and more! September October 2014
SHAMPOO & CONDITIONER NEW RETAIL LITERS Moisture Repair Shampoo 1L TAME, MANAGE & CONTROL UNRULY, FRIZZY HAIR. NEW! SMOOTH COLLECTION INTRODUCTORY SET Moisture Repair Conditioner 1L Extra Volume Shampoo 1L Extra Volume Conditioner 1L Hydrating Shampoo 1L Hydrating Conditioner 1L Clarifying Shampoo 1L SET CONTAINS: Smoothing Shampoo & Conditioner 250ml AminoRenew ingredient facilitates a unique approach to smoothing by restoring depleted amino acids to smooth and align hair s keratin structure. The result is a calmer, more manageable appearance for up to 72 hours. Smoothing Lotion 300ml All-in-one styling lotion, featuring expertly blended technologies from best-selling Moroccanoil products, optimizes effortless, manageable styling with frizz-free results and medium hold. PROFESSIONAL SERIES TITANIUM CERAMIC HAIRSTYLING IRON The Moroccanoil Professional Series Titanium Ceramic Hairstyling Iron combines form, function and versatility. Ergonomically designed for ease of use in the salon or at home, this high-performance flat iron features variable temperature control from 250 F to 450 F for custom styling. Beveled, scratch-resistant plates provide even heat distribution and allow for versatile styling from smooth and straight to wavy. LIMITED EDITION HOME & AWAY MASK SETS Intense Hydrating Mask Home & Away Set One (1) Intense Hydrating Mask 250ml and one (1) travel-size Intense Hydrating Mask 75ml LIMITED PROMOTION Moroccanoil Heat Styling Protection contains an innovative heat-protecting agent that safeguards hair to prevent breakage and split ends. For a limited time, receive one (1) bottle of Heat Styling Protection free with the purchase of one (1) Hairstyling Iron. Weightless Hydrating Mask Home & Away Set One (1) Weightless Hydrating Mask 250ml and one (1) travel-size Weightless Hydrating Mask 75ml Restorative Hair Mask Home & Away Set One (1) Restorative Hair Mask 250ml and one (1) travel-size Restorative Hair Mask 75ml
beauty Shimmer in PINK 8 Shimmer Pink Spray 1 oz. in a decorative point-of-purchase display Supersilk 8X Supersilk 8X is an advanced silkening leave-in treatment spray with 8 times the protein for softer styles, brilliant color and frizz-free, manageable results. 9 Supersilk 8X Spray 4 oz. in a point-of-purchase display Buy 2, Get 1 FREE! Protect your color with Vibracolor Fade Prevent Shampoo & Conditioner Uniquely designed to enhance and extend the life of your brilliant hair color. VIBRACOLOR SHAMPOO Go for the Max 12 Maximum Hold Hair Spray 2 oz. with an eye-catching display VIBRACOLOR CONDITIONER INSTANTLY BOOST YOUR BOTTOM LINE. THE KERATIN BOOSTER Become a hair lifesaver! Use this deal to offer your clients Reparative Remedy treatments from our Keratin Complex Menu of Services. Vitalshot Restorative Keratin Ampoules rebuild the hair s resilience and reduce breakage with a targeted dose of keratin, while instantly reducing frizz and providing antioxidant protection. Includes marketing support designed specifically to create consumer awareness about this amazing in-salon treatment-booster service! 1 10-pack Vitalshot Restorative Keratin Ampoules GET FREE 6 Vitalshot Menu of Services 3 Vitalshot Mirror Cling Digital marketing support including: consumer-driven e-blasts and social media tools
THE ULTIMATE SMOOTH WAYS TO SKYROCKET SMOOTHING SALES Visit www.keratincomplex.com/marketing to watch Smoothing Therapy instructional videos and to download turnkey marketing support materials, including consumer-driven e-blast campaigns and social media tools. In honor of the gifting season, we ve created this deal as a thank you to our salons for being loyal supporters! Use your free 4 oz. Express Blow Out to invite potential clients for a free bang or spot treatment and wow them with the amazing results of Keratin Complex Smoothing Therapy. The deal also includes six free Volumizing Dry Shampoo Lift Powders! Use these to thank your favorite clients at holiday time or give them as gifts for salon guests receiving a smoothing treatment. 1 32-oz. Natural Keratin Smoothing Treatment GET FREE 1 4-oz. Express Blow Out 6 Volumizing Dry Shampoo Lift Powder (Neutral) 1 Keratin Complex Menu of Services easel-back Digital marketing support including consumer-driven e-blasts and social media tools SIGNATURE SMOOTH For the first time, we re offering a 16 oz. Signature Smooth Kit! Use your free 4 oz. Natural Keratin Smoothing Treatment for Blonde Hair and 12 oz. Clarifying Shampoo to offer clients Keratin Complex s awardwinning Signature Smoothing Solution. 1 16-oz. Natural Keratin Smoothing Treatment GET FREE 1 4-oz. Natural Keratin Smoothing Treatment for Blonde Hair 1 12-oz. Clarifying Shampoo Digital marketing support including consumer-driven e-blasts and social media tools JUST IN TIME FOR THE HOLIDAYS! A BLOW-DRY KIT WITH BENEFITS REPARATIVE BLOW-DRY KIT INTRODUCING THE ICON COLLECTION HOLIDAY EDITION! A full regimen from start to finish, this kit contains Keratin Complex must-haves that deliver a signature smooth blow-dry with reparative benefits. 1 13.5-oz. Keratin Color Care Shampoo 1 13.5-oz. Keratin Color Care Conditioner 1 1.7-oz. Kerabalm 3-in-1 Multi-Benefit Hair Balm 1 8.5-oz. Vita Volume Boosting Foam 1 Step-by-step blow-dry technique card FALL LIGHTENER l IT'S A BLONDE THING AGSS TRY-ME Here s your chance to try the same-day styler with this deal that showcases the benefits of Keratin Complex Advanced Glycolic Smoothing System. This threepart treatment works synergistically to offer same-day styling, immediate rinse out and results lasting up to three months! 1 4-oz. Advanced Glycolic Smoothing Treatment 1 4-oz. Pre-Treatment Shampoo 1 4-oz. Silk Seal 3-in-1 Finishing Masque 25% OFF Achieve the ultimate in blonde hair with our always popular and easy to use It s a Blonde Thing Keratin Lightening System! This deal includes a freebie 4 oz. Express Blow Out, which can be used to spike revenue this holiday season. 3 1- lb. tub It s a Blonde Thing Keratin Lightening System powder GET FREE 2 32-oz. It s a Blonde Thing Developers (10 & 30 volume) 1 4-oz. Express Blow Out FOURSTAR
INTRODUCING NEW WASH AND CARE ADDITIONS FROM CATWALK. SPECIALLY DESIGNED TO CARE FOR COLOURED HAIR. FASHIONISTA BRUNETTE SHAMPOO FOR WARM TONES Illuminate and intensify brunettes with this colour enhancing shampoo, blended with horse chestnut extract and fueled by warm toners, for sharp colour and impeccable shine. Leave in for 3-10 minutes depending on the desired effect. CAN BE USED DAILY. FOR WARM TONES. Magnifies depth and richness for intense glossy warm tones Lightweight conditioning helps improve smoothness Hair glows with brilliant brunette tones FASHIONISTA BRUNETTE CONDITIONER FOR WARM TONES Veil your hair in vitality with this conditioner, blended with brunette toners, rich oils and horse chestnut extract. Revive radiance with smoothing, shield-forming agents that help protect against breakage. Leave in for 1-10 minutes depending on the desired effect. CAN BE USED DAILY. FOR WARM TONES. Magnifies depth and richness for intense glossy warm tones Hair feels nourished, smooth and soft FASHIONISTA BRUNETTE MASK FOR WARM TONES Reignite brunette radiance with this indulgent mask, designed especially for warm hair tones and blended with brunette dyes and horse chestnut extract. A dose of smoothing ingredients wraps the hair in shine and boosts vibrancy while helping protect against damage. Apply on clean, wet hair. Leave in for 3-5 minutes and rinse thoroughly USE WEEKLY. FOR WARM TONES. Hair feels soft and supple Keeps flyaways and frizz under control Repairs signs of damage leaving hair feeling smooth and soft 7.05 oz. $10.80 FASHIONISTA VIOLET MASK FOR BLONDES, HIGHLIGHTS Put blonde hair in the spotlight with this specially formulated mask, with violet toners, pearl extract and rice milk. Shine enhancing ingredients help hair reflect light to give blonde hair and highlights striking shimmer, while helping defend against damage. Apply on clean, wet hair. Leave in for 3-5 minutes and rinse thoroughly USE WEEKLY. FOR BLONDES AND HIGHLIGHTS. Helps repair damaged areas of fiber while protecting against future damage Hair feels healthy and hydrated and has a protective strengthening barrier TRÉS CHIC BRUNETTES Buy Fashionista Brunette Shampoo 10.16 oz., Brunette Conditioner 8.45 oz. and Brunette Mask 7.05 oz. for a special price. TRÉS CHIC BLONDES Buy Fashionista Violet Shampoo 10.16 oz. and Violet Mask 7.05 oz. for a special price. NEW! MANIPULATOR MATTE 2 OZ. Matte wax with massive hold HOW IS IT DIFFERENT FROM THE ORIGINAL? Stronger hold in a wax format for a more matte, dry finish. Waxy format that creates massive texture without adding artificial shine Long-lasting hold and control which doesn t budge; creates lift, grip and definition Defends your style in high humidity, so your epic hold and texture won t let you down NEW! FLEXI HEAD 10.6 OZ. Strong Flexible Hold Haispray HOW IS IT DIFFERENT FROM THE ORIGINAL? A more flexible effect allows you to build up hold in hair as you style vs. locking final style immediately. Provides a flexible, workable finish Gives strong hold Lets the hair s natural shine come through NEW! MOTOR MOUTH 8 OZ. Mega volumizer with gloss HOW IS IT DIFFERENT FROM THE ORIGINAL? Lighter weight volume and less texture, with turbo shine injection for a high gloss finish. Great body and volume for fuller-looking hair and better grip for blow drying Even light reflection for epic gloss and improved manageability Head-turning, glowing streaks under UV light NEW! BLOW-OUT 3.4 OZ. Golden Illuminating Shine Cream HOW IS IT DIFFERENT FROM THE ORIGINAL? Same amazing smoothing treat but with golden, high shimmer shine, for nights on the town. Tame flyaways, combat frizz and help smooth out signs of damage For super shiny, glossy hair Brings golden shine and glitter to the hair THE STYLE SQUAD Turn up your style with NEW Bed Head cult creations. Mix, match and cocktail for endless hair play. Buy Flexi Head Hairspray 10.6 oz., Motor Mouth 8 oz., Blow-Out 3.4 oz. and Manipulator Matte 2 oz. for a speical price. THE REMIX Buy three each of Flexi Head Hairspray 10.6 oz., Motor Mouth 8 oz., Blow-Out 3.4 oz. and Manipulator Matte 2 oz. for a special price, get an in-line Shelf Screamer Display FREE!
NOUNOU / LOVE SMOOTHING LITER PROMOTION 1 Shampoo Liter 1 Conditioner Liter 1 Davines Travel Brush 1 Cotton Bag 2 Pumps for liter OI LITER PROMOTION 1 Shampoo Liter 1 Conditioner Liter 1 Davines Travel Brush 1 Cotton Bag 2 Pumps for liter Keep Summer in your Hair! And what better way than with our best-selling More Inside This Is A Sea Salt Spray in the new travel-size format? 18 This Is A Sea Salt Spray 100ml RECEIVE FREE 1 Counter Display
SEPTEMBER Buy Moisture Lock Leave-In Conditioner 8.5 oz. and 12 Minute Deep Treatment 2.5 oz. SAVE 33% BUY 3 DEALS, GET 3 WIDE-TOOTH COMBS FREE! Because the cuticle of curly hair is exposed, curls are especially susceptible to moisture and nutrient loss. While Moisture Lock Leave-In Conditioner provides curls daily hydration to prevent frizz and seal the cuticle layer, curls crave occasional intensive repair to replenish moisture and strength. 12 Minute Deep Treatment allows each strand to regain its internal weight and body and minimize the tendency to frizz. By regularly using Moisture Lock Leave-In Conditioner and occasionally supplementing with 12 Minute Deep Treatment, you ensure your curls receive the hydration they re thirsting for. OCTOBER Buy Curl Recovery Whipped Curls 8.5 oz. and Ultra Nourishing Cleansing Oil 2.5 oz. SAVE 14% BUY 3 DEALS, GET 3 WIDE-TOOTH COMBS FREE! Dry curls call for a cleanser that won t strip hair of its essential oils. Ultra Nourishing Cleansing Oil gently removes dirt and product build-up while restoring moisture, enveloping the hair shaft in fatty acids vital to rebuilding, nourishing and protecting hair in need of repair. Though dry, damaged curls are moisturized by Ultra Nourishing Cleansing Oil, they still require a thick daily conditioner to provide nutrients and elevate the moisture level within the cuticle. Curl Recovery Whipped Curls Daily Conditioner & Styling Primer is formulated with a triple Olive Oil blend, Shea Butter and Glycerin to deeply nourish and strengthen curls while smoothing frizz and enhancing shine. FULL SIZE SHAMPOO + FREE TRAVEL-SIZE VOLUMIZING ROOT SPRAY Introduce your clients to the abba styling range with this offer. For a limited time, when a client purchases a full size abba shampoo, she will receive a travel size Volumizing Root Spray free. This 1.7 oz. size is perfect for the woman on-the-go or any client who wants to try something new in her styling routine! SAVE 21% CHOOSE FROM Color Protection Shampoo 8 oz. + Volumizing Root Spray 1.7 oz. Duo Moisture Shampoo 8 oz. + Volumizing Root Spray 1.7 oz. Duo Volume Shampoo 8 oz. + Volumizing Root Spray 1.7 oz. Duo Gentle Shampoo 8 oz. + Volumizing Root Spray 1.7 oz. Duo VOLUMIZING ROOT SPRAY Lemongrass plumps and thickens hair at the roots for body and fullness while Avocado adds a healthy shine
NEW SHADES NOW AVAILABLE! EXTRA INTENSIVE NATURALS BEIGE MATTE HAZELNUT 2 ColorDesign Bleach RECEIVE 1 FREE! 4.0 Extra Intensive Brown Castaño Extra Intenso 5.0 Extra Intensive Light Brown Castaño Claro Extra Intenso 5.32 Light Beige Brown Castaño Claro Beige 10.32 Platinum Beige Blonde Rubio Platinado Beige INTENSIVE GOLDEN 4/2 Matte Brown Castaño Matt 5/2 Light Matte Brown Castaño Claro Matt COCOA 5.73 Light Hazelnut Brown Castaño Claro Avellana 6.73 Dark Hazelnut Blonde Rubio Oscuro Avellana 6.0 Extra Intensive Dark Blonde Rubio Oscuro Extra Intenso 7.73 Hazelnut Blonde Rubio Avellana 20 Tubes for $99 RECEIVE 2 Developers and 3 Tubes of our NEW Shades of your choice FREE! 7.0 Extra Intensive Blonde Rubio Extra Intenso 8.0 Extra Intensive Light Blonde Rubio Claro Extra Intenso 9.0 Extra Intensive Very Light Blonde Rubio Clarisimo Extra Intenso CORRECTORS 6.33 Intensive Golden Dark Blonde Rubio Oscuro Dorado Intenso AUBURN 1.6 Auburn Black Negro Rojo VIOLET 1.2 Violet Black Negro Violeta 5.35 Light Cocoa Brown Castaño Claro Cacao 6.35 Dark Cocoa Blend Rubio Oscuro Cacao 7.35 Cocoa Blonde Rubio Cacao 8.35 Light Cocoa Blonde Rubio Claro Cacao 8.73 Light Hazelnut Blonde Rubio Claro Avellana SUPERLIFT SERIES 12/11 Special Blond Intensive Ash Rubio Especial Cenizo Intenso 12/81 Special Blond Pearl Ash Rubio Especial Cenizo Perla CEZANNE Perfect Finish Keratin Smoothing Treatment Salon Introductory Offer The Stylist Kit Orange Naranja Perfect Finish (15-17 Applications) BUY 1 32-oz. CEZANNE Perfect Finish Keratin Smoothing Treatment (15-17 applications) 3 8-oz. Keratin Conditioning Masque 3 16-oz. Moisturizing Shampoo 3 16-oz. Moisturizing Conditioner 2 4-oz. Leave-In Crème Conditioner 2 4-oz. Leave-In Spray 2 1.7-oz. Argan Styling Serum 2 1.7-oz. Perfect Finish Thermal Protectant Spray GET FOR FREE 1 8-oz. CEZANNE Perfect Finish Keratin Smoothing Treatment (3-5 applications) 1 32-oz. Clarifying Shampoo 1 32-oz. Moisturizing Shampoo (Pro) 1 32-oz. Moisturizing Conditioner (Pro) 1 4-oz. Leave-In Crème Conditioner 1 4-oz. Leave-In Spray 1 1.7-oz. Argan Styling Serum 1 4-oz. Perfect Finish Thermal Protectant Spray (Pro) 2 1.7-oz. Perfect Finish Thermal Protectant Spray $ 720 OPEN STOCK COST ADDED VALUE OF 44% Stylist Intro Kit (About 8 Applications) 2 8-oz. CEZANNE Perfect Finish Keratin Smoothing Treatment 1 16-oz. Clarifying Shampoo 1 8-oz. Keratin Conditioning Masque 1 16-oz. Moisturizing Shampoo 1 16-oz. Moisturizing Conditioner 1 4-oz. Leave-In Crème Conditioner 1 4-oz. Leave-In Spray 1 1.7-oz. Argan Styling Serum 1 1.7-oz. Perfect Finish Thermal Protectant Spray PLUS Collateral Material (client brochures, door and mirror clings, posters available at no charge)