BRANDWATCH. Hues N Blooms. Nature s Beauties. his latest offering by A Star Jewellery epitomising romance and elegance,

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Hues N Blooms his latest offering by A Star Jewellery epitomising romance and elegance, T inspires every woman to celebrate her femininity. The Hues N Blooms collection depicts pink shaded blooms, inspired by the imagery of a garden at sunset. The ingenious styling of pink gold encrusted with round diamonds and baguettes unfolds a truly versatile selection of rings, earrings and bracelets in floral motifs. Nature s Beauties his IIJS, Valentine Jewellery from Jaipur brings in a fresh gold collection that Tpays homage to nature. The openpatterned line of blossoms and leaves is articulated with diamonds, pearls and vibrant coloured gemstones. Priced competitively, the jewellery looks bigger in form but is light in weight and is ideal for day or party wear. INTERNATIONAL AUGUST 2012 115

Stunning Strands eres, a couture jewellery brand from Goenka Diamond & Jewels Ltd, presents a line-up of Cmajestic neckpieces that bring to mind the royal and rich history of India. Check out some of the beauties seen here: a four-row graduated diamond necklace weighing 203.56 carats is a picture of quiet elegance; the three-row ruby and diamond necklace is graced with 246.65 carats of rubies and 57.48 carats of diamonds. The diamond-fringed rubies are punctuated with diamond crosses lending the piece a contemporary twist. Feast your eyes on a four-row linear diamond necklace with a total of 65.53 carats. The two outer rows are set with large diamonds while the inner two strands have smaller diamonds. The four strands are clasped with six large tapered diamonds on either side. 116 INTERNATIONAL AugusT 2012

Chic Baubles ucera s new offering in sterling silver and 18-karat gold uses diamonds, L cubic zirconia, pearls and coloured stones to create funky designs suited for day and evening wear. From heart-shaped pendants to shoe-shaped ed earrings, the new line is light on your pocket. Its latest t range in the Amore brand features solitaire jewellery. lery. The collection includes a range of options with stunning solitaire diamonds set in enamelled patterns. Glam it up to your heart s desire this season. Lovable Jewels ama Jewellery, the retail division of Kama Schachter, one of Asia s largest manufacturers Kand exporters of diamond jewellery, showcases brilliant additions in their two collections Kama Platinum and Kama Love. The Kama Platinum Collection is versatile and provides numerous options to the woman of today in pairing understated jewellery with her attire. The collection consists of 320-plus designs including couple bands, promise rings, engagement rings, chains, and pendants starting from R10,000 onwards. The Kama Love collection is dedicated only to couple bands. Reinforcing the symbol of love and togetherness, the collection lives up to its commitment by presenting unmatched quality and best services. The couple bands are crafted in plain yellow, rhodium or white gold or are accented with diamonds. The 18- and 22-karat rings also come in two tones. INTERNATIONAL AUGUST 2012 117

Floral Expressions iran Jewels (India), the domestic jewellery business arm of Kiran Gems, K presents its latest diamond collection inspired by nature. Marrying Indian ethnicity with modern aesthetics, the collection uses white and yellow gold to create exquisite patterns that are highlighted with precious gemstones. The upscale jewels are targeted at mid- to high-end retailers, who have access to both ethnic and big-ticket purchasers. The other brand Unity diamond jewellery collection, which was launched last year during IIJS, is set to introduce more designs, with wider carat and colour of diamond options. 118 INTERNATIONAL august 2012

The Colour of Royalty ummidi Bangaru Jewellers (VBJ) of Chennai introduces a range of gold necklaces studded V only with emeralds. If you love the colour green, then this is the range just tailormade for you. A fusion of conventional and contemporary design, each neckpiece is handcrafted to ensure that no two pieces are alike. Speaking of the emerald collection, Jithendra Vummidi, managing partner of VBJ, says, Emeralds are one of the favourite gemstones of Indian royalty and jewellery connoisseurs since ages. Known for its pleasing shades of green, the gemstone symbolizes good health, kindness, faith and purity. Own a piece of treasure or gift it to your loved one. Of Strong Bonds elebrate the sacred bond C between you and your sister this Raksha Bandhan. Minawala Jewellers have artistically blended intricate designs with diamonds, pearls and coloured gemstones. An ideal gifting choice for this festive season, these jewels will be cherished by your sister as an everlasting memory. INTERNATIONAL AUGUST 2012 119

There s beauty in symmetry. The masterpiece floral neckwear is patterned with marquise, pear, round diamonds. The floral centre piece highlights a large emerald-cut diamond. A gorgeous 18-karat pendant set with oval-shaped diamonds in an atypical manner heightens its glam quotient. The drop-shaped 18-karat gold pendant holds an eclectic collection of Princess, oval, emerald, round and pear-shaped diamonds close to its heart. Feast for Your Eyes ab Jewels Pvt Ltd., a joint venture of H. Dipak and the KBS Group, has come up with a fabulous diamond line using F unround cuts, which include a gamut of diamond shapes like emerald, radiant, oval, Asscher, pear, cushion, and marquise. When put together, these assorted cuts bring their own unique charm and character into the jewellery. Thus, the patterns that emerge are fresh and exciting from simple forms to intricate designs and exclusive bridal wear. Named A seductive three-row 18-karat gold bangle set with mélange of Princess-, emerald-, pearl- and oval-cut diamonds. A stunning openable bracelet with emerald-cut and round brilliant diamonds set in 18-karat gold. 120 INTERNATIONAL august 2012

Fancy Cuts warovski Gems, Swarovski s premium brand for precision-cut genuine gemstones, S recently launched Zirconia Fancy Diamond cuts. A pioneer in introducing innovative technology and creative cuts, the brand recently expanded the Pure Brilliance concept for zirconia. The five Zirconia Fancy Diamond Cuts being launched, the Square Princess, Marquise, Pear, Oval and Baguette Princess, demonstrate the epitome of cutting technology, each with its own distinctly individual character and unique story to impart. Graceful & Delicate he intricately crafted necklace set by Azah Jewels, Mumbai, is T the highlight of their Peacock collection. Crafted in 18-karat yellow gold, the necklace is studded with more than a thousand brilliantcut diamonds weighing 15.65 carats. The detailing includes meena work and the bright precious gemstones lend a splash of colour to this delicate piece. 122 INTERNATIONAL august 2012

Exclusive Jewels ashi Jewellers of Kanpur has come up with one-off collections for the K IIJS. The ring from the Motherhood collection depicts the pure love and bond shared by mother and child through the magnificent peacock, featuring a mother bird feeding its baby. The yellow gold ring is set with diamonds and underscored with bright enamelling. The handcrafted ring from the Brain collection explains that the left side of the brain takes care of the logic, science and maths, whereas the right side controls the artistic and creative aspects. The ring is ornamented with enamels, gemstones, diamonds and different textures of gold. The alluring Diamond Snake ring is geometric in form and has a giant diamond protected by snakes coiled around it. The temple jewellery necklace set is a fusion of two distinct craft forms the southern format of temple jewellery blends well with the northern influences of polkis and South Sea pearls. INTERNATIONAL AUGUST 2012 123

A Thing of Beauty smeralda is the latest offering by GordonMax, a luxury designer brand from Singapore. The exquisite collection E is crafted around simulated synthetic emeralds set in.925 silver in 18-karat white gold. The designs are a blend of clean and flowing lines and include rings, necklaces and earrings priced from R25,900. Talking about the collection, Saraswathi Arjunan of GordonMax says, We are excited to launch this collection of fascinating simulated green emeralds a colour of beauty and love." Two-part flexible hollow earrings inspired by tall church steeples fabricated in 18-karat gold and studded with round and oval shaped diamonds, weighing a total of 9.60 carats. Graduated orb earrings draw inspiration from the Mughal domes fabricated in 18- karat white gold with marquise, baguettes, princess cuts and round diamonds weighing 15.2 carats. Flat 18-karat white gold ear pendants inspired by temple carvings and ornamented with round diamonds and loose diamond danglers. Swish Danglers arshad Ajoomal for Ray Fine Jewellery has been in the business for the last ten years H designing and manufacturing couture jewellery pieces for high-end jewellers across the world. For this IIJS, Ajoomal presents architectural danglers that will make you the talk of the town in an instant. The three-dimensional collection evokes the splendour of temple shikharas, mughal minarets and church steeples. Set with a range of 5 carats to 20 carats with a mix of baguettes, marquise, pears and round diamonds, the collection is targeted at the 20-40 age group who love bold contemporary designs. 124 INTERNATIONAL AugusT 2012

Sustainable Jewels ature s Beauty will capture your heart like no other. We are talking about the latest N sustainable jewellery collection by Rio Tinto. The collection that pays tribute to nature, is crafted in gold from Rio Tinto s Kennecott Utah Copper mine in the US, and highlighted with white and champagne diamonds from Rio Tinto s Argyle Diamond Mine in Australia. The collection, which is a pilot project that will be trialled in the US, consists of earrings, rings, necklace and cuffs. Rio Tinto Diamonds chief commercial officer, Jean-Marc Lieberherr said, Today s consumer is looking for assurance that the jewellery they buy has been produced to the highest ethical, social and environmental standards. Symbol of Beauty ute and adorable are the words that C befit the latest collection of Fiona Jewellery of Mumbai. Fiona is the only registered brand for moissanite jewellery in India. The swan collection Cc consists of earrings, pendants and rings. It took 327 hours of skilled man-hours to craft this pretty pendant set with 60 marquise gems and two pearshaped moissanite solitaires. The swan pendant, which is bordered with fancy yellow and white diamonds, can be worn as a brooch as well. The fluffy swan ring is fashioned out of 4.02 carats of blue topaz and 0.84 carat of pear- and marquise-shaped moissanites. It is garnished with a sprinkling of handpicked diamonds to lend it extra sparkle. INTERNATIONAL AUGUST 2012 125

It s Raining Diamonds igh-end jewellery manufacturer from Mumbai Vishal Metallurgical Works H presents a collection that pays an ode to the monsoon season. The collection encrusted with diamonds features a ring shaped like an organic leaf bent with the weight of raindrops. It is studded with round brilliant cut diamonds and topped with a pear-shaped aquamarine. Another ring brings to mind the rippling waters articulated in round brilliant cut diamonds and blue sapphires. Pretty is an understatement for these raindrop chandeliers that are ornamented with round brilliant cut diamonds. Haute Couture he Cappuccino Collection is a brand of Dinal Diamonds, which was founded in 1971. The T line of finely handcrafted jewels is exotic to say the least. The art of blending natural coloured champagne diamonds, with precious stones and pearls in various finishings and alluring forms is something Cappuccino seems to have mastered over the years. The three subbrands of the main line are Espresso, Latte, and Irish Collections. The Espresso Collection is a beautiful combination of Indian and Western influences, and complements an evening wear or a cocktail party wear with ease. The Latte Collection is traditional yet exotic bridal jewellery that is handcrafted meticulously with a combination of champagne diamonds, precious gemstones and pearls. The Irish collection is high-end fashion jewellery featuring a cluster of diamonds in various cuts. 126 INTERNATIONAL AugusT 2012

The pearl is the queen of gems, and is perfected by nature requiring no art to enhance its beauty. The white gold necklace set is accentuated by a fringe of pearl drops hanging from organic flowers set with diamonds. Bestsellers awansukha Jewellers of Kolkata presents breathtaking S collections of fusion jewellery in diamonds and jadau at the IIJS. The intricately crafted delights in gold, polki, pearl and gemstones are designed for the contemporary urban woman. The jewellery showcases the best of West, while retaining the ethnic flavour to suit Indian tastes. Pictured here are some beauties that you can feast your eyes on. Beautifully crafted in 18-karat gold, this modular bracelet studded with diamonds can be used as a bracelet, ring and even a pendant. The grandeur of this bridal set comes to life with the warm hues of rubies, set centrally and highlighted by a cluster of diamond leaves adorned with various fancy cuts. Capturing the majestic bird s charisma, this magnificent necklace set in yellow gold renders the peacock s graceful moves to perfection with the help of rose cut, marquise diamonds and green and blue enamels. 128 INTERNATIONAL august 2012

Wearable Art aipur-based couture jewellery retail house Jewels Emporium presents an J aesthetically pleasing collection where art meets jewellery. The dreamy, threedimensional landscape recreates nature to perfection. The bejewelled collections underscored with subtle and bright strokes of enamelling blend beauty, emotions and fantasy in a balanced manner. The one-of-a-kind pieces pay an ode to femininity and womanhood. INTERNATIONAL AUGUST 2012 129

A Blast from the Past aipur-based Swastik Jewels unveils its magnificent collection J of Hyderabadi polki jewellery and kundan meena jewellery at IIJS this year. The Vintageflavoured designs are inspired by the regal attire worn by women during the Mughal era. The ear pendants and pendant sets are decorated with fine enamelling, uncut diamonds and coloured gemstones. The company has also launched a fun and funky range of eclectic ctic gemstones and rose cut set jewellery. Play by Ear! xquisite Color Kraft Pvt. Ltd of Jaipur E is a design house that is known for its exclusive handcrafted jewellery in coloured gemstones and diamonds. This IIJS, Exquisite unveils a line of double-drop earrings called the Vintage crafted in 18-karat gold. The collection features unusual cuts and shapes of multi-coloured and bi-coloured tourmalines. The use of moonstones and agates create an extremely sensual and dramatic look to these old-meets-new jewels that can take you from the boardroom to a cocktail do effortlessly. 130 INTERNATIONAL AugusT 2012

Bling it On hrishti Jewels of Mumbai brings two new collections for the IIJS. The firm s S Shrishti Collectionz captures the beauty of celestial harmony in the Nakshatra atra collection mounted in 18-karat yellow gold and set with Swarovski zirconia. The line consists s of attractive rings, earrings, and pendant sets. From Shrishti Pearls comes the Mother-of-Pearls collection that is ethereal and personifies elegance and beauty. Pearls, known for purity and perfection, are the highlight of this collection crafted in 18-karat yellow gold. Diamonds and precious gemstones accentuate the dainty and adorable pieces consisting of pearl necklaces, ces, bracelets, pendants, earrings, rings, pearl sets and pearl solitaires. Shimmer & Shine ne of the leading jewellery manufacturers, Derewala of Jaipur will dazzle the visitors with an admirably large O collection of Italian gold jewellery crafted with hightechnology. The collection in both 18-karat and 22-karat gold involves laser-soldering, engraving, to create floral, geometric, mesh designs and much more. The 925 Sterling silver collection is trendy yet timeless that will appeal to the young consumer of today. Every single piece of jewellery is a work of exquisite craftsmanship. 132 INTERNATIONAL AugusT 2012

Scented Flowers rima Gold, known for its threedimensional 24-karat pure gold Pjewellery, presents a new collection called Sweet Lily that is evocative of the fresh and pure flower. The artisans took pains to study the characteristics of the trumpet-shaped flower to design a collection that is true to its shape and form, thus giving it a strong identity. The collection consists of alluring necklace sets that will surely mesmerise you. 134 INTERNATIONAL AugusT 2012