Colour An important part of brand integrity is the accurate and OPG STEEL BLUE consistent reproduction of brand colours. This page outlines Pantone 7691 U Pantone 7691 C Too Blue P37H7 and Vinyl equivalents. It is Embroidery thread to maintain brand integrity. OPG DEEP RED When producing signage materials, it is important that suppliers cross-reference a PMS swatch book to ensure the colour matches as closely as possible to the selected PMS colours. Please note: Vinyl and paint colour references are matched to the best available, we encourage the Pantone 1797 U Embroidery thread Marathon 1048 Pantone 1797 C Hot Lips P05H9 OPG CHARCOAL Pantone Black 3 U Pantone Black 7 C Namadji PG1F8 Embroidery thread Marathon 1415 Opteon Property Group Signage Guidelines 1
Typography Brand typeface The Opteon Property Group brand typeface is Lato. This font was selected for its clean, contemporary appearance, variety of weights and legibility. Lato also features semi-rounded details on most of the characters that tie in with the rounded corners from the Brandmark. Lato Light abcdefghijklmnopqrstuvwxyz Lato Regular Lato Bold abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Lato Black abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ Aa Opteon Property Group Signage Guidelines 2
Feature wall INCLUSIVE POSITIVE INNOVATIVE INCLUSIVE POSITIVE INNOVATIVE Opteon Property Group Signage Guidelines 9
Feature wall Media wall Opteon Property Group Signage Guidelines 11
External signage Light background OPG BLUE Pantone 7691 U Pantone 7691 C Too Blue P37H7 OPG DEEP RED Pantone 1797 U Pantone 1797 C Hot Lips P05H9 OPG CHARCOAL Pantone Black 3 U Pantone Black 7 C Namadji PG1F8 Opteon brand colours The Opteon brand colours are an important part of the Opteon brand and it is important to always use the correct PMS colours or equivalents to suppliers cross-reference a PMS swatch book to ensure the colour matches as closely as possible to the selected PMS colours. Please note: Vinyl and paint colour references are matched to the best available, we encourage the Clear space When reproducing the Opteon Property Group Brandmark and Tagline for external signage an appropriate clear space must be observed. This will vary depending on the available space, but as a rule of thumb the elements should appear as large as the space will allow without looking cramped. The examples on these pages give an indication of the desired size comparative to their environment. Materials The materials used will depend upon the particular application. For more information about materials refer to Signage materials on page 3. Opteon Property Group Signage Guidelines 14
External signage OPG BLUE Pantone 7691 U Pantone 7691 C Too Blue P37H7 OPG DEEP RED Pantone 1797 U Pantone 1797 C Hot Lips P05H9 OPG CHARCOAL Pantone Black 3 U Pantone Black 7 C Namadji PG1F8 Opteon brand colours The Opteon brand colours are an important part of the Opteon brand and it is important to always use the correct PMS colours or equivalents to suppliers cross-reference a PMS swatch book to ensure the colour matches as closely as possible to the selected PMS colours. Please note: Vinyl and paint colour references are matched to the best available, we encourage the Clear space When reproducing the Opteon Property Group Brandmark and Tagline for external signage an appropriate clear space must be observed. This will vary depending on the available space, but as a rule of thumb the elements should appear as large as the space will allow without looking cramped. The examples on these pages give an indication of the desired size comparative to their environment. Materials The materials used will depend upon the particular application. For more information about materials refer to Signage materials on page 3. Opteon Property Group Signage Guidelines 15