FALL 2014
03 07 16 33 Table of Contents ABOUT FALL 2014 ADDITIONAL STYLES POINT OF PURCHASE
New York designer Betsey Johnson has built her long-standing career in fashion by following her own set of rules. Known for her celebration of the exuberant, the embellished and the overthe-top, Betsey has been rocking the fashion industry with her unique and original designs since the 1960 s. Her commitment to her one-of-a-kind vision has afforded Betsey continued success in an industry known for its fickleness. Her ability to change with the times while keeping her designs pure has not gone unnoticed. At the 1999 CFDA Awards, Betsey was presented with The Timeless Talent Award, an award created especially for her that recognized her influence on fashion throughout her career. Betsey was born in Connecticut and spent her childhood in dance classes. Her aspirations to be a dancer and her love for costumes laid the foundation for Betsey s creativity and inspiration, which is still evident in her designs today. In 1964, Betsey officially entered the New York fashion scene by winning Mademoiselle magazine s Guest Editor Contest. One year later, she landed the top designer position for Paraphernalia, a clothing boutique that at the time housed the hottest young London designers, including Mary Quant and Tuffin and Foale. What would soon become known as Betsey s trademark look began its formulations here: sexy silhouettes, hippie inspired flowing fabrics, whimsical detailing and, most importantly, a fabulous fit. Now firmly part of what was considered the Youth Quake, Betsey soon found herself in the unforgettable 1960 s Warhol scene. Edie Sedgwick was her house model, while the Velvet Underground s John Cale took to wearing her designs both on-stage and off. In 1969, Betsey began her foray into retail by opening a new boutique called Betsey Bunki Nini. Directly following the store opening, Betsey was offered a job from Alvin Dunskin in San Francisco and thus began living a bi-coastal life for the remaining years of the 60 s.
Along with the new decade came new career opportunities for Betsey. In the early 1970 s, she came into creative control of the label Alley Cat, a label which set the trends for 70 s rock n roll clothing, with bohemian and ethnic styles. In 1972, along with Halston, Betsey won the coveted Coty Award becoming the youngest designer to ever receive the honor. After a decade of designing for other labels, Betsey decided to make a dramatic change in her life. In 1978, she formed a partnership with Chantal Bacon and started the Betsey Johnson label, as it is known today. Designing for herself allowed Betsey the creative freedom to execute her vision to its fullest potential. That same year, Betsey and Chantal launched their first retail store in the heart of Soho. In the early 80 s, they were one of the first to open a store on Melrose Avenue in Los Angeles, helping the street to gain its worldwide recognition as one of the best shopping areas of the 1980 s. Today there are over fifty Betsey Johnson stores worldwide. International expansion came in 1998 with the opening of the wildly popular London store and in 1999 the Vancouver store opened its doors. Toronto opened in early September 2003 and in September 2006, the first Betsey Johnson store opened in Japan. Betsey Johnson clothing is also available in better department and specialty stores throughout the country, as well as in Europe and Asia. The year 2003 marked some exciting licensing endeavors for the company, taking Betsey s signature prints and whimsy to new audiences with categories including handbags and lingerie. She continued this trend and has since added shoes, belts, cold weather accessories, eyewear, watches, jewelry, swimwear, legwear, outerwear and a fragrance, thus effectively emerging as not only a clothing designer but a top American lifestyle brand. In late 2002, Betsey was honored with an induction into the Fashion Walk of Fame, honoring her contribution to American fashion. A bronze and granite plaque containing an original sketch, signature and biography was embedded into the Seventh Avenue sidewalk in early 2003. In March 2005, the Signature Awards and NAWBO-NYC committee honored Betsey with the 2005 Lifetime Achievement Award. Following that, Betsey received the Lifetime Achievement Award from the Accessories Council in November 2005. Betsey Johnson was also honored with the Designer of the Year Award at the annual Fashion Accessories Benefit Ball (FABB) in May 2007.
A survivor of breast cancer, Betsey continues to be a strong advocate in the fight against the disease, making public appearances, participating in numerous fund raising events and creating one-of-a-kind items that have been auctioned off to raise funds for various charities. In 2003, the CFDA asked her to be an Honorary Chairperson for the Fashion Targets Breast Cancer initiative, which she graciously accepted. In April of 2004, she was awarded another honor by the National Breast Cancer Coalition (NBCC) for her continuous fight against Breast Cancer at a prestigious ceremony hosted by Ron Perelman. In Spring of 2004, she teamed up with Geralyn Lucas, the author of the book Why I Wore Lipstick...to my Mastectomy, designing an accompanying t-shirt which was launched in Betsey Johnson stores nationwide in October 2004 at a series of events called Courage Nights. Courage Nights continued for its second year in 2005 with CFDA Fashion Targets Breast Cancer and Self magazine joining the cause. Betsey Johnson, the woman and the label, is constantly moving forward and continues to keep a strong foothold in the fashion industry with no signs of letting up anytime soon. Her love of detail and design is evident in everything she does in life and in business, and the enthusiasm, creativity and boundless talent that have kept her at the forefront of fashion for the past 40 years will keep Betsey going for years to come. Making clothes involves what I like color, pattern, shape and movement I like the everyday process the people, the pressure, the surprise of seeing the work come alive walking and dancing around on strangers. Like red lipstick on the mouth, my clothes wake up and brighten and bring the wearer to life drawing attention to her beauty and specialness her moods and movements her dreams and fantasies. Betsey Johnson As one journalist recently quoted, If Betsey Johnson didn t exist, we would have to invent her, simply to remind ourselves that fashion can be fun. She s the original wild child and set to paint the town pink!
Fall 2014 This season, Betsey Johnson introduces two new groups: PRETTY PRETTY PRINTS AND STUD ME PRETTY
Pretty Pretty Prints HEAR ME ROAR, SECRET GARDEN, VINTAGE VINES What s more Betsy than cheetah and floral prints? The Pretty Pretty Prints collection was inspired by Betsey Johnson s iconic patterns that are both parts feminine and edgy. The collection includes 2 optical frames and 1 sunglass all in statement making, yet wearable shapes and feature delicate skiving and pop color detail on the temple.
Stud Me Pretty DEMURE CONFIDENCE, FEMININE MYSTIQUE, POLISHED PUNK Betsey Johnson is known for mixing girly with a little bit of rock n roll, and the Stud Me Pretty collection is no exception! The 2 optical frames and 1 sunglass have a scalloped edge temple with 3 small silver studs, which is accentuated by the temple s two tone pop color detail. One of the optical frames features an on-trend metal frame mixed with an acetate temple, and the other optical frame and sunglass are even more rock n roll with silver studs on the frame front.
Demure Confidence BJ 0158 SIZE 55-16-135 01 Raven 02 Espresso 05 Midnight 10 Rose 10 01 02 05
Feminine Mystique BJ 0157SG SIZE 55-16-135 01 Raven 02 Espresso 05 Midnight 10 Rose 01 02 05 10
Hear Me Roar BJ 0161 SIZE 55-15-140 01 Raven 02 Espresso 05 Midnight 07 Violet 05 01 02 07
Polished Punk BJ 0159 SIZE 55-15-135 01 Raven 02 Espresso 05 Midnight 10 Rose 02 01 05 10
Secret Garden BJ 0160 SIZE 52-16-140 01 Raven 02 Espresso 05 Midnight 10 Rose 10 01 02 05
Vintage Vines BJ 0162SG SIZE 54-18-135 01 Raven 02 Espresso 05 Midnight 02 01 05
ADDITIONAL STYLES IN THE BETSEY JOHNSON EYEWEAR COLLECTION
Betsey Techno BJ0141 SIZE 54/15/135 01 Raven 02 Espresso 07 Violet 02 01 07
Dark Romance BJ0151 SIZE 52/17/140 01 Raven 02 Espresso 05 Midnight 10 Rose 05 01 02 10
Flirtatious Betsey BJ0125 SIZE 52/16/140 01 Raven/Rose 11 Raven 01 11
Frisky Feline BJ0152 SIZE 50/17/135 01 Raven 02 Espresso 06 Burgundy 07 Violet 06 01 02 07
Galaxy Quest BJ0147SG SIZE 59/13/135 01 Raven 02 Espresso 10 Rose 10 01 02
Glamazon Jungle BJ 0156SG SIZE 54-20-140 01 Raven 02 Espresso 05 Midnight 10 Rose 02 01 05 10
Hot to Trot BJ 0154 SIZE 52-16-135 01 Raven 02 Espresso 06 Cherry 10 Rose 06 01 02 10
Ombre Charlotte BJ0149 SIZE 53/16/135 01 Raven 02 Espresso 07 Violet 08 Jade 02 01 07 08
Ombre Minnie BJ0148 SIZE 49/17/135 01 Raven/Mint 02 Espresso 05 Midnight 09 Ice 01 02 05 09
Paparazzi BJ0143 SIZE 53/15/135 01 Raven 02 Espresso 05 Midnight 06 Cherry 06 01 02 05
POW! WOW! NEON! BJ0142 SIZE 55/15/135 01 Raven 07 Violet 08 Jade 08 01 07
Precious Pastels n Petals BJ0126 SIZE 52/16/140 01 Raven/Rose 02 Espresso 07 Violet 02 01 07
Prowling Around BJ 0155 SIZE 51-19-140 01 Raven 02 Espresso 05 Midnight 07 Violet 05 01 02 07
Purr-Fect Pair BJ0153 SIZE 53/16/135 01 Raven 02 Espresso 07 Violet 26 Espresso / Cherry 01 02 07 26
Solar Flare BJ0146 SIZE 52/16/135 01 Raven 02 Espresso 07 Violet 09 Cream 09 01 02 07
Tinseltown BJ0144 SIZE 54/16/135 01 Raven 02 Espresso 09 01
Mirror SIZE 8 w x 9.5 h Logo Plaque SIZE 5 w x 2.5 h 4-Piece Riser SIZE 13.25 l x 7 w x 3.5 h Poster SIZE 24 w x 30 h Counter Card SIZE 6 w x 8 h POINT OF PURCHASE
Betsey Johnson Eyewear is Manufactured Under Trademark License by Legacie Accessories LLC. For additional information and/or to place an order, please contact Legacie Customer Service: 1140 BROADWAY, NEW YORK, NEW YORK 10001 Phone 212 686 9003 or 866 534 2243 Fax 212 683 0437 customerservice@legacie.com legacie.com / visit us on facebook