World-class Performance Consistent Brand Image Uniform and Grooming Standards Guide
i Table of Contents Introduction Our Image...1 Our Standards...2 Conduct in Uniform...3 Full Uniform Policy...4 Premium Product...5 Economy Class and Ground Personnel...6 Brevet & Pin Policy... 7 Transport Canada Airport Restricted Area Pass...8 Uniform Components Women Jacket...9 Blouse... 10 Skirt, Pants & Belt...11 Dress... 12 Vest... 13 Sweater Set... 14 Maternity Wear... 15 Scarf... 16 Coat and Gloves...17 Hose and Socks... 18 Shoes and Boots... 19 Purse & pouch... 20 Hair... 21 Jewellery... 23 Uniform Components Men Jacket... 24 Shirt... 25 Pants and Belt... 26 Vest... 27 Tie... 28 Shoes & Socks... 29 Coat...30 Jewellery Accessories... 31 Hair... 32 Uniform Components Unisex Heavy Cardigan... 33 Parka...34 Cosmetics and Skin Care... 35 Eyewear...36 Luggage... 37 Useful Information...38 Disposing of Uniform Components...38 Deadhead Commuter Attire...38 Uniform Fitting & Orders...39 Contact Information...39 Air Canada and Air Canada Jazz have worked together to produce this guide. Throughout, you will see Air Canada and Air Canada Jazz employees wearing their respective uniforms. The ties, scarves, brevets and insignia are different, but the standards for wearing the uniform remain the same for all.
1 Introduction Our Image Our Image is a part of our brand and influences customer perception and choice. Our uniform and appearance present an image that is a key element of the Air Canada or Air Canada Jazz brands. While in uniform, you represent Air Canada or Air Canada Jazz. We want to project a neat, clean, and professional image. Adhering to the grooming standards and wearing the uniform as intended conveys a consistent look and brand experience.
2 Introduction Our Standards The purpose of a uniform is to create a standard look that can be recognized no matter where you work. Customers expect to see a consistent brand image. It is therefore essential that grooming standards are adhered to and that uniform components are worn according to company policies. It is your personal responsibility to appear immaculate while wearing the company uniform. Please use common sense and follow the grooming standards detailed in this guide. Grooming standards respect safety and hygiene criteria. Grooming practices and articles of clothing, jewellery or other accessories that are essential to the practice of an employee s religion or that are closely associated with an employee s cultural identity, will be accommodated where reasonably possible, considering Air Canada s or Air Canada Jazz s legitimate safety requirements. The uniform should fit comfortably and not be too tight or too loose. Alterations for a comfortable fit may be made, however any alterations to the style of the uniform are not acceptable. For more information on alterations and special uniform services, please refer to http://aircanada.vfimagewear.com or http://jazz.vfimagewear.com ANY ALTERATIONS TO THE STYLE OF THE UNIFORM ARE NOT ACCEPTABLE
3 Introduction Conduct in Uniform On your way to work, at the airport, onboard aircraft, at a hotel or on a layover, when in uniform, you represent Air Canada or Air Canada Jazz. The way you appear and act speaks volumes about you personally and the company you represent. You are expected to adhere to all uniform and grooming standards and conduct yourself professionally at all times while in uniform. Wear the full uniform or service uniform when required Do not lean against fixtures in view of passengers such as counters/ bulkheads/seats when standing Do not chew gum in front of passengers Avoid disputes, reproaches, and controversial discussions that can be seen or heard by customers Do not enter a bar, nightclub or consume alcoholic beverages in public while in uniform Eat crew meals discreetly and as much as possible, out of sight of customers Avoid foods which can leave a strong odor on your breath Do not sit on your suitcase while in uniform
4 Full Uniform Policy Full uniform must be worn in airport terminals, at all times when in public view, and onboard aircraft during: Boarding Safety Demonstrations Taxi Takeoff Landing Deplaning Emergency situations Men JACKET PANTS LS OR SS VEST TIE BELT SHIRT 1 X X X O X Women JACKET PANTS SKIRT LS OR SS VEST DRESS SHELL SCARF BELT BELT BLOUSE 1 X X X O X 2 X X X O X 3* X X X X 4* X X X X 5 X X X O = OPTIONAL * EXCEPT CONCIERGE
5 Uniform Policy Premium Product CONCIERGE Cabin crew working: - EXECUTIVE CLASS - EXECUTIVE FIRST Cardigans or ladies sweater set Short sleeve shirts or blouse without jacket Men JACKET PANTS LS SS VEST TIE BELT SHIRT SHIRT 1 X X X O X 2 X X X O X 3* X X X X O = OPTIONAL * EXCEPT CONCIERGE Women JACKET PANTS SKIRT LS SS VEST DRESS SHELL SCARF BELT BELT BLOUSE BLOUSE 1 X X X O X 2 X X X O X 3 X X X X 4 X X X X 5* X X X X 6* X X X X 7* X X X X 8* X X X X 9 O X X 10 X X X
6 Uniform Policy Economy Class & Ground Personnel GROUND PERSONNEL Cabin crew working: - ECONOMY CLASS All Premium Product combinations (page 5) are acceptable Cardigan and light cardigan may be worn Jacket not required Dress with vest Dress with cardigan
7 Brevet & Pin Policy Brevet On the left side of jacket, blouse, shirt, vest and dress At centre of the pocket flap or welt and level with the top flap stitching AIR CANADA CABIN CREW ONLY Service Director brevet only when operating as Service Director (Service Directors on reserve must carry both their Service Director and Flight Attendant brevets). Pin Language pin placed in line and just below brevet on the jacket only Maximum of 1 other Company-authorized pin (such as service pin) on the right lapel of the jacket only Jazz Brevet In-Flight Brevet Airport Brevet Language Pin Brevets on the cardigan or sweater set Other pins, ribbons or buttons
8 Transport Canada Airport Restricted Area Pass Ensure that your pass is clearly visible on the outside of the uniform (above waist) when on duty or on Air Canada / Air Canada Jazz / Airport premises Suspend from a plain black cord / lanyard (Air Canada or Air Canada Jazz branded) or clip to uniform lapel Cabin Crew Pass and cord lanyard and clip must not be visible while onboard Conceal in a location where Customers do not have access Lanyards or cords with brand names other than Air Canada or Air Canada Jazz Pearls Gold and silver chains
9 Uniform Components Women Jacket Jacket Wear buttoned or unbuttoned Dry clean only Do not wear over cardigans Iron lightly using a damp cloth If needed.
10 Uniform Components Women Blouse Blouse Wear with all buttons done up Tuck inside skirt or pants Machine wash Warm water Tumble dry Low WARM No bleach Warm iron if needed
11 Uniform Components Women Skirt, Pants & Belt Skirt Length from middle of the knee, must not exceed 2.5 cm (1 ) above or below the knee Should fall straight, with ease at hip level Wear with Air Canada or Air Canada Jazz belt only Pants Wear at the waist with the Air Canada or Air Canada Jazz belt only Must fall straight from the seat To avoid shining, iron lightly using a damp cloth. 2.5 cm (1 ) 2.5 cm (1 ) Belt Wear the approved Air Canada or Air Canada Jazz belt at all times with skirt and pants Dry clean only Skirts that have been altered (other than the length mentioned above) Cuffed pants Iron lightly using a damp cloth If needed.
12 Uniform Components Women Dress Dress Length (from middle of the knee must not exceed one 2.5 cm (1 ) above or below the knee Top button may be left unbuttoned when scarf is worn inside dress Can be worn with heavy cardigan 2.5 cm (1 ) 2.5 cm (1 ) Machine wash Gentle cycle Tumble dry Low COLD Do not wear with vest or light cardigan No bleach Cool iron if needed
13 Uniform Components Women Vest Vest Buttoned, with long or short sleeve blouse, with or without jacket Dry clean only Do not wear over dress Iron lightly using a damp cloth If needed.
14 Uniform Components Women Sweater Set Sweater Set Short Sleeve Shell & Cardigan Shell tucked inside pants or skirt Can be worn with light cardigan or jacket Sweater set cardigan may only be worn when working Economy class Wear zipped or unzipped Machine wash Gentle cycle Tumble dry Low COLD Do not wear cardigan under the jacket No bleach Cool iron if needed
15 Uniform Components Women Maternity Wear Maternity Shirt and Pant to be worn with dress scarf Machine wash Gentle cycle Tumble dry Low COLD No bleach Cool iron if needed
16 Uniform Components Women Scarf Wear your scarf: At all times with the uniform to accent the blouse, dress and sweater set & Maternity Wear Inside of the blouse or dress collar Under the blouse or dress collar Around the neck with sweater set Service Directors* Customer Service Managers Lead Customer Service Agents In-Flight Service Managers Flight Attendants Customer Service Agents Hand wash in lukewarm water Scarf that has been altered in size or shape * Service Directors on Reserve must carry both scarves (red/blue). (Air Canada Cabin Crew only)
17 Uniform Components Women Coat and Gloves All Weather Coat and Topper Coat Length must be longer than skirt or dress For boarding during off-gate operations in winter months only Gloves Only Air Canada or Air Canada Jazz issued gloves For boarding during off-gate operations in winter months only No other coats are permitted, with the exception of the Air Canada or Air Canada Jazz Parka Dry clean only
18 Uniform Components Women Hose and Socks Hose Sheer Nightshade/ Poivre only Support hose in sheerer qualities of regulation shades Light weight black tights during winter months only! Socks Plain black socks with pants only Tights other than those mentioned Patterns or lace hosery
19 Uniform Components Women Shoes & Boots Shoes Plain black leather, patent or combination leather/patent shoes Closed pumps and classic loafers Ankle-length dress boots with the pants only Heel - wedge or plain to max. 7.5 cm (3 ) Soles (including platform) of 6 mm (1/4 ) to a maximum 2 cm (3/4 ) Clean and polished shoes at all times Boots Plain, black polishable leather boots only Maximum height - knee high Heels from flat to maximum 7.5 cm (3 ), wedge or plain Soles - (including platform) to a maximum 2 cm (3/4 ) stacked or leather Heels/Platforms Soles - crepe or extended Clean and polished boots at all times For boarding only during off-gate operations in winter months Orthopaedic Shoes Requires written medical advice Black orthopaedic shoes or any other special shoe, with a closed heel and toe, not meeting the standard company shoe regulations may be worn with pants only See your manager for approval Shoes with Adornments Suede, Canvas or Textured shoes Sneakers or Athletic shoes Ballerina style slippers Mary-Janes or shoes with straps Platform shoes Clunky and faddish shoes No outdoor boots to be worn in airport terminal while on duty Boots with buckles, bows, buttons, laces Boots with contrasting decorative stitching
20 Uniform Components Women Purse & Pouch Purse & pouch Wear the approved Air Canada purse only Cabin Crew, do not wear the pouch onboard the aircraft
21 Uniform Components Women Hair Cabin Crew, Did you know Hair must be worn in such a fashion that it won t impede with your bracing position or the wearing of an oxygen mask/ Protective Breathing Equipment. As you are also serving food, these grooming standards are in place to avoid any risk of food contamination. For this reason, hair beyond bottom edge of blouse collar must be upswept. Hairstyle / Length Hair must be clean, conservative well groomed and styled in a professional way When worn loose, hair must be kept away from the face and must be no longer than the bottom edge of the blouse collar at the back Hair longer than bottom edge of blouse collar must be tied back in a ponytail, single braid, chignon or French Twist style and worn away from the face Braids and ponytails must be no longer than 20cm (8 ) and secured at the nape of the neck Hair products must enhance a hairstyle and not detract from a clean, neat look Hairstyle and length must not interfere with the use of Personal Breathing Equipment Bangs must be neat, well shaped and extend no longer than the top of the eyebrows Locks, braids and cornrows should be tamed and in a uniform series of twists 2.5 mm to 5 mm apart (1/8 to 1/4 ). If worn loose, hair must not extend past the bottom edge of shirt collar. When longer, hair must be tied back in a ponytail or single braid and worn away from the face Extreme and non-businesslike hairstyles, including: Extremely spiked hair Crimped hair Multiple or elaborate braids Loops, tendrils and cascades of curls Poufs and extreme volume Large dyed streaks Unnatural looking colours, such as pink, green Do not wear obvious or unnatural looking hairpieces or extensions
22 Uniform Components Women Hair Cabin Crew, Did you know That large clips can prevent you from maintaining a proper bracing position and therefore, render you susceptible to injuries in case of serious impact. Hair colour Highlights must be of natural looking shades Roots must not be visible in their natural color Wig/hairpieces If required, wear a wig provided it is not obvious, looks natural and conforms to the hair style/length standards Acceptable hair accessories Hair Elastic Black material or clear (no colour) is acceptable. Otherwise, cover elastic with a strand of hair Ribbon Plain black. Maximum width 2.5 cm (1 ) Hairband Plain black hairband. May not be combined with any other hair accessory Maximum width 1.5 cm (1/2 ) Maximum height 1.5 cm (1/2 ) Plastic or Metal Clips Only when required to hold unruly hair in place No more than 2 on each side of the head Plain black or in tone with hair color Maximum length 5 cm (2 ) Maximum width 5 mm (1/4 ) Bobby pins when required provided they are not visible (may not be used as clips) Hijaab Wear a navy hijaab only Do not wear obvious or unnatural looking hairpieces or extensions Do not combine a hairband with any other hair accessory Gold/Silver lamé, beads, lace and glitter/ sparkly looks Adornments such as butterflies and/or flowers or scrunchies
23 Uniform Components Women Jewellery Any jewellery worn with the uniform must be simple and conservative Wristwatch Conventional style wristwatch with gold, silver or black leather strap Maximum diameter 32 mm (1-1/4 ) or 6 cm (2-3/8 ) (1 square) Rings A maximum of three rings (including engagement and wedding rings) Rings on two fingers only Bracelets One single strand bracelet of maximum width 1.5 cm (1/2 ) Gold, silver, gemstones (tennis bracelet) or pearls 8 mm (1/3 ) only Medic Alert bracelets when required Necklaces / Chains Medic Alert, small chains or medallions under the blouse, sweater set or dress Earrings One pair of matching gold or silver tone earnings, pearl or gemstone. One earring per ear, on earlobe only, no more than 2.5 cm (1 ) diameter may be worn. Hoop earrings may not exceed 2.5 cm (1 ) in diameter Dangle and drop style earrings may not exceed 2.5 cm (1 ) No fashion or sports watches, trendy designs No cocktail or thumb rings Any other bracelets or ankle chains Beads, plastic (including charity type), leather, string, fabric and charms Any visible necklaces or chains No ear cuffs or other fashion earrings No more than one earring per ear No visible piercing including, but not limited to, nose stud/loops, tongue studs, eyebrow ring or tooth adornments.
24 Uniform Components Men Jacket Jacket Wear buttoned or unbuttoned Dry clean only Do not wear over cardigan Iron lightly using a damp cloth If needed.
25 Uniform Components Men Shirt Shirt Wear buttoned to the neck at all times Tuck inside pants Machine wash Warm water Tumble dry Low WARM No bleach Warm iron if needed Shirts that have been altered in style
26 Uniform Components Men Pants and Belt Pants Wear at the waist with the Air Canada belt only Must fall straight from the seat Belt Air Canada belt only Dry clean only Cuffed pants Iron lightly using a damp cloth If needed.
27 Uniform Components Men Vest Vest Wear buttoned, with long or short sleeved shirt, with or without jacket Only under the jacket when off the aircraft Dry clean only Iron lightly using a damp cloth If needed. Unbuttoned vest
28 Uniform Components Men Tie Wear your tie: At all times, never loosened The tip of the tie should reach the middle of the belt buckle Service Directors* Customer Service Managers Lead Customer Service Agents In-Flight Service Managers Dry clean only Flight Attendants Customer Service Agents Iron lightly using a damp cloth If needed. * Service Directors on Reserve must carry both ties (red/blue). (Air Canada Cabin Crew only)
29 Uniform Components Men Shoes and Socks Shoes Black leather shoes Plain, laced, Oxford, ankle length or classic loafers Heel - maximum height 4 cm (1-1/2 ); minimum height 2 cm (3/4 ) Sole (including platform) maximum 1.2 cm (1/2 ) Clean and polished shoes at all times Orthopaedic Shoes Requires written medical advice Black orthopaedic shoes or any other special shoe, with a closed heel and toe, not meeting the standard company shoe regulations may be worn with pants See your manager for approval Socks Wear plain black socks only Suede, canvas or textured shoes Sneakers, Athletic, casual or Platform shoes Cowboy boots Patent leather Clunky and faddish shoes
30 Uniform Components Men Coat All Weather Coat and Topper Coat Length 7.5 cm (3 ) below the knee or longer Gloves Only Air Canada or Air Canada Jazz issued gloves For boarding during off-gate operations in winter months only Winter Scarf With the all weather coat, topper coat or parka Over the jacket when extra warmth is required No other coats are permitted, with the exception of the Air Canada or Air Canada Jazz Parka Dry clean only
31 Uniform Components Men Jewellery & Accessories Any jewellery worn with the uniform must be simple and conservative Wristwatch Conventional style. Gold, silver or black leather strap Maximum diameter 32 mm (1-1/4 ) or 6 cm (2-3/8 ) (1 square) Rings Wear wedding ring plus one other plain ring Tie Pin Can be worn if conservative in design in plain silver Bracelets One single strand gold or silver bracelet of maximum width 1.5 cm (1/2 ) Medic Alert bracelets when required Necklaces / Chains Medic Alert, small chains or medallions under the shirt Earrings Maximum of 1 earring per ear in the earlobe only Studs - maximum 1 cm (1/3 ), either gold or silver Small loop maximum 1.5 cm (1/2 ) either plain gold or silver Fashion or sports watches, trendy designs Thumb rings Any other bracelets or ankle chains Beads, plastic (including charity type), leather, string, fabric and charms Any visible necklaces or chains No ear cuffs or other fashion earrings Do not wear earring other than those mentioned here No visible piercing including, but not limited to, nose stud/loops, tongue studs, eyebrow ring or tooth adornments
32 Uniform Components Men Hair Hairstyle / Length Hair must be styled in a conservative and professional manner Hair products must enhance a hairstyle and not detract from a clean, neat look Length must not extend past the top of the shirt collar at the back, or past mid-ear on the sides Hair must not fall into face and must remain in place while working Dyed hair must be of a natural shade; roots must not be visible in their natural color Gel, mousse, pomade, and sprays may be used in moderation to achieve a conservative and controlled look Shaved heads are acceptable Hair on closely shaved heads must be uniform in length. No patterns. Locks, braids and cornrows should be tamed and in a uniform series of twists 2.5 mm to 5 mm apart (1/8 to 1/4 in.) and may not extend past the top of the collar. They must remain close to the head and lay in the same direction Hairpiece If required, wear a hairpiece provided it is not obvious, looks natural and conforms to the hair style/length standards. Facial Hair Fully grown, not stubbled, moderate in style, clean and neatly trimmed. Face must be clean shaven Sideburns that extend no lower than above the earlobe and are to be neatly trimmed and uniform in width. Turban Wear a navy turban only Ponytails or tied back in any fashion Bobs or Mohawks Moustaches that extend below the corner of the mouth Handlebar, waxed, twisted or extreme styles Facial hair that inhibits the use of Personal Breathing Equipment Any other hair accessories
33 Uniform Components Unisex Heavy Cardigan Heavy Cardigan Zipped or unzipped Can be worn with skirt or pants Wash inside out Machine wash Gentle cycle Tumble Lay flat dry to Low dry Do not wear in Executive Class or Executive First Do not wear under jacket COLD No bleach Cool iron if needed
34 Uniform Components Unisex Parka Parka As an alternative to the All Weather coat onboard the aircraft any other gloves any other winter scarf Dry clean only
35 Uniform Components Unisex Cosmetics and Skin Care For women, make up is to be worn and should be compatible with skin colour and appropriate for day time business wear Make up should enhance a woman s overall appearance Tattoos Must never be visible when in uniform. This includes any tattoos that may be visible through certain fabrics Hands and Nails Must be clean, with nails well manicured and of the same length. Nail Polish Only clear or conservative shades of pink and red nail polish The same colour polish on all nails French manicure Any colour of nail polish other than those mentioned above Several shades on the same nail Any decorations, decals or ornaments
36 Uniform Components Unisex Eyewear Prescription Eyewear Frames of conservative style and colour Sunglasses Plain and unadorned sunglasses A plain black or silver eyeglass cord On top of the head Tinted lenses (i.e. blue) Contact lenses with unnatural colours and designs Sunglasses onboard the aircraft, in an airport terminal building On top of the head
37 Uniform Components Unisex Luggage Luggage Use only Air Canada authorized luggage with the uniform Discrete black lunch bags are acceptable Do not use backpacks
38 Useful Information Be prepared for the unexpected Carrying the following items while on duty can make an unexpected layover much more comfortable: - Women: extra blouse, (dress when applicable), stockings and toiletries - Men: extra shirt and toiletries Disposing of Uniform Components Always remove identifiable items (logos, wings, buttons) when disposing of uniform components. Please note: Cabin Personnel on days off must not wear any part of the uniform. Uniform items intended for specific job categories, such as the Air Canada Jazz, Air Canada or Service Director Scarf and tie, may not be worn by any individual outside the uniformed job category for which the items are intended, nor may they be sold or given to persons outside the job category. Deadhead / Commuter Attire When deadheading on Air Canada or another carrier or when commuting, wear the full uniform or business casual attire in accordance with the employee travel standard for Executive First/ Executive Class. Passage will be refused if employee travel standards are not met. The following uniform components may be worn with personal deadhead attire: All weather coat/parka/topper coat Winter scarf Gloves Purse For operational reasons, Air Canada Jazz cabin crew are required to continue deadheading in full uniform. Any denim or chambray clothing Extremely short skirts or split shorts Any athletic, hiking and military style footwear, sandals Refer to CIC*80/12 for dress code details
39 Useful Information Uniform Fitting & Orders For questions on sizing, and special orders, alterations and care of garments, contact V.F. Imagewear On the web: aircanada.vfimagewear.com jazz.vfimagewear.com Phone orders: 1-800-811-3500 Monday to Friday, 8:00 17:00 (Eastern Time) Boutique hours, at the addresses mentioned: Monday to Friday, 8:00 16:00 Fax: 1-800-647-8350 Mail orders: VF Solutions 2032, 32 nd Avenue Lachine, Qc H8T 3H7 In person: YUL 2032 32 nd Avenue, Lachine YYZ 6355 Cantay Rd., Mississauga YVR 6001 Grant McConachie Way, Ground Floor, Richmond