie May woman s approach to understated GEORGIA HARDINGE founded by fashion and textiles designer style is effortless. The Charlie May signature is a With a passion for architectural shapes and structures, Charlotte Allen. The ethos of the label is to create minimal approach with relaxed silhouettes. Georgia Hardinge s brand has a strong sculptural exceptional items to be kept and treasured. style, bringing a 3D approach to her designs. DEAR FRANCES LF MARKEY TEIJA EILOLA We fell in love with Dear Frances s approach to J.WON Ex-Burberry designer Louise Markey, founder of the Teija Eilola s brand manages to texture and colour back in 2015. Founder Jane J.Won is the brainchild of Jiwon Ree, a designer LF Markey label, has a much-admired ability to juxtapose couture and urban daywear Frances continues to present beautifully distinctive whose knitwear range is both practical and chic. reinvent women s wardrobe staples, taking inspiration in a way that is always structured but footwear, using traditional techniques. She has a strong sense of colour and embraces from workwear and utility clothing. somehow soft and magical too. experimentation and unusual techniques. BRUTA 12 13

LUCIE LOVES SLICE OF FASHION LIFE A SLICE OF FASHION LIFE TELLS THE BACKSTAGE STORIES OF MODEL MARY-ASTRID COLLETTE. WORKING IN THE FASHION INDUSTRY FOR 10 YEARS, SHE SHARES HER LIFE AS A MODEL IN FRANCE AND CREATES A UNIVERSE OF HER OWN THROUGH MUSIC, TRAVEL, FOOD AND LIFESTYLE. TIPHAINE MARIE FASHION ENTHUSIAST TIPHAINE MARIE BEGAN HER FASHION BLOG WITH PHOTOGRAPHER FRIEND LUCA TORNESE IN 2012. WHAT STARTED AS A SIMPLE STYLE DIARY QUICKLY GREW INTO ONE OF THE MOST INFLUENTIAL FASHION AND TRAVEL BLOGS IN SWITZERLAND WITH A COMMUNITY OF READERS ALL OVER THE WORLD. SLICE OF FASHION LIFE #SHEWEA SEE HOW BLOGGERS, STYLISTS, FRIENDS AND FANS WEAR THEIR YBD FAVOURITES. TIPHAINE MARIE PAULINE PRIVEZ PAULINE FELL IN LOVE WITH BLOGGING IN 2009 AND HAS SINCE THEN BECOME A RESPECTED FASHION INFLUENCER WITH 151K+ FOLLOWERS ON INSTAGRAM. PAULINE SHOWCASES THE BEST OF YBD ON HER FASHION BLOG, WHILST ALSO SHARING BEAUTY SECRETS, TRAVEL ADVENTURES AND SNAPSHOTS OF HER LIFE. LUCIE LOVES LUCIE LOVES STARTED OUT AS A HOBBY FOR PHOTOGRAPHER LUCIE WHO FELL INTO THE NOW FULL-TIME ROLE OF FASHION AND LIFESTYLE BLOGGER. SHE WRITES REGULARLY, CREATING PHOTOBLOGS ABOUT THE THINGS THAT MAKE HER TICK; ART, TRAVEL, FASHION, BEAUTY, FITNESS, EVEN TECH. PAULINE PRIVEZ OTHER BLOGGERS: BLOGWALK / LÉNA SITUATIONS / FASHION MEETS ART 14 15

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