THE ICON OF INNOVATIVE LIFESTYLE

THE ICON OF INNOVATIVE LIFESTYLE

THE ICON O F INNOVATIVE LIFESTYLE Siam Piwat is widely recognized as a leading worldclass retail developer, one of the best in Thailand. Our emphasis is always on being the first. Not only are we first in introducing revolutionary concepts for our world-class projects - creating unparalleled experiences and meeting the constantly changing demands of customers - we are also first in creating distinctive, tailor-made properties which set new benchmarks for the country s retail business. The Icon of Innovative Lifestyle 2

U N D E R S T A N D I N G W e c o n d u c t b u s i n e s s w i t h p r o f o u n d understanding T R U S T W O R T H Y W e d e v o t e o u r h e a r t f e l t s e r v i c e w i t h ethic and reliability O UR CORE VALUES VISIONARY W i t h o u r b r o a d v i s i o n o f t h e f u t u r e, we never stop moving forward to seek endless opportunities DARING W i t h b o u n d l e s s i n s p i r a t i o n, w e p r o f e s s i o n a l l y c r e a t e u n p r e c e d e n t e d experience in lifestyle innovations COMMITTED TO EXCELLENCE W e c o m m i t t o e x c e l l e n c e i n m u t u a l success and long lasting relationship w i t h b u s i n e s s partner The Icon of Innovative Lifestyle 3

M I L E S T O N E S O F A C H I E V E M E N T 1966 Siam Inter-Continental Hotel was the first 5-Star hotel operated by an International chain in Thailand. 1973 Siam Center revolutionised Bangkok by opening its doors as the city s first shopping center 1997- Siam Discovery opened as a unique integrated lifestyle mall with an Grade A office tower, Siam Tower 2005 Siam Paragon opened as the first world-class luxury shopping center in Thailand 2009 Paradise Park brought city lifestyle to the wealthy Eastern suburbs of Bangkok. Target Completion 2017 ICONSIAM The Icon of Eternal Prosperity The mega iconic property development upon Chao Phraya River The Icon of Innovative Lifestyle 4

R E A L E S TAT E D E V E L O P M E N T DEPARTMENT STORE RETAIL BUSINESS BUSINESS LINES FOOD & BEVERAGE MARKETING & MARKETING COMMUNICATIONS VENUE MANAGEMENT FACILITY MANAGEMENT The Icon of Innovative Lifestyle 6

REAL ESTATE DEVELOPMENT Following our core philosophy, Siam Piwat is committed to developing world-renowned properties that embody excellence in design, construction, and operation. Throughout our five decades, we have been reshaping Bangkok s commercial landscape with our award-winning property development, utilizing our depth of experience, expertise, and passion. Each of our assets is engrained with a unique blend of revolutionary concepts, value equity, and brand DNA. As such, Siam Piwat s properties continue to innovate, transform, inspire and are recognized all over the world, breaking new ground in terms of unparalleled novel experiences and concepts. The Icon of Innovative Lifestyle 7

R E A L E S TAT E D E V E L O P M E N T SIAM CENTER T h e I d e a o p o l i s The Icon of Innovative Lifestyle 8

R E A L E S TAT E D E V E L O P M E N T Siam Center Siam Center is Thailand s first shopping center. For more than 40 years, it has been Thailand s best-loved mall, and is undoubtedly one of the world s most innovative shopping destinations. To celebrate its 40th Birthday in 2013, a major renovation took place, with the theme: The Legend Reborn. Reopening in January 2013, a new concept for the world was created: The Ideaopolis. The concept has amazed, inspired and revolutionized the retail and shopping industry. As an Ideaopolis, Siam Center has transformed itself into an arena of imagination and creativity without limits in art, fashion, technology and lifestyle. It is no longer a shopping center; it is a cultural movement. Siam Center hosts a unique selection of one of a kind fashion concept stores, dining destinations and merchandise. It also hosts the cream of Thai design talents and is renowned worldwide for acting as a curator for distinctive designers - many of whom started their careers at Siam Center. With millions of shoppers annually, international brands love to locate their flagship stores at Siam Center. Brands such as A X Armani Exchange, Victoria s Secret, Sephora and Superdry are just some of the new brands debuting here.. The Icon of Innovative Lifestyle 9

R E A L E S TAT E D E V E L O P M E N T Siam Center Asset Type: Shopping Center Location: Rama l Road, Pathumwan, Bangkok Size: 50,000 sqm Completion Year: 1973 Redevelopment Cost: US$ 31 million Latest Completion: 2013 The Icon of Innovative Lifestyle 10

R E A L E S TAT E D E V E L O P M E N T The technology at Siam Center is cutting-edge. Over 500 LED screens create a powerful and ever-changing interior ambience The Icon of Innovative Lifestyle 11

R E A L E S TAT E D E V E L O P M E N T Siam Center - Awards and Recognition Before Renovation 2007 Award for Renovation Expansion of an Existing Project from the International Council of Shopping Centers (ICSC) 2008 Silver Award for Marketing Excellence from the International Council of Shopping Centers (ICSC) After Renovation 2013 Best Commercial Renovation/Redevelopment Thailand "Siam Center Ideaopolis" from the Asia Pacific Property Awards 2013 Top 10 of Best Retail Store Design Projects in Asia by Retail Asia Expo 2013 Asia Pacific Shopping Center Gold Award for Marketing Positioning from the International Council of Shopping Centers (ICSC) 2013 First of Top 10 Most Favorite Thai Shopping Centers by www.toptenthailand.com 2013 Best Party of the Year for the grand opening from HiSo Party Awards 2014 VIVA Best-of-the-Best Awards Honoree for Marketing from the International Council of Shopping Centers (ICSC) 2014 Asia Pacific Shopping Center Awards Gold Award for Renovations/Expansion from the International Council of Shopping Centers (ICSC) 2014 The Best of Thailand Awards Voted by Chinese Tourists from The Tourism Authority of Thailand 2015 VIVA Award Honoree for Design/Development from the International Council of Shopping Centers (ICSC) The Icon of Innovative Lifestyle 12

R E A L E S TAT E D E V E L O P M E N T Innovative Concept stores from hip Thai labels SIAM DISCOVERY T h e E x p l o r a t o r i u m The Icon of Innovative Lifestyle 13

R E A L E S TAT E D E V E L O P M E N T R E A L E S TAT E D E V E L O P M E N T When Siam Discovery first opened in 1997, it was the pioneer of retail developments that are lifestyle destinations. In May 2016, Siam Discovery completes a major rebuild to reinforce its position as a destination at the forefront of retail and lifestyle trends. The new Siam Discovery is the largest lifestyle specialty store in Thailand. It operates under the concept of The Exploratorium, and provides visitors with an extraordinary and emotional experience, inviting them to discover themselves and express who they want to be by experimenting and trying out new products, new ideas, re-thinking conventions, and customising their purchases, all across 40,000 square metres of floor space. Visitors experiences are enhanced by presenting a story rather than just products, by making the experience in the store highly interactive, and also by allowing visitors to personalize their purchases. Visitors are given opportunities to make a statement about their life preferences, whether it be about sustainability or a love of nature, and to support those preferences through their purchases, and through occasions to interact with like-minded people and communities. Those experiences are further enhanced through the power of the most advanced digital technology. The Icon of Innovative Lifestyle 14

R E A L E S TAT E D E V E L O P M E N T Siam Center Asset Type: Specialty Store Location: Rama l Rd, Pathumwan, Bangkok Size: 40,000 sqm Completion Year: 1997 Redevelopment Cost: THB 4 billion (US$ 124 million) Latest Completion: 2016 The Icon of Innovative Lifestyle 15

R E A L E S TAT E D E V E L O P M E N T Siam Discovery - Awards and Recognition 2016 Store Design of the Year by World Retail Awards 2016 Best Retail Development by Thailand Property Awards 2016 Best Commercial Development by Thailand Property Awards 2015 Energy Saving Building by Metropolitan Electricity Authority (MEA) 2013 Best Commercial Renovation/ Redevelopment Thailand by Asia Pacific Property Awards 2013 Best Commercial Renovation/Redevelopment in Asia Pacific from the International Property Awards The Icon of Innovative Lifestyle 16

R E A L E S TAT E D E V E L O P M E N T SIAM PIWAT TO WER T h e U l t i m a t e O f f i c e A d d r e s s i n t h e H e a r t o f B a n g k o k The Icon of Innovative Lifestyle 17

R E A L E S TAT E D E V E L O P M E N T Siam Piwat Tower, located above Siam Discovery, offers Grade A office premises located in the heart of Bangkok s premier shopping district. Linked with two BTS Sky Train stations the building attracts a bevy of blue chip corporate tenants who enjoy the building s world class premises and unparalleled dining and shopping facilities housed within Siam Discovery, Siam Center and Siam Paragon. Asset Type: Office Tower Location: Rama I Road, Pathumwan, Bangkok Size: 32,000 sqm Completion Year: 1997 The Icon of Innovative Lifestyle 18

R E A L E S TAT E D E V E L O P M E N T Siam Piwat Tower Awards and Recognition 2015 MEA Energy Saving Building 2015 from Metropolitan Electricity Authority The Icon of Innovative Lifestyle 19

R E A L E S TAT E D E V E L O P M E N T SIAM PARAGON W o r l d C l a s s S h o p p i n g D e s t i n a t i o n The Icon of Innovative Lifestyle 20

R E A L E S TAT E D E V E L O P M E N T Siam Paragon is a world-class shopping destination that has become a legend and a Bangkok landmark for both local and international visitors. Attracting millions of visitors annually, it consistently ranks as the most photographed mall in the world. Opened in 2005 with an investment of THB 15 billion (US$460 million).siam Paragon is the epicenter of relevancy for the modern lifestyle, occupying Bangkok s most prime retail real estate, It offers the unique ability to bring together the worlds of Bangkok and beyond in an all-encompassing entertainment and shopping experience. It is the pride of the Kingdom. Thai and international shoppers alike continue to vote Siam Paragon as their favorite shopping destination, while retailers report outstanding sales performance and growth year after year. Siam Paragon s 500,000 sqm collection of retail, entertainment and dining destinations create a unique extended, interactive and immersive shopping experience. Siam Paragon is a joint venture between Siam Piwat and the Mall Group. The Icon of Innovative Lifestyle 21

R E A L E S TAT E D E V E L O P M E N T R E A L E S TAT E D E V E L O P M E N T Siam Paragon s bouquet of luxury brands is outstanding and includes Hermes, Cartier, Louis Vuitton, Prada and Chanel. Big name high street brands like H&M, ZARA, UNIQLO have their flagships here. Moreover, exotic car brands such as Rolls Royce, Maserati and Lotus also have their showrooms to serve their elite customers at Siam Paragon Asset Type: Regional Shopping Mall Location: Rama l road, Pathumwan, Bangkok Size: 500,000 sqm Development Cost: THB 15 billion (US$ 460 million) Completion Year: 2005 The Icon of Innovative Lifestyle 22

R E A L E S TAT E D E V E L O P M E N T Above: Paragon Cineplex offers superlative luxury entertainment with 14 screens including a exclusive Enigma screening room and Imax theater. Siam Paragon is also home to world-class attractions such as South-East s largest aquarium - Siam Ocean World, and the World s largest kids attraction - KidZania. Interior of Siam Pavalai (Royal Grand Theater) at Siam Paragon The Icon of Innovative Lifestyle 23

R E A L E S TAT E D E V E L O P M E N T Awards and Recognition 2007 Award for Innovative Design & Development of a New Project from the International Council of Shopping Centers (ICSC) 2010 Building Energy Awards of Thailand (BEAT) from the Ministry of Energy, Thailand 2013 Designated The World's Most Photographed Location on Instagram 2013 Superbrand Status for Excellence in Branding from Superbrands 2014 Special Service Winner of The Monocle Global Retail Award 2014 from Monocle Magazine 2014 Designated as No. 4 of The World's Most Photographed Location on Instagram 2015 The Best of Thailand Awards Voted by Chinese Tourists Given by Tourism Authority Thailand (TAT) 2015 World Branding Awards Brand of the year Shopping Centre Thailand, 2015 2015 Brand of The Year Thailand 2015 from Superbrands 2015 Ranked 6th among the world s most talked-about places on Facebook 2016 Ranked 11 th among the world s most photographed locations on Instagram The Icon of Innovative Lifestyle 24

R E A L E S TAT E D E V E L O P M E N T The Ultimate Trinity The Combination of Siam Paragon, Siam Center and Siam Discovery is a synergy unrivalled in the world. All centres are linked by bridges and the combination provides shoppers with the most dynamic and exciting shopping and entertainment experience in Asia. The Icon of Innovative Lifestyle 25

R E A L E S TAT E D E V E L O P M E N T PARADISE PARK T h e O a s i s o f E a s t e r n B a n g k o k The Icon of Innovative Lifestyle 26

R E A L E S TAT E D E V E L O P M E N T In 2010 Siam Piwat acquired Seri Center, and proceeded to completely transform and rebrand the center as Paradise Park. Located in Bangkok s wealthy eastern suburb and with 396,000 sqm of retail space, Paradise Park was designed as an oasis, with fabulous indoor gardens. The opening of Paradise Park transformed suburban shopping in Bangkok, bringing a wide selection of international brands and dining concepts never before seen outside the city center. Following massive fanfare, in 2014, Paradise Park has launched its extension, HaHa 55 Shopping Center to enhance variety and appeal to its customers of every lifestyle. HaHa The Market of Fun and Excitement offers a perfect combination of shopping, beauty, food and edutainment, featuring over 500 trendy fashion and accessories shops, a huge variety of famous restaurants and Thailand s leading tutorial schools. Paradise Park is a joint venture between Siam Piwat and MBK Plc. International fashion brands Esprit, Charles & Keith, MNG, GAP and Kiehl s opened their first suburban stores at Paradise Park. Paradise Park Asset Type: Regional Shopping Mall Location: Srinakarin Rd, Bangkok Size: 396,000 sqm Completion Year: 2010 Development Cost: US 62 million The Icon of Innovative Lifestyle 27

R E A L E S TAT E D E V E L O P M E N T HaHa Asset Type: Neighborhood Shopping Center Location: Srinakarin Road, Bangkok Size: 40,000 sqm Completion Year: 2014 Development Cost: THB 1 billion (US 31 million) Located adjacent to Paradise Park, HaHa offers a perfect combination of shopping, beauty, food and edutainment Loft Beyond Ordinary Store and Home Pro DIY Megastore The Icon of Innovative Lifestyle 28

R E A L E S TAT E D E V E L O P M E N T I CONSIAM T h e I c o n o f E t e r n a l P r o s p e r i t y The Icon of Innovative Lifestyle 29

R E A L E S TAT E D E V E L O P M E N T ICONSIAM is being developed by Siam Piwat, Magnolia Quality Development Corporation, and Charoen Pokphand Group, with investment of over US$ 1.54 billion. When completed in 2018, ICONSIAM will be a new Thailand s iconic National Landmark on the River of Kings, a new paradigm of legacy of pride and prosperity for Thai people now and for next generation. It is a sensational new mega-development located on 50 rai (20 acres) of riverside property and includes two of the world s most glamorous retail complexes, two magnificent, world-class waterfront residential condominium buildings, as well as seven precedent-setting attractions that will be the first of their kind in Thailand and which are called the Seven Wonders at ICONSIAM. It has a total Gross Floor Area of 750,000 square metres and one of the longest river frontages in central Bangkok, embraced to the left and right by water along a distance of more than 400 meters. The project will be a new national destination that is comprehensive and integrated, like a city, and will add a new axis of activity in Bangkok becoming a must-see destination of Thailand and drawing visitors from around the world and from around Thailand. ICONSIAM is also at the centre of a grand-scale plan (called the ICONSIAM River Mastervision) to revitalise Bangkok s world-renown Chao Phraya River as a global destination. ICONSIAM combines the best of the world with the best of what Thailand has to offer and will be a major force in strengthening Bangkok s position as one of the world s most desirable destinations. It has been designed for the future, while blending in all that is true to Thailand s cultural heritage. It will be the defining property development of its era and an iconic legacy for the country s property industry. The Icon of Innovative Lifestyle 30

One of Siam Piwat s keys to success is partnership. We believe in the power of synergy where excellence will be created. DEPARTMENT STORE Siam Piwat has partnered with 3 highly experienced companies both local and international in developing our department store business Paragon Department Store Takashimaya at ICONSIAM Tokyu at Paradise Park The Icon of Innovative Lifestyle 31

D E PA R T M E N T S T O R E PARAGON DEPARTMENT STO RE Paragon Department Store, with a total area of 80,000 sqm, is Southeast Asia s largest department store and is owned and operated by Siam Piwat Co., Ltd. and The Mall Group. Catering to an elite group of customers, Paragon Department Store is known for its exclusive and diverse array of merchandise across all categories, presented in a wellappointed environment and accompanied by exemplary services. Highlights of our stores include an international Gourmet Market, where an extraordinary selection of the world s culinary delights are available; Shoes & Bag Salon, featuring 90 of the world s hottest shoes and handbags brands; Paragon Venue, presenting over 100 of the world s leading fast fashion brands and coveted Thai designer labels; Paragon Men foe stylish men s fashion and sportswear; Be Trend where stylish stationery, latest gadgets, books, magazines and toys can be found; Power Mall and Paragon Living, where a wide range of fast-paced technology, leading electrical and household product and homewards are available. The Icon of Innovative Lifestyle 32

D E PA R T M E N T S T O R E Takashimaya at ICONSIAM Siam Piwat sets plans to expand our department store business, by having its subsidiary ICONSIAM Co., Ltd. partner with premium Japanese department store 'Takashimaya' to set up the first Takashimaya department store in Thailand at ICONSIAM as the national landmark's retail anchor. The new Takashimaya, to be built with a total investment of Bht 3,000 million - of which Bht 1,800 million is the building construction value - is expected to generate a wave of excitement because of its many new offerings for consumers in Thailand. It is also expected to be a major new tourism draw in Bangkok that will attract visitors from around the region who are familiar with the Takashimaya brand's promise to provide one of the widest and most exclusive selections of products. The Icon of Innovative Lifestyle 33

D E PA R T M E N T S T O R E Tokyu at Paradise Park Paradise Retail Co., Ltd., a subsidiary company of Siam Piwat was successful in partnering with Tokyu Department Store Co., Ltd. (Japan) to open a new Tokyu Department Store at Paradise Park Shopping Center. Opened in mid 2015, this store is a second addition of Tokyu Department Store in Thailand with the investment of 400 million Baht. Its total gross floor area (GFA) of 13,165 square meters occupies the first and second floors of the shopping center which offer a comprehensive bouquet of leading local and international brands and products with an aim to accommodate the strong purchasing power represented in Eastern Bangkok. The Icon of Innovative Lifestyle 34

RETAIL BUSINESS Building on its strong reputation for innovation and creative development, Siam Piwat established Siam Piwat Retail Holding Company Limited as a retail business unit. Siam Piwat Retail Holding specialises in innovative retail prototypes and aims to target Siam Piwat s selective customers with new and exciting specialty offerings. It aims to tap into an opportunity in the market for this type of offering as well as help bring excitement and differentiation to Siam Piwat s properties. The Icon of Innovative Lifestyle 35

R E TA I L B U S I N E S S Loft Having been granted the first and only license outside of Japan since 1997, Siam Speciality debuted the first Loft store in Thailand with huge fanfare. Loft is a Japanese speciality chain, originating in Shibuya, the trendiest shopping district in Tokyo. Offering a huge variety of products in a 100,000 sqm space, Loft, with its very loyal customer base, remains a unique element in the market. Currently, Siam Piwat operates 3 Loft stores in Bangkok Thailand: in Siam Discovery, Chamchuri Square, and Paradise Park Shopping Center. The Icon of Innovative Lifestyle 36

R E TA I L B U S I N E S S The Selected Located in Siam Center, The Selected is a Multi-brand Lifestyle Concept Store that brings together the essence of Siam Center from art to fashion, lifestyle, music, technology and the Absolute Siam concept. The store features a careful selection of international brands, as well as Thai brands which have a global reputation but have never before been available locally. Showcasing over 100 brands, all of which are the result of creativity, innovation and inspiration, the store is a perfect fit for the lifestyle of urban art lovers who appreciate unique products. The Icon of Innovative Lifestyle 37

R E TA I L B U S I N E S S The Wonder Room Located in Siam Center, The Wonder Room is a Multi-brand Fashion Concept Store which also serves as a platform for Thai designers to display and sell their products. Every 4 months, 4-6 different designers take turns showcasing their brands - each time based on a different theme. Under Siam Piwat s professional management, the store aims to create fashion personnel, as well as support and promote emerging Thai designers. The Icon of Innovative Lifestyle 38

R E TA I L B U S I N E S S Gin and Milk To serve the needs of fashion-forward gentlemen, Siam Center debuted in 2014 GIN AND MILK, the first menswear multi-brand store, on the 3rd floor. Under the concept of "A Matter of Taste", the store carries more than 30 local and international brands of stylish and distinctive apparel, footwear, leather bags and accessories that truly reflect the gents sophisticated taste which perfectly integrate gentlemen s gentility with their playfulness, just like gin and milk. With a wide range of choices, the customers can enjoy mixing and matching well-curated items to suit their style. In addition, the store imports several international brands to serve the customers needs, which include premium garment care products to help extending the life of denim, leather care products, canvas care products, and also hair styling products. The Icon of Innovative Lifestyle 39

R E TA I L B U S I N E S S O.D.S. Located in Siam Discovery, O.D.S. (Object of Desire Store) is a multibrand home decorative store that offers unique yet practical awardwinning items for home decoration. Siam Discovery in partnership with the Department of International Trade Promotion (DITP), Ministry of Commerce has selected outstanding products and designs from award-winning designers. Over 130 brands are on offer on 600 square metres of space and are guaranteed to give the owners personal pleasure by reflecting their acquired taste in design. The Icon of Innovative Lifestyle 40

R E TA I L B U S I N E S S CAZH CAZH is a casual wear multi-brand store in Siam Discovery which takes after global street culture trend. CAZH carefully curates a collection of unisex casual and street-style fashion products from many popular local and international brands by leading designers and offers them to those who are free to dress comfortably without any social expectation. It also catches personalization trend with special tailored jeans and customized shoes service. The Icon of Innovative Lifestyle 41

R E TA I L B U S I N E S S PUR SUIT Located in Siam Discovery, PUR SUIT is a semi-formal menswear multi-brand store. The store offers fashion goods and tailormade suits by skilled professionals for smart men who seek quality fashion items with a touch of edge to shine out their identity. The Icon of Innovative Lifestyle 42

FOOD & BEVERAGE Siam Piwat expanded its business and established a subsidiary company, Siam Gourmet Holdings Co., Ltd., to oversee the sourcing, investment, creation, execution and operation of selected food retail and food & beverage concepts for Siam Piwat. Siam Piwat s focus for food retail is on new and exciting concepts that deliver great customer experience to complement our existing mall offerings. For food & beverage, we look for brands with strong global recognition that hit a variety of price points and offer our customers something different or better than what is in the market today. The Icon of Innovative Lifestyle 43

F O O D & B E V E R A G E Jamie s Italian Located in Siam Discovery, the first Jamie s Italian restaurant in Thailand offers fantastic and delicious Italian classics with a Jamie twist, made with the best, sustainable and locally sourced ingredients at reasonable price. The restaurant also works closely with Thai farmers and suppliers to showcase local, sustainable produce at this Bangkok branch. All guests can expect to the happy time in a warm environment, great tasty and quality food, and good value for money, together with friendly and approachable service. The Icon of Innovative Lifestyle 44

F O O D & B E V E R A G E My Kitchen My Kitchen is a super hip downtown hangout destination under the Eat Meet Mingle concept. Designed for the lifestyle of millennials, My Kitchen offers a social dining experience with the 4th floor of Siam Discovery turned into a community for food lovers who have a lifestyle of their own. The place integrates digital innovation that makes your dining experience more fulfilling and enjoyable. The Icon of Innovative Lifestyle 45

M A R K E T I N G & M A R K E T I N G C O M M U N I C AT I O N S Recognizing the importance of marketing and marketing communications to the ongoing success of our developments, Siam Piwat has set up a separate subsidiary, Supremo, dedicated to providing full-time support for our tenants and properties. The Icon of Innovative Lifestyle 46

M A R K E T I N G & M A R K E T I N G C O M M U N I C AT I O N S With over 100 employees and comprehensive marketing services, Supremo s approach to marketing, public relations and events is global: The World shops with us, and we communicate with the World. The creativity and originality trademarks of all Supremo s work were in full view at events such as the recent grand opening of Siam Center a legendary event which made headlines as the biggest and the most extravagant party ever held in Asia. Supremo has also been the leader in introducing powerful cutting-edge marketing technology to our properties. At Siam Center, 500 LED screens have been newly installed as both a unique medium to communicate with our customers and a unique platform for retailers to express themselves. Our Digital Closet digital fashion styling for our customers has been one of our most popular attractions. Supremo s services are comprehensive and include business promotion, public relations, advertising, media planning, and both on-line and direct marketing. The approach begins with shopper s insights and comments, which help to drive sales through creativity, innovation and consumer engagement. And all of which are tailored to our central goal: to create retail environments that engage shoppers and deliver maximum sales for our retailers. The Icon of Innovative Lifestyle 47

VENUE MANAGEMENT Royal Paragon Hall Auditorium at ICONSIAM The Icon of Innovative Lifestyle 48

V E N U E M A N A G E M E N T Royal Paragon Hall Operated by Royal Paragon Enterprise Co., Ltd. which is a subsidiary of Siam Piwat, Royal Paragon Hall is the ultimate exhibition and convention venue in Bangkok. Located in Bangkok s most prestigious shopping center, Siam Paragon, and with easy access from the BTS Sky train Siam Station, Royal Paragon Hall is booked all year round with exciting events, concerts, exhibitions and conventions. Our 12,000 sqm Exhibition and Convention Center comprises three exhibition halls with an average size of 2,000 sqm, six meeting rooms and an exclusive VIP Room. All of our facilities are fully equipped with state-of-the-art technology: a computer-controlled digital sound system (Sound Wave Blu 80); IP Phones that allow simultaneous use of telephone and internet connections; professional acoustic and lighting facilities and an excellent team of professionals to ensure the optimal success of every event. True ICONSIAM Hall True ICONSIAM Hall which is worth more than Bht 2,000 million investment will have an area of 12,000 square metres and a capacity of 3,000 seats and will be situated on ICONSIAM s Floor 7 and 7M overlooking the beautiful scenery of the Chao Phraya River. It will be an advanced world-class venue for international conference and show performance complete with the best innovation and technology. The Icon of Innovative Lifestyle 49

FACILITY MANAGEMENT With our extensive experience in managing our own world-class property portfolio, Siam Piwat s subsidiary, Siam Professional Management Company Limited delivers exceptional services for all property types The Icon of Innovative Lifestyle 50

FA C I L I T Y M A N A G E M E N T Our Siam Professional Management team of experienced professionals is accustomed to the most challenging and complex operations. They will work consistently to increase the productivity of your real estate assets, reduce your costs and minimize risks, while ensuring the ongoing satisfaction of your tenants. Needless to say, we are experts in the field of Facility Management, and our team is comprised of our most experienced management staff. Apart from our best practices, we are fully equipped with useful learning tools, visual aids and case studies that can be applied strategically and cater to each business environment. And, our Human Resource Development (HRD) program offers great support to our clients who are going through organizational structuring and recruitment. The Icon of Innovative Lifestyle 51

THANK YOU The Icon of Innovative Lifestyle 60